Influence Marketing By The Numbers Inforgraphic
•
0 likes•166 views
Influence marketing has become programmatic word-of-mouth, with Americans spending more time on social media daily than email and search engines combined. Influence marketing allows brands to leverage consumers driving the most social engagement from their friends to create and distribute content at scale and drive ROI. There are four critical factors when choosing social networks for influence marketing campaigns: reach, social relationship strength, content structure and half-life, and search engine signals. Everyday consumers and niche communities typically yield the best results for influence marketing.
Report
Share
Report
Share
Download to read offline
Recommended
2. Mavrck Platform Overview
The document provides an overview of the key features and functions of the Mavrck Community Platform, an influencer activation and engagement tool. It describes features like Actions, Rewards, News, Conversation, Leaderboard, and Featured Post, explaining what each is used for and providing tips for how brands can best utilize each feature to engage influencers and drive marketing goals like social engagement, sales, and market research.
Influencer strategy presentation
This document discusses influencer marketing and its importance for brands. It explains that influencer marketing can help communicate a brand's message to its target audience in a subtle but massive way. Some key benefits of influencer marketing include reaching targeted audiences, increasing brand awareness and advocacy, and driving conversions. The document also discusses different types of influencers, like macro vs micro influencers, and notes that micro influencers often have higher engagement rates and are more affordable and authentic. It provides examples of why brands use influencer marketing and statistics on its effectiveness.
Social Bakers EngageX: Building Measurement Frameworks - 1000heads
This document discusses developing frameworks for measuring social media success and return on investment. It provides examples of different types of social engagement that can be measured, from basic follows and likes to high-quality interactions like comments, shares and sales. It also presents models for calculating the equivalent media value of word-of-mouth promotion through social actions and measuring the influence, retention, leads and awareness generated by advocacy marketing. The document emphasizes that meaningful measurement requires defining success metrics and considers factors like connection, involvement and brand immersion over simple vanity metrics.
Social Media Auditing - Free Excel Worksheet
In the 10-Minute Social Media Audit worksheet, you’ll record the following for at least the last 10 social media updates:
1- The date of the update
2- A quick description of the update
3- The type of update (Is it Social Listening, Social Influencing, Social Networking or Social Selling?)
At the bottom of the audit, you’ll calculate the percentage of updates that fall in each category.
For example, if four of the last 10 updates on Twitter are distributing your blog content, your current activity on that channel is 40% Social Influencing.
Repeat the process for each of your active social channels...
How to Measure the ROI of your social media efforts
The document discusses how to measure the return on investment (ROI) of social media efforts. It provides an agenda for the topic, including how to define success, key performance indicators (KPIs), measuring ROI, categories for measurement, and importance of social share of voice. Examples are given of how Cisco and law firms measure social media. The document also discusses tools that can be used to measure social media efforts, such as Google Analytics, Hootsuite, Simply Measured, and Curata CMP. It emphasizes measuring awareness, market share through social share of voice calculations, and using benchmarks to evaluate campaign effectiveness over time.
9 Influencer Marketing Metrics to Impress Your C-Suite
Learn more about carusele at www.carusele.com
Measuring the results of influencer marketing programs is certainly difficult, but it’s not impossible. Let Carusele take you through this immersive on-demand experience into 9 metrics to choose from to impress your C Suite.
Brooks Aukamp - Combating Crisis Situations on Twitter
The document discusses how Twitter can be used as an essential tool for crisis management. It provides examples of how companies like Ford, Airbnb, and JetBlue have effectively used Twitter to clarify situations, advance positive messaging, and engage audiences during times of crisis. The document also outlines best practices for crisis communications on Twitter, such as giving the brand a human face, leveraging executives, activating third parties, using immersive formats, and maintaining an always-on approach to build momentum and allow for quick responses if needed.
How to use social media in your marketing mix
This document discusses how to use social media in marketing. It covers why social media should be part of a marketing mix, the pros and cons of using social media for business, which social networks to use, how to get people to interact on social media, and how to monitor social media performance. The key points are that social media allows one-on-one customer relationships, expert positioning, instant deals/offers, and word-of-mouth potential with little financial investment, though it requires dedicated daily time and risks losing control of conversations.
Recommended
2. Mavrck Platform Overview
The document provides an overview of the key features and functions of the Mavrck Community Platform, an influencer activation and engagement tool. It describes features like Actions, Rewards, News, Conversation, Leaderboard, and Featured Post, explaining what each is used for and providing tips for how brands can best utilize each feature to engage influencers and drive marketing goals like social engagement, sales, and market research.
Influencer strategy presentation
This document discusses influencer marketing and its importance for brands. It explains that influencer marketing can help communicate a brand's message to its target audience in a subtle but massive way. Some key benefits of influencer marketing include reaching targeted audiences, increasing brand awareness and advocacy, and driving conversions. The document also discusses different types of influencers, like macro vs micro influencers, and notes that micro influencers often have higher engagement rates and are more affordable and authentic. It provides examples of why brands use influencer marketing and statistics on its effectiveness.
