E-commerce is the software that allows you to build your online store. It provides all tools to maintain buy and sell a product online. It enables an online store to maintain different Payment modes; Customer support, SEO, Good product navigation, Site management system, Order management system, Shipping, Product review and rating system, Marketing and promotion and more features are waiting for popular virtual stores.
There are some popular, robust, flexible and easily manageable open sources listed below. These are open source so we can use it with our convenience.
Our team works on it and customizes it to make it manageable. Let give as an opportunity to make your online shop and help you to generate more ROI.
E-commerce is the software that allows you to build your online store. It provides all tools to maintain buy and sell a product online. It enables an online store to maintain different Payment modes; Customer support, SEO, Good product navigation, Site management system, Order management system, Shipping, Product review and rating system, Marketing and promotion and more features are waiting for popular virtual stores.
There are some popular, robust, flexible and easily manageable open sources listed below. These are open source so we can use it with our convenience.
Our team works on it and customizes it to make it manageable. Let give as an opportunity to make your online shop and help you to generate more ROI.
Online shopping or e-shopping is a form of electronic
Commerce which allows consumers to directly buy goods or
services from a seller over the Internet using a web browser.
Social Fashion presented by Marc Held from Bodek and Rhodes and Dana Zezzo from Jetline. Interactive session to learn how to turn apparel trends and knowledge in social media content in the promotional products industry.
Presentation by Georgetown University - Runner Ups in the CBS Case Competitio...CBS Case Competition
Presentation by Georgetown University - Runner Ups in the CBS Case Competition 2011. Congratulations to Christine Chung, Yvonne Chiang, Qian Wu and Keenan Timko for doing a great job. Presented at the Finals March 4, 2011.
This presentation form part of CBS Case Competition. Views, opinions and suggestions expressed in these presentations are the sole work of the case study writers, and are not neccessarily shared by H&M
Visit www.casecompetition.com to see more.
Presentation from Retail’s BIG Show, January 15-17, 2017.
MATEY ERDOS, President and CEO, Sundance Holdings Group, LLC
LAUREN HAYDEL, CEO and T-Shirt Folder, Fleurty Girl
DAVID LEVIN, President and CEO,Destination XL Group, Inc.
KEN NISCH, Chairman, JGA
Continuing his alliance with brand Converse, world's famous fashion designer John Varvatos brings his own sense of contemporary fashion to the table focusing on the John Varvatos For Converse Men Suiting, so now the company will be able to propose the all star converse men suit line with John Varvatos's super cool design.
Online shopping or e-shopping is a form of electronic
Commerce which allows consumers to directly buy goods or
services from a seller over the Internet using a web browser.
Social Fashion presented by Marc Held from Bodek and Rhodes and Dana Zezzo from Jetline. Interactive session to learn how to turn apparel trends and knowledge in social media content in the promotional products industry.
Presentation by Georgetown University - Runner Ups in the CBS Case Competitio...CBS Case Competition
Presentation by Georgetown University - Runner Ups in the CBS Case Competition 2011. Congratulations to Christine Chung, Yvonne Chiang, Qian Wu and Keenan Timko for doing a great job. Presented at the Finals March 4, 2011.
This presentation form part of CBS Case Competition. Views, opinions and suggestions expressed in these presentations are the sole work of the case study writers, and are not neccessarily shared by H&M
Visit www.casecompetition.com to see more.
Presentation from Retail’s BIG Show, January 15-17, 2017.
MATEY ERDOS, President and CEO, Sundance Holdings Group, LLC
LAUREN HAYDEL, CEO and T-Shirt Folder, Fleurty Girl
DAVID LEVIN, President and CEO,Destination XL Group, Inc.
KEN NISCH, Chairman, JGA
Continuing his alliance with brand Converse, world's famous fashion designer John Varvatos brings his own sense of contemporary fashion to the table focusing on the John Varvatos For Converse Men Suiting, so now the company will be able to propose the all star converse men suit line with John Varvatos's super cool design.
This presentation provides a selected clothing line to be possibly made in the near future. It is a maternity lingerie line for woman who do not get many options while being pregnant. This project provides a brand name and logo, a company profile, vision statement, product development, promotion and much more.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
1. Venus & MAR
Presented by: Jiajia, Noemie
Thibaut, Anne
Mathilde, Eric
2. Overview
• Unisex apparel store
• Mission Statement
– We provide quality, trendy and sophisticated
apparel and related accessories for both men
and women aged from 18 to 30. We offer a nice
ambiance with a good layout for our customers.
