Social Fashion presented by Marc Held from Bodek and Rhodes and Dana Zezzo from Jetline. Interactive session to learn how to turn apparel trends and knowledge in social media content in the promotional products industry.
Cigarette Seduction - You Are What You Smoke.....Alan Brody
The story about why we smoke, how tobacco companies researched it and how you can quit.
For more visit www.cigseduction.com
Music: Subway Glass by Jennie Walker
Produced by Tommy Faragher
www.jenniewalker.com
This presentation discusses the importance of understanding vertical markets in promotional products sales. It provides links to research on industry potential, sales by product category, and rankings of top buyers by industry. Understanding specific industries allows suppliers to better support buyers and offer niche products that command premium pricing. The presentation concludes that targeting end users within vertical markets can increase sales by 20% by introducing niche products those buyers do not know exist.
The document discusses using social media for promotional professionals and salespeople. It recommends using social media to stay connected with current clients and prospects, identify new connections, and build your brand. The document emphasizes using social media to increase accessibility to customers, and suggests allocating 30-60 minutes per day to social networking to increase touches with clients and prospects through posting content, links, photos and more. It also stresses tracking results and driving traffic to measure return on investment from social media activities.
Facebook for Business presented to Geiger Sales Partners at the 2012 Geiger Galleria.
Dana's Top 10 Must Do's if your going to use the powerful platform to build long term customer relationships.
Topshop (A Marketing Management Project for MBA)mahakhalid1
Topshop a retail phenomenon on the high street, enjoying a huge growth in sales profits and carving out a distinctive personality with an individual brand mix. Topshop has received numerous accolades in recent years - style bible 'The Face' called Topshop "a dream factory that initiates and innovates, and creates its own fashion"
The Strategic business unit proposed for this project is Clothes & Accessories for Working Individuals by the name of Working Class H2T. TOPSHOP is already in the market with clothing lines for men & women, this particular niche will augment its dominance in the market for working class fashion.
The document discusses branding strategies for an Italian luxury brand. It begins with an introduction to the brand and its prominence in the luxury market. It then covers segmentation, targeting, positioning and differentiation strategies. Key segments identified are women ages 26-40 in the US, Europe, China, Japan and Middle East with a high income and lifestyle focused on fashion, status and confidence. The brand is positioned as classy, bold, glamorous, exclusive and sexy. Differentiation comes from customization opportunities, first mover advantage and unique in-store experiences. The document also discusses building brand knowledge and identity through elements like logo, slogan, website design, brand character and packaging.
Cigarette Seduction - You Are What You Smoke.....Alan Brody
The story about why we smoke, how tobacco companies researched it and how you can quit.
For more visit www.cigseduction.com
Music: Subway Glass by Jennie Walker
Produced by Tommy Faragher
www.jenniewalker.com
This presentation discusses the importance of understanding vertical markets in promotional products sales. It provides links to research on industry potential, sales by product category, and rankings of top buyers by industry. Understanding specific industries allows suppliers to better support buyers and offer niche products that command premium pricing. The presentation concludes that targeting end users within vertical markets can increase sales by 20% by introducing niche products those buyers do not know exist.
The document discusses using social media for promotional professionals and salespeople. It recommends using social media to stay connected with current clients and prospects, identify new connections, and build your brand. The document emphasizes using social media to increase accessibility to customers, and suggests allocating 30-60 minutes per day to social networking to increase touches with clients and prospects through posting content, links, photos and more. It also stresses tracking results and driving traffic to measure return on investment from social media activities.
Facebook for Business presented to Geiger Sales Partners at the 2012 Geiger Galleria.
Dana's Top 10 Must Do's if your going to use the powerful platform to build long term customer relationships.