Social Bakers EngageX: Building Measurement Frameworks - 1000heads
This document discusses developing frameworks for measuring social media success and return on investment. It provides examples of different types of social engagement that can be measured, from basic follows and likes to high-quality interactions like comments, shares and sales. It also presents models for calculating the equivalent media value of word-of-mouth promotion through social actions and measuring the influence, retention, leads and awareness generated by advocacy marketing. The document emphasizes that meaningful measurement requires defining success metrics and considers factors like connection, involvement and brand immersion over simple vanity metrics.
Social Media Auditing - Free Excel Worksheet
In the 10-Minute Social Media Audit worksheet, you’ll record the following for at least the last 10 social media updates:
1- The date of the update
2- A quick description of the update
3- The type of update (Is it Social Listening, Social Influencing, Social Networking or Social Selling?)
At the bottom of the audit, you’ll calculate the percentage of updates that fall in each category.
For example, if four of the last 10 updates on Twitter are distributing your blog content, your current activity on that channel is 40% Social Influencing.
Repeat the process for each of your active social channels...
How to Measure the ROI of your social media efforts
The document discusses how to measure the return on investment (ROI) of social media efforts. It provides an agenda for the topic, including how to define success, key performance indicators (KPIs), measuring ROI, categories for measurement, and importance of social share of voice. Examples are given of how Cisco and law firms measure social media. The document also discusses tools that can be used to measure social media efforts, such as Google Analytics, Hootsuite, Simply Measured, and Curata CMP. It emphasizes measuring awareness, market share through social share of voice calculations, and using benchmarks to evaluate campaign effectiveness over time.
9 Influencer Marketing Metrics to Impress Your C-Suite
Learn more about carusele at www.carusele.com
Measuring the results of influencer marketing programs is certainly difficult, but it’s not impossible. Let Carusele take you through this immersive on-demand experience into 9 metrics to choose from to impress your C Suite.
Brooks Aukamp - Combating Crisis Situations on Twitter
The document discusses how Twitter can be used as an essential tool for crisis management. It provides examples of how companies like Ford, Airbnb, and JetBlue have effectively used Twitter to clarify situations, advance positive messaging, and engage audiences during times of crisis. The document also outlines best practices for crisis communications on Twitter, such as giving the brand a human face, leveraging executives, activating third parties, using immersive formats, and maintaining an always-on approach to build momentum and allow for quick responses if needed.
How to use social media in your marketing mix
This document discusses how to use social media in marketing. It covers why social media should be part of a marketing mix, the pros and cons of using social media for business, which social networks to use, how to get people to interact on social media, and how to monitor social media performance. The key points are that social media allows one-on-one customer relationships, expert positioning, instant deals/offers, and word-of-mouth potential with little financial investment, though it requires dedicated daily time and risks losing control of conversations.
Influencer Marketing Survey - Use Cases, Opportunities, Challenges, Tools
This document summarizes the findings of a survey of 100 marketing directors and social media professionals on influencer marketing. It discusses common use cases for influencer marketing like brand awareness, thought leadership, and customer retention. It also outlines opportunities like increased word-of-mouth and sales from influencer marketing. Challenges include limited data access on platforms and identifying influencers. The document provides advice on influencer identification, engagement, and measurement and discusses effective social media channels and tools for influencer marketing.
Social media advertising - No more free lunch
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Influencer Marketing
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
Web2.0 Brandsential
Proctor & Gamble's Vocalpoint program identified 600,000 influential "connector" moms to market products through word-of-mouth. By understanding their needs, P&G crafted tailored messages for these moms to share. This led to increased sales and feedback that helped P&G improve products. Universal Studios leveraged bloggers to announce its new Harry Potter attraction, generating awareness among an estimated 350 million people. Stride Gum associated with viral video creator Matt Harding to reach young online audiences authentically with minimal cost. These examples show how deep customer understanding allows the crafting of engaging messages for influencers to share organically.
WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson...
WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson...Social Fresh Conference
WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson, Jim Tobin, Social Fresh Conference 2015.How to Measure Digital Success in Your Marketing Campaign
Learn how to measure the digital success of your marketing campaigns. Women's Marketing, Inc. is the leading media strategy and activation agency for brands targeting women consumers.
How to Integrate Influencer Marketing into your Marketing Mix – Business Case...
Influencer marketing has grown massively in popularity over the last few years. You might have read that 70% of marketers are actively planning influencer marketing campaigns. However, many are still unsure as to how to connect with influencers, how to drive engagement, how measure the impact, or, crucially, how to secure internal buy-in.
This presentation will address those questions and provide a clear and logical framework for your influencer marketing programme.
Learn how to:
Translate your business objectives into influencer marketing objectives through case studies and engagement models.
Engage influencers organically (without paying them).
Effectively measure success.
