The world is overloaded with data relating to mobile technology. SweetInsights crunches, interprets, and shares this data with you in an easily digestible manner. We are looking to provide you with actionable insights pertaining to your mobile market, wherever you are.
SweetInsights is a market research publication by SweetLabs that identies and analyses mobile trends around the world.
Mobile phones were first launched in India in 1996. By 2005, India had the fifth largest number of mobile phone users globally at 90 million users. This grew significantly such that by 2013, India had overtaken the US and Russia to have the second largest number of mobile phone users in the world at 752 million users. Smartphone penetration in India is still relatively low compared to global rates, but growing rapidly, especially in urban areas and among younger users. Low prices of smartphones by local manufacturers are helping to drive adoption, particularly in rural areas, positioning India for substantial continued growth in smartphone penetration in the coming years.
Automobile Safety technologies Market
- The automobile safety technologies market is growing due to stricter regulations and increased accidents. It includes active safety systems that prevent accidents and passive systems that mitigate injury.
- Key segments are airbags, seatbelts, and new technologies like blind spot detection. The market is led by companies like Bosch and Continental and is expected to reach $166 billion by 2025.
- Factors driving growth include regulations, accidents, new features from manufacturers, and income growth in emerging markets. However, high costs can restrain the market.
Smartphones have become the main mobile device of many and are as important as wallet and keys. Trends on smartphones and tablets in the enterprise (Androids, iPads and iPhones), technology distractions, how many workers use their personal devices at work, future of BlackBerry and Microsoft phones and more. For the most recent report: http://bit.ly/104g0OY
The Indian smartphone market is growing rapidly, with shipment expected to reach X million units by 2020. Company A currently leads the market with around A% share. Key drivers of growth include increasing incomes, changing consumer behavior, advanced features of smartphones, and lower prices. However, security concerns, battery life, and low rural penetration remain challenges. Major trends include multi-core processors, high memory and screen resolution, and better design. The market faces competition from many domestic and international brands.
This document provides a summary of a project report on smartphone usage in India. It discusses literature reviewing smartphone growth trends in India, with shipments expected to grow 100% year-over-year in 2011. A survey found that Indian smartphone users spend more time online than calling or texting, with younger users preferring internet browsing and older users focusing more on contacts and alarms. The report also examines smartphone penetration differences by gender and price points as a purchase driver in India.
The document summarizes trends in the mobile platform industry. It discusses that worldwide mobile phone sales grew 35% in Q3 2010. It analyzes the major mobile operating systems and their market shares, noting that Android is expected to dominate the market with 45.4% share by 2015. The number of smartphones used is projected to increase 49.2% in 2011, with over 500 million smartphones by the end of 2011. Blackberry and iOS market shares are expected to decline as Windows and Android grow.
Consumer preference towards mobile devices is changing, and the young generation these days tend to replace television with smartphones. This is proving to be conducive for the growth of the smartphone market in India. With a 14% yearly market growth since 2016, India is the fastest growing smartphone market globally. Read More: https://bit.ly/2TOHeM9.
Rumble Media GmbH is pleased to offer you a short presentation on the current state of the Android market in China, and exactly what the future has to offer. Using the latest data, we aim to provide an insight into this exciting market.
Mobile phones were first launched in India in 1996. By 2005, India had the fifth largest number of mobile phone users globally at 90 million users. This grew significantly such that by 2013, India had overtaken the US and Russia to have the second largest number of mobile phone users in the world at 752 million users. Smartphone penetration in India is still relatively low compared to global rates, but growing rapidly, especially in urban areas and among younger users. Low prices of smartphones by local manufacturers are helping to drive adoption, particularly in rural areas, positioning India for substantial continued growth in smartphone penetration in the coming years.
Automobile Safety technologies Market
- The automobile safety technologies market is growing due to stricter regulations and increased accidents. It includes active safety systems that prevent accidents and passive systems that mitigate injury.
- Key segments are airbags, seatbelts, and new technologies like blind spot detection. The market is led by companies like Bosch and Continental and is expected to reach $166 billion by 2025.
- Factors driving growth include regulations, accidents, new features from manufacturers, and income growth in emerging markets. However, high costs can restrain the market.
Smartphones have become the main mobile device of many and are as important as wallet and keys. Trends on smartphones and tablets in the enterprise (Androids, iPads and iPhones), technology distractions, how many workers use their personal devices at work, future of BlackBerry and Microsoft phones and more. For the most recent report: http://bit.ly/104g0OY
The Indian smartphone market is growing rapidly, with shipment expected to reach X million units by 2020. Company A currently leads the market with around A% share. Key drivers of growth include increasing incomes, changing consumer behavior, advanced features of smartphones, and lower prices. However, security concerns, battery life, and low rural penetration remain challenges. Major trends include multi-core processors, high memory and screen resolution, and better design. The market faces competition from many domestic and international brands.
This document provides a summary of a project report on smartphone usage in India. It discusses literature reviewing smartphone growth trends in India, with shipments expected to grow 100% year-over-year in 2011. A survey found that Indian smartphone users spend more time online than calling or texting, with younger users preferring internet browsing and older users focusing more on contacts and alarms. The report also examines smartphone penetration differences by gender and price points as a purchase driver in India.
