The document discusses a magazine called "Addiction" that targets young people interested in indie rock music. The magazine represents this social group through its style, fashion, images, and language focused on indie rock. Maintaining this clear focus on one social group is important for the magazine's popularity and audience retention, as changing its focus could cause some readers to lose interest.

2.  My magazine represents the social group of
mainly young people who are interested and
influenced from indie rock music and style. It
represents this group because the whole
magazine is based and constructed to symbolise
the genre, style, fashion and attitude. I think that
if I was to alter the social group that my
magazine represents then my magazine may not
be as popular. For example, if I changed it so
that it represented those who’s interests are
amongst the mainstream music, then they
wouldn’t be enticed into ‘Addiction’ because it
doesn’t follow their style or genre. Also if I tried
to make the targeted social group wider then this
would run the risk of loosing some of the
audience. For example, if I merged two social
groups together, so that the magazine was
structured in a way so that it would be separated
into two different genres, then this may not
work. This could be because, audiences want to
only read about their social group, style, genre
and way of life, not any other one.

3.  The clothing worn in the images
throughout the magazine connote the
style and fashion of the social group.
Also, because the clothing is mainly
what you’d expect someone of that style
and generation to wear, then the
audience might be able to relate to
them. The people used in the images
also convey to the audience that they
are representing the young, indie/rock
social group. They do this by their body
language and their facial expressions.
These allow the audience to see that
they are amongst the trends of the
social group.
 Throughout my magazine I used
demographics, so that the images would
only be of young people. This would
appeal to the audience because they’re
then able to relate to them, due to being
in a similar social group.

4.  The fonts for each band are
different to symbolise that
they are representing their
specific social group and
identity. Examples of this are
shown on the front cover
where it reads, ‘the
kooks’, ‘arctic
monkeys’, ‘the wombats’. I
used these fonts throughout
so that the audience became
familiar with them.

5.  The language I used throughout my
music magazine represented the style
and culture of a young indie/rock social
group. The language was short,
persuasive and mundane talk which
would appeal to this social group. If I
made the language so that it suited
those from a different and older social
group, then the audience would reduce
because they wouldn’t relate to it.
Furthermore, I didn’t chose to use any
profanities because they are usually on
more of a heavier rock magazine,
whereas mine is an indie rock. If I did
chose to use these then this may shock
the audience.
 The layout of my magazine has a
structured but ‘in your face’ look which
would appeal to this social group, thus
enticing them to see more and buy it.