How To Integrate Influencer Marketing Into Your Marketing Mix
This document provides an overview of influencer marketing best practices. It discusses identifying key influencers through mapping audits, engagement models like advocacy and broadcast models, managing relationships with multiple influencers through influencer relationship management software, optimizing content marketing strategies by partnering with influencers, and measuring success through metrics like engagement, advocacy, and return on investment. The presentation encourages attendees to translate business objectives to influencer marketing objectives and experiment with engagement models.
NY Women in Communications Digital Salon 102309
The document provides a framework for establishing clear objectives and strategies for social media marketing. It emphasizes moving beyond checklists to evaluating opportunities and platforms, and encouraging two-way engagement with customers. Brands are advised to listen to conversations happening online to understand perceptions and inform strategies. Key aspects include developing the right messaging for each platform, integrating social media with traditional marketing, and measuring engagement metrics and returns on investment.
Social Media In Marketing
This document discusses social media marketing and various social media platforms. It defines social media as web-based technologies that enable interactive communication between organizations, communities, and individuals. The document then describes several major social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Pinterest. It also discusses best practices for social media marketing, including developing a social media plan, producing engaging content, building relationships, and monitoring engagement and influence. Measurement of social media marketing efforts is also addressed.
Basic of influencer marketing
In this slide, I want to show why influencer marketing is important and how to do influencer marketing.
Digital Age 2.0 - Andrea Harrison
This document discusses the rise of social media and social influence marketing. It notes that social networks have reached widespread global penetration led by Facebook. It then outlines key social media activities like video watching and blogging across different regions. The document advocates developing a social influence marketing strategy that integrates paid, owned, and earned social media platforms and their measurement. It proposes measuring brand health through a social influence marketing score that considers the sentiment and reach of a brand on social media. Finally, it argues that successful marketing now requires adapting to the constant change of the digital environment through multiple, coherent messages rather than a singular consistent one.
Songrisemodule1 140522230918-phpapp02
This document provides guidance on developing a social media marketing strategy on Facebook. It discusses setting goals, testing different strategies like post frequency and competitive benchmarking, and optimizing for engagement and conversion metrics. It also covers using remarketing to retarget people who visited a website to ads on Facebook. The overall message is that a strategic approach to social media that tests different levers can amplify other marketing channels.
What Is Influencer Marketing and How To Use It
This Guide to Influencer Marketing is a step-by-step guide complete with tools to identify influencers, templated outreach emails, negotiating tips, and examples of different ways to incorporate influencers to any B2B or B2C campaign.
Mia Vallo - How to Prove the Value of Your Social Media Campaigns
This document outlines five steps to effectively measure social media:
1. Develop a framework with social and business objectives, key performance indicators (KPIs), and secondary metrics.
2. Focus on metrics that matter like reach, engagements, actions, and audience insights.
3. Find the right tools to track metrics, support business needs, and aggregate data from multiple accounts.
4. Look beyond numbers to gain insights by asking questions about trends, outliers, and problems to solve.
5. Listen to audiences to understand sentiments, feedback, mentions, trends, and influencers.
The What, How and Why in B2B Social Influencer Marketing
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
Social media advertising slideshare
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Influencer marketing!
This document outlines an influencer marketing plan. It begins by defining influencers as social media users who have gained followers for their expertise on a topic. Influencer marketing involves using influencers to endorse brands and drive awareness and sales. Statistics show influencer marketing delivers an 11x ROI compared to other channels. The document recommends identifying relevant influencers, matching them to target audiences like millennials, and offering incentives to produce original content promoting products. It provides an example of how GoodFoods partnered with 60 influencers across niches to generate over 2,000 pieces of content promoting their food products.
Senior Leadership on Social
A presentation by Jaz Cummins, the Director of Montfort, a digital communications agency, with
a focus on causes. This presentation deals with the importance of senior leadership having a voice on Social, first presented at The Influencer Marketing Huddle co-hoisted by Onalytica and OST Marketing.
Onalytica - Relationship-led Influencer Marketing
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
BzzAgent at the WOMMA Summit 2012
BzzAgent's presentation with Filippo Berio at the 2012 WOMMA Summit in Las Vegas.
Session: "Like a Virgin: How Filippo Berio Used Social Media and Shopper Data to Drive Real-World Sales"
Modern Web Security
Basic security concepts for web applications and web sites for today's environment. Server Configuration, Site Configuration, Best Practices, and Passwords.
More Related Content
What's hot
Influencer Marketing Survey - Use Cases, Opportunities, Challenges, Tools
This document summarizes the findings of a survey of 100 marketing directors and social media professionals on influencer marketing. It discusses common use cases for influencer marketing like brand awareness, thought leadership, and customer retention. It also outlines opportunities like increased word-of-mouth and sales from influencer marketing. Challenges include limited data access on platforms and identifying influencers. The document provides advice on influencer identification, engagement, and measurement and discusses effective social media channels and tools for influencer marketing.
