For the SocialNomics lecture on Nyenrode I was asked to present my experience with social media for my fellow students. This, because I already have researched the capabilities and written a social media strategy / plan for a newly developed concept named Zoku (working titel)

1. HotelsAhead & Social Media Strategy By: Oscar Persoon

2. HotelsAhead Tell me, I forget Show me, I remember Involve me, I understand (Carl Orff) CEO: Hans Meyer

3. Activities: Experience Design / Concept Development / Brainstorming

4. Based on concept pictures are found

5. Which result in a concept:

6. Social media Based on A concept: The Global Nomads

8. Who is our target group? Where can our target group be found on SM? How does our target group use SM? How can we engage with our target group? What makes them CLICK? Creating community? Use existing? On which SM should we be active? And how to communicate on every SM Social Media Strategy

9. Getting Attention

10. How much effort for what impact

11. Landscape Different platforms Pro’s and Con’s Traffic builder? SEO? Communication? Sharing? Sending? Interaction / engagement? Etc.

12. Social Media Strategy

13. Creating Platforms: Blogs

14. Linkedin

15. Facebook page

16. Slideshare

17. Flickr

18. Twitter

19. Social Media Strategy Not only about SM platforms Think about SEO (websites) User optimimalisation (Analytics) Monitoring Social Media

20. Where do you loose you customer: Analyze!

21. Which platforms do what?

22. Create director: when to post what and where?

23. Social Media Strategy Goal of using Social Media Creating Awareness Story telling Sharing of information and resources Engaging with the potential customer (Psychological theory) Reciprocity Commitment & Consistency Social Proof Sympathy Authority Scarcity Co create with the target group Work together with other parties (opinion leaders etc) Create ambassadors Create a community Possibility to crowd funding

24. Steps taken: How user friendly is your site? Website statistics Statistics analysis SEO What do you want to achieve? (goal) Social media right tool for that? Claim you platforms Advantages / disadvantages of platforms Change within organization Who is responsible Target market What do they know already? Value proposition (story) What do you want to share? Budget Publication scheme Create a manual of social media Dashboard (hootsuite) Create a director Are all platforms telling the same? Guidelines of use SM Monitor Build up content and share Engage Create community / followers Whatmakesyour target group click? Call to action CreateyouKPI’stomeasureresults (ROI)

25. Discussion Why is it so difficult for companies (e.g. Hotels) to truly be themselves when using social media? How to counter ‘lone wolfs’ expectations of customers who accidentally experienced very bad service Is there actually one universal strategy / model to execute a social media campaign or policy? Doesn’t this change every day and also depends heavily on the company and its products?

26. Want to know more? oscarpersoon.wordpress.com www.linkedin.com/in/oscarpersoon Twiter.com/OscarPersoon Slideshare.net/oscarpersoon www.flickr.com/oscarperoon www.facebook.com/oscar.persoon www.youtube.com/oscarpersoon www.foursquare.com/oscarpersoon www.delicious.com/oscarspersoon www.hotelsahead.com Joinzoku.wordpress.com