The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases related to Pinterest— and its influence on the consumer behaviour, communication and the e-commerce possibilities.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
signmesh snapshot - shifts in content marketing landscapesignmesh
Best of the changing content marketing landscape. A collection of signs and cases relating to content marketing and how it is evolving with the changing consumer behaviors and technologies.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases related to Pinterest— and its influence on the consumer behaviour, communication and the e-commerce possibilities.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
signmesh snapshot - shifts in content marketing landscapesignmesh
Best of the changing content marketing landscape. A collection of signs and cases relating to content marketing and how it is evolving with the changing consumer behaviors and technologies.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
THE TOOLBOX SERIES.
At LHBS, we are passionate readers and learners. What we learn, we like to share. That’s why we’ve created the Tool Box series which is an ongoing sharing of tools, models and frameworks that we like or that we have developed ourselves.This one is about innovation that is driven by insights. We hope you enjoy this deck and are able to put it into your innovation process. For more consumer and industry insights, check out the LHBS www.inspiration-hub.com
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Some of campaigns were created by Havas Sports & Entertainment Russia, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Ivan Sisnyov and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
CONTACT INFO
Ivan Sisnyov
Executive Director
CONTACT EMAIL ivan.sisnyov@havas-se.ru
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
Notre sélection des meilleures campagnes du marketing digital de ces derniers mois // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.
Find more details, and even more campaigns here on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Digitz: Digital Trends Report - September 2015Azam Jalal
This report is designed to give readers an overview of the digital industry landscape. The report shows how social media is evolving and how brands locally (Pakistan) and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
THE TOOLBOX SERIES.
At LHBS, we are passionate readers and learners. What we learn, we like to share. That’s why we’ve created the Tool Box series which is an ongoing sharing of tools, models and frameworks that we like or that we have developed ourselves.This one is about innovation that is driven by insights. We hope you enjoy this deck and are able to put it into your innovation process. For more consumer and industry insights, check out the LHBS www.inspiration-hub.com
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Some of campaigns were created by Havas Sports & Entertainment Russia, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Ivan Sisnyov and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
CONTACT INFO
Ivan Sisnyov
Executive Director
CONTACT EMAIL ivan.sisnyov@havas-se.ru
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
Notre sélection des meilleures campagnes du marketing digital de ces derniers mois // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.
Find more details, and even more campaigns here on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Digitz: Digital Trends Report - September 2015Azam Jalal
This report is designed to give readers an overview of the digital industry landscape. The report shows how social media is evolving and how brands locally (Pakistan) and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies and solutions that are driving the future of video content.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Measuring Innovation Pace in FinTech - October 2019LHBS
Innovation is a race. 37% of banks in Germany viewed
fintech as a possible threat.
In the financial service industry, legacy organizations and emerging fintech disruptors are competing in the same environment, for the same customers.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 3/3, and explores successful case examples of greater organizational transformation with focus on two crucial components to enable business to simply the challenges of tomorrow by working smarter today.
- The two key approaches to organizational transformation within legacies, with focus on traditional banks
- Several case studies of best practice transformation examples
- Implications & actionable starting points for traditional banks to approach transformation in an effective way (minimize risk, maximize cooperation)
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 2/3, exploring how traditional banks can react, respond and adapt to keep up with the pace of change.
- How banks can observe trends and expectations with effective monitoring
- How banks can respond with innovations their audience need and want
- How banks can quicken their ways of working for sustainable and accelerated innovation through seeing new competitors in a collaborative light
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 1/3, diving into the world of finance exploring how traditional banks need to act today to be around tomorrow.
- The current state of banking
- 5 Key expectations that banks should be responding to with both services and communications
- An opportunity for banks to begin exploring opportunities for self-disruption
The Agile Sprint is an approach to creating and improving user experience and product design, placing the business, technology and (especially) the user in the spotlight.
This is your guide to running successful Agile Sprints in your organization through exploring the What, Why & How of the Agile approach.
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.
What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?
Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
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At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
Welcome to the next edition of our Snapshot Report.
This time, we looked closer into the phenomenon of Pokémon Go.
