Social Media is for Lovers,
SEO is for Suckers: Stop Guessing, Start Nailing Your Social Strategy Presented by Kristen Sussman President & Founder, Social Distillery @KrisSuss Social. Strategy. Delivered.
Agendaü What’s New in Social
ü Social Strategy & Tac6cal Implementa6on ü 6 Requirements for Achieving Social Success ü Measurement & Ongoing Analysis ü Tools to help you get there ü Where it’s all Going Social. Strategy. Delivered.
7 Business Objectives of Social
Media1. Brand Awareness 2. Inbound Marke6ng 3. Community Building 4. Sales 5. Reputa6on/Crisis Management 6. Customer Service 7. Market Research Social. Strategy. Delivered.
#1: Create a Plan •
An editorial calendar ensures appropriate publishing cadence • A shared calendar enables consistent messaging, with more impacYul promo6ons Social. Strategy. Delivered.
#2: Reach & Relevancy •
Create content that resonates with your community • Know your community & who/what is relevant to them • Use proac6ve & reac6ve engagement to increase reach Social. Strategy. Delivered.
#3: Creative Storytelling• Use crea6vity
to tell your company or product story • Maximize your marke6ng impact through various online touch points • Enable extended impact by repurposing useful content collected during the campaign Social. Strategy. Delivered.
#4: Tactical Implementation • Once
you’ve created great content, share & repurpose it in as many relevant loca6ons as possible • Keep social channels consistent with companywide communica6ons & overall business objec6ves Social. Strategy. Delivered.
#5: Embrace ChangePinterest is now
the Pinterest drives3RD MOST POPULAR MORE REFERRAL social network TRAFFIC In the U.S. behind than Google+, Facebook and LinkedIn and Twitter. YouTube combined. Social. Strategy. Delivered.
Key to Success Plan
Implement Measure Execute mul6-‐week Click to convert, unify Example: Iden6fy three impressions, reach, top campaign with scheduled markets to target, iden6fy inﬂuencers, click-‐thru, 6me content dra_, approved and inﬂuencers, outline a of day and message published at op6mal publishing cadence and eﬀec6veness, response, engagement 6mes across 3 editorial calendar, determine sen6ment to message, 6me social channels, using three how to measure on site, abandonment on voices lead form Social. Strategy. Delivered.
Key Performance Indicators #1 Engagement:
Click, share, retweet, men6on, comment, like #2 Reach: Number of impressions & poten6al reach of your message #3 Ac2vity: Number of pieces of content published Social. Strategy. Delivered.
Measurement & Communication Tools &
technologies to help Paid: • Spredfast • Jive So_ware – free 30 day trial Free: • Google Analy6cs: referral traﬃc • Hootsuite: clicks • Crowdbooster: visual informa6on Social. Strategy. Delivered.