Topshop (A Marketing Management Project for MBA)mahakhalid1
Topshop a retail phenomenon on the high street, enjoying a huge growth in sales profits and carving out a distinctive personality with an individual brand mix. Topshop has received numerous accolades in recent years - style bible 'The Face' called Topshop "a dream factory that initiates and innovates, and creates its own fashion"
The Strategic business unit proposed for this project is Clothes & Accessories for Working Individuals by the name of Working Class H2T. TOPSHOP is already in the market with clothing lines for men & women, this particular niche will augment its dominance in the market for working class fashion.
The document discusses branding strategies for an Italian luxury brand. It begins with an introduction to the brand and its prominence in the luxury market. It then covers segmentation, targeting, positioning and differentiation strategies. Key segments identified are women ages 26-40 in the US, Europe, China, Japan and Middle East with a high income and lifestyle focused on fashion, status and confidence. The brand is positioned as classy, bold, glamorous, exclusive and sexy. Differentiation comes from customization opportunities, first mover advantage and unique in-store experiences. The document also discusses building brand knowledge and identity through elements like logo, slogan, website design, brand character and packaging.
This document discusses attracting and retaining millennial employees. It presents results from a survey of 94 millennial members of the CASFM Young Members Group on their priorities and workplace preferences. The top priorities for millennial employees are work-life balance, opportunities for professional development and career progression, and flexible work schedules. The survey found that 60% of millennial respondents plan to leave their current job within 5 years if their needs for leadership development, involvement, alignment with company values, and flexible working are not met. The document provides recommendations for organizations to better engage millennials.
SXSW 2016: Everything that went down and moreVincent Teo
We went to SXSW 2016 to soak up the atmosphere, to learn, be inspired and network. At that time, we were running 3 side projects/startups - Lensy, Hashably and Freshly Pressed Socks. For Freshly Pressed, we created a SXSW sock "Austin" (https://www.freshlypressedsocks.com/products/austin) and did a giveaway by running an onground Twitter campaign. We also created an unofficial guide to SXSW using Hashably that leveraged on Instagram to show conference goers the best places to go and things to do around Austin during the festival.
1) The document discusses branding strategies for an Italian luxury brand called Goddess that deals in leather goods, shoes, ready-to-wear, jewelry and watches.
2) It analyzes the brand's target demographic as higher income females aged 26-40 from the US, Europe, China, Japan and the Middle East and profiles a target customer named Hazel.
3) The document outlines the brand's elements including its traditional logo, potential slogan, website URL, brand character, and packaging design.
This document discusses how brands can stay relevant in a changing environment. It provides tips for maintaining a strong brand culture through internal branding, external initiatives, and brand reinvention. The key points are:
1. Internal branding is important to align employee philosophy with the brand.
2. External initiatives help build the brand's reputation with customers.
3. Brands must constantly reinvent themselves to stay relevant as customer needs change over time.
4. Maintaining a virtuous cycle of good employee and customer experiences is critical for long term success.
FindWAtt Express Product Data Prep ModulesDan Barbata
Overview (Slides 1-15), End Results (16-40), Process (41-89), Technology (90-110)
An overview of FindWAtt's express data preparation service. Available in Clothing, Footwear, Jewelry, and Luggage/Bags. Preparing feeds for Google Shopping, Amazon Marketplace and other CSE's. Optimizing data for Site Search and CSE Campaigns.
Presentation from Retail’s BIG Show, January 15-17, 2017.
MATEY ERDOS, President and CEO, Sundance Holdings Group, LLC
LAUREN HAYDEL, CEO and T-Shirt Folder, Fleurty Girl
DAVID LEVIN, President and CEO,Destination XL Group, Inc.
KEN NISCH, Chairman, JGA
SheNative is a start up high end hand bag label made for the modern women.
SheNative is more than just another handbag line. We are about empowering Native women in Canada through the design, production and fabrication of our goods, and our community cause fund for disadvantaged women.
Our bags are beautiful, classic, and timeless, with a native flair. We showcase the beauty of our cultures, with clean lines, luxurious materials, and we are locally made in the Saskatchewan prairies.
