The document discusses plans for creating a Snapchat article about grime music targeted at young people in East London. The article will feature on the Discover page for 24 hours to reach the target audience. It will have a logo, bold title, brief description of the grime industry, images of grime artists to engage viewers, and the main article content. The goals are to grab viewers' attention on the Discover page and inform them about grime music's influence in their local community.