The document summarizes trends in the mobile platform industry. It discusses that worldwide mobile phone sales grew 35% in Q3 2010. It analyzes the major mobile operating systems and their market shares, noting that Android is expected to dominate the market with 45.4% share by 2015. The number of smartphones used is projected to increase 49.2% in 2011, with over 500 million smartphones by the end of 2011. Blackberry and iOS market shares are expected to decline as Windows and Android grow.
Consumer preference towards mobile devices is changing, and the young generation these days tend to replace television with smartphones. This is proving to be conducive for the growth of the smartphone market in India. With a 14% yearly market growth since 2016, India is the fastest growing smartphone market globally. Read More: https://bit.ly/2TOHeM9.
Rumble Media GmbH is pleased to offer you a short presentation on the current state of the Android market in China, and exactly what the future has to offer. Using the latest data, we aim to provide an insight into this exciting market.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
- The document is the Journal of Management (JOM) from 2013 that discusses opportunities for mobile apps.
- It finds that smartphones and tablets are major drivers of growth in the mobile apps market as they provide entertainment and fun. The number of apps users is expected to grow significantly in coming years.
- A study of 200 customers found that smartphones and tablets were considered growth drivers for mobile games and apps at a 95% confidence level. The mobile platform's operating system also significantly affects the number of hours users spend downloading games and apps.
Mobile subscribers grew multiple folds over the last decade which also led to an increase in the mobile phone sales in India. This uptake in the market in recent years has changed the dynamics of the mobile phone retail market. In this research note from Ipsos Business Consulting, we present the landscape of the mobile phone retail market, including the mobile phone growth, smartphone penetration, emergence of domestic handset players, mobile retail market trends and our outlook.
The document discusses the US smartphone market. It provides a brief history of smartphones and covers major players like Apple, Samsung, and Android. Apple currently has the largest market share in the US at 30% while Samsung has 24%. Competition is based on factors like price, features, and operating system. The major operating systems are iOS, Android, Windows Phone, Blackberry OS, and Symbian. Android has seen a rise in market share globally while iOS remains strong in the US. The market is rapidly changing with new products and pricing.
Indian Smartphone market - Analysis and InterpretationKaran Verma
The presentations is a concise report over the usage , preferrability, Loyalty, future expectations about the smartphones over the different sections of the society including different age group.
This Report in the form of presentation guided by primary data which was collected by us through google forms and different local level surveys recently with the support of some secondary based data.
A feasibility analysis over the market as well as there interpretation on the basis of feedbacks and different informations so as to get the valuable conclusion over the report.
Vietnam mobile web and mobile app market overviewHien NT
According to a report on Vietnam's mobile advertising market:
- 79% of ad impressions on the InMobi network in Vietnam are on mobile apps, while 21% are on mobile websites.
- Android continues to be the dominant mobile operating system with a 33% share of impressions, followed by Nokia OS at 29% and iOS at 19%.
- Samsung is the top mobile device manufacturer, led by the Galaxy Y phone, while the iPhone and iPad also have strong shares of impressions.
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
Distimo is an analytics company that provides in-depth reports and free monitoring tools to mobile developers about application trends across various app stores. It analyzes data from stores like Apple, Android, BlackBerry, and Windows to provide insights into popular categories, pricing, and top apps. A key finding is that games are more popular and cheaper on the new Windows Phone 7 marketplace compared to the older Windows Mobile marketplace.
Euler Hermes analyzes “consumer electronics” a rapidly changing, dynamic industry, highly competitive and influenced by technological developments. While total factory level sales of consumer electronics products are expected to increase 2% to $211 billion in 2014 and another 1.2% in 2015, intense competition and pricing transparency still threaten margins.
Led by a surge in smartphone sales, the application or app market in the country is likely to grow by more than four times to USD 626.23 million (around Rs 3,800 crore) by 2016, with paid apps contributing Rs 2,065 crore.
The Indian Council for Research on International Economic Relations (ICRIER) said that the total worth of Indian app economy is worth USD 150 million currently (about Rs 900 crore) but it has immense potential to grow.
The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
Mobile App Stores Economy - Casual Connect 2012App Annie
First presented at Casual Connect 2012 Seattle
25 July 2012
by Bertrand Schmitt, CEO, App Annie
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today's app stores to explore the important themes of distribution and monetization for international mobile apps.
Casual Connect attendees will learn about:
- top countries by revenue, ARPU and downloads
- fastest growing apps in the USA, Asia and Europe
- top/fastest-growing gaming and non-gaming categories
- top countries/categories
- % of the US revenue and downloads by made by the US publishers
How does the biggest luxury retailers in the world perform on mobile? We analysed a vast number of apps and mobile/tablet sites, and evaluated the experience consumer's get when engaging with luxury brands on mobile.
This report provides an overview and analysis of Apple Inc. It begins with an agenda and overview of Apple's operating segments and market leadership position. It then covers an environmental scan using PEST analysis, a SWOT analysis of Apple's strengths, weaknesses, opportunities and threats, and an analysis of Apple's competitors. The report concludes with an outlook on the declining computer manufacturing industry but growing online computer and tablet sales industry. It aims to analyze Apple's performance and the industries and factors influencing its business.