Social media advertising - No more free lunch
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Influencer Marketing
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
Web2.0 Brandsential
Proctor & Gamble's Vocalpoint program identified 600,000 influential "connector" moms to market products through word-of-mouth. By understanding their needs, P&G crafted tailored messages for these moms to share. This led to increased sales and feedback that helped P&G improve products. Universal Studios leveraged bloggers to announce its new Harry Potter attraction, generating awareness among an estimated 350 million people. Stride Gum associated with viral video creator Matt Harding to reach young online audiences authentically with minimal cost. These examples show how deep customer understanding allows the crafting of engaging messages for influencers to share organically.
WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson...
WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson...Social Fresh Conference
WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson, Jim Tobin, Social Fresh Conference 2015.How to Measure Digital Success in Your Marketing Campaign
Learn how to measure the digital success of your marketing campaigns. Women's Marketing, Inc. is the leading media strategy and activation agency for brands targeting women consumers.
How to Integrate Influencer Marketing into your Marketing Mix – Business Case...
Influencer marketing has grown massively in popularity over the last few years. You might have read that 70% of marketers are actively planning influencer marketing campaigns. However, many are still unsure as to how to connect with influencers, how to drive engagement, how measure the impact, or, crucially, how to secure internal buy-in.
This presentation will address those questions and provide a clear and logical framework for your influencer marketing programme.
Learn how to:
Translate your business objectives into influencer marketing objectives through case studies and engagement models.
Engage influencers organically (without paying them).
Effectively measure success.
How To Integrate Influencer Marketing Into Your Marketing Mix
This document provides an overview of influencer marketing best practices. It discusses identifying key influencers through mapping audits, engagement models like advocacy and broadcast models, managing relationships with multiple influencers through influencer relationship management software, optimizing content marketing strategies by partnering with influencers, and measuring success through metrics like engagement, advocacy, and return on investment. The presentation encourages attendees to translate business objectives to influencer marketing objectives and experiment with engagement models.
NY Women in Communications Digital Salon 102309
The document provides a framework for establishing clear objectives and strategies for social media marketing. It emphasizes moving beyond checklists to evaluating opportunities and platforms, and encouraging two-way engagement with customers. Brands are advised to listen to conversations happening online to understand perceptions and inform strategies. Key aspects include developing the right messaging for each platform, integrating social media with traditional marketing, and measuring engagement metrics and returns on investment.
Social Media In Marketing
This document discusses social media marketing and various social media platforms. It defines social media as web-based technologies that enable interactive communication between organizations, communities, and individuals. The document then describes several major social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Pinterest. It also discusses best practices for social media marketing, including developing a social media plan, producing engaging content, building relationships, and monitoring engagement and influence. Measurement of social media marketing efforts is also addressed.
Basic of influencer marketing
In this slide, I want to show why influencer marketing is important and how to do influencer marketing.
Digital Age 2.0 - Andrea Harrison
This document discusses the rise of social media and social influence marketing. It notes that social networks have reached widespread global penetration led by Facebook. It then outlines key social media activities like video watching and blogging across different regions. The document advocates developing a social influence marketing strategy that integrates paid, owned, and earned social media platforms and their measurement. It proposes measuring brand health through a social influence marketing score that considers the sentiment and reach of a brand on social media. Finally, it argues that successful marketing now requires adapting to the constant change of the digital environment through multiple, coherent messages rather than a singular consistent one.
Songrisemodule1 140522230918-phpapp02
This document provides guidance on developing a social media marketing strategy on Facebook. It discusses setting goals, testing different strategies like post frequency and competitive benchmarking, and optimizing for engagement and conversion metrics. It also covers using remarketing to retarget people who visited a website to ads on Facebook. The overall message is that a strategic approach to social media that tests different levers can amplify other marketing channels.
What Is Influencer Marketing and How To Use It
This Guide to Influencer Marketing is a step-by-step guide complete with tools to identify influencers, templated outreach emails, negotiating tips, and examples of different ways to incorporate influencers to any B2B or B2C campaign.
Mia Vallo - How to Prove the Value of Your Social Media Campaigns
This document outlines five steps to effectively measure social media:
1. Develop a framework with social and business objectives, key performance indicators (KPIs), and secondary metrics.
2. Focus on metrics that matter like reach, engagements, actions, and audience insights.
3. Find the right tools to track metrics, support business needs, and aggregate data from multiple accounts.
4. Look beyond numbers to gain insights by asking questions about trends, outliers, and problems to solve.
5. Listen to audiences to understand sentiments, feedback, mentions, trends, and influencers.
The What, How and Why in B2B Social Influencer Marketing
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
Social media advertising slideshare
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Influencer marketing!
This document outlines an influencer marketing plan. It begins by defining influencers as social media users who have gained followers for their expertise on a topic. Influencer marketing involves using influencers to endorse brands and drive awareness and sales. Statistics show influencer marketing delivers an 11x ROI compared to other channels. The document recommends identifying relevant influencers, matching them to target audiences like millennials, and offering incentives to produce original content promoting products. It provides an example of how GoodFoods partnered with 60 influencers across niches to generate over 2,000 pieces of content promoting their food products.
