To research music videos in their chosen genre and analyze conventions, the author used YouTube to view videos and PowerPoint, Word, or Popplet to print screen images and create presentations. They also used SurveyMonkey to create and distribute surveys to gather information about their target audience's interests. When creating an animatic for their music video, the author used an iPhone 5 to take pictures and the app Splice to compile the animatic, which was then transferred to a blog.