This document discusses strategies for brands to conduct market research on Snapchat. It begins by explaining that Snapchat users are primarily younger than 25 and share over 400 million photos per day. However, their interests are difficult for brands to discern due to Snapchat's focus on privacy and lack of user profile information. Three solutions are proposed: 1) enabling location services to see where users go, 2) using image recognition to identify products in snaps, and 3) negotiating data sharing with other platforms. Examples are provided of how brands in coffee, alcohol, and athletic shoes could utilize these strategies to better target ads and offers to Snapchat users. The document emphasizes balancing market research goals with user privacy and permission.
The Lely Vector Automatic Feeding System delivers fresh feed 24/7 to cows consistently, timely and sufficiently. It makes sure the correct rations are fed to cows consistently and on time, allowing cattle farmers to achieve efficient and high-grade milk and beef production. The Lely Vector saves money, labor, time and energy.
Slides for our healthdesignby.us workshop with the Ross Design and Business Club!
http://tylenolhacking.splashthat.com/
#DplusB @Ross_DnB @healthbyus #makehealth
Creating Culture of Change for Retail Sustainability (Passion For Retail 09)DIG360 Consulting Ltd.
David Ian Gray's presentation on topic of Sustainability in Retail as part of panel discussion at Retail BC's Passion for Retail Conference 05/09 Vancouver, Canada.
Traditional business schools are not prepared to provide the evolving skills and mentorship required to build tomorrow’s billion dollar companies. Many are choosing to apply to accelerators instead of MBAs and learn by doing at a rapid pace. Vitaly’s upcoming book provides all of the latest tools and techniques used by the world’s top accelerator programs to manufacture successful startups. In this dynamic presentation, Vitaly discusses innovation’s importance to society, why accelerators are the new MBA, and how to get into and leverage the top programs.
Linked in ads made easy special free report - How to use Linkedin Adds -Lates...Mikey Lovegood
Welcome to the latest and very easy to apply LinkedIn Ads Trainingguide, designed to take you by the hand and walk you through the process of getting the most out of LinkedIn Advertising.
I’m very excited to have you here, and I know this will be very helpful to you.
This exclusive training guide will show you step-by-step, topic by topic, and tool by tool, what you really need to know to dominate LinkedIn Ads in the easiest way possible, using the most effective tools and in the shortest time ever.
5 Things Great Workers Do...And 1 IntentionO.C. Tanner
Research analyzing 1.7 million cases of award-winning work across all industries, positions, and pay-grades, proves that great work is a product of five activities people do, and one common intention.
Buying an On-Demand Geofilter on SnapchatRoy Harmon
I’ve talked to quite a few people who are still under the impression that you need a Snapchat rep to advertise on the app. They think it costs thousands to get any sort of paid exposure on Snapchat.
As of this year, anyone can buy an ad on Snapchat (see here and here for examples). And you should!
The Lely Vector Automatic Feeding System delivers fresh feed 24/7 to cows consistently, timely and sufficiently. It makes sure the correct rations are fed to cows consistently and on time, allowing cattle farmers to achieve efficient and high-grade milk and beef production. The Lely Vector saves money, labor, time and energy.
Slides for our healthdesignby.us workshop with the Ross Design and Business Club!
http://tylenolhacking.splashthat.com/
#DplusB @Ross_DnB @healthbyus #makehealth
Creating Culture of Change for Retail Sustainability (Passion For Retail 09)DIG360 Consulting Ltd.
David Ian Gray's presentation on topic of Sustainability in Retail as part of panel discussion at Retail BC's Passion for Retail Conference 05/09 Vancouver, Canada.
Traditional business schools are not prepared to provide the evolving skills and mentorship required to build tomorrow’s billion dollar companies. Many are choosing to apply to accelerators instead of MBAs and learn by doing at a rapid pace. Vitaly’s upcoming book provides all of the latest tools and techniques used by the world’s top accelerator programs to manufacture successful startups. In this dynamic presentation, Vitaly discusses innovation’s importance to society, why accelerators are the new MBA, and how to get into and leverage the top programs.
Linked in ads made easy special free report - How to use Linkedin Adds -Lates...Mikey Lovegood
Welcome to the latest and very easy to apply LinkedIn Ads Trainingguide, designed to take you by the hand and walk you through the process of getting the most out of LinkedIn Advertising.
I’m very excited to have you here, and I know this will be very helpful to you.
This exclusive training guide will show you step-by-step, topic by topic, and tool by tool, what you really need to know to dominate LinkedIn Ads in the easiest way possible, using the most effective tools and in the shortest time ever.
5 Things Great Workers Do...And 1 IntentionO.C. Tanner
Research analyzing 1.7 million cases of award-winning work across all industries, positions, and pay-grades, proves that great work is a product of five activities people do, and one common intention.
Buying an On-Demand Geofilter on SnapchatRoy Harmon
I’ve talked to quite a few people who are still under the impression that you need a Snapchat rep to advertise on the app. They think it costs thousands to get any sort of paid exposure on Snapchat.
As of this year, anyone can buy an ad on Snapchat (see here and here for examples). And you should!
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
Utilize the advantage of targeting as on-demand service, control the success of your advertising campaign, and find out who is buying your product. Campaign analysis allows you to learn more about your target audience. ADTELLIGENCE offers media planning, campaign management, targeting, and conversion optimization. With the tools from ADTELLIGENCE you can evaluate what is written about your company, and the competition.
