Internal presentation I gave putting 'social' into a historical and trends context. A little dated now, but still interesting.

1. Post Social Apocalypse?

2. there’s a social trend towards being more social

3. a lot of people think that its all about web technology, its not.

4. a lot of people think they have a choice, they don’t

5. web 2.0 is happening to the web - becoming ‘social’ is happening to society - so where does that get us?

6. a bit of history

7. the seeds of the future are sown in the past

8. in the beginning were hackers it was about invention and collaboration

9. a chap called tim wanted to help share ideas

10. From: torvalds@klaava.Helsinki.FI (Linus Benedict Torvalds) Newsgroups: comp.os.minix Subject: What would you like to see most in minix? Summary: small poll for my new operating system Message-ID: <1991Aug25.205708.9541@klaava.Helsinki.FI> Date: 25 Aug 91 20:57:08 GMT Organization: University of Helsinki Hello everybody out there using minix - I'm doing a (free) operating system (just a hobby, won't be big and professional like gnu) for 386(486) AT clones. This has been brewing since april, and is starting to get ready. I'd like any feedback on things people like/dislike in minix, as my OS resembles it somewhat (same physical layout of the file-system (due to practical reasons) among other things). I've currently ported bash(1.08) and gcc(1.40), and things seem to work. This implies that I'll get something practical within a few months, and I'd like to know what features most people would want. Any suggestions are welcome, but I won't promise I'll implement them :-) Linus (torvalds@kruuna.helsinki.fi) PS. Yes - it's free of any minix code, and it has a multi-threaded fs. It is NOT protable (uses 386 task switching etc), and it probably never will support anything other than AT-harddisks, as that's all I have :-(. a chap called linus did something mindbogglingly complex

11. then came web billionaires

12. then the social web

13. from an ideal, to a goldrush, to another gossip rag...

14. Right now?

15. increased understanding increased capability increased complexity image: sarah a king

16. LIES WILL BE EXPOSED

17. PEOPLE ARE GETTING ANGRY

18. new ways to communicate new ways to act

19. Its human nature to be social communities offer trusted support

20. People are expressingthemselves more

21. People are more demanding

22. need more simplicity need more trust need more transparency

23. tired: technology wired: social

24. there is no choice this is just how it is

25. How to respond

26. keep it simple

27. make it honest

28. put your customer in control

29. there is no choice this is just how it is

30. easy to say, but how?

31. ‘ social’ isn’t a comms issue (yet)

32. very few companies are ready to be ‘social’

33. to ‘be social’ is to become a social movement

34. to be culturally relevant

35. for people to believe in you

36. most companies don’t have the chops

37. becoming ‘social’ is a brand task

38. Be authentic to the core

39. find a belief you can share with customers

40. start living that belief

41. but i can’t change a whole organisation...

42. it can only start with the CEO. it can not be built ‘bottom up’.

43. trust will deliver better results than fear

44. crate a culture of craftsmanship - learn from practice & constantly evolve

45. shift away from the virtuoso individual, toward raising the collective game

46. Negotiated collaboration, not aggressive competition

47. know the difference between what customers say and what they would really want if only you did it

48. listen to customers, then make creative leaps

49. delegate decisions to as close to delivery as possible

50. clarify shared beliefs, clarify mutual responsibility, and respect that trust-relationship

51. use hard measures only for gauging a need for intervention to penalise failure to meet basic standards

52. respect informal measures - create a safe space for ownership & experimentation. Incentivise with trust and independence (not financial bonuses).

53. listen and respond

54. Cherish problems and mistakes

55. have fun

56. after the social revolution?

57. unity: social divides blurred

58. polarisation of social & anti-social communities

59. localisation

60. more self expression

61. rebirth of craftsmanship

62. post ideological - pragmatism the new philosophical ideal

63. man over machine, not subject

64. this is the future that Marx was looking for (probably)