Old Media vs New Media -Reboot9

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A presentation from Björn Jeffery, Good Old. From the Reboot9 conference, about the current change in old/new media.

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  • Excellent. You've shown your credibility on presentation with this slideshow. This one deserves thumbs up. I'm John, owner of www.freeringtones.ws/ . Perhaps to see more quality slides from you.

    Best wishes.
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  • Exceptional demonstration. Really clear and useful

    Janie
    http://financejedi.com
    http://healthjedi.com
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Old Media vs New Media -Reboot9

  1. 1. Reboot9
  2. 2. Reboot9 May 31st, 2007
  3. 3. Presentation
  4. 4. Presentation Björn Jeffery ★
  5. 5. Presentation Björn Jeffery ★ Internet Strategist at Good Old ★
  6. 6. Presentation Björn Jeffery ★ Internet Strategist at Good Old ★ Founder of two of Swedens larger blogs, ★ Manolo.se and Discobelle.net
  7. 7. Presentation Björn Jeffery ★ Internet Strategist at Good Old ★ Founder of two of Swedens larger blogs, ★ Manolo.se and Discobelle.net Previously at SVT, GP and Sydsvenskan ★
  8. 8. Old Media vs New Media
  9. 9. Old Media vs New Media So last season?
  10. 10. I will try to answer...
  11. 11. I will try to answer... Why old media has to change its ways in ★ order to stay survive
  12. 12. I will try to answer... Why old media has to change its ways in ★ order to stay survive How societal communication changes ★ along with the current media shift 
  13. 13. I will try to answer... Why old media has to change its ways in ★ order to stay survive How societal communication changes ★ along with the current media shift  What new media must learn from old ★ media in order to evolve, and improve
  14. 14. Old Media
  15. 15. Old Media Yesterdays news that costs money, printed on dead wood (but it worked!)
  16. 16. Starting point
  17. 17. Starting point Why change? ★
  18. 18. Starting point Why change? ★ Because is old media is: ★
  19. 19. Starting point Why change? ★ Because is old media is: ★ Not used to the internet ★
  20. 20. Starting point Why change? ★ Because is old media is: ★ Not used to the internet ★ Not used to competition ★
  21. 21. Starting point Why change? ★ Because is old media is: ★ Not used to the internet ★ Not used to competition ★ Not used to recognising threats other ★ than those from media competitors
  22. 22. Starting point Why change? ★ Because is old media is: ★ Not used to the internet ★ Not used to competition ★ Not used to recognising threats other ★ than those from media competitors Not used to dialogue ★
  23. 23. The defining factor
  24. 24. The defining factor Internet went from being a medium, to ★ being a carrier of media
  25. 25. The defining factor Internet went from being a medium, to ★ being a carrier of media Newspapers on the internet ★
  26. 26. The defining factor Internet went from being a medium, to ★ being a carrier of media Newspapers on the internet ★
  27. 27. The defining factor Internet went from being a medium, to ★ being a carrier of media Newspapers on the internet ★ Radio on the internet ★
  28. 28. The defining factor Internet went from being a medium, to ★ being a carrier of media Newspapers on the internet ★ Radio on the internet ★
  29. 29. The defining factor Internet went from being a medium, to ★ being a carrier of media Newspapers on the internet ★ Radio on the internet ★ Telephones on the internet ★
  30. 30. The defining factor Internet went from being a medium, to ★ being a carrier of media Newspapers on the internet ★ Radio on the internet ★ Telephones on the internet ★
  31. 31. The defining factor Internet went from being a medium, to ★ being a carrier of media Newspapers on the internet ★ Radio on the internet ★ Telephones on the internet ★ TV on the internet ★
  32. 32. The defining factor Internet went from being a medium, to ★ being a carrier of media Newspapers on the internet ★ Radio on the internet ★ Telephones on the internet ★ TV on the internet ★
  33. 33. Competition
  34. 34. Competition Technorati: 1.4 new blogs/second ★
  35. 35. Competition Technorati: 1.4 new blogs/second ★ Strong brands hosting web services (Coca- ★ Cola´s 43things clone + MyCoke)
  36. 36. Competition Technorati: 1.4 new blogs/second ★ Strong brands hosting web services (Coca- ★ Cola´s 43things clone + MyCoke) LAMP lowers threshold from idea to launch ★
  37. 37. New threats
  38. 38. New threats Classifieds - major source of revenue ★
  39. 39. New threats Classifieds - major source of revenue ★ Craigslist.org made $6 million, removed ★ $60 million from the market
  40. 40. New threats Classifieds - major source of revenue ★ Craigslist.org made $6 million, removed ★ $60 million from the market Blocket.se - same effect in Sweden ★
  41. 41. New threats Classifieds - major source of revenue ★ Craigslist.org made $6 million, removed ★ $60 million from the market Blocket.se - same effect in Sweden ★ Broke user tradition that was over 150 ★ years old
  42. 42. Dialogue
  43. 43. Dialogue Reader commentary pushes: ★