This document summarizes key mobile device and app trends from Q1 2013 based on data from Millennial Media's mobile advertising platform:
- Android surpassed iOS, accounting for 52% of impressions. Samsung was the top manufacturer and the Galaxy S was the most popular device.
- iOS remained the #2 OS with impressions growing 6% year-over-year. The iPhone was still the most popular device and iPad the top tablet.
- Tablet impressions grew as more consumers used multiple mobile devices. While iOS tablets led, Android tablet impressions grew 96% led by Samsung and Amazon devices.
- Games remained the top app category though music and entertainment rose as people streamed more on mobile. News
OGDC 2014_Vietnam Mobile Internet 2014: A focus in smartphone game and compar...ogdc
1) Vietnam's mobile internet and smartphone gaming market has grown rapidly in recent years, with smartphone users increasing almost 4-fold to 18 million between 2012 and 2014.
2) The mobile game market is expected to reach $210 million in 2014, growing 75% over the previous year. Smartphone games will account for 79% of this market.
3) Casual games currently make up the largest share of the mobile gaming market in Vietnam at 23.6% as of May 2014. Card and board games are the second largest genre.
4) Cheap Android devices starting at $120 have driven adoption of smartphones in Vietnam, with Android making up over 70% of devices as of May 2014.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
The document discusses 6 trends in the 2009 China mobile phone market:
1. Increased demand for large screens and full touch screens
2. Growing demand for smartphones, especially in lower price segments
3. Strong consumer interest in mobile applications and services
4. Expected growth of CMMB mobile TV phones before other standards
5. Need for phones designed specifically for children and elderly users
6. Increased promotion of operator customized phones
Indian Mobile Phone Brand Social Media Analysis & Competitors Study Arjoon Mehra
Oppo is a leading Chinese phone entrant in the Indian market, the presentation draws a very clear, subjective focus on the presence of Chinese mobile brands in India.
This presentation covers the overall scenario of Chinese mobile market and deep competitors analysis.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
- The document is the Journal of Management (JOM) from 2013 that discusses opportunities for mobile apps.
- It finds that smartphones and tablets are major drivers of growth in the mobile apps market as they provide entertainment and fun. The number of apps users is expected to grow significantly in coming years.
- A study of 200 customers found that smartphones and tablets were considered growth drivers for mobile games and apps at a 95% confidence level. The mobile platform's operating system also significantly affects the number of hours users spend downloading games and apps.
Mobile subscribers grew multiple folds over the last decade which also led to an increase in the mobile phone sales in India. This uptake in the market in recent years has changed the dynamics of the mobile phone retail market. In this research note from Ipsos Business Consulting, we present the landscape of the mobile phone retail market, including the mobile phone growth, smartphone penetration, emergence of domestic handset players, mobile retail market trends and our outlook.
The document discusses the US smartphone market. It provides a brief history of smartphones and covers major players like Apple, Samsung, and Android. Apple currently has the largest market share in the US at 30% while Samsung has 24%. Competition is based on factors like price, features, and operating system. The major operating systems are iOS, Android, Windows Phone, Blackberry OS, and Symbian. Android has seen a rise in market share globally while iOS remains strong in the US. The market is rapidly changing with new products and pricing.
Indian Smartphone market - Analysis and InterpretationKaran Verma
The presentations is a concise report over the usage , preferrability, Loyalty, future expectations about the smartphones over the different sections of the society including different age group.
This Report in the form of presentation guided by primary data which was collected by us through google forms and different local level surveys recently with the support of some secondary based data.
A feasibility analysis over the market as well as there interpretation on the basis of feedbacks and different informations so as to get the valuable conclusion over the report.
Vietnam mobile web and mobile app market overviewHien NT
According to a report on Vietnam's mobile advertising market:
- 79% of ad impressions on the InMobi network in Vietnam are on mobile apps, while 21% are on mobile websites.
- Android continues to be the dominant mobile operating system with a 33% share of impressions, followed by Nokia OS at 29% and iOS at 19%.
- Samsung is the top mobile device manufacturer, led by the Galaxy Y phone, while the iPhone and iPad also have strong shares of impressions.
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
Distimo is an analytics company that provides in-depth reports and free monitoring tools to mobile developers about application trends across various app stores. It analyzes data from stores like Apple, Android, BlackBerry, and Windows to provide insights into popular categories, pricing, and top apps. A key finding is that games are more popular and cheaper on the new Windows Phone 7 marketplace compared to the older Windows Mobile marketplace.
Euler Hermes analyzes “consumer electronics” a rapidly changing, dynamic industry, highly competitive and influenced by technological developments. While total factory level sales of consumer electronics products are expected to increase 2% to $211 billion in 2014 and another 1.2% in 2015, intense competition and pricing transparency still threaten margins.
Led by a surge in smartphone sales, the application or app market in the country is likely to grow by more than four times to USD 626.23 million (around Rs 3,800 crore) by 2016, with paid apps contributing Rs 2,065 crore.
The Indian Council for Research on International Economic Relations (ICRIER) said that the total worth of Indian app economy is worth USD 150 million currently (about Rs 900 crore) but it has immense potential to grow.
The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
Mobile App Stores Economy - Casual Connect 2012App Annie
First presented at Casual Connect 2012 Seattle
25 July 2012
by Bertrand Schmitt, CEO, App Annie
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today's app stores to explore the important themes of distribution and monetization for international mobile apps.