This document proposes launching a new "Diamond Line" accessory brand under Victoria's Secret. It provides market size data, projected sales and profit figures for handbags, clutches and watches. It outlines the brand name, slogan, logo and target demographics of affluent younger women. Test marketing ideas are proposed, including having models prototype products and launching a fashion show and advertising campaign to promote the new line's elegance and affordability. Customer feedback would be gathered through post-purchase surveys.
Branding strategy for an ethnic fashion brandAfsheen Khan
This document outlines plans for launching an ethnic fashion brand focused on exclusive clothing and handwork dresses for women, men, and children. It discusses the brand's look and feel, proposed names, target markets, and operational processes. The brand aims to offer customized designer wear and ethnic products at moderate costs, catering to fashionable women seeking classy, elegant styles for special occasions. It will establish an online and physical presence using a website, social media, and work with retailers and suppliers.
Motivating and Marketing to Millennials @ The Central ExchangeClara Miller
If you haven't already interacted with Millennials, get ready. They're coming to a workplace near you. Contrary to popular belief, Millennials can be some of your best team members and customers. Unlock the secret to motivating and marketing to them. Featuring Midwest-specific research, this presentation was given on July 15 to members of The Central Exchange in Kansas City.
This document outlines the steps for an elevator pitch competition, including preparation, filming, and presentation expectations. Contestants will have 60 seconds to deliver a pitch to potential employers to showcase their skills and qualifications. Professional attire is required. Participants are provided guidance on developing compelling content that highlights accomplishments and how their strengths meet employer needs. Follow-up after the pitch is also recommended to further connections.
This presentation provides a selected clothing line to be possibly made in the near future. It is a maternity lingerie line for woman who do not get many options while being pregnant. This project provides a brand name and logo, a company profile, vision statement, product development, promotion and much more.
The document discusses Eva & Paul, a brand launching premium organic jeans for women aged 35+. It summarizes customer feedback praising the jeans' flattering fit and comfort. Over half of women struggle to find well-fitting jeans. The $19 billion denim market is growing, especially in premium and niche segments. Eva & Paul aims to gain traction through events and online sales of 250 pairs in late 2013 before expanding distribution to boutiques and department stores. Financial projections estimate the company will sell 3,400 pairs in year 3 with $118k in gross profits as costs fall with increased scale and distribution. Long term, the brand aims to expand into a multi-product lifestyle brand. The company is raising $250-400
Eternal Style is a fashion consulting business that aims to help clients develop their personal style through various services like personal shopping and styling advice. The presentation outlines Eternal Style's mission, team of fashion experts, market research showing demand, planned services and pricing, marketing strategy, SWOT analysis, and multi-year expansion plan to new cities in Texas and beyond.
This document provides a business plan summary for Culture's Inn, a startup that offers handmade bags. The summary includes:
1. Culture's Inn aims to be the best outlet for handmade products in Lahore and Pakistan by satisfying customers' desires to look different and offering handmade bags at an affordable price.
2. The target market is young girls aged 14-24 who want customizable and unique products. Market trends show demand for customization and changing tastes.
3. The business will start in Lahore and focus on college/university students and working women. Pricing, promotion, and offerings will be tailored based on location, demographics, and customer behaviors.
4. Competition,
Trends In Garment Decoration
• Geographic Trends
• Market Sector Trends
• Trends in Production Techniques
• Trends in Product Innovation
• Trends in On Demand Customized Art
The Seminar looks at Screen Printing, Embroidery, Direct to Garment and Heat Transfer Printing.
The document discusses Jennifer Morris's portfolio for fashion buying and merchandising. It includes sections on visual merchandising, retail store management, and merchandise management. For visual merchandising, it lists skills like space planning, 3D modeling, and implementing principles of product placement. For retail store management, it proposes organizing a delegated charity team to build community ties through charitable donations and volunteer work. It also includes a sample store layout for a men's clothing brand.