  44. 44. Dialogue Reader commentary pushes: ★ correctness ★
  45. 45. Dialogue Reader commentary pushes: ★ correctness ★ transparency ★
  46. 46. Dialogue Reader commentary pushes: ★ correctness ★ transparency ★ the importance of knowing your readers ★
  47. 47. Dialogue Reader commentary pushes: ★ correctness ★ transparency ★ the importance of knowing your readers ★ Reader commentary creates: ★
  48. 48. Dialogue Reader commentary pushes: ★ correctness ★ transparency ★ the importance of knowing your readers ★ Reader commentary creates: ★ a previously non-existing social arena ★
  49. 49. The change
  50. 50. The change Invite readers to a conversation (duh) ★
  51. 51. The change Invite readers to a conversation (duh) ★ From Gatekeeper to Curator ★
  52. 52. The change Invite readers to a conversation (duh) ★ From Gatekeeper to Curator ★ Face facts - everyone doesn’t like you ★ anymore (you’re just one RSS out of 200)
  53. 53. The change Invite readers to a conversation (duh) ★ From Gatekeeper to Curator ★ Face facts - everyone doesn’t like you ★ anymore (you’re just one RSS out of 200) Leverage strong brand in order create new ★ areas of information providing; e.g. wifi as society´s backchannel
  54. 54. Communication shift
  55. 55. Communication shift Information narcissism, and the end of having anything in common
  56. 56. News narcissism
  57. 57. News narcissism “The activist reporting is also some sort of ★ news narcissism: through constantly focusing on themselves the struggle becomes larger and more dramatic than it really is.”
  58. 58. News narcissism “The activist reporting is also some sort of ★ news narcissism: through constantly focusing on themselves the struggle becomes larger and more dramatic than it really is.” Rakel Chukri Sydsvenskan, 070303
  59. 59. Information narcissism
  60. 60. Information narcissism Micro-media enables massive parallel ★ information consumption
  61. 61. Information narcissism Micro-media enables massive parallel ★ information consumption Everyone can choose what aspect to ★ read
  62. 62. Information narcissism Micro-media enables massive parallel ★ information consumption Everyone can choose what aspect to ★ read Fewer public common grounds ★
  63. 63. April 16th, 2007
  64. 64. April 16th, 2007 World: School massacre at Virginia Tech ★
  65. 65. April 16th, 2007 World: School massacre at Virginia Tech ★ Rakel: Commentary on P1 about the new ★ Swedish budget
  66. 66. April 16th, 2007 World: School massacre at Virginia Tech ★ Rakel: Commentary on P1 about the new ★ Swedish budget Me: Allers buys Blog Esse (ex BlogSoft) ★
  67. 67. The shift
  68. 68. The shift Reverse to core values IRL ★ “Isn’t it unusually hot today?”
  69. 69. The shift Reverse to core values IRL ★ “Isn’t it unusually hot today?” Nerd values online ★ “Have you seen the latest Shimano gear system for the Nike Concept hybrid mountain bikes?”
  70. 70. New Media
  71. 71. New Media Taking it back to the old school, to get ahead
  72. 72. Lots of micro, makes macro
  73. 73. Lots of micro, makes macro Successful new media understands and ★ supports micro, and tries to create new macro
  74. 74. Lots of micro, makes macro Successful new media understands and ★ supports micro, and tries to create new macro ...and who is good at this? ★
  75. 75. Old medias revenge
  76. 76. Old medias revenge 18 pages of news, on one single story ★
  77. 77. Old medias revenge 18 pages of news, on one single story ★ Feeding the public’s urge for more ★
  78. 78. Old medias revenge 18 pages of news, on one single story ★ Feeding the public’s urge for more ★ Adding all aspects to create maximum of ★ buzz
  79. 79. New Media keys
  80. 80. New Media keys Balance - more that just rants and raves ★
  81. 81. New Media keys Balance - more that just rants and raves ★ Credibility - pr-blogs spamming the ★ conversation
  82. 82. New Media keys Balance - more that just rants and raves ★ Credibility - pr-blogs spamming the ★ conversation Research - one phone call does all the ★ difference
  83. 83. New Media keys Balance - more that just rants and raves ★ Credibility - pr-blogs spamming the ★ conversation Research - one phone call does all the ★ difference Decency - bloggers code of conduct ★
  84. 84. The challenge
  85. 85. The challenge Keeping micro sharp and correct ★
  86. 86. The challenge Keeping micro sharp and correct ★ ...while creating new social grounds where ★ several micro can meet
  87. 87. The challenge Keeping micro sharp and correct ★ ...while creating new social grounds where ★ several micro can meet ...in order to create the new macros ★
  88. 88. Summary
  89. 89. Summary Support dialogue and become a social ★ arena
  90. 90. Summary Support dialogue and become a social ★ arena Support balance, honesty & fairness ★
  91. 91. Summary Support dialogue and become a social ★ arena Support balance, honesty & fairness ★ Support several micro - in order to create ★ new macro
  92. 92. Thanks!
  93. 93. Keep in touch! E-mail: bjorn.jeffery@goodold.se ★ Mobile: +46 (0)70-566 19 46 ★ Skype: bjornjeffery ★ MSN: bjornjeffery@hotmail.com ★ Second Life: Helt Okey ★

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