This document outlines different levels of influencer marketing: beginner, intermediate, and advanced. At the beginner level, brands establish initial conversations by working with familiar influencers like bloggers to discuss casual topics through blog posts. At the intermediate level, brands build upon this by selecting a more diverse set of influencers, creating more useful and relevant content across multiple channels. Advanced influencer marketing involves an always-on, strategic approach where influencers are segmented and create high-quality, targeted content according to a scheduled calendar to build sustained brand influence over time.