SlideShare a Scribd company logo
AskU
Tyler Mandry
Keith Pattison
Joshua Dover
The need to know
● Only 40% of people at 4-year universities
graduate in 4 years
● Minority groups and first-generation
students are as much as 20% worse
Uneven foundations:
Everyone has missing pieces.
Mind the Gap
How do people deal with questions?
● Ignore it
● Ask a friend (word of mouth)
● Ask more friends (social media)
What if your friends don’t know?
A Lean Approach
Students Need Help
AskAgs.com
It’s an online community that makes it easier
to find answers.
AskAgs makes the process of finding answers
easier, letting you focus on the things that really
matter.
Explosive Growth

11,000
unique visitors

1,200
answered questions

roughly 25% users this month used it

10 times
or more

90%
answer rate
Explosive Growth
AskAgs

askU
Reaching Students
Reaching Students
Current:
$ 2.9 billion
Prospective:
$13.2 billion
Total Market $16.1 billion
Reaching Students
Total Market $16.1 billion
● Online advertising is 200 times more costefficient per impression
● Targeted advertising is 2 times more
effective
● Tracking effectiveness is impossible in
print
Competition
● Knowledge markets
○ Quora
○ Stack Overflow

● University services
● Third party services
○ FreshmanSupport.com
Our Advantage
● Intimate understanding of the problem
● Ability to navigate in university hierarchy
● Technical supertalent
Scaling our Success
1. Make a success story out of A&M
○ Users: We’re nearly there
○ Make revenue

2. Leverage it to expand to nearby
universities
○ 10 by 2015
○ Student Ambassador Programs

3. Establish a consistent brand that becomes
something people want at their university
○ Facebook effect
What We Need
● Branding: $4,500
● Advertising: $500
● Campus Ambassador Program: $1,500
Questions

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