The document discusses marketing strategies for an apparel decorating business. It recommends identifying target markets based on demographics like age, income, and occupation. Potential customers include those in education, healthcare, government, and trade associations. Popular promotional products are wearables, writing instruments, bags, and drinkware. The document also discusses understanding vendor relationships to tap into the $19 billion promotional products industry and implementing a marketing plan through targeted advertising, samples, and social media.

1. Marketing Your Apparel Decorating Business October 16-17, 2009 Welcome to the SWF Extravaganza!

2. Dana R. Zezzo Vice President of Sales [email_address] Cell: 440.344.5933

3. Target Marketing Advertising Marketing The Different Routes of Marketing

4. MARKETING OVERVIEW Identify Markets Identify Potential Identify Products Understanding Vendor Relationships Implement

5. Target Marketing Advertising Marketing (Hurry up and wait) Targeted Product Samples Targeted Self-Promotions Targeted Product Specials Targeted Support Materials SOCIAL??? Newspaper Yellow pages Local Circulations $$$$$

6. The world of marketing is changing…NOW!

7. The world of marketing is changing…NOW!

8. Your Past Life… What did you do before becoming a Branding Merchandising Specialist? Identify Markets

9. Age Income Gender Blue Collar vs. White Collar Marketing Distance? Identify Markets Basic Demographics

10. How big is the promotional products industry? Record $19.44 Billion in 2007 Promotional products spending topped: Internet advertising Outdoor advertising Cable TV advertising Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

11. Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

12. Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

13. Top Buyers of Promotional Products by Industry Education Financial Healthcare Not for Profit Organizations Construction Government Trade, Professional Associations & Civic Clubs Real Estate Automotive Professional: Doctors, Lawyers, CPAs, etc Source: PPAI Top Buyers of Promotional Products

14. Identify Potential

15. Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

16. Identify Products

17. Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

18. Most Popular Promotional Products Know them to sell them! Wearables 30.71% Writing Instruments 10.39% Bags 7.05% Drinkware 6.32% Desk Accessories 6.19% Calendars 5.51% Towels – working on it! Source: PPAI 2005 Sales Volume Estimate

19. If you own the art, you own the customer. Use your current customers logos to generate more business! Logos Sell!

21. Breakout Catalogs Sales Sheets Samples Self Promotions Vendor Status Understanding Vendor Relationships Tap into a 19 billion dollar marketing engine! Co-op Pricing Program Pricing Box Stuffers Custom Catalogs Stay Current (social) Websites – Selling tool or reference?

22. Did you know for 2009 Vendor Status 2009 Promo Marketing Supplier Excellence Awards Gold Winner - Towels & Textiles category ASI 5-Star Supplier For having an average of at least 4.75 in each rating category. Facebook – Promo35 Elite 8 Counselor Distributor Choice Award Finalist SAGE “ A” Supplier rating

29. VIRTUAL & SPEC SAMPLES Get it in their hands!

30. Implement

31. Think out of the box… ! Or on it!!

32. Identify Markets Identify Potential Identify Products Understanding Vendor Relationships Implement MARKETING RECAP

33. THANK YOU Dana Zezzo Vice President of Sales [email_address]