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THANK YOU.
Natalia Chrzanowska
THANK YOU.
Natalia Chrzanowska
THANK YOU.
Natalia Chrzanowska
PlayStation Poland
spotted a huge potential in Twitter, which is both a
hospitable space for a gaming community and a powe...
ACCURACY, REFLEX
AND CONCISION
140-character message forces
accuracy and concision. There is
no place for mistake, lack of...
FIVE AREAS OF AN EFFECTIVE RESPONSE
HOW PLAYSTATION HANDLE COMMUNICATION ON TWITTER
✓ EXPRESS A CONCERN - By expressing co...
THANK YOU.
Natalia Chrzanowska
3 PLAYSTATION TAKES ITS SOCIAL MEDIA
REPUTATION TO THE NEXT LEVEL
60% 55% 88%
MORE TWEETS MORE POSITIVEMORE FOLLOWERS
ON P...
📣
🕔
DON’T WAIT
The sooner you can react to comment about your brand
the better results you can get.
1
7
5 LESSONS YOU LEAR...
Facebook.com/brand24
THANK YOU.
Natalia Chrzanowska
Brand24.net
1562 First Ave #205-2290
NY 10028-4004
New York
Sign up
Na...
5 Lessons You Can Learn From PlayStation Social Media Monitoring
5 Lessons You Can Learn From PlayStation Social Media Monitoring
5 Lessons You Can Learn From PlayStation Social Media Monitoring
5 Lessons You Can Learn From PlayStation Social Media Monitoring
5 Lessons You Can Learn From PlayStation Social Media Monitoring
5 Lessons You Can Learn From PlayStation Social Media Monitoring
5 Lessons You Can Learn From PlayStation Social Media Monitoring
5 Lessons You Can Learn From PlayStation Social Media Monitoring
5 Lessons You Can Learn From PlayStation Social Media Monitoring
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5 Lessons You Can Learn From PlayStation Social Media Monitoring

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PlayStation Polska spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages. With a consistency and concision they encouraged gamers to interact with the brand.
Thanks to PlayStation activity on Twitter the brand managed to increase the social media buzz, the number of followers and to improve sentiment structure.

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5 Lessons You Can Learn From PlayStation Social Media Monitoring

  1. 1. THANK YOU. Natalia Chrzanowska
  2. 2. THANK YOU. Natalia Chrzanowska
  3. 3. THANK YOU. Natalia Chrzanowska
  4. 4. PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages. With a consistency and concision they encouraged gamers to interact with the brand. 1INCREASE ENGAGEMENT ON TWITTER
  5. 5. ACCURACY, REFLEX AND CONCISION 140-character message forces accuracy and concision. There is no place for mistake, lack of precision nor for lagging behind. The message must be in a right time, right place and right context. 🎯 RESPONSE TO POSITIVE THREADS Positive mentions create enormous potential to enhance this positive attitude of users by a proper interaction. 📣 SOCIAL MEDIA MONITORING TOOL An effective, accurate and swift social media monitoring tool helps to find discussion in a real time and reply as fast as possible. 💻 PROPER KEYWORDS AND HASHTAGS IN THE RIGHT CONTEXT The world of PlayStation is much wider, than it seems to be. Proper keyword configuration and finding matched context in the Internet discussion are essential. ✎ 2TRACE DISUSSION AND INTERACT WITH FANS VIA TWITTER
  6. 6. FIVE AREAS OF AN EFFECTIVE RESPONSE HOW PLAYSTATION HANDLE COMMUNICATION ON TWITTER ✓ EXPRESS A CONCERN - By expressing concern about gamers’ problems PlayStation enhance relations with fans. ✓ APPRECIATE LOYALTY - PlayStation is always on guard and whenever a client writes in social media that uses or is going to use the products, the company immediately gives the acknowledgement to him or her. ✓ ACOMPANY AT THE GAME - PlayStation always reacts to gamers’ posts about playing the PS. Thus, gamers willingly share print screens and footages registered during a game with #PS4Share hashtag. ✓ SUPPORT CLIENT’S DECISION - PlayStation always reacts when gamers post about their intension to buy a game or a games console and helps taking decision. ✓ SUPPORT SALES - When a gamer hesitates which brand to choose, PlayStation is always there to dispel their doubts.
  7. 7. THANK YOU. Natalia Chrzanowska
  8. 8. 3 PLAYSTATION TAKES ITS SOCIAL MEDIA REPUTATION TO THE NEXT LEVEL 60% 55% 88% MORE TWEETS MORE POSITIVEMORE FOLLOWERS ON PLAYSTATION PROFILE ABOUT PLAYSTATION CONTENTS ABOUT PLAYSTATION 3 KEY RESULTS
  9. 9. 📣 🕔 DON’T WAIT The sooner you can react to comment about your brand the better results you can get. 1 7 5 LESSONS YOU LEARN FROM PLAYSTATION SOCIAL MEDIA MONITORING CREATE VALUE Don’t forget that valuable and engaging contents bring good measurable results. People interact with contents that appeal to them and are important to them. LISTEN TO YOUR CLIENTS The first and the most important thing is to listen to your clients. You should be present where your customers are and listen to their needs, complaints, opinions, reviews and points of view. INTERACT WITH FANS No matter in which context people write about your brand, if your can relate to a message and react properly, you will always have an advantage. FOCUS ON A PLATFORM WHERE YOUR CLIENTS ARE THE MOST ACTIVE You can divide your operations in digital media into different channels, but focus on the one or a few that suit best your company’s profile and your clients' needs. 👍 💻 ♡
  10. 10. Facebook.com/brand24 THANK YOU. Natalia Chrzanowska Brand24.net 1562 First Ave #205-2290 NY 10028-4004 New York Sign up Natalia Chrzanowska Facebook.com/brand24 www.brand24.net contact@brand24.net Find out more about Interactive Agency Facebook.com/Konceptika.pl www.konceptika.pl Mateusz Miernikowski - CEO mateusz@konceptika.pl Konceptika Włodarzewska 57B/26 02-845 Warsaw, Poland

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