Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Supercharge your inbound marketing in 2013

1,082 views

Published on

  • Be the first to comment

Supercharge your inbound marketing in 2013

  1. 1. Supercharge Your Inbound Marketing in 2013 #InboundTO Dev Basu & Vlad Rascanu, January 17 2012
  2. 2. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock It was Horrible… Inbound Marketing
  3. 3. I Tried Inbound Marketing Once… Upside Down MarketingTonight you’ll learn how to Rock Inbound Marketing Leads to Sucky Results
  4. 4. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing Inbound Makes Sense
  5. 5. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
  6. 6. News/Media/PR SEO Email Blogs +Blogging Research/White PapersComment Marketing Infographics Social Networks Online Video INBOUND MARKETING! R Local Portals Forums (AKA all the “free” traffic sources) WebinarsSocial Word of MouthBookmarking Podcasting Direct/Referring Links Type-In Traffic Q+A Sites
  7. 7. Evaluating a Typical Search Result
  8. 8. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
  9. 9. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
  10. 10. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
  11. 11. I Tried Inbound Marketing Once…Tonight you’ll learn how to Rock Inbound Marketing
  12. 12. Building a site with no SEOis like building a car with noengine.
  13. 13. Tonight you’ll learn how to Rock Inbound Marketing
  14. 14. 5 Strategies to Supercharge Your Inbound Marketing Hack Hack Hack Content Hack Hack Content Keyword Influencer Ideation Distribution Generation Research Identification
  15. 15. 5 Strategies to Supercharge Your Inbound Marketing Hack Keyword Research
  16. 16. 1. Hack Keyword Research http://www.soovle.com/
  17. 17. 1. Hack Keyword Research http://ubersuggest.org/
  18. 18. 1. Hack Keyword Research http://adwords.google.ca/o/KeywordTool
  19. 19. 1. Hack Keyword Research
  20. 20. 1. Hack Keyword Research http://clues.yahoo.com/analysis
  21. 21. 5 Strategies to Supercharge Your Inbound Marketing Hack Content Ideation
  22. 22. 2. Hack Content Ideation http://seogadget.com/using-google-docs-to-generate-hot-content-strategies/
  23. 23. 2. Hack Content Ideation http://bottlenose.com/
  24. 24. 2. Hack Content Ideation http://developers.facebook.com/docs/reference/plugins/activity/
  25. 25. 4. Hack Content Distribution https://ifttt.com/
  26. 26. 5 Strategies to Supercharge Your Inbound Marketing Hack Influencer Identification
  27. 27. 3. Hack Influencer Identification https://followerwonk.com/
  28. 28. 3. Hack Influencer Identification http://mentionmapp.com
  29. 29. 3. Hack Influencer Identification http://www.twilert.com
  30. 30. 5 Strategies to Supercharge Your Inbound Marketing Hack Content Distribution
  31. 31. 4. Hack Content Distribution
  32. 32. 4. Hack Content Distribution http://scrapebox.com/
  33. 33. 4. Hack Content Distribution http://www.yesware.com/
  34. 34. 5 Strategies to Supercharge Your Inbound Marketing Hack Content Generation
  35. 35. 5. Hack Content Generation
  36. 36. 5. Hack Content Generation http://knowem.com
  37. 37. 5. Hack Content Generation http://www.tynt.com/
  38. 38. 5. Hack Content Generation https://www.google.ca/imghp?hl=en&tab=wi
  39. 39. Brilliant Content + Great SEO + Social = Success. Great SEO Social Link + + +Content Friendly Sharing Building = Higher More More MoreRankings Readers Followers Influence = Unmatchable Marketing & Advertising ROI
  40. 40. Traffic Before SEO Traffic After SEORecommendation ( 600% Jump in Traffic) RecommendationImplementation Implementation
  41. 41. Thank you

×