This report seeks to identify the variety of factors that go into Pokémon Go’s massive success. Understanding the logics behind this global phenomenon is key to determining whether or not this success can be replicated, and if so, at what opportunity cost.
The automotive industry is changing rapidly, leading some in the field to a conclusion that soon cars may become the most technologically advanced products that consumers will ever buy.
The transition from a primarily mechanical-based to a software-based industry leads some to claim that car manufacturing is focusing less on transportation but rather on technology.
Since those changes will sooner or later affect most of the world’s population, it is fascinating to take a closer look as to what is currently happening in the automotive industry.
The report presents the car industry based on the Customer Value Canvas and will highlight innovation within the core product, added-value services, customer/shopping experience and brand communication, and as they are all important in customer’s overall impression.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. ABOUT
LHBS.
We are an unconventional strategy firm that helps clients better
understand today and successfully shape tomorrow. LHBS has
extensive experience & expertise in business development, brand
building and customer experience. The firm works across all major
industries for clients from the FT Global 500, German Mittelstand
and fast growing startups.
Ž
http://www.lhbs.com
3. This presentation includes some of the most interesting insights and
inspiration from three following areas: business development, brand
building & customer experience.
All signs come straight out of our Inspiration-Hub, a digital platform
that tracks changes in people, markets and technology to bring
customized insights and inspiration to your organization.
LHBS Snapshot
5.
Whisper Hopes to Partner with Brands for Advertising
The secret-sharing app is hoping to partner with brands to advertise on its anonymous platform.
The app has run 10 campaigns with brands including Fox, MTV, FX and Sundance, offering a differentiated native experience that has value for advertisers yet isn’t
disruptive for users. The app currently offers two ad products. One is a branded background option that works by selling brands keywords so when users use them in
posts, they’re given with the option to overlay their message over a branded background. The other offering is sponsored Whispers that allow brands to engage with
users through asking questions in their feeds. For instance, this product was used by MTV's “Virgin Territory” when it asked viewers to go on Whisper to share
stories. The show then used those Whispers as part of on-screen ads. Brands are hoping to capture the attention of the 10 million monthly active users, a majority of
which are between 16 and 28 years old, and 60 percent female.
*
Source:
Digiday
6.
Birchbox Appeals to Men with VR
The beauty subscription service is targeting its customers of Birchbox Man by sending out a cardboard VR viewer in their monthly box to watch
four branded VR video clips.
The move marks Birchbox's first experimentation using such a technology, which could be integrated into its monthly mailings if the brand is able to consistently
deliver content. Working with the VR company River, Birchbox is offering a clip of surfing inside a wave, and another gives subscribers a virtual helicopter tour of
mountains and a body of water. Instructions in the box prompt subscribers to download an iPhone or Android app to watch the clips, and the giveaway guarantees
that its subscribers will be able to watch VR content in the future.
*
Source:
Birchbox
Man
Delivers
Custom
Virtual
Reality
Experience
7.
Economist Turns to Short Form Video
The Economist is making short form videos the next editorial extension, by turning brand-funded mini-documentaries into revenue.
These mini-documentaries hope to turn an existential crisis that many print brands are facing in this digital climate. Two series have been announced in detail so far,
including "Future Works" which explores the jobs of the future being done today, and "Global Compass," which exploress countries and people pioneering
alternative approaches to persistent social problems. With 22 short free-to-air films in the works, the publisher is also considering expanding their partnerships with
brands for long-form content, potentially through digital partners' distribution channels, video-on-demand, and subscription.
*
Source:
Economist
Films
8.
GoPro Now Pays Creators for Their GoPro Footage
GoPro Licensing will offer new, popular content to creative agencies and TV and film studios that will reward creators who use the action-camera,
with prices starting at $1,000.
The portal will initially feature over 600 videos from amateur and professional videographers who have signed licensing agreements with GoPro. Prices for clips will
vary depending on their nature of commercial use and distribution, as with other stock content services. The service also offers batch downloads, at-a-glance video
previews, lightboxes for collecting and sharing clips, as well as other features to make it easy for creative teams to locate footage for their next project.