Senior Leadership on Social
A presentation by Jaz Cummins, the Director of Montfort, a digital communications agency, with
a focus on causes. This presentation deals with the importance of senior leadership having a voice on Social, first presented at The Influencer Marketing Huddle co-hoisted by Onalytica and OST Marketing.
Onalytica - Relationship-led Influencer Marketing
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
What's hot (20)
Influencer Marketing Survey - Use Cases, Opportunities, Challenges, Tools
Influencer Marketing Survey - Use Cases, Opportunities, Challenges, Tools
WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson...
WORKSHOP: Measuring Social Marketing Success, Lauren Teague, Karianne Stinson...
How to Measure Digital Success in Your Marketing Campaign
How to Measure Digital Success in Your Marketing Campaign
How to Integrate Influencer Marketing into your Marketing Mix – Business Case...
How to Integrate Influencer Marketing into your Marketing Mix – Business Case...
How To Integrate Influencer Marketing Into Your Marketing Mix
How To Integrate Influencer Marketing Into Your Marketing Mix
Mia Vallo - How to Prove the Value of Your Social Media Campaigns
Mia Vallo - How to Prove the Value of Your Social Media Campaigns
The What, How and Why in B2B Social Influencer Marketing
The What, How and Why in B2B Social Influencer Marketing
Viewers also liked
BzzAgent at the WOMMA Summit 2012
BzzAgent's presentation with Filippo Berio at the 2012 WOMMA Summit in Las Vegas.
Session: "Like a Virgin: How Filippo Berio Used Social Media and Shopper Data to Drive Real-World Sales"
Modern Web Security
Basic security concepts for web applications and web sites for today's environment. Server Configuration, Site Configuration, Best Practices, and Passwords.
Of Categorizers and Describers: An Evaluation of Quantitative Measures for Ta...
The document presents research on developing quantitative measures to infer a user's motivation for tagging resources in folksonomies. It introduces two types of tagging motivation: categorizers, who aim to organize resources for later browsing, and describers, who focus on enabling later retrieval. Five measures are proposed that capture properties like how evenly tags are distributed, the ratio of orphan tags, and conditional tag entropy. An experiment on a Delicious dataset evaluates the measures and finds some correlate highly due to both being based on tag distribution. The goal is to automatically infer a user's tagging motivation.
The State of Influencer Marketing CMO Summit April 2016
Americans spend 1.7 hours per day on social networks, which is more time than email and search engines combined. As a result, we’ve become a society whose purchase behavior is heavily influenced by those we choose to connect with online. We’re also a society suffering from ad fatigue, fraud and blockers. When people get overwhelmed, they tend to revert back to the things they trust, like human relationships. In the context of marketing, this gives influencer marketing a major advantage over other digital advertising methods.
Until recently, influencer marketing was challenged with achieving the scale and automation necessary to meet marketers' objectives. In this workshop, Stevens will explore new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with all flavors of influencer marketing.
3 key take aways:
1. How influencer marketing has evolved to deliver results at scale
2. When and how to leverage different types of influencers
3. The tactics and technologies available to help
#FlipMyFunnel Boston 2016 Keynote - Sangram Vajre - What the heck is #FlipMyF...
This document provides an overview and agenda for the #FlipMyFunnel conference. It introduces the concept of the #FlipMyFunnel community and flipping the traditional sales funnel approach to focus on identifying best-fit customers, expanding engagement within accounts, and turning customers into advocates. It outlines the schedule of speakers, breakout sessions, and sponsor showcase. The goal is to build an inclusive industry community around account-based marketing, sales, and customer success.
5 Practical Steps to Energize your Organization and Bring Customer First Enga...
Retailers with the most effective customer engagement programs have two important things in common - they leverage data and technology to better understand customer needs, and they are led by a common customer language from the CEO to the in-store staff.
This webinar presentation touches on what customer-first engagement looks like and uncovers the data, tools, practices and education necessary to adapt and grow your organization.
In this webinar presentation you will learn:
- How to use data to better understand customer needs
- Tips to create and embed a common customer language
- How to show tangible change in the store
- Methods to align processes, systems, and structures
The presentation is created by David Ciancio, former VP of Loyalty at Kroger, and one of the industry’s leading experts on retail marketing and loyalty. David has developed customer strategies with retailers around the globe and brings a real-world perspective of how to transition an organization from a product focus to a customer focus.
View the on-demand webinar here: http://www.dunnhumby.com/bringing-customer-first-engagement-to-life
Dunnhumby forrester webinar 15 11 2016
Slides from recent dunnhumby webinar "Unlocking the true value of customer-centricity with data" featuring Forrester
CRMC 2013 "Power to the People"
This document discusses Raley's transformation to a customer-centric business model focused on personalizing the customer experience through their loyalty program called "Something Extra". The program goes beyond just rewards to cultivate customer loyalty and advocacy. It uses customer shopping data and feedback to deliver personalized offers, rewards, and ideas to increase relevance and engagement. The goal is to better understand customer needs and increase their overall spending at Raley's.
