Viral Marketing
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Viral marketing relies on people sharing content organically via social networks to reach a large audience in a cost-effective manner. It works best when the content tells an engaging story that elicits an emotional response and encourages sharing. To maximize viral spread, campaigns should create unexpected or surprising content, make sequels to extend the effect over time, and engage viewers to become ambassadors who generate their own related content. The success of viral marketing campaigns can be measured using key performance indicators related to engagement, activity, volume, and economic value.
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This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Word Of Mouth Marketing Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of twenty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/39GoDdc
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This document discusses an agenda for a viral marketing training session. The agenda includes a brain teaser activity on the first day to introduce viral marketing concepts. Subsequent sessions will cover the pros and cons of viral marketing, key success factors, and seeding strategies. The final session will wrap up the training.
Key Learnings Adwords Challenge
This document provides recommendations for optimizing a Google Adwords campaign, including focusing keywords on business goals and long-tail terms, using specific ad groups and campaigns, testing different ad copies and landing pages, and manually adjusting bids based on daily analytics to focus the budget on top-performing keywords.
Agenda User Experience
This document outlines an online user experience course taught over 5 days that covers topics like search engine optimization, viral marketing, digital marketing plans, social and mobile commerce, and optimizing budgets. Each day focuses on a different aspect of online user journeys, starting with customer trust and findability, then decision making, registration and checkout processes, and ending with a final wrap-up.
Social Media Brain Teaser
This document outlines a social commerce course that covers topics like search engine optimization, search engine marketing, viral marketing, online reputation management, digital marketing plans, social commerce, mobile commerce, budget allocation, and online user experience. The course includes sessions on marketing opportunities and bringing businesses to Facebook, as well as a brain teaser, wrap-up, and is taught by David Gracia.
Agenda & Brain Teaser - Online Reputation
This document outlines the agenda for a digital marketing training program. It includes sessions on search engine optimization, search engine marketing, viral marketing, online reputation management, developing a digital marketing plan, social commerce, mobile commerce, budget allocation, a Google marketing challenge, and optimizing the online user experience. The agenda spans several days and includes brain teasers and discussions on handling different stages of a crisis.
Briefing Nico Luce
This document outlines a digital marketing project involving Google Adwords. It provides details on an exercise where student groups will each be given a $85 budget to run Adwords campaigns over 3 weeks with the goal of optimizing cost per click. It describes the project timeline and phases, including launching campaigns on January 12th, weekly performance dashboards, and an optional Google Adwords certification exam. It also includes sections on planning, with phases for general alignment, individual analysis, and group action plans.
Budget Allocation: Agenda & Brain Teaser
This document provides an overview and agenda for a digital marketing course that covers topics like search engine marketing, search engine optimization, viral marketing, online reputation, and developing a digital marketing plan. It includes a brain teaser activity about optimally allocating a 1 million euro budget across search engine marketing, search engine optimization, display media, social media marketing, and other channels to maximize new registered users on eBay Spain based on the cost per acquisition for each channel. The document asks what criteria should be considered in making the budget allocation decision and whether all the budget should go to the most efficient channel or if any other information is needed.
Mobile design examples
The document discusses an app menu. It likely contains options for different features or sections within a mobile application. In 3 words or less, the user can access and navigate various parts of the app through this main menu interface.
Unique mobile opportunities
The document discusses various opportunities for mobile marketing including push notifications, barcodes and QR codes, augmented reality, facial recognition, location-based offers, mobile search extensions, voice navigation and Touch ID. It also mentions trends in mobile design such as designing for thumbs and concepts like a "smell phone". Examples of using augmented reality and designing for thumbs are provided through YouTube links.
Briefing For The FlashChatt App Project
This document outlines a digital marketing project for a group to manage a Google Adwords campaign promoting the Flashchat app landing page. The goal is to optimize cost per click over 3 weeks. Each group will receive an $85 Adwords account. They are to activate search and display campaigns by December 2nd with a $4/day budget. The project schedule includes weekly performance dashboards and a final presentation. Individual assignments include analyzing the app's SEO, mobile user experience, and use of Facebook and Twitter marketing in Saudi Arabia.
The Dell Hell Case
Dell faced a crisis in customer satisfaction in 2006 when a blogger, Jeff Jarvis, posted a 144-word blog complaining about his broken Dell laptop and poor customer service. The post went viral as many customers shared similar negative experiences online. "Dell Sucks" became a top search result when searching Dell's brand name. The widespread negative coverage impacted Dell's stock price compared to the Nasdaq as a whole.
Online reputation
This document outlines the agenda for a digital marketing course that covers key topics like search engine marketing, search engine optimization, viral marketing, online reputation management, and developing a digital marketing plan. The course also includes sessions on social commerce, mobile commerce, budget allocation, a Google marketing challenge, and optimizing the online user experience. It concludes with a brain teaser, sessions on crisis communication before, during and after a crisis, and a final wrap-up.