*
Source:
GoPro
Licensing
9.
Ryanair's New Website Hopes to Squeeze Out Third Party Booking
The budget airline wants to work with other major airlines to add price comparison features to their websites, which would essentially make such
third party websites less relevant.
The announcement confirms that the airline is still on track to launch its previously announced personalized web site this October, and adds the offer to the other
major European airlines to join Ryanair in being more transparent about price comparison on their websites. Ryanair CEO Michael O'Leary claims that airlines
should be working together, as it "makes no sense to have third party price comparison sites out there." O'Leary would like instead to develop, along with other
airlines, "a competitive and competent digital offering" that would effectively lead to the extinction of such third-party sites.
*
Source:
The
Guardian
10.
Lululemon Hopes to Crack the Men's Market with Craft Beer
The Vancouver-based yoga brand has partnered with Stanley Park Brewing to produce a limited-edition "Curiosity Lager."
Lululemon's slogan for the launch highlights the craft beer craze and its similarities to another recent trend which the yoga brand helped pioneer, the yoga pant:
"Beer, its the new yoga pant." The beer is brewed with chinook and lemon drop hops, is the official beer of Seawheeze, a half-marathon and yoga weekend in
Vancouver, which Lululemon calls "the most fun half-marathon in the world." The limited-edition beer follows Lululemon's "scarcity" model of merchandising.
Stanley Park Brewing will also benefit by expanding their brand outside of the typical beer drinker market. Stanley Park director of marketing Doug Devlin told
Canada's CBC News, "Just because you're a yogi, doesn't mean you won't have an occasion for beer, and we're certainly interested in talking to that crowd."
*
Source:
CBC
News
11.
Watching Netflix with Distant Friends and Family
Showgoers allows people to watch movies together over distance by having Netflix players sync automatically.
It's as easy as starting a movie on Netflix, clicking the Showgoers button, and sharing the Showgoers invite link with others. When they open the invite URL in their
browser, they automatically start sync-watching the same movie on Netflix. Seeking through the movie also syncs with the other viewer. The service is especially
great for long-distance relationships for its capacity to create shared, intimate experiences despite geographical distance. If combined with a simultaneous video
chat, it's almost as good as being in the same room.
*
Source:
Showgoers
(Product
Hunt)
12.
Emoji, The Movie
With the director of Lilo & Stich 2, Sony Pictures Animation is now developing an animated movie using emoji as the main characters.
To be directed by Anthony Leonidis, who just wrapped up his first feature-length film with DreamWorks Animation’s B.O.O.: Bureau Of Otherworldly Operations.
Sony will have to act fast, as emoji are not constrained by any intellectual property rights. Until more details emerge in the near future, we are left to wonder what
would an emoji movie look like? ¯_(ツ)_/¯
*
Source:
The
Guardian
13.
SABMiller Moves into Craft Beer
The drinks giant SABMiller– maker of popular lagers– has now purchased the Meantime Brewing Company, a UK craft beer brewery.
The acquisition is part of a wider overhaul to SABMiller’s holdings to better target the female demographic of beer drinkers. The purchase comes after a year where
sales at Meantime grew by 58 percent– much higher than the UK beer market's one percent growth over the same period, showing the sudden demand for craft
beer.
*
Source:
The
Drum
14.
Virgin Media Offers Free WiFi
Customers of Virgin Media now have access to thousands of free WiFi hotspots around the UK through their WiFi Buddy app.
Virgin Media's suite of mobile apps have long offered many useful functions, such as making landline calls and watching TV on your smartphone– but perhaps this
new free Wi-Fi offering is one of the most impressive mobile services. Wi-Fi Buddy offers access to over 22,000 The Cloud hotspots in venues such as Marks &
Spencer, Wetherspoon, WH Smith, Pret A Manger, Greggs, and other popular retail locations.
*
Source:
Virgin
Media
16.
Thread Screen Spins Artwork Out of Customer’s Instagrams
The clothing retailer has developed a massive screen out of 6,400 spools of thread that creates a digital screen-like effect to display specially
tagged Instagram pictures in real-time.