Casual Connect attendees will learn about:
- top countries by revenue, ARPU and downloads
- fastest growing apps in the USA, Asia and Europe
- top/fastest-growing gaming and non-gaming categories
- top countries/categories
- % of the US revenue and downloads by made by the US publishers
How does the biggest luxury retailers in the world perform on mobile? We analysed a vast number of apps and mobile/tablet sites, and evaluated the experience consumer's get when engaging with luxury brands on mobile.
This report provides an overview and analysis of Apple Inc. It begins with an agenda and overview of Apple's operating segments and market leadership position. It then covers an environmental scan using PEST analysis, a SWOT analysis of Apple's strengths, weaknesses, opportunities and threats, and an analysis of Apple's competitors. The report concludes with an outlook on the declining computer manufacturing industry but growing online computer and tablet sales industry. It aims to analyze Apple's performance and the industries and factors influencing its business.
This document summarizes key mobile device and app trends from Q1 2013 based on data from Millennial Media's mobile advertising platform:
- Android surpassed iOS, accounting for 52% of impressions. Samsung was the top manufacturer and the Galaxy S was the most popular device.
- iOS remained the #2 OS with impressions growing 6% year-over-year. The iPhone was still the most popular device and iPad the top tablet.
- Tablet impressions grew as more consumers used multiple mobile devices. While iOS tablets led, Android tablet impressions grew 96% led by Samsung and Amazon devices.
- Games remained the top app category though music and entertainment rose as people streamed more on mobile. News
OGDC 2014_Vietnam Mobile Internet 2014: A focus in smartphone game and compar...ogdc
1) Vietnam's mobile internet and smartphone gaming market has grown rapidly in recent years, with smartphone users increasing almost 4-fold to 18 million between 2012 and 2014.
2) The mobile game market is expected to reach $210 million in 2014, growing 75% over the previous year. Smartphone games will account for 79% of this market.
3) Casual games currently make up the largest share of the mobile gaming market in Vietnam at 23.6% as of May 2014. Card and board games are the second largest genre.
4) Cheap Android devices starting at $120 have driven adoption of smartphones in Vietnam, with Android making up over 70% of devices as of May 2014.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
The document discusses 6 trends in the 2009 China mobile phone market:
1. Increased demand for large screens and full touch screens
2. Growing demand for smartphones, especially in lower price segments
3. Strong consumer interest in mobile applications and services
4. Expected growth of CMMB mobile TV phones before other standards
5. Need for phones designed specifically for children and elderly users
6. Increased promotion of operator customized phones
Indian Mobile Phone Brand Social Media Analysis & Competitors Study Arjoon Mehra
Oppo is a leading Chinese phone entrant in the Indian market, the presentation draws a very clear, subjective focus on the presence of Chinese mobile brands in India.
This presentation covers the overall scenario of Chinese mobile market and deep competitors analysis.
The document provides an overview of India's telecommunications market. Some key points:
- India has over 1 billion telephone subscribers as of March 2016, the second largest in the world. Wireless subscriptions account for over 97% of the market.
- Total telecom revenues grew at a CAGR of 8.91% between FY06-14 reaching $41.68 billion in FY15. The market is dominated by a few major players like Bharti Airtel and Vodafone.
- Internet penetration is also rising rapidly in India. By March 2016 there were 462.12 million internet subscriptions, making India the third largest internet market. Most Indians access the internet via mobile
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Latest analysis india,china and global handset market 2016'Rishikant Shrotriya
The smartphone market in India grew 18% in 2016 to over 300 million users. Chinese brands like Oppo, Vivo, and Lenovo dominated market share, comprising 46% of the smartphone market in Q4 2016. The strong performance of Chinese brands has made it difficult for Indian brands to compete, and none were among the top 5 in market share rankings. The growing popularity of affordable high-quality Chinese smartphones has accelerated India's transition to a smartphone-majority market.
Find out the four key trends driving growth in the smartphone market based on our forecasting data. To access the full report, click on the download on slide 7.
The summary is:
1) The number of phone launches in India reduced for the first time in three years in H1 2016, with the mid-range (Rs. 10k-20k) segment getting the most interest from users.
2) Xiaomi and Lenovo were the most popular brands, with the Redmi Note 3 and Lenovo K4 Note being the most popular devices.
3) Chinese brands doubled their share of the Indian mobile phone market in H1 2016 compared to H1 2015, mostly at the expense of other international brands.
India Smartphone Market: Witnessing Exponential GrowthZinnov
Growing competition resulting in price reductions; the ease of access of content and language localization; government Incentives through “Make in India” and prevalence of internet-enabled services on smartphones are enabling exponential growth in the smartphone segment
Samsung, Nokia, and Sony Ericsson are analyzed in the document. Samsung focuses on education, arts, volunteer services, and environmental initiatives through programs like Samsung Reclaim. Nokia supports positive youth development through Make a Connection and promotes the arts. It also focuses on recycling and creating more efficient products. Sony Ericsson focuses on substance control, ethics, energy/climate initiatives, and recycling through the MPPI with the UN. All three companies emphasize compliance with health and safety standards.
there are number of mobiles being developed in various part of the country. India is one such countries which is coming up with the mobile phones with exclusive features at very resonable rates. check out the list of such phones in these slides
The document provides an overview of the smartphone industry. It discusses the history and evolution of smartphones from basic phones to advanced devices. Some key points:
- Smartphones now have more computing power, connectivity, and ability to install apps compared to basic phones. Major platforms include Android, iOS, Windows, Blackberry and others.
