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Social loafing refers to reduced individual effort when working in a group compared to working alone. In a classic rope pulling study, individual performance decreased as group size increased, demonstrating the Ringlemann Effect. There are several theories for why social loafing occurs, including that working in a group diffuses social influence, reduces arousal for simple tasks, and makes individual efforts feel dispensable to the group product. Evaluation of individual contributions and establishing performance standards can help reduce social loafing.