The screen's threads rotate around, conveyor belt style, in order to create pictures from 36 different colors. The screen, which is made up of 200,000 parts and
weighs an imperial ton, is run by sophisticated software which not only arranges the threads to replicate photos, but also match colors with a limited palate. When
the screen has mimicked the Instagram post, the thread screen is photographed and sent back to the user via a dedicated website. The engineering challenges are
considerable, but this fabric tableau is a significant investment into driving brand awareness over social media.
*
Source:
F21
Thread
Screen
17.
Concierge of Love
Tiffany & Co. has created props using pastel paper that they animated into a series of visuals and videos.
The campaign was designed by The Makerie Studio, and the videos show people writing in to the Concierge in order to ask for advice about their relationships. The
concierge then gives practical advice which happen to feature specific Tiffany & Co. products, such as the celebration rings and keys.
*
Source:
Tiffany
&
Co.
(Vimeo)
18.
VisitBritain's 360-degree Virtual Tours
Part of the UK government’s GREAT campaign, VisitBritain hopes to attract visitors to the UK by allowing them to virtually experience some of the
country’s attractions from wherever they are in the world.
Virtual tourists can walk around Shakespeare's wife Anne Hathaway's bedroom while a harpsichord plays in the background, or explore Dorset's Durdle Door or
check out the Salisbury Cathedral as its bells ring in the background. Other explorable attractions include Cardiff Castle, Warwick Castle, Portmeirion and
Chatsworth House.
*
Source:
VisitBritain
Blog
19.
Clinique Targets Millennials
A new campaign by the beauty and cosmetics manufacturer targets the much-desired age group with a combination of aesthetics and content.
Face Forward profiles three influencers in the fields of fashion, blogging, and music: Tavi Gevinson, Margaret Zhang, and Hannah Bronfman, respectively. The
campaign designed with a millennial audience in mind, from incorporating emoji to writing the ethos of the millennial influencers onto the products selling points.
Indeed, Clinique approached the influencers saying: "This campaign is all about what you do—you as a creative, your skill set, and what you do to progress and work
toward the future." It is complimented by a content platform and social media activity under the hashtag #faceforward.
*
Source:
Cinique:
Face
Forward
20.
Charitable Currency
UNICEF and H&M have teamed up to launch "Unicoin," a currency designed for children to support children in other countries access education
from a young age.
The currency rewards children who upload drawings of what they want to be when they grow up to the campaign site with a virtual Unicoin. With every Unicoin
earned, the H&M Conscious Foundation will match each earned Unicoin with a notebook and a pencil to be distributed by UNICEF along with other educational
materials to children in developing countries. The campaign is part of a larger charitable partnership which began in 2014, when the H&M Conscious Foundation
donated almost $10 million to UNICEF.
*
Source:
Unicoins.org
21.
KFC's Memories Bucket Doesn't Just Make Chicken Shareable
The KFC bucket pairs with your phone and prints out pictures.
The idea for the ad came out of the idea that people share memories one meal at a time. As many family and friend memories have been celebrated around a bucket
of KFC, it made sense that they should be captured some way. Multiple prototypes were made for the Bucket Science video, and some day they might be available to
the public, prioritizing the most passionate fans.
*
Source:
KFC
Canada
(YouTube)
22.
Vodafone Gives Away Special Umbrellas to Help in Self-defense
As part of a campaign for Vodaphone India's M-Pesa, a mobile money transfer and microfinancing service, the new program gives out umbrellas
that aid self-defense.
The campaign revolves around giving women special umbrellas that feature pictograms of self-defense techniques they can perform using the umbrella, in case they
are attacked. The campaign is intended to address the fact that many men from rural villages in India move to big cities to find jobs, which causes them to worry
about the safety of their wives and families back home.
*
Source:
Vodaphone
India
(YouTube)
23.
New Campaign Celebrates People's Generosity
A collaboration between JetBlue and Coca-Cola aims to warm people's hearts by sharing a little bit of humanity.
