Dana Zezzo from ProTowels Etc. presented on using Facebook for business. She emphasized three main rules: social media acts as an "ultimate rolodex", physical socializing cannot be replaced, and the importance of balancing posts and content. She then provided a top ten list of tips for business profiles, including completing profiles, using profile pictures, managing page real estate, matching voice, using apps and tags, recognizing birthdays, and connecting through personal messages. Zezzo also shared statistics on Facebook usage to demonstrate its business potential.