- The document discusses generational differences in the workplace and how to effectively manage and motivate younger generations. It provides characteristics, communication preferences, and wants of Traditionalists, Baby Boomers, Gen X, Gen Y, and Gen Z.
- Younger generations are motivated more by quality work, growth opportunities, and feeling valued than solely pay and benefits. The best development comes from challenging jobs and feedback from bosses, not just self-study.
- Providing feedback is difficult for most managers but is key for development. Managers must understand generational differences but also recognize individuals, set clear expectations, and offer opportunities to learn from mistakes. Flexibility and sharing leadership helps engage all.
This document provides information on new products for 2013, including bags, coolers, totes, backpacks, and drinkware. It describes 14 different bag and cooler items, providing details on materials, colors, sizes, printing options, and estimated inventory dates. It also outlines 8 new drinkware products launching in 2013, primarily water bottles and tumblers in a variety of styles. All items are expected to arrive between late December and mid-January.
This document discusses attracting and retaining millennial employees. It presents results from a survey of 94 millennial members of the CASFM Young Members Group on their priorities and workplace preferences. The top priorities for millennial employees are work-life balance, opportunities for professional development and career progression, and flexible work schedules. The survey found that 60% of millennial respondents plan to leave their current job within 5 years if their needs for leadership development, involvement, alignment with company values, and flexible working are not met. The document provides recommendations for organizations to better engage millennials.
SXSW 2016: Everything that went down and moreVincent Teo
We went to SXSW 2016 to soak up the atmosphere, to learn, be inspired and network. At that time, we were running 3 side projects/startups - Lensy, Hashably and Freshly Pressed Socks. For Freshly Pressed, we created a SXSW sock "Austin" (https://www.freshlypressedsocks.com/products/austin) and did a giveaway by running an onground Twitter campaign. We also created an unofficial guide to SXSW using Hashably that leveraged on Instagram to show conference goers the best places to go and things to do around Austin during the festival.
1) The document discusses branding strategies for an Italian luxury brand called Goddess that deals in leather goods, shoes, ready-to-wear, jewelry and watches.
2) It analyzes the brand's target demographic as higher income females aged 26-40 from the US, Europe, China, Japan and the Middle East and profiles a target customer named Hazel.
3) The document outlines the brand's elements including its traditional logo, potential slogan, website URL, brand character, and packaging design.
This document discusses how brands can stay relevant in a changing environment. It provides tips for maintaining a strong brand culture through internal branding, external initiatives, and brand reinvention. The key points are:
1. Internal branding is important to align employee philosophy with the brand.
2. External initiatives help build the brand's reputation with customers.
3. Brands must constantly reinvent themselves to stay relevant as customer needs change over time.
4. Maintaining a virtuous cycle of good employee and customer experiences is critical for long term success.
FindWAtt Express Product Data Prep ModulesDan Barbata
Overview (Slides 1-15), End Results (16-40), Process (41-89), Technology (90-110)
An overview of FindWAtt's express data preparation service. Available in Clothing, Footwear, Jewelry, and Luggage/Bags. Preparing feeds for Google Shopping, Amazon Marketplace and other CSE's. Optimizing data for Site Search and CSE Campaigns.
Presentation from Retail’s BIG Show, January 15-17, 2017.
MATEY ERDOS, President and CEO, Sundance Holdings Group, LLC
LAUREN HAYDEL, CEO and T-Shirt Folder, Fleurty Girl
DAVID LEVIN, President and CEO,Destination XL Group, Inc.
KEN NISCH, Chairman, JGA
SheNative is a start up high end hand bag label made for the modern women.
SheNative is more than just another handbag line. We are about empowering Native women in Canada through the design, production and fabrication of our goods, and our community cause fund for disadvantaged women.
Our bags are beautiful, classic, and timeless, with a native flair. We showcase the beauty of our cultures, with clean lines, luxurious materials, and we are locally made in the Saskatchewan prairies.
