The internet is the great equalizer. Those who get it will profit, the rest well, forget about it. Social is powered by the wisdom of the crowd, social engages like no other medium. Social moves people and yes, social moves product. Integrated marketing is what it’s all about. Customer focused marketing creates content based on what your customer’s need. Get your brand. Define clear objectives. Identify your target. Develop a singular message. And, yes you need great ideas.

1. 1

2. 2
Social
The internet is the great equalizer.
Those who get it will profit, the rest
well, forget about it. Social is powered
by the wisdom of the crowd, social
engages like no other medium.
Social moves people and yes, social
moves product.

3. 3
Integrated marketing is what it’s all
about. Customer focused
marketing creates content based
on what your customer’s need.
Integrated Marketing

4. 4
Get your brand.
Define clear objectives.
Identify your target.
Develop a singular message.
And, yes you need great ideas.
Content Marketing

5. 5
“Most of our best concepts come from
listening to the client — we bring the
brand to life.”
Our team creates engaging content —
drawing upon the emotional and
psychological values of your brand we
build incredible trust and loyalty.
Content Creation

6. 6
We develop targeted campaigns that
generate high awareness
and increase market share.
Our media campaigns place the right
message in the right medium. Effective
levels of reach and frequency are
achieved to excite, illuminate and move
individuals to action.
Social Media Marketing

7. Area of Study Target Object
Key Stakeholders
Competitors
Regions / Markets
Industry Leaders
Brand
Values
Benefits
Identity
Organizations
Message
Dialogue
Context
Keywords
Tone
Buying Behavior
Attitudes / Opinions
Customer Satisfaction
Ethnography
Channel
Television
Radio
Print
Digital
Facebook
Twitter
YouTube
Streams
Netflix
Hulu
Broadcast TV
Goals
Objectives
Segment insights identified to engage and
accelerate stakeholders through the sales process.

8. 8
Channel Objective Metrics
Desired
Outcomes
Relationship - Quality of Connection
Low Engagement
High Engagement
Amplification - Level of Influence
Influence
Scalability
Velocity
Dialogue
Context
Tone
Blog
Facebook
Channel Mapping
Desired
Outcomes
Relationship - Quality of Connection
Amplification - Level of Influence
Dialogue
Context
Tone

9. 9
• Generates Brand Awareness
• Drives Traffic to your Website
• Optimizes your SEO (web ranking)
• Creates Credibility and Trust
• Builds Relationships
Content Marketing

10. 10
Optimizing Connections. Building Relationships.