The document discusses a social media strategy for Hotelsahead, focusing on experience design and community engagement by targeting global nomads. It emphasizes understanding the target audience's social media usage, the importance of SEO, and monitoring user interaction across different platforms. Additionally, it explores the challenges companies face in authentically representing themselves on social media and the necessity of adapting strategies to specific products and audiences.

1. HotelsAhead & Social Media StrategyBy: Oscar Persoon

2. HotelsAheadTell me, I forgetShow me, I rememberInvolve me, I understand(Carl Orff)CEO: Hans Meyer

3. Activities: Experience Design / Concept Development / Brainstorming

4. Based on concept pictures are found

5. Which result in a concept:

6. Social mediaBased on A concept: The Global Nomads

8. Who is our target group?Where can our target group be found on SM?How does our target group use SM?How can we engage with our target group?What makes them CLICK?Creating community? Use existing? On which SM should we be active?And how to communicate on every SMSocial Media Strategy

9. Getting Attention

10. How much effort for what impact

11. LandscapeDifferent platformsPro’s and Con’sTraffic builder?SEO?Communication?Sharing?Sending?Interaction / engagement?Etc.

12. Social Media Strategy

13. Creating Platforms: Blogs

14. Linkedin

15. Facebook page

16. Slideshare

17. Flickr

18. Twitter

19. Social Media StrategyNot only about SM platformsThink about SEO (websites)User optimimalisation (Analytics)Monitoring Social Media

20. Where do you loose you customer: Analyze!

21. Which platforms do what?

22. Create director: when to post what and where?

23. Social Media StrategyGoal of using Social MediaCreating AwarenessStory tellingSharing of information and resourcesEngaging with the potential customer (Psychological theory)Reciprocity Commitment & ConsistencySocial ProofSympathyAuthorityScarcityCo create with the target groupWork together with other parties (opinion leaders etc)Create ambassadorsCreate a community Possibility to crowd funding

24. Steps taken:How user friendly is your site? Website statisticsStatistics analysisSEOWhat do you want to achieve? (goal)Social media right tool for that?Claim you platformsAdvantages / disadvantages of platformsChange within organizationWho is responsibleTarget marketWhat do they know already?Value proposition (story)What do you want to share?BudgetPublication schemeCreate a manual of social mediaDashboard (hootsuite)Create a directorAre all platforms telling the same?Guidelines of use SMMonitorBuild up content and shareEngageCreate community / followersWhatmakesyour target group click? Call to actionCreateyouKPI’stomeasureresults (ROI)

25. DiscussionWhy is it so difficult for companies (e.g. Hotels) to truly be themselves when using social media?How to counter ‘lone wolfs’ expectations of customers who accidentally experienced very bad serviceIs there actually one universal strategy / model to execute a social media campaign or policy? Doesn’t this change every day and also depends heavily on the company and its products?

26. Want to know more? oscarpersoon.wordpress.comwww.linkedin.com/in/oscarpersoonTwiter.com/OscarPersoonSlideshare.net/oscarpersoonwww.flickr.com/oscarperoonwww.facebook.com/oscar.persoonwww.youtube.com/oscarpersoonwww.foursquare.com/oscarpersoonwww.delicious.com/oscarspersoonwww.hotelsahead.comJoinzoku.wordpress.com