This document proposes launching a new "Diamond Line" accessory brand under Victoria's Secret. It provides market size data, projected sales and profit figures for handbags, clutches and watches. It outlines the brand name, slogan, logo and target demographics of affluent younger women. Test marketing ideas are proposed, including having models prototype products and launching a fashion show and advertising campaign to promote the new line's elegance and affordability. Customer feedback would be gathered through post-purchase surveys.
Branding strategy for an ethnic fashion brandAfsheen Khan
This document outlines plans for launching an ethnic fashion brand focused on exclusive clothing and handwork dresses for women, men, and children. It discusses the brand's look and feel, proposed names, target markets, and operational processes. The brand aims to offer customized designer wear and ethnic products at moderate costs, catering to fashionable women seeking classy, elegant styles for special occasions. It will establish an online and physical presence using a website, social media, and work with retailers and suppliers.
Motivating and Marketing to Millennials @ The Central ExchangeClara Miller
If you haven't already interacted with Millennials, get ready. They're coming to a workplace near you. Contrary to popular belief, Millennials can be some of your best team members and customers. Unlock the secret to motivating and marketing to them. Featuring Midwest-specific research, this presentation was given on July 15 to members of The Central Exchange in Kansas City.
This document outlines the steps for an elevator pitch competition, including preparation, filming, and presentation expectations. Contestants will have 60 seconds to deliver a pitch to potential employers to showcase their skills and qualifications. Professional attire is required. Participants are provided guidance on developing compelling content that highlights accomplishments and how their strengths meet employer needs. Follow-up after the pitch is also recommended to further connections.
This presentation provides a selected clothing line to be possibly made in the near future. It is a maternity lingerie line for woman who do not get many options while being pregnant. This project provides a brand name and logo, a company profile, vision statement, product development, promotion and much more.
The document discusses Eva & Paul, a brand launching premium organic jeans for women aged 35+. It summarizes customer feedback praising the jeans' flattering fit and comfort. Over half of women struggle to find well-fitting jeans. The $19 billion denim market is growing, especially in premium and niche segments. Eva & Paul aims to gain traction through events and online sales of 250 pairs in late 2013 before expanding distribution to boutiques and department stores. Financial projections estimate the company will sell 3,400 pairs in year 3 with $118k in gross profits as costs fall with increased scale and distribution. Long term, the brand aims to expand into a multi-product lifestyle brand. The company is raising $250-400
Eternal Style is a fashion consulting business that aims to help clients develop their personal style through various services like personal shopping and styling advice. The presentation outlines Eternal Style's mission, team of fashion experts, market research showing demand, planned services and pricing, marketing strategy, SWOT analysis, and multi-year expansion plan to new cities in Texas and beyond.
This document provides a business plan summary for Culture's Inn, a startup that offers handmade bags. The summary includes:
1. Culture's Inn aims to be the best outlet for handmade products in Lahore and Pakistan by satisfying customers' desires to look different and offering handmade bags at an affordable price.
2. The target market is young girls aged 14-24 who want customizable and unique products. Market trends show demand for customization and changing tastes.
3. The business will start in Lahore and focus on college/university students and working women. Pricing, promotion, and offerings will be tailored based on location, demographics, and customer behaviors.
4. Competition,
Trends In Garment Decoration
• Geographic Trends
• Market Sector Trends
• Trends in Production Techniques
• Trends in Product Innovation
• Trends in On Demand Customized Art
The Seminar looks at Screen Printing, Embroidery, Direct to Garment and Heat Transfer Printing.
The document discusses Jennifer Morris's portfolio for fashion buying and merchandising. It includes sections on visual merchandising, retail store management, and merchandise management. For visual merchandising, it lists skills like space planning, 3D modeling, and implementing principles of product placement. For retail store management, it proposes organizing a delegated charity team to build community ties through charitable donations and volunteer work. It also includes a sample store layout for a men's clothing brand.