- The global smartphone market reached $150 billion in 2014, doubling from 2009. Android and iOS dominate global sales. Asia Pacific is a major market, led by China and India.
- The industry faces competition between OS platforms, hardware manufacturers, and content providers. Barriers to entry are high due to technology and manufacturing requirements.
For my final, capstone marketing class, marketing strategies, my team and I were confronted with the challenge of developing a marketing plan for a specific industry, and a company within that industry. We chose the smartphone industry, and within that, the company Samsung. After thorough research, we presented a marketing plan to evaluate their marketing mix moving forward.
The document provides an overview and analysis of the smartphone market in India. Some key points:
- Smartphone shipments in India are expected to rise from 27.8 million in 2012 to 155.6 million in 2017, making India the third largest smartphone market.
- Major drivers of growth include decreasing mobile prices, increasing consumer incomes, and expanding mobile internet access. Challenges include low rural penetration and security/privacy concerns.
- Android dominates the Indian market with over 75% share, followed by Blackberry, Symbian, iOS, and Windows. Large screens, dual SIMs, and multi-core processors are emerging trends.
- Samsung leads the Indian market, followed by Micromax,
International Marketing- Plan for Global Rollout of Google Android Mobile OSAnnabell Satterfield
I wrote this international expansion plan for the world’s first Google-Android OS-based smart phone. I define potential adaptations, create a quantitative model to determine global markets for expansion and rank these markets according to their market potential. Finally, two of these markets, Korea and the United Kingdom, are described in some detail and a marketing plan is defined for these markets.
The document analyzes smartphone usage trends in India based on Nielsen research. Some key points:
- There are now 27 million smartphone users in India, representing 9% of the urban mobile phone market.
- Younger Indians ages 18-24 have the highest smartphone adoption rates.
- Samsung leads the Indian smartphone market in terms of market share, but Micromax has grown rapidly as well by focusing on affordable devices.
- While the smartphone segment is still small, it is an important growing market for marketers as Indians increasingly use apps and the internet on their mobile devices.
This document summarizes a comprehensive project report on brand preference for mobile phones in the Indian market. It provides an introduction to the Indian and global mobile phone industries, highlighting growth trends. It then describes the research methodology used to study brand preference through primary and secondary data collection. Key findings indicate that most users prefer Samsung, few still use Nokia, and brand image is an important purchase factor. Suggestions include reducing excessive mobile phone use and promoting ethical business practices.
Mobile adoption boomed in 2020, advancing 2-3 years in just 12 months. 218 billion apps were downloaded in 2020, up 7% YoY. Consumers spent $143 billion on apps in 2020, up 20% YoY, and spent over 3.5 trillion hours on Android phones alone. Gaming continued to be the largest mobile category, generating 66% of mobile app spending and 55% of mobile time spent. Core games saw increased engagement, while casual games like Among Us saw huge growth in downloads. Finance also saw increased mobile engagement, with time spent in finance apps up 45% worldwide in 2020.
1) The document analyzes smartphone usage data collected by Mobidia to provide new insights into how users access data across cellular and Wi-Fi networks. It finds that Wi-Fi accounts for over 70% of global smartphone data usage and in some countries Wi-Fi traffic is over 4 times that of cellular.
2) Usage varies significantly by country and operator depending on factors like Wi-Fi availability and data pricing plans. Operators need a holistic view of usage to develop new pricing strategies to monetize overall demand.
3) Users make deliberate choices about which applications to use over cellular vs. Wi-Fi based on bandwidth needs and cost. This could inform more targeted roaming and data plans from
Development and distribution of applications in partnership with mts(russia)Vodafone developer
MTS is the largest mobile network operator in Eastern Europe with over 102 million subscribers. It is looking to partner with application developers to distribute their apps through MTS's app stores and platforms like JIL and WAC in order to expand their markets into Russia, Eastern Europe, and other regions. Some key terms of the partnership include app revenue sharing of 70% for developers and using MTS's distribution channels to increase app consumption, such as pre-installing app stores on MTS phones and integrating app store links into MTS services.
TUF Tech Ltd is an Indian smartphone brand that is among the top 3 sellers in India. It is analyzing the market to target older users seeking durable phones with compact screens. The document discusses TUF's market share and demographics, trends toward bigger batteries and durable screens. It performs a SWOT, PESTEL, and segmentation analysis to identify its niche. The marketing mix will target users over 35 years old through exclusive online sales and expanded offline availability, using promotions and incentives.
The document analyzes smartphone market trends in the Asia Pacific region from 2015 to 2021 based on data from Canalys. It finds that demand for smartphones in the region is expected to grow 25.8% by 2021, with growth slowing in high-income countries and accelerating in mid-income countries. Other smaller smartphone platforms show growing demand in China. The market share of Oppo and Vivo in China has increased dramatically in recent years through effective offline marketing strategies. The document recommends smartphone vendors target the mid-income APAC markets and look to Oppo and Vivo as examples of successful strategies.