Generate new leads with this information and integrate it into your future social media marketing strategy.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
Digital marketing refers to the use of digital channels, devices, and platforms to promote products, services, or brands to a target audience through various techniques and tactics. Studying digital marketing involves understanding how businesses leverage the internet and electronic devices to connect with customers where they spend much of their time: online.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
2. i. WHAT IS SNAPCHAT
ii. THE CHALLENGES
iii. A SOLUTION
3. i. WHAT IS SNAPCHAT
ii. THE CHALLENGES
iii. A SOLUTION
4. Snapchat is a mobile messaging app
with one very unique feature.
Unless one party takes a screengrab,
the text and images exchanged
between friends disappear when
you’re done chatting.
WHAT IS SNAPCHAT?
8. i. WHAT IS SNAPCHAT
ii. THE CHALLENGES
iii. A SOLUTION
9. While the demographic is easily
identifiable, Snapchat users’ tastes
and product interests are not.
Snapchat does not encourage users to reveal
their interests by “liking” favorite things. It
doesn’t accommodate a search function that
might reveal the interests of the user.
10. so market research
techniques need to adapt to
the changing landscape of
emerging mobile platforms
it’s less about
finding who their
users are, and
more about:
1. what they’re doing
2. where they’re going
3. their likes and dislikes
4. how they want to be
communicated with
11. The appeal of snapchat
is its privacy
and its immediacy.
images appear for
6 seconds and
then disappear
Snapchat’s entire premise is that
content created by a user created
would only be for the eyes of the
people they’ve hand-selected, for
a limited period of time.
Prioritizing privacy and immediacy
does not allow for easy infiltration
by market researchers.
12. If the structure of the
app stays the way it is
now, market researchers
will have to communicate
directly with the users if
they want to gain
information about them.
13. i. WHAT IS SNAPCHAT
ii. THE CHALLENGES
iii. A SOLUTION
14. Will identify where the Snapchat user is
when he or she sends/opens a snap using
GPS Tracking.
It will reveal when they are near locations
and stores around the city that will help
companies create custom
advertisements to their users’ areas.
IDEA #1
ENABLING LOCATION SERVICES
15. In May 2014, Snapchat
moved forward with one
of our key ideas for app
development, and came
out with the Location
Services feature.
This allows Snapchat to
access user location when
the smart filter is
turned on. Location track-
ing opens up huge new
potential for market re-
searchers, as we will fur-
ther explore...
16. our image identification technology will recognize
shapes and be able to identify logos.
They will be able to reveal what products are being
used by consumers to inform market researches on
popular items at malls, bars, restaurants, and at
home.
Snapchat can use this info to learn what’s popular
among this age group and how they communicate
with each other. A brand can then build brand
campaigns specific to the audience based on what’s
proven to be popular.
IDEA #2
INTRODUCING NEW TECHNOLOGIES
17. Snapchat could benefit by striking deals with other
platforms in order to share data and user engage-
ment.
Collaborating with social media platforms like
Instagram and Facebook, would be mutually benefi-
cial - Snapchat could spread their success by al-
lowing their ‘story’ feature to be posted on Insta-
gram Feeds and Facebook Walls. In return, they
could benefit from gaining access to demographic
data that Instagram and Facebook have
successfully collected.
IDEA #3
NEGOTIATING DATA
19. Joe: I want to tap into the 18-25 col-
lege student demographic to sell my
caffeinated drinks. Help!
We can provide you with info about
when users are going to drink coffee, if
they are staying at the coffee shop, and
who’s nearby using location services.
A COFFEE SHOP
20. A COFFEE SHOP
Joe’s can access those users immediately
whenever they are in the selected area - when
they’re nearby, Joe’s will be able to send out a
5-20 second ads. The ad might offer them a
one-time use discount code so that the user
can take advantage of it immediately while
they’re in the area.
Joe’s can collect data information about a user
over a long period of time. If users appear in
that area more than 5 times, they are more
likely to receive ads that can be use at those
21. BeerMan: Hello! I’m a seller at a
major alcohol brand that wishes to
market their product to the 21+ young
adult demographic. Can you help?
A LIQUOR BRAND
22. Based on polling, we’ve seen that this age group loves
show off to their friends what parties they’re at, and what
bottles, cans, and beverages they’re drinking.
image identification will be used to recognize/pick up
on what logos appear from what he or she is
drinking. Our data will reveal how often people are
drinking your product and what else they’re drinking.
Location Tracking will be able to tell what time your
market is going to the bars and which ones. Deals can be
made custom for these users - like happy hours and
discounts specifically for people who frequent a popular
bar. It can snap them ads while they’re standing at the
bar.
A LIQUOR BRAND
23. ATHLETIC SHOE BRAND
Nike: I’m developing a new advertis-
ing campaign that specifically for
young people - athletes and new-
comers that are trying to get into
fitness. Can you help me find out
how to reach my market?
24. ATHLETIC SHOE BRAND
We can use image recognition software.
When a user snaps an overt brand logo, image
recognition will be able to identify it. We can
find out who is snapping their new shoes, who
is going on runs outdoors, who is at the gym,
and who is at the mall or near Nike locations
based on location tracking.
This is useful to tap into the group of people
who use social media to show off their athletic
routines. Your Snapchat ads can be custom-
ized for users who are proven to be more fit-
ness conscious, and you can send them out
specifically to that group.
25. 88%of snaps are sent to
just one other
person
so it’s important to track what
they are snapping without
violating privacy and ethics
concerns
26. we plan to explain exactly what is being
done with the information in the terms and
conditions when it comes to image
identification (stressing that the images will
not be seen by human eyes, but rather a
technology), as well as request permission
to access GPS location tracking