The Psychology of Consumer Choices
The document discusses word of mouth (WOM) and consumer decision making. It presents two key frameworks: 1) Six Decision Dynamics that explain the thought process leading to WOM engagement, including factors like effort, risk, and head vs heart decision making. 2) Thirteen "Jobs to be Won" in the consumer journey where WOM can play a role. It analyzes data on how WOM varies significantly across product categories in terms of digital vs non-digital, creation vs consumption, and timing in the consumer journey. The frameworks are meant to help understand why WOM engagement differs and apply insights immediately.
How to Measure ROI of Organic Influence
Showing ROI can be daunting for any marketer. That’s why TrackMaven’s Kara Burney joined us to share how to best track influencer marketing success and how to optimize your own campaign.
From Customer Loyalty to Advocacy
1) The document discusses using customer purchase behavior data and social media activity to identify brand advocates who can drive sales.
2) An analysis found that targeting advocates based on their shopping patterns and buying clusters led to twice as many repeat purchases and an average 8% sales lift compared to targeting with demographics alone.
3) Six months later, 50% of the initial sales lift was still being sustained, showing advocates continued purchasing after campaigns ended, unlike other media. The study aims to expand these findings to more categories.
Achieving Personalization at Scale
The document discusses achieving personalization at scale through effective customer relationship marketing (CRM). It outlines 5 fundamentals for CRM: 1) respecting consumer opt-ins, 2) making personalization a necessity, 3) focusing marketing efforts on existing customers, 4) using consumer data to inform marketing decisions, and 5) that effective CRM can increase sales, loyalty and transform into a profit center when done correctly. The document advocates for a consumer-centric approach that leverages purchase data and CRM data to develop meaningful consumer segments and personalized marketing campaigns.
The New Power Couple: Paid and Earned Influence
Influencer marketing platforms Insightpool and TapInfluence sit down to discuss the differences between paid and earned influence and how marketers can use both to boost their brands.
The Loyalty Guide 5 - Tesco & dunnhumby case study
Tesco launched its Clubcard loyalty program in 1995, becoming the first major UK supermarket loyalty program. The Clubcard was highly successful, driving a sales uplift of over 2% and helping Tesco surpass Sainsbury's in market share. The program collects extensive customer data that is analyzed by Dunnhumby to provide personalized offers. Clubcard members earn points on purchases that can be redeemed for a variety of rewards, including vouchers, Air Miles, and deals with partners. Over time Tesco has enhanced the program by adding targeted digital coupons, an online Clubcard, and competitive responses to rival programs.
Dunnhumby forrester webinar 16 11 2016
This document summarizes a presentation on becoming more customer-centric in retail. It finds that while retailers say they want to be customer-centric, they are still product-focused and treat customer experience tactically. CEOs have delegated customer strategy to others, and retailers have data but struggle to use it effectively due to a lack of analytics resources and inability to create a single customer view. The presentation provides four steps for retailers to start improving customer-centricity: 1) Measure existing efforts, 2) Use metrics to attract executive attention, 3) Create a maturity plan, and 4) Identify partners to help fill gaps. It emphasizes making customer value a key metric and centralizing customer insights.
Are Your CPG Brands Maximizing the Return on Your Digital Investment?
CPG manufacturers have invested millions of dollars in their brand websites and social media presence, yet they struggle to show how their digital marketing investments are influencing brand purchases in stores.
Accenture, comScore and dunnhumbyUSA presented their groundbreaking study on the link between consumers’ usage of brand websites and their brand purchases in retail stores at the 2012 LEAD Marketing Conference in Chicago.
How To Make Influencer Marketing Your Top Performing Channel in 2016
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
Viewers also liked (17)
Of Categorizers and Describers: An Evaluation of Quantitative Measures for Ta...
Of Categorizers and Describers: An Evaluation of Quantitative Measures for Ta...
The State of Influencer Marketing CMO Summit April 2016
The State of Influencer Marketing CMO Summit April 2016
#FlipMyFunnel Boston 2016 Keynote - Sangram Vajre - What the heck is #FlipMyF...
#FlipMyFunnel Boston 2016 Keynote - Sangram Vajre - What the heck is #FlipMyF...
5 Practical Steps to Energize your Organization and Bring Customer First Enga...
5 Practical Steps to Energize your Organization and Bring Customer First Enga...
The Loyalty Guide 5 - Tesco & dunnhumby case study
The Loyalty Guide 5 - Tesco & dunnhumby case study
Are Your CPG Brands Maximizing the Return on Your Digital Investment?
Are Your CPG Brands Maximizing the Return on Your Digital Investment?
How To Make Influencer Marketing Your Top Performing Channel in 2016
How To Make Influencer Marketing Your Top Performing Channel in 2016
Similar to Influence Marketing By The Numbers Inforgraphic
5 Steps to Develop an Effective Influencer Marketing Strategy.pdf
Social media platforms are incomplete without an influencer promoting any product. Influencer marketing has become one of the most successful digital marketing strategies to promote your business.