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This document outlines an agenda for a digital marketing course that covers topics like search engine marketing, viral marketing, search engine optimization, and developing a digital marketing plan. The agenda includes daily sessions from Monday to Thursday at 5:00 PM, with a final wrap-up on Thursday at 11:00 PM, and includes a brain teaser on viral marketing about determining if a campaign's audience will grow exponentially based on the probability and number of people a video is forwarded to.
Viral Marketing MK-BL-EN-SEP-14
This document outlines an agenda for a digital marketing course that covers topics like search engine marketing, viral marketing, search engine optimization, and developing a digital marketing plan. The agenda includes sessions on the pros and cons of different strategies, key success factors, seeding strategies, and a final wrap-up. One session involves a brain teaser about whether a viral marketing campaign with a 4% probability of being forwarded and an average of 30 recipients per forward would grow exponentially.
E-Marketing
This document outlines the course overview, methodology, group projects, and grading system for an e-Marketing course taught by David Gracia. The course covers key topics in digital marketing including search engine marketing, search engine optimization, viral marketing, online reputation management, and developing a digital marketing plan. Students will learn strategies and techniques through real-life examples, online video demos, mini case discussions, and by participating in a Google Marketing Challenge and developing a digital marketing plan for a client in groups. Grades will be based on class participation, performance in the Google Marketing Challenge, and the quality of the digital marketing plan.
Digital Marketing
This document outlines the course overview, methodology, group projects, and grading system for a digital marketing course. The course covers key topics like search engine marketing, social commerce, and developing a digital marketing plan. Students will learn strategies and techniques through real-life examples, online video demos, and mini case discussions. They will also participate in a Google marketing challenge and work in groups to develop a digital marketing strategy and plan for a client.
Digital Marketing
This document provides an overview of a digital marketing course. The course covers key topics like search engine marketing, search engine optimization, viral marketing, online reputation management, and developing a digital marketing plan. Students will learn strategies, techniques and tools through lectures, real-life examples, video demos and case discussions. They will also complete a group project developing a digital marketing strategy for a client and can opt to take the Google Adwords certification exam. Grades are based on class participation, performance in the Google Marketing Challenge, and a final digital marketing plan.
Collaborative tool workshop
The document provides an overview of an online collaborative tools workshop conducted by David Gracia. The workshop aimed to introduce students to key online tools for improving communication and facilitating project collaboration. It covered tools for video/audio conferencing, online surveys, social bookmarking, document sharing, wikis, project management, slide sharing and discussion forums. For each tool, the document described basic and advanced functionalities and provided further information links. The goal was to help students improve case discussion, project work and make use of multiple tools together for meetings, organizing tasks and increasing the audience of their work.
Collaborative tool workshop
1. The workshop aims to provide students with an overview of main online collaborative tools to improve communication and facilitate case discussions and project management.
2. It covers tools for video/audio conferencing, project management, surveys, document sharing, wikis, meetings with screen sharing, and discussion forums.
3. The workshop consists of three sessions that demonstrate the basic and advanced features of tools like Skype, Basecamp, SurveyMonkey, Google Docs, Wikispaces, and SlideShare to organize work, share content, and increase an audience for presentations.
Collaborative tool workshop
The document summarizes a workshop on collaborative tools. The workshop consists of 3 sessions covering tools for video/audio conferencing, project management, and online surveys. Session 1 covers tools like Skype for video calls and document sharing. Session 2 discusses project management tools like Basecamp. Session 3 reviews online surveys using SurveyMonkey and online discussion forums. The goal is to provide students an overview of main online collaborative tools to improve communication and facilitate project work.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
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6:个人职称评审加20分
7:个人信誉贷款加10分
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Viral Marketing
- 1. Viral Marketing Key Success Factors for Launching a Viral davidgracia.com
- 2. Why is Viral Marketing important why how value Differentiation Tell a story Viral Campaigns ROI Higher reach Surprise the audience YouTube vs. Google More credibility Create an emotion YouTube vs. TV Higher involvement Engage people Value of Viral Effect Better ROI Make sequels Key Metrics
- 4. Every day it is more difficult to grab the attention of our target customers
- 7. People trust other people. 78% of people don’t trust advertising
- 9. Once a critical mass is reached the message gets spread virally (for free)
- 11. In some cases they even create content or suggest new videos to be produced
- 14. To encourage the pass-along rate it is important that your video does not sound like an add
- 16. Never repeat something just because it worked in the past; leverage the novelty effect
- 18. The emotion might be humor, play the absurd, a fake-or-real situation…
- 20. Don’t just do a one-shot viral but make sequels to amplify the effect of the campaign over time
- 22. Ask people to suggest new videos or create their own ones
- 24. Depends on the objective Direct Sales Branding Purchasing Mood Social Mood Searching Browsing
- 25. Social media vs Mass media Active Role Passive Role Engagement Interruption From Friends From Companies Viral Effect No free impacts
- 26. Value of the Viral Effect reach cost X X Cost Per Click Net CostPer View Paid Views Total Views
- 28. Likes
- 30. Favorite
- 32. Started Views