Taking place in New York's Penn Station, a Coca-Cola vending machine was set up in the middle of the terminal. Each of the 150 sales from the machine came with an
extra bottle of Coke. When the second bottle appeared, the Share a Coke with Anybody motto flashed on the vending machine's LCD screen. Hidden cameras
recorded the buyerÄs reaction as well as the other people who received the free bottle. With approximately 70 percent of buyers sharing their extra bottle, JetBlue
celebrated these generous individuals by giving out round trip tickets to those who did the good deed, proving the motto "Good things come to those who share."
*
Source:
JetBlue
(Facebook)
24.
Johnnie Walker Targets Whisky Novices in the Bar
The whisky brand's new interactive website and tablet app aims to make bars the new hotspot for tech-based marketing initiatives.
The technology allows bartenders to better explain, with the help of an an iPad, the Scotch whisky's ingredients and heritage to customers– just as they are about to
taste it. For example, people learn about Johnnie Walker Blue Label's five flavors (wood, malt, fruit, spice and peat) by clicking through a several scenes on the tablet
app. The brand is rolling out the experience internationally, with events that add to the brand immersion through projections and LED walls and other experiential
features.
*
Source:
Vimeo
25.
Telekom Lets Artists Paint Exchange Boxes to Reflect Communities
The German telco let artists embellish many of their dull grey phone exchange boxes, transforming them into artworks that are relevant for the
surrounding community.
While many street artists take it upon themselves to paint these boxes around the urban landscape, Telekom has gone in a legal and more artistically camouflaged art
direction, with many of the painted boxes very beautifully blending into the surroundings. They also made the bureaucratic process for this much easier by
implementing an email waiver system that they advertised by putting flyers on each box to be painted. Artists simply applied to the Telekom email address and
agreed to the terms and conditions digitally. The art, the conditions stated, must be only ethically, politically and religiously neutral and must not contain commercial
advertising. Dark colours were also avoided to reduce heat generation. The result is a colorful, creative way of decorating the mundane infrastructure of the telco
throughout the country.
*
Source:
Telekom
Blog
26.
Spotify Safetify
Spotify has launched a new safety feature to lower music volume as users cross busy intersections.
After a study proved that of the 5,000 pedestrians who were killed in 2014, half of the victims were wearing headphones, Spotify realized that it could be
contributing to the danger of walking around cities with headphones on. In response, the music app installed iBeacon technology into the most dangerous
intersections which would communicate with the Spotify app to lower the volume as users walked off the sidewalk. When users walked back onto the sidewalk, the
music fades back up to the original volume.
*
Source:
SpoVfy
SafeVfy
(YouTube)
27.
#TravelForReal
For their latest ad campaign, Loews Hotel and Resorts combed Instagram for candid, unsolicited images taken throughout the chain's locations by
its guests.
The result is a campaign of quiet, unpretentious moments that represent the real life guest experiences that Loews is highlighting in the campaign. The work is being
run in major magazines, as well as in airport displays and online banners. By focusing on the real-life images of actual guest experiences, the campaign puts guests
visits into an emotional and personal context, and celebrates the guests who loved the time they spent at Loews Hotels.
*
Source:
Loews
Hotels
28.
Underwater Billboard
Nivea Sun's new outdoor campaign can be found on the sea floor of Snoopy Iceland, one of the most popular diving and snorkelling areas within the
United Arab Emirates.
Nivea used marine flora in order to produce the advertisement, which reminds snorkellers to keep their backs protected from the sun. The billboard is not only good
for people it is also good for the aquatic life, as it encourages snorkeller safety it also creates and artificial reef in marine animals can co-habitate.
*
Source:
Nivea
Sun
30.
Uber Rewards its Users with On-Demand Ice Cream Deliveries
The ride-sharing app let its users order #UberIceCream to their home or office for free.
The deal was available across all 58 countries where Uber operates. Users simply needed to open the Uber app, set their current location, and slide right to request
ice cream. Regional ice cream favorites were then delivered within minutes. The promotion, now in its fourth year running, is offered in a total of 252 cities around
the world, though the hours and pricing vary by city, and pricing is linked to several variables like brand partnerships, such as in the United States, Uber is offering a
free ice cream to Capital One cardholders.