- The document discusses generational differences in the workplace and how to effectively manage and motivate younger generations. It provides characteristics, communication preferences, and wants of Traditionalists, Baby Boomers, Gen X, Gen Y, and Gen Z.
- Younger generations are motivated more by quality work, growth opportunities, and feeling valued than solely pay and benefits. The best development comes from challenging jobs and feedback from bosses, not just self-study.
- Providing feedback is difficult for most managers but is key for development. Managers must understand generational differences but also recognize individuals, set clear expectations, and offer opportunities to learn from mistakes. Flexibility and sharing leadership helps engage all.
This document provides information on new products for 2013, including bags, coolers, totes, backpacks, and drinkware. It describes 14 different bag and cooler items, providing details on materials, colors, sizes, printing options, and estimated inventory dates. It also outlines 8 new drinkware products launching in 2013, primarily water bottles and tumblers in a variety of styles. All items are expected to arrive between late December and mid-January.
Dana Zezzo from ProTowels Etc. presented on using Facebook for business. She emphasized three main rules: social media acts as an "ultimate rolodex", physical socializing cannot be replaced, and the importance of balancing posts and content. She then provided a top ten list of tips for business profiles, including completing profiles, using profile pictures, managing page real estate, matching voice, using apps and tags, recognizing birthdays, and connecting through personal messages. Zezzo also shared statistics on Facebook usage to demonstrate its business potential.
This document showcases new products from ProTowels Etc., including golf towels, dog towels, tie dye towels, blankets, beach towels, and throws. It highlights various sizes, materials, and color options for each product line. The goal is to promote these new items and generate sales across different markets.
Facebook for business mippa webinar fall 2011Dana Zezzo, CAS
Dana Zezzo of ProTowels Etc. presented at the #MIPPA event on using Facebook for business. The presentation provided tips for businesses on utilizing Facebook, including completing your profile, using a profile picture, managing your page's content, using tags and links to drive traffic, and messaging customers personally. Physical interactions cannot replace social media, but social media can deepen relationships by allowing constant connection and content sharing.
Dana Zezzo from Pro Towels Etc. discusses using social media for promotional products businesses. She outlines 5 key discussion points: accessibility through being where customers are online; using social media to understand customers better and find new connections; content like photos and articles to engage customers; allocating time like 30-60 minutes daily for touches; and tracking ROI. Zezzo emphasizes using social media to build brands through transparency and staying in front of customers.
Dana Zezzo of Pro Towels Etc. presented on utilizing social media as a marketing tool for businesses. Zezzo discussed how consumer buying and research habits have changed, with 85% of business now done after the 9th interaction with a potential customer. He outlined six key areas of social media including accessibility, branding, content, time commitment, electronic marketing, and tracking ROI. Zezzo emphasized using social media to connect with current and potential clients, build relationships, and stay visible in order to generate more business opportunities.
The document discusses how social media can be used effectively to expand a business. It provides 5 key discussions on social media: accessibility, branding as a company vs individual, content, time spent, and tracking return on investment. Some key benefits highlighted are staying in front of clients, finding new prospects, and branding. The presenters discuss strategies for using social media like daily touches, balancing post types, joining groups for conversations, and following the "spider web theory" to build a network. The overall message is that social media can be used to build relationships and get customer research before purchases are made.
Dana Zezzo, Vice President of Sales at Pro Towels Etc., discusses how social networking can benefit promotional professionals. He explains that social networking allows companies to stay connected with current clients and prospects, identify new connections, and build their brand. Zezzo argues that social networking levels the playing field for businesses by helping them engage customers and compete with larger companies.
Dana Zezzo, Vice President of Sales at Pro Towels Etc., discusses how social networking can benefit promotional professionals. He explains that social networking allows companies to stay connected with current clients and prospects, identify new connections, and brand their company. Zezzo argues that social networking levels the playing field for small businesses by helping them engage customers and compete with larger companies. He encourages businesses to spend 30-60 minutes per day on social networking to build relationships and warm up cold calls.