5 Steps to Develop an Effective Influencer Marketing Strategy.pdf
Digital marketing experts believe that today social media is not only to socialise but is a source of keeping an insight into your favourite influencers' life.
Understand Influencer Marketing Strategy .pdf
Influencer marketing is a type of social media marketing that leverages the power of social media personalities. Brands partner with influencers who have a dedicated following and expertise in a specific niche. These influencers then promote the brand's products or services to their audience in a genuine way, building trust and driving sales. It's like having a friend recommend something they love!
Influencer Marketing: Why it is Key for the Growth of Small Businesses
In this short deck, I walk through the basics of Influencer Marketing and why its important for small businesses to consider it a key part of their local marketing strategy.
What is the Success Rate of Influencer Marketing_.pdf
Understanding the success rate of influencer marketing is crucial for businesses to effectively utilize this strategy in the realm of digital marketing.
How to Audit Your Influencer Marketing Agency
In this guide, we take you through 14 of the most common problems marketing teams face with launching and running effective influencer campaigns, tell you the 4 mistakes that are causing the problems, and show you how to fix them. Get the guide now.
Influencer Marketing.pptx
Influencer marketing leverages key leaders on social media to promote a brand's message in an authentic way. It provides a high return on investment, helping brands reach new audiences and improve their online presence. When choosing influencers, brands should consider factors like the influencer's niche, audience and engagement rates to ensure they align with the brand. Measuring influencer marketing success involves tracking engagement rates, reach and conversions, as well as calculating return on investment.
How to do Influencer Marketing
Start with your email: http://eepurl.com/gNoJBL
Benefits; Reasons why Brands Need IM; How to Build a Strategy; How Many Influencers You Need; How to Find Relevant Influencers; How to Build Relationships; Which Social Networks Work Best; How to Measure Success & ROI.
This article was originally published on https://www.ergoseo.com/influencer-marketing.html
Inbound marketing influencer_marketing qube
This document provides an overview of influencer marketing and its benefits for brands. It defines what influencer marketing is, explaining the hierarchy from celebrities to micro-influencers. It outlines four key reasons why brands are increasingly using influencer marketing: 1) word of mouth helps customers decide what to buy, 2) consumers trust influencers more than brands, 3) it provides a cost-effective way for brands to create content, and 4) data shows it delivers ROI by driving referrals. The document also provides tips on how to succeed in influencer marketing, including integrating paid and earned media for maximum impact.
How to Develop an Influencer Marketing Plan in 5 Steps
This document outlines a 5-step process for developing an influencer marketing plan: 1) define your target audience, 2) find relevant influencers, 3) monitor influencer content for opportunities, 4) engage with influencers, and 5) measure outcomes. It also discusses how some brands are bringing influencer marketing in-house to gain more control over relationships and pricing. SaaS platforms can help automate influencer discovery, campaign management, and performance tracking. YouTube is cited as an effective platform for influencer marketing due to its ability to enhance storytelling and prompt viewer action.
Top Trends to follow for Influencer Marketing in 2021
Here are the top trends of 2021 for influencer marketing to follow!
From the rise of micro-influencers to creating people first content, here is everything you need to know!
Digital in 2016
Overview the digital marketing status in 2016 and some key findings: video, creative, buying, social intelligence, cross-device consumer....
The Best Influencer Marketing Solutions in 2024.pdf
In 2024, it's more important than ever for brands to harness the power of influencer marketing solution. Influencer marketing has taken the world by storm, transforming from a niche strategy to a mainstream marketing powerhouse. But what makes influencer marketing so crucial, and how can brands best leverage it? Let's dive in.
Chapter 5 presentation
Social media has become an important tool for advertising and marketing. Companies use social media to target large audiences, build relationships, and earn positive reviews that can be converted into sales. However, companies must communicate with audiences in a human voice and manage risks, content, and customer complaints professionally on social media. Measuring engagement, branding, and integrating marketing strategies across different social media platforms are important for achieving return on investment and cost avoidance through reputation management. Case studies show successes like Wendy's pretzel chicken campaign and failures like KFC's ill-advised hashtag challenge the importance of real-time response for social media strategies.
Chapter 5 presentation
Social media has become an important tool for advertising and marketing. Companies use social media to target large audiences, build relationships, and earn positive reviews that can be converted into sales. However, companies must communicate with audiences in a human voice and manage risks, content, and customer complaints professionally on social media. Measuring engagement, branding, and integrating marketing strategies across different social media platforms are important for achieving return on investment and cost avoidance through reputation management. Case studies show successes like Wendy's pretzel chicken campaign and failures like KFC's "I Ate The Bones" hashtag illustrate lessons about considering audiences and maintaining positive interactions in real-time social media.
Influencer Marketing How to Leverage the Power of Influencer’s Recommendatios...
