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Social Media Saac October 2010
The document discusses how social media can be used effectively to expand a business. It provides 5 key discussions on social media: accessibility, branding as a company vs individual, content, time spent, and tracking return on investment. Some key benefits highlighted are staying in front of clients, finding new prospects, and branding. The presenters discuss strategies for using social media like daily touches, balancing post types, joining groups for conversations, and following the "spider web theory" to build a network. The overall message is that social media can be used to build relationships and get customer research before purchases are made.
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Social Media Saac October 2010
- 1. Shift Your Paradigm AndExpand Your Business Through The Effective Use of Social Media Presenters: Dana R. Zezzo ProTowels Etc. Karen Silvers Halo Lee Wayne Corporation
- 2. Consumer Buying &Research Habits Have Changed
- 3. 5 Key Discussionsof Social Media • Accessibility • Brand – Company vs Individual • Content • Time • Tracking ROI
- 4. • Stay infront of clients & prospects • Know your clients/prospects better – Identify unknown connections • Find new prospects • Branding • Sales • Fun Benefit From Social Networking
- 5. Accessibility! Be where yourcustomers are!
- 6. What We Wantto Prove Today The Ultimate Rolodex?
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- 8. Add Personality and Humanessyour Brand
- 9. New Economy =Transparency
- 11. POST • Events • Videos •Discussions • Photos • Blog Articles • Press Releases Content
- 12. 85% of allbusiness is done after the 9th touch Social Media to a salesperson is all about: TOUCHES
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- 14. For Full Article– Click Here
- 18. Understanding the SM “ShoutOut” • Take a genuine interest in your clients and their business. • Compliment – understand generational or demographic views! • Proper use of hyperlinks.
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- 20. Daily Touches The BIGQuestion … Social Media 30 – 60 minutes a day!
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- 22. So what doesthis tell you? That people are using Social Networking Sites for Building Relationships and Research Before Buying
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- 24. This will improveyour Google ranking If Nothing Else …
- 25. This will improveyour Google ranking If Nothing Else …
- 26. What is yourSM Strategy? • Brand? (Consistent) • Posts? (Message) • Connections • Network • Google analytics • Goal? – # of fans, followers or friends… – Comment streams…. – Traffic or indirect sales…
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- 28. • Do notover sell • Understand Post Volume • Be relevant & transparent • Live as if your mom is watching • Remember if you are mixing – Don’t play games – Don’t drink and post • Have fun! Rules To Follow On All Sites
- 29. Recap – whatshould I be doing! • Profiles • Rolodex • Touches • Building Network • Post (Balance) • Watch / Listen • Join Groups • Conversations • Spider Web Theory • Satellite Radio Theory • Accessibility!
- 30. THANK YOU! Presenter: Dana R.Zezzo ProTowels Etc. Karen Silvers Halo Lee Wayne Corporation