1. Do Thi Hong (2B2010)
International University of Japan
Class: Marketing Strategy
Proffessor: Adam Acar

2. • FACEBOOK in Vietnam
• 10 FACEBOOK campaigns in Vietnam

3. Total population 91,591,000
Internet users 30,858,742 (34% population)
Facebook users 8.5 million
Globally, Vietnam is FACEBOOK’s fastest
growing country, growing 146% in the past 6 Vietnam’s FB
month alone users by genders
New user in Vietnam join FB every 3 seconds
Vietnam’s FB users by
Ages Male
6% 44%
Fem 56% users
ale Male Female
Under 35 users
94% Above 35
Sources: based on SOCIAL BAKERS (Oct 2012);data from FACEBOOK Ad
Planner (Oct 2012);

4. Photograph
competition
• Topic: HTC – my
recommendation
• Time: 09 April 2013 – 09
May 2012
• Procedures:
- Take picture with HTC
One X or V (real product or
advertisement image both
acceptable)
- Post on your own
facebook and tag
HTCVietnam
• Award: 01 HTC One X for
owner of the Picture
which received highest
number of “like” clicks

5. NEW YEAR Picture
Contest
• Topic: Traditional New year
Festival
• Time: 23 Fed 2013 – 06 Mar 2013
• Participants: fan of KFC Vietnam
fanpage
• Procedures:
- Take picture about Traditional Tet
Holiday
- send to KFC email
- Top 10 beautiful pictures will be
selected to post on KFC Facebook
for viewer to vote through “like”
clicks
• Awards: Voucher KFC 2,000,000
VND; 1,500,000 VND

6. New Year Gifts Campaign
• Participants: Fan of
Facebook Sam Sung
Vietnam and Sam Sung
Mobile Vietnam
• Time: 11th Dec 2012 – 18th
Dec 2012
• Procedures:
- Like the post of Admin
posted at 22:00 11th Dec
2012
- Comment below the post
• Awards: 10 New year gifts
for top 10 favored
comments (counted on
“like” click)

7. “LET’S DANCE with Dr. Thanh”
• Procedures:
- Step1: Be fan of the FB page
- Step2: Visit the page, click on
application “Let’s dance” and play
dancing game online
- Step3: Invite friends to join
• Awards: Camera SONY KTS
DSC-W610/GQ E32
Winner will be decided on the
performance in the game and
number of sharing among friends

8. “Tagging” on
facebook and gain Dell
Streak
• Time: 7 Oct 2010 – 11
Oct 2010
• Procedures:
- Post 01 picture of Dell
streak on facebook Dell
FC Vietnam
- Tag as many friends to
the picture as possible
• Awards: 5 Dell Streak
for top 5 most active

9. Mini game
• Procedures:
- Be fan of Maybelline
fan page
- Like the post of admin
on March 5th 2013 and
share
- Comment: answer the
question: “what color
of lipstick for each set
of clothes as in the
picture?”
• Awards: 10 lipstick
Color Sensational
(1,590 like; 1,644 shares;
1,084 answers)

10. “Intel’s Amazing wish” Competition
• Procedures:
- Share a story about person who used to live without computer
and how meaningful computer is with him or her
- Post the story on facebook, twitter, Tumblr, or Instagram and
tag Intell
• Awards:
- Tickets to participate in “Intel’s Amazing Wish” competition for
Most favored stories (counted on “like” clicks)
- Opportunities to receive Ultrabook

11. Summer’s Star
• Aims: find the model for the cover page of Hoa
Hoc Tro magazine published on August 2013
• Procedures:
 Round 1: Send picture to email of the competition
- Most beautiful pictures will be posted on fb of Hoa
Hoc Tro Magazine
- 20 pictures will be selected to ROUND 2 by
facebook fan of Hoa Hoc Tro Magazine by
clicking “like”; 10 pictures will be chosen by HHT
 Round 2:
- Selected participants will be have chance to work
with HHT, taking pictures with HHC, and participate
in others activities. Information will be updated on FB
Awards: appearance on HHT magazine cover page;
laptop mini Sony Vio, ipod shuffle

12. 1 of weekly mini games
on PEPSI’s FB
• Procedures:
- Share this poster on
your fb
- Take screen picture
and email to Pepsi
Vietnam
• Awards: 10 Albums will
be given to 10 earliest
Pepsiers

13. Converse organized street
event PRO Street Festival in
center Hochiminh city
Mini games named “Poster-event
sharing” were held on facebook to
spread the news of the event
• Procedures:
Go to the event, take
pictures, shares them on facebook
• Awards:
T-shirts, shoes, vouchers for 3
earliest people and 3 people whose
pictures receive the highest number
of “like” click