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SOCIAL GAMES & MMO
Definition Social Games:  Based on Social Platforms Have to be multiplayer Possible to interact with others directly or indirectly MMO: Massively Multiplayer Online Game Played on the internet Large amount of players simultaneously interact with others in a virtual world Can be played on many game consoles Some can be played for free, most require monthly fee
Special Elements of social games and mmo Social Games: Fun, appealing Addictive Engaging, emergent complexity Mass marketability Monetizable Rewarding Social MMO Games: Well designed character advancement Constantly expanding content Hall of Fame system/ PVP system Quality crafting system Strong community
When is a good time to play social games and mmo? ,[object Object]
Looking for relaxing times with your computer
Being challenged by friends
Looking for another way of making money
New “channel” to do marketing,[object Object]
Most played MMO games Those games have highest number of subscribers:
Doing marketing on social games and mmo How to let 239 Million users of Zyngaknow about 7-Eleven? 				and How to motivate them to purchase 7-Eleven products?
Follow me to see what they have been doing…
 7-Eleven store on Yoville 7-Eleven store in real life 

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Social games & mmo

  • 2.
  • 3.
  • 4.
  • 5. Definition Social Games: Based on Social Platforms Have to be multiplayer Possible to interact with others directly or indirectly MMO: Massively Multiplayer Online Game Played on the internet Large amount of players simultaneously interact with others in a virtual world Can be played on many game consoles Some can be played for free, most require monthly fee
  • 6. Special Elements of social games and mmo Social Games: Fun, appealing Addictive Engaging, emergent complexity Mass marketability Monetizable Rewarding Social MMO Games: Well designed character advancement Constantly expanding content Hall of Fame system/ PVP system Quality crafting system Strong community
  • 7.
  • 8. Looking for relaxing times with your computer
  • 10. Looking for another way of making money
  • 11.
  • 12. Most played MMO games Those games have highest number of subscribers:
  • 13. Doing marketing on social games and mmo How to let 239 Million users of Zyngaknow about 7-Eleven? and How to motivate them to purchase 7-Eleven products?
  • 14. Follow me to see what they have been doing…
  • 15.  7-Eleven store on Yoville 7-Eleven store in real life 
  • 16.
  • 17. Those items are gifts for those who purchase products from 7-eleven stores
  • 18. References www.yoville.com www.7-eleven.com www.insidesocialgames.com www.socialtimes.com www.radoff.com www.blogspot.com www.zynga.com
  • 19. Thank you very much for your time!