The document discusses key details about the global games market including: - Gamers span all ages but core gamers are typically 18-49 years old. - There are different types of gamers from core to casual. - The global games market is expected to grow to $86 billion by 2016. - YouTube is an important community for gamers to watch gameplay videos. - Digital downloads are convenient but physical games allow resale and collecting.

2. CONTENTS
Basic Gamer Demographics
Gamer Types
2014 Gamer Segmentetion
Global Games Market
Market Size
Market Validation
Global Population vs Gamers
Youtube Community
Digital vs Physical
3
4
5
6
7
8
9
10
11
In-Game Advertising
Freemium Games
12
13

3. Basic Gamer Demographics
AGE GENDER
%25 under 18 years
%49 18-49 years
%26 older then 49 years
%40 Female
%60 Male
Figures show us that a mother or a father have higher probability of being a gamer, than their
children has.

4. Gamer Types
CORE GAMERS
SEMI-CASUAL GAMERS
CASUAL GAMERS
Broadband is life
Pro and hardcore gamers
Sticks easy to learn or has
large community games
Guitar Hero,FIFA,Angry Birds,etc.
Social network gamers
Rarely pays for games
Browser based , mostly online
games

5. 2014 Gamer Segmentetion
Avid Omni: Multiple systems, multiple game types, average spend low
Casual: Multiple systems, favourite PC, prefers physical copy
Core Console: Prefers Xbox-Playstation, spends more than any other
Family: Prefers Nintendo Wii, aims to spend quality time with family
Social: Mostly female and older, social networking sites
Free and Mobile: Also mostly female and older, prefers digital copy
TOTAL GAMERS Change vs 2013
%22
%17
%9
%9
%14
%29
+6%
+2%
-1%
-1%
-1%
0%

6. Global Games Market
According to Newzoo’s report, global
market for video games is expected
to grow from $67 billion in 2012 to
$86 billion in 2016.

7. 75 Billion+ 450 million+
41 Million+
12 million+Global Games Market Size
Turkey’s Digital
Games Market Size
3G Users Subscribers in Turkey
Number of people
pay for digital games in Turkey
Market Size

8. Market Validation(Turkey)
Active gamers in Turkey
22 M+
Gamers pay on games Gamers play games on
desktop
Gamers play online games
Gamers play mobile games Gamers play free to play
games
Paying gamer’s avarage
transaction
Paying gamers pay more
frequent than the avarage
%52
%57
%46
%49
%78
7.8$ %28

9. Global Population vs Gamers
Newzoo, 2013 Global Games Market Report

10. Youtube Community
%95 of gamers turn to YouTube for
entertainment and information on
gaming.
This creates a trend of video consumption.
Gamers don’t just watch game trailers,
they mostly watch gameplay footage of
games they are stuck on, or vloggers
commenting on games they love or
hate.
That’s why YouTube’s community-released
game content views skyrocket after game
releases.

11. Digital vs Physical
Digital downloads are cheaper for single
purchases, but you can’t sell your game or
purchase a used copy. Another reason to
buy physical games, is collector’s editions
that includes different kind of physical
items for fans. (Like action figures,
notepads etc.)

12. In-Game Advertising
Advertising inside of video games that can be implemented,
updated, or changed in real-time. It popularly takes the form of
placements such as billboards, posters, and banners situated
throughout the video game environment.
$2.67 Billion
Estimated global market for
in-game advertising

13. Freemium Games
Freemium is a pricing strategy by which a product or service
(typically a digital offering such as software, media, games
or web services) is provided free of charge, but money
(premium) is charged for features, functionality, or virtual
goods.
Most of the mobile games use this business model.