Influencer marketing is a form of collaboration between brands and individuals who have influence or can influence people through Social Media platforms. These individuals, known as influencers, have built a strong reputation and credibility within their niche. Brands often partner with influencers to leverage their influence and increase reach and engagement with their target audience effectively.
Unlocking the Power of Influencer Marketing: Strategies for Authentic Brand C...
In this PDF, Douglas Duren explore the benefits of authentic brand collaborations through influencer marketing and provide simple strategies to make the most out of this influential marketing approach.
Case View with Prince Khanna - Social Media Influencer Marketing
Prince is the Founder & CEO of Eleve Media – India’s top-most Influencer Marketing platform, enabling marketers to co-create content with online Influencers, Celebrities & Bloggers.
With over 8 years of experience in the Digital Media and Marketing space, Prince has previously spearheaded MensXP.com the business unit of Xpert Media Technology and India’s fastest growing E-mag in the Men Lifestyle domain, for Sales and Management of Digital Advertising in the Indian & International markets.
Prince started his career in the Digital Media space with Quasar Media and later drove Media Sales effort for Web18’s flagship product Money Control.
Socialsmartans influencer marketing agency
Reach your ideal consumer through Creators, Bloggers, Social Media Influencer to generate a loyal and highly engaging community across all platform.
Accelerating Revenue Growth Through Influencer Marketing
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Gain the expertise you need to implement successful, ROI-focused influencer marketing campaigns, while analyzing them in real-time using the latest technology.
Similar to Influence Marketing By The Numbers Inforgraphic (20)
5 Steps to Develop an Effective Influencer Marketing Strategy.pdf
5 Steps to Develop an Effective Influencer Marketing Strategy.pdf
5 Steps to Develop an Effective Influencer Marketing Strategy.pdf
5 Steps to Develop an Effective Influencer Marketing Strategy.pdf
Influencer Marketing: Why it is Key for the Growth of Small Businesses
Influencer Marketing: Why it is Key for the Growth of Small Businesses
What is the Success Rate of Influencer Marketing_.pdf
What is the Success Rate of Influencer Marketing_.pdf
How to Develop an Influencer Marketing Plan in 5 Steps
How to Develop an Influencer Marketing Plan in 5 Steps
Top Trends to follow for Influencer Marketing in 2021
Top Trends to follow for Influencer Marketing in 2021
The Best Influencer Marketing Solutions in 2024.pdf
The Best Influencer Marketing Solutions in 2024.pdf
Influencer Marketing How to Leverage the Power of Influencer’s Recommendatios...
Influencer Marketing How to Leverage the Power of Influencer’s Recommendatios...
Unlocking the Power of Influencer Marketing: Strategies for Authentic Brand C...
Unlocking the Power of Influencer Marketing: Strategies for Authentic Brand C...
Case View with Prince Khanna - Social Media Influencer Marketing
Case View with Prince Khanna - Social Media Influencer Marketing
Accelerating Revenue Growth Through Influencer Marketing
Accelerating Revenue Growth Through Influencer Marketing
Influence Marketing By The Numbers Inforgraphic
- 1. MAVRCK Influence Marketing by the Numbers | Your Influencer Activation Engine | 2015 10% marketing budget See influence marketing as a LEAD GEN and CUSTOMER ACQUISITION practice. Not branding Why Care About Influence Marketing? We spend more time on SOCIAL MEDIA than email & search engines combined on social media daily Americans ages 18-64 spend 3.2 HOURS Word-of-mouth recommendations are 50x more likely to trigger a purchase Influence Marketing – in 2015 – Influence Marketing has moved to become PROGRAMMATIC WORD-OF-MOUTH We use social networks to connect with PEOPLE. Not brands Influence Marketing By The Numbers 99% marketers allocate at least TO INFLUENCE CAMPAIGNS Find Social Scoring Platforms Useful <5% 73% INSTEAD Influence Marketing allows your brand to leverage its consumers that are driving the most engagement from their friends on social networks, to create and distribute content at scale, and drive ROI on social. $ There are 4 critical factors when choosing a network for your influence marketing Influence marketing must be treated differently on each social network Spectrum of Influencers to Choose From: 1. Feed Consumption & Filtering 3. Social Relationship Strength Reach Highest (1M+) Smallest (500+) Lowest (<2%) Highest (25%+) Fewest (~5k) Greatest (40M+) Easiest (public) Hardest (private) Highest (1M+) Smallest (500+) Expensive Cheapest Impressions Conversions Reputation Reputation Engaged Reach Quantity Identification Cost to Activate Social Trust Best Measure Motivation 2. Content Structure & Half-life 4. Search Engine Signals Celebrities & Youtube Stars Executives & Journalists Semi- Professional Bloggers Everyday Consumers Influencer platforms are spectrum specific. EVERYDAY CONSUMERS & NICHE COMMUNITIES yield the best results. After 140k Activations & 110 Campaigns: 1 Everyday Influencer Activated 3 Friends Converted = Is Your Brand Harnessing Influence Marketing?