Dana Zezzo, Vice President of Sales at Pro Towels Etc., gave a presentation on using social networking for promotional professionals. He discussed how social media has changed consumer buying and research habits, with people now doing 85% of business after the 9th touch. Zezzo argued that social networking sites allow companies to stay engaged with clients and prospects through daily touches, and emphasized using these sites to build relationships rather than sell. He provided tips on using Facebook, LinkedIn, and video to add personality to brands and engage audiences.
Dana Zezzo discusses how social networking can benefit promotional professionals. He explains that consumer buying habits have changed, with more research done online. Social networking allows frequent touches with clients to strengthen relationships. It can also help warm up cold calls and turn prospects into customers or sales. The key is using social networking to create conversations about your brand through relevant and transparent content.
Dana Zezzo discusses how social networking can benefit promotional professionals. He explains that social media allows companies to stay connected with current clients, better understand customer needs, and find new prospects. Zezzo argues that using social networking sites like Facebook, LinkedIn, and YouTube can help brands build relationships, drive website traffic, and improve sales.
Dana R Zezzo - VP of Sales for ProTowels Etc conducted a Social Media workshop for the promotional products online distributor Leaderpromos in Columbus, OH. The goal was to help account excutives understand the power that social media had in building customer relationships.
Dana Zezzo gave a presentation on using social networking for promotional professionals. He discussed how Pro Towels Etc. has utilized social media like Facebook and LinkedIn to brand their company and generate more business opportunities. Zezzo explained that social networking allows companies to continuously connect with current and potential clients through regular online engagement and conversations to turn them into sales. He emphasized the importance of balancing social media use between personal and professional networking without directly selling to build relationships and trust over time.
1) Pro Towels Etc. announces a new 3-day ProShip service for fast turnaround on towel orders.
2) They provide towels in different categories from Good to Best quality levels and offer marketing support services.
3) Towels are a good promotional product because they are durable, have a large imprint area, and are useful for everyone.
Dana Zezzo is the Vice President of Sales at Pro Towels Etc. He has over 20 years of experience in the promotional products industry. Zezzo discusses how social networking can be used effectively for business purposes, including maintaining contacts and driving sales. Social media allows companies to engage customers, build their brand, and create conversations around their products.
The document discusses marketing strategies for an apparel decorating business. It recommends identifying target markets based on demographics like age, income, and occupation. Potential customers include those in education, healthcare, government, and trade associations. Popular promotional products are wearables, writing instruments, bags, and drinkware. The document also discusses understanding vendor relationships to tap into the $19 billion promotional products industry and implementing a marketing plan through targeted advertising, samples, and social media.
1) Pro Towels Etc. announces a new 3-day ProShip service allowing for fast turnaround on towel orders.
2) They offer a variety of towel categories and weights, as well as throws, tapestries, and robes.
3) Towels are a good promotional product because they have a large imprint area, are durable lasting for decades, and are a personalized canvas.
ProForma Presentation at National Sales Meeting in DenverDana Zezzo, CAS
Dana Zezzo, Vice President of Sales at ProTowels Etc., gave a presentation on the promotional products industry. The agenda included an industry introduction covering the top product categories and end user markets. Dana discussed industry organizations ASI, PPAI, and PPPC and the resources they provide. Pricing terms and calculating net cost were explained. Current popular product categories like apparel, bags, and accessories were overviewed. The presentation concluded with next steps for attendees to take after the convention.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
9. Social
Fashion
How to Market Apparel Trends
in the New Social Media Age
Marc Held
Director of Sales
Bodek and Rhodes
Dana Zezzo
Chief Marketing Officer
Jetline
11. Apparel Guru
WHY ARE THESE TWO EVEN QUALIFIED TO PRESENT THIS TOPIC?