Mobile Marketing Association, the global leading association for the mobile marketing industry, along with GroupM, world’s leading media investment group, today released its ‘Mobile Ecosystem and ad-Sizing Report’ 2018.
Developer Economics - State of the Developer Nation 2015Q1SlashData
The App Economy in 2015: e-commerce dominates.
The platform wars have ended in a stalemate
Swift rises to 20% of mobile devs, 4 months since launch
App economy revenues are polarising
53% of mobile developers are working on an IoT project
Tool awareness is increasing.
An increasing fraction of developers target enterprise and they ‘re more successful
Pro devs target
iOS & browser. Android is for all WP is the fun place to start.
The document compares Microsoft and Apple across several product markets:
1) Microsoft dominates the software market with 95% share, while Apple accounts for less than 10% of its revenue from software.
2) In tablets, Apple has 36% market share compared to Microsoft's 2.1%, giving Apple more leverage.
3) In phones, Android dominates with 84.7% share while Apple has 11.7% and Windows only 2.5%.
4) Apple's app store generates more revenue than others, with $6.4 billion in 2013 compared to Microsoft's $950 million.
State of PC market in India _ June 2013Karan Bhujbal
This document discusses trends in the PC, smartphone, and tablet markets in India in Q1 2013. It notes that the overall PC market grew 3% year-over-year, with commercial PC growth of 12.8% quarter-over-quarter. The smartphone market grew 48% in 2012 driven by low-end smartphones from local vendors. Tablet shipments reached 905,000 in Q1 2013 led by Datawind and Micromax. It also provides predictions for 2013 including a focus on multi-device support, cloud applications, and the mid-market segment.
This document provides a summary of key tips for ensuring customers continue to transact through mobile apps. It begins by discussing the history and rise of mobile apps. It then outlines 5 tips: 1) Be aware of which operating system will provide the best returns; 2) Be sensitive to data privacy concerns; 3) Reduce payment friction; 4) Balance functionality and performance; 5) Build customer retention features. It provides supporting evidence and examples for each tip. The overall summary is that the document analyzes factors important for customer retention and monetization in mobile apps.
This document provides a market analysis and entry strategy recommendations for a client company entering the mobile applications market. It discusses the evolution and growth of the mobile applications industry, current market trends including usage by platform and fastest growing app types. It also profiles the major app stores and platforms, analyzes the competitive forces, and performs a SWOT analysis to identify strengths, weaknesses and opportunities for the client company. The document concludes by recommending a hybrid business model and entry points for the client.
Lenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case StudyArun Khedwal
This document provides a summary of global and local smartphone and tablet markets. Some key points:
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2. sweetlabs.com2
ABOUT SWEETINSIGHTS
The world is overloaded with data relating to mobile technology. SweetInsights crunches, interprets,
and shares this data with you in an easily digestible manner. We are looking to provide you with ac-
tionable insights pertaining to your mobile market, wherever you are.
SweetInsights is a market research publication by SweetLabs that identifies and analyses mobile
trends around the world.
SUMMARY
White label device manufacturers are defining value for smartphone buyers in regions where smart-
phones are experiencing significant growth. Large 5 inch screens and affordability (sub ~$200) are
driving smartphone sales in these regions, both of which are readily provided by white label OEMs.
Chinese OEMs are gaining market share in BRIC countries as we see a steady wave of customers up-
grading their feature phones to smartphones. Other factors contributing to smartphone sales in BRIC
countries is transition from 3G to 4G wireless technology and the ability to purchase smartphones at
a discounted price online. Opening the online marketplace creates more competition and drives the
cost down as internet usage becomes more widespread throughout Brazil, Russia, India and China.
Both carriers and OEMs take part in preloading apps in each of these countries. Preloading applica-
tions allows the carrier and OEM to maintain a relationship with their customers beyond the point of
sale. By extending their relationships with customers beyond the point of sale, OEMs and carriers
have the opportunity to provide an improved device experience over the lifetime of the device.
Note
White label: Refers to a product that isn’t affiliated with a well known brand name.
Think of a “white label OEM” as a device manufacturer who produces generic devices that are either
unbranded or a brand you have never heard of before.
OEM: Original Equipment Manufacturer
ODM: Original Device Manufacturer; often used in place of OEM
*All dollar amounts are in USD
3. sweetlabs.com 3
BRAZIL
Factors Driving Mobile Growth
Smartphone sales accounted for 27.5% of Mobile sales in 2012 and 77% of Mobile sales in 2014.
Smartphone features that are driving sales include large 5 inch screens and value per dollar. The
most popular phone in Brazil during 2014 was the MotoG, which features a 5 inch screen at a $220
price point. Nearly one in five Brazilians who purchased a smartphone in 2014 bought a MotoG.
Smartphones demonstrate dominance within Mobile internet users in Brazil (see Fig. 1). The
smartphone penetration rate in Brazil is estimated to reach 42.5% by 20171
.
Carrier & OEM Market Climate
Samsung is losing market share to Lenovo (Motorola) and other Chinese OEMs2
. This is likely due to
devices with comparable features that do not have premium features (fingerprint scanner, ultra-high
resolution cameras) or an affiliated brand driving up costs. See Figure 2 for a breakdown of Brazil’s
market share by OEM. Samsung’s past success has been based around offering feature packed
phones with 5 inch displays at a sub $150 price point.