• Type of Ownership
– Independent store adjusted to the local market
3. Objectives
• Sales Objectives
– Target 15% of the unisex apparel market share
– Gain 50% gross profit annually
• Image Objectives: 95% of our customers agree
that:
– Our store delivers fashionable and sophisticated
products
– High quality customer service
– High prices reflect special design and quality of
goods
4. Our Target
• 18-30 years old
• Male / Female
• Incomes up to $70,000
• College students & employed adults
• Customers interested in Fashion
5. Customer Decision Making
• Usage of commercials: TV ad, Press, Fashion
Magazines, Website…
• Store atmosphere, layout
11. Census Reports
• Age Distribution by
Sex, 2000
Male Female
Percent Percent
Number Number
Total
298,839 48.57% 316,462 51.43%
Population
15-19 19,963 3.24% 18,146 2.95%
20-24 15,184 2.47% 14,113 2.29%
25-29 16,022 2.60% 16,223 2.64%
Total Target
51,169 8.31% 48,482 7.88%
Population
Source:
http://www.censusscope.org/us/s34/c25/chart_age.html
12. Census Reports
• Household Income, 2000 (1999
Income) Number
Percent of Total
Households
Total Households 224,447 100.00%
Less than $9,999 12,292 5.48%
$10,000 - $14,999 9,194 4.10%
$15,000 - $24,999 17,684 7.88%
$25,000 - $34,999 19,394 8.64%
$35,000 - $49,999 28,030 12.49%
$50,000 - $74,999 43,074 19.19%
Total Target
129,668 57.78%
Households
Source: http://www.censusscope.org/us/s34/c25/chart_income.html
14. Competitors
• American
Eagle
• American
Express
• Zumies
• Abercrombie
• Guess
• Banana
Republic
• Armani
Exchange
15. Perceived Risks
• Functional : Quality
• Physical: Fabric allergies
• Financial: Price
• Social Risk: Social dislikes
• Psychological
• Time Risk
16. Store Name
• Venus & MAR
• Speak to everyone
• Message to convey: “we have a perfect
understanding of men and women, and
that knowledge can be seen through our
clothes”
• Use two different fonts
17. Store Atmosphere
• Objective: Create an intimate and luxurious
atmosphere
• Rectangular shape: Not too big, not too small
• Colors: Store is divided in 2 sides(men and
women)
in order to facilitate the buying
process
– Men side in blue and grey
– Women side in dark plum
• Lights:
18. Store Atmosphere (Cont.)
• Sound: Soft background music – trendy music
• Scent:
– Recognizable
– Fresh scent: adapted to both men and women
• Temperature: Adapted to the seasons
– We want our customer to feel good at all time.
• Theme: VERY IMPORTANT
– General background
– Needs of specific seasonal decoration
(for customers not to get bored)
19. Layout
• Outside window: Very important to catch
customer’s eyes
Seasonal displays with mannequins
• Two Entrances: For a better visibility
• Functional display:
Women’s Apparel is on the left, men’s apparel is on
the right,
accessories are by the check-out
• Seasonal displays: To increase extra/unplanned
purchase
21. Products
• Unisex Apparel – T-shirt, Jeans, Sweater,
Coat, Pants, Polo for men, dress for women
• High Quality
• Product mix: deep and narrow
• Trendy and modern style
• Matching accessories – Scarf, Gloves,
Handbag, Socks, Polish, Ear-rings, Necklace,
Bracelet
22. Customer Services
• Our goal: Make our customers shop easier.
• Extensive selection:
– Free alteration
– Free shipping for online order (>$100)
– Coupons discount
• Knowledgeable salespeople
• Customers must never leave unhappy
23. Price Strategy
• High-end pricing strategy
• Demand-oriented pricing strategy
• Prestige pricing strategy
– for high quality, fashionable clothing such as
leather coats
• Multiple-unit pricing strategy
– offer discounts to customers who buy in
quantity
24. Promotion
• High Emphasis
• Spend 4-5% of sales on ads, 8-10% on
personal selling and customer service
• Advertising
– Our own website: http://www.venus&mars.com
– Fashion magazine & our own seasonal
magazine
– Direct Mail with nice catalogs
– TV advertising
– Posters & Signs
25.
26. Personal Selling
• High Emphasis
• Hire 3 female salespeople and 3 male
salespeople
• Required tasks for salespeople to perform:
– Greet customer
– Listen to customers’ needs and give appropriate
help
– Stimulate the sales of impulse items
– Stress “hassle-free” return policy, and complete the
transaction
– Constantly keep the store clean, and layout well
27. Sales Promotion
• A low emphasis on sales promotion
• Make our loyal customers feel prestige
• Offer special discounts for our
membership customers
• Provide some discounts in holidays
such as: Thanksgiving and Christmas