• 17 Years Industry Experience
• PPAI Rising Star
• ASI Sales Rep of the Year
• AIA Sales Rep Of the Year
• Premier Group Service Award
Marc Held
Director of Sales
Bodek and Rhodes
Cell - 215-783-4790
mheld@bodekandrhodes.com
www.bodekandrhodes.com
Favorite Color – RED
12. WHY ARE THESE TWO EVEN QUALIFIED TO PRESENT THIS TOPIC?
Dana R Zezzo
Chief Marketing Officer
Jetline
Cell – 440-344-5933
dana@jetlinepromo.com
www.jetlinepromo.com
Social Media Activist• 20+ Years of Industry Experience
• PromoKitchen Chef
• 2010 ASI Hot List
• 2010 Stitches Top 20 “Creative Thinkers”
• 2011 PPB Magazine’s “Best Bosses” List
• 2011 PromoLabs Industry Voices Award
• 2012 TRASA Pioneer Award
• 2012 TRASA Triangle Technology Award
• 2012 PPAI Volunteer of the Year
• 2012 PPAI Golden Image Award - Electronic
Supplier Catalog
Favorite Color - CAMO
13. What You Will Learn Today.
• 2013 Apparel Trends
• Social media content you can use to market
them quickly, easily, inexpensively
• Wake up – this will be interactive!
14.
15. • Bright “The happy colors”
– After Recession everyone wants to feel good
• Neon’s
– Everything makes a come back
• Pastels
– Soft hues for men and woman
• The color Navy and Red
– conveys power, importance, and confidence
• Heathers are Hot!
• Collegiate Colors
– Texas Orange, Vegas Gold, Carolina Blue
22. • Slub Fabric
– Occasion lumps create a random texture weave, slight
irregularity in yarn twist thread.
– Every piece of slub is unique
• Tri Blend- Cotton, poly, and rayon blends
• CVC- Chief Value Cotton
– More cotton than poly, softer
• Snag Resistant material
• Denim is still strong
– today light blue vs. Dark
• -100% Poly (Performance, easy care, color fast, shrink resistant)
• Temp Control Fabric
• Thermals
36. • V Neck for Men
• -Scoop Neck and V Neck for Ladies
• -Tank Tops (first used in 1920’s, to resemble swim suit)
• -Burn Out (still strong)
• -Stripes are back, texture look.
• -Flowy Look
• -Hoodies (more than crews)
• -Dolman sleeve (tight around the arm, open up to waste)
• -Color Block
44. Thank
You
Marc Held
Director of Sales
Bodek and Rhodes
mheld@bodekandrhodes.com
215-783-4790
Dana Zezzo
Chief Marketing Officer
Jetline
dana@jetlinepromo.com
440-344-5933
Editor's Notes
2012 PPAI Golden Image Award - Electronic Supplier Catalog
Color:-Bright- “The happy colors” (After Recession everyone wants to feel good)-Neon’s- Everything makes a come back-Pastels- Soft hues for men and woman-The color Navy and Red (conveys power, importance, and confidence)-Heathers are Hot!-Collegiate Colors (Texas Orange, Vegas Gold, Carolina Blue)
-Slum Fabric- Occasion lumps create a random texture weave, slight irregularity in yarn twist thread. Every piece of slub is unique-Tri Blend- Cotton, poly, and rayon blends-CVC- Chief Value Cotton (Moe cotton than poly, softer)-Snag Resistant material-Denim is still strong (today light blue vs. Dark)-100% Poly (Performance, easy care, color fast, shrink resistant)-Temp Control Fabric
V Neck for Men-Scoop Neck and V Neck for Ladies-Tank Tops (first used in 1920’s, to resemble swim suit)-Burn Out (still strong)-Stripes are back, texture look.-Flowy Look-Hoodies (more than crews)-Dolman sleeve (tight around the arm, open up to waste)-Color Block