Figure 1: Mobile Penetration Rates, Brazil (eMarketer)
4. sweetlabs.com4
App Real Estate
Both carriers and OEMs have the ability to preload apps in Brazil. Movile is a big player in the pre-
load/app distribution space and has claimed to have existing partnerships with Apple, Samsung, LG,
Sony, and Huawei4
.
Other Factors Present in Brazil
Brazil has a high import tax which causes major OEMs to have a manufacturing plant in the country.
Android dominates the Brazilian market, accounting for 77% of Mobile device operating systems.
Average data rates in Brazil cost about $35/mo2
.
Carriers in Brazil have a fairly equal share of the market, although Oi is having discussions with TIM
as a possible merger. If the two companies merged they would hold nearly half of the Brazilian carrier
market. See Figure 3 for a breakdown of Brazil’s market share by carrier3
.
Figure 2: OEM Market Share Figure 3: Carrier Market Share
5. sweetlabs.com 5
RUSSIA
Factors Driving Mobile Growth
Approximately 55% of mobile users in Russia were using smartphones in 20155
. Feature phone users
are prone to upgrade to a low cost, white label smartphone that offers significantly more functionality
at a relatively inexpensive cost. Budget smartphones accounted for 50% of Mobile phone sales in
Russia during 2015.
Carrier & OEM Market Climate
Historically, notable players in the Russian market have included Samsung, Apple, and Nokia. Each of
these OEMs (including Sony and HTC) are losing market share to Huawei, Lenovo, ZTE, and white la-
bel OEMs. Combined, these Chinese OEMs make up 51% of the Mobile market in Russia6
(See Figure
4). This trend is driven by a poor performing Russian economy. Russian consumers looking for value
per dollar spent when purchasing a Mobile device and Chinese OEMs are providing a competitive
product at a lower price than other OEMs.
Mobile carriers in Russia are consolidated between four main competitors: Vimpelcom, MTS, Mega-
Fon and Tele2. Combined, these three carriers make up 98% of carrier market share7
(see figure 5).
Figure 4: OEM Market Share Figure 5: Carrier Market Share
App Real Estate
Russian Mobile OEMs have preload deals and have the ability to choose what is preloaded onto their
phones. carriers also have their own apps that can also be preloaded onto smartphones in Russia.
Together, OEMs and carriers share joint control over the smartphone real estate in Russia.
Other Factors Present in Russia
• Mobile penetration (feature + smartphone) is 74% in Russia5
.
• 24% of Mobile users in Russia use their devices for money transfers8
.
6. sweetlabs.com6
Carrier & OEM Market Climate
India has the world’s second biggest Mobile market by volume and budget smartphones dominate
the market. India’s growth has caused the region to be a host to a cutthroat climate for OEMs. Sam-
sung has been focusing specifically on India in recent times and continues to tighten its grip on head-
ing OEM market share in India. Indian OEMs offer competitive products at ideal price points which
are keeping white label and Chinese OEMs in check, for the time being.
Nearly 50% of all smartphones shipped to India during 2Q15 were sub $100 devices and had 5+
inch screens. Flipkart, Snapdeal and Amazon have played fundamental roles in distributing Chinese
smartphones in India - making 4G phones available for prices ranging from $100-$150 USD9.
INDIA
Factors Driving Mobile Growth
IDC anticipates India to surpass the US as the second largest smartphone market in the world by
20179
. India currently has 111 Million smartphone users (out of 976 Million wireless subscribers) and is
predicted to have 519 Million smartphone users by 2018. 70-80 Million feature phone users are ex-
pected to transition to smartphones in 201610
. 25% of new smartphone sales in India will occur online.
India experienced over 40% quarterly growth in smartphone shipments between 2013Q1 and 2015Q2
(see Figure 6).
Figure 6: India’s Smartphone shipments
7. sweetlabs.com 7
Samsung has emerged as the biggest 4G player in India as customers transition from 3G to 4G net-
works. The Galaxy Grand Prime and Galaxy J2 are extremely popular due to their large 5 inch screen
and 4G connectivity. The most successful OEMs in this region are have very strong budget product
lines. Micromax has entered second place due to it’s $50-$150 smartphone offerings. Intex is ranked
third due to its strong sub $100 product line which makes up 80% of their total sales volume. Lenovo
had the majority of their shipments through online purchases and is the only China based OEM in the
top 5. All together, Chinese OEMs Lenovo, Xiaomi, Huawei, and Gionee account for 12% of the total
smartphone market in India for 2015Q2. See Figure 7 for a breakout of OEM market share in India.
Several telecom operators reduced their 3G tariffs by 80-90% in the second half of 2013, making 3G
prices comparable to 2G prices. As of June 2015, internet users stood at over 350 Million11
.
India is host to a competitive carrier market. Bharti Airtel is the clear leader, featuring inexpensive
plans, the best rural coverage and phenomenal customer support. See Figure 8 for a breakout of
carrier market share.
Figure 7: OEM Market Share Figure 8: Carrier Market Share
App Real Estate
Both carriers and OEMs have the ability to preload apps in India (at $0.07-$0.15 per preload in 2013)12
.