*
Source:
Uber
Newsroom
31.
McDonalds Welcomes Cyclists with New Packaging Design
McDonald’s has launched a new takeaway pack called "McBike" for cyclists.
The new design lets riders conveniently hang their burger, drink, and fries on the bicycle’s handlebars. First launched in bike-friendly Copenhagen and Medellin,
Colombia, the fast food company aims to roll this idea out in other locations, with Amsterdam and Tokyo coming soon.
*
Source:
Ads
of
the
World
32.
A Luxurious Dinner... At McDonald's
McDonalds Japan is launching a "special pop-up eatery" in Tokyo, called Restaurant M.
The pop-up is part of a campaign to boost the fast food chain's image for Japanese consumers. The restaurant is inviting 200 lucky winners to eat from the brand's
summer range of "Fresh Mac" (the Bacon Lettuce Burger, Chicken Fillet Burger and Fillet-O-Fish). The table presentation will go beyond the normal paper wrapping
and plastic fork, with silverware, ceramics and glass. Highlights on the menu will include a “fresh” Mac burger, a gelée made from fresh vegetables, a French fry
vichyssoise, and a berry-topped Oreo McFlurry served in a glass dessert bowl.
*
Source:
Daily
Mail
33.
Smart Palm
Dubai's Smart Palm have created Wi-Fi connected palm tree to provide shade from the intense sun as well as secure internet access.
Visitors and residents of Dubai will both have access to the more than 50 smart palms that have been distributed around the city. Each installation includes Wi-Fi,
CCTV cameras and emergency buttons for security purposes. The palms also include a multilingual touchscreen panel to provide information and services such as
public safety info, government notices, and advertisements. The palms also provide the convenience of a super-fast charging point.
*
Source:
Smart
Palm
34.
Ferrari AR Showroom
Ferrari's Australasia dealerships are now offering an augmented reality application that allows potential customers to immediately customize the
sports cars.
Customers will be able to see the car in different colors, with certain extras like rims and other options. They will also be able to see more detailed information about
the components of each car. The system simply relies on the salesperson using a tablet that has the AR app installed on– using the tablets camera to scan the model
of the car and load the augmented variations. The app currently functions with five different models, and consumers are able to save their customized car and email
the video to friends and family.
*
Source:
Ferrari
Augmented
Reality
Showroom
(YouTube)
35.
App Lets Women Shop Together
Net-a-Porter has developed an app, Net Set, to allow women to shop on a digital platform with their friends.
Net Set has all the elements of social media built-in, allowing users to build a profile and connect with their friends, yet it is focused on the issues of fashion and
shopping. The social shopping platform is highly visual in nature– much like Pinterest or Instagram– and lets users connect and shop both the Net-a-Porter catalog
as well as upload items from other stores to their feed. Users are given the chance to forge a relationship with those who have similar shopping taste, and can even
follow their favorite designers and brands, forming micro-communities of shoppable discussions.
*
Source:
Net
Set
36.
Shopping By Text
Nordstrom has launched a new tool which allows its customers to shop by SMS.
Text Style, the new messaging service that gives customers the ability to send in their purchase wishes via text message. The products are first sent to the consumer
via a favorite salesperson or a personal shopper. When a customer wants a product, they must simply make the purchase by replying “buy” and entering a unique
code, with the transaction being completed using a shopper’s account at nordstrom.com.
*
Source:
Fortune
37. ABOUT
INSPIRATION-
HUB
The LHBS Inspiration-Hub systematically tracks changes in culture,
markets and technology.
It is a digital platform that brings customized insights and inspiration
to the heart of your organisation.
Ž
http://www.inspiration-hub.com
38. • How your organization can track relevant business and innovation
opportunities?
• How other industries and companies affect your customer needs?
• How insights & inspiration be can easily accessed and shared within your
organization to fuel innovation?
Feel free to visit inspiration-hub.com or get in touch with Fabiola
Lewandowska at fl@lhbs.com.
If you would like to learn more about:
39. THANK YOU!
Impressum:
Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unautorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin Germany