However, app distribution in India is dominated by international app stores: Google Play, Nokia Ovi
Store, Apple App Store. Many US app stores are used in India because there is no localization
required.
Other Factors Present in India
• India is one of the cheapest countries to have a Mobile data plan.
• Average data rates in India cost about $3.40 /mo2
.
• Internet penetration is by far the lowest in BRIC countries at 17.4%13
.
• As of July 2015, 90% of smartphone users are male14
.
• Smartphone penetration is estimated at 10% of Mobile users, but experiences 100M Google
Play downloads per month15
.
• 92% of internet subscribers access internet on wireless devices (laptop, smartphone, tablet).
8. sweetlabs.com8
CHINA
Factors Driving Mobile Growth
IDC reports that smartphone growth has stagnated in China, decreasing from 19.7% in 2014 to 1.2%
in 20159
. Chinese OEMs such as Xiaomi and Huawei are taking share from Apple and Samsung
through their mid-ranged, feature filled smartphone product lines. The first time smartphone buyer
surge is history. The smartphone opportunity lies in the upgrade market. Luxury brand smartphones
are poised for growth in China. For example, Samsung flagships contribute to a significant portion of
smartphone sales in China. Additionally, half of iPhone buyers were first time smartphone buyers in
China in 2015Q3, signifying that the market of first time smartphone buyers has already developed.
Carrier & OEM Market Climate
Xiaomi and Huawei are in fierce competition to be the leading OEM in China. Samsung has lost mar-
ket share to the competitive mid range devices offered by both Xiaomi and Huawei during the their
double digit shipment growth over the past 2-3 years. The market has now developed luxury brand
smartphones such as Samsung flagships and Apple iPhones are poised for growth in the Chinese
market. There are three carriers present in China. China Mobile has a solid reputation and dominates
the carrier market, holding 60% share. China Unicom and China Telecom have pooled resources in
an effort to resist losing any more market share to China Mobile16
.
App Real Estate
Preloading apps in China became commonplace during 2013. Preloaded messaging services, like
WeChat, provide carriers with a channel to distribute apps to subscribers. Alibaba began preloading
on China Telecom devices in 2013 as well. OEMs tend to preload much more volume than carriers in
China. SkyMobi has deals with OEMs that allow them to preload their app store on 40% of Android
phones sold in China. Another example of OEMs preloading is ZTE preloading Fortuma’s app pur-
chasing software on ZTE devices.
Other Factors Present in China
• Nearly 20% of smartphones sold in China were less than $100 as of 2Q2015.
• Local, third party app stores have been highly successful in distributing apps in China.
• Preloaded malware is a problem for Mobile devices coming out of China17
.
Figure 9: OEM Market Share Figure 10: Carrier Market Share
9. sweetlabs.com 9
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2016, from http://www.forbes.com/sites/kenrapoza/2014/10/20/in-brazil-digital-divide-shrinks-even-as-costs-become-prohib-
itive/#3191ae423486
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ian-mobile-operators-in-a-nutshell
4. Leite, J. (2016, October 26). Fridman Offers $4 Billion to Merge Brazil Carriers Oi, Tim. Retrieved January 26, 2016, from
http://www.bloomberg.com/news/articles/2015-10-26/oi-may-get-up-to-4-billion-from-letter-one-in-tim-deal
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from http://www.emarketer.com/Article/Czech-Republic-Just-Tops-Russia-Mobile-Penetration/1012047
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html/?a=viewall
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10, 2016, from http://www.reuters.com/article/russia-mobilephone-idUSL5N0Z33R820150617
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www.pewglobal.org/2014/02/13/emerging-nations-embrace-internet-mobile-technology/
9. IDC. “India’s Smartphone Market Soars in the Second Quarter of 2015 with the Help of eTailing.” August 2015. Singapore
and India. http://www.idc.com/getdoc.jsp?containerId=prSG25827215
10. Tech2 News Staff. (2014, January 23). Samsung to cut mobile marketing budget relative to revenue - Tech2. Retrieved
January 11, 2016. http://tech.firstpost.com/news-analysis/samsung-aims-cut-mobile-marketing-budget-relative-reve-
nue-216903.html?utm_source=also_read
11. Trai. (2015, May 15). India Mobile Subscriber Stats: 976M Total, 869M Active, 160M MNP Requests [May 2015]. Retrieved
January 12, 2016. http://trak.in/tags/business/2015/07/15/india-mobile-subscriber-stats-may2015/
12. Balanarayan, N. (2013, December 12). Dhingana Ties-Up With General Mobile To Preload Apps On A Million Devices.
Retrieved January 11, 2016 http://www.medianama.com/2013/12/223-dhingana-ties-up-with-general-mobile-to-preload-apps-
on-a-million-devices/
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cle/Tale-of-Two-Asia-Pacifics/1010893
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phone-users/
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in-asia-idc-reports-186-percent-growth-225204.html
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from https://451research.com/report-short?entityId=87834
17. G. (2015, September). G DATA MOBILE MALWARE REPORT. Retrieved February 10, 2016, from https://public.gdatasoft-
ware.com/Presse/Publikationen/Malware_Reports/G_DATA_MobileMWR_Q2_2015_EN.pdf