The document discusses the layout and design choices of a double page magazine spread about a rapper. It analyzes the large central image taking up half a page, the consistent black, yellow, and white color scheme, and the rapper's initials used as the masthead. The document notes these design elements help the masthead and subheading stand out from the white space around it. It also discusses how the image portrays the rapper smoking and appearing unemotional to seem like he does not care what others think.

3. The main and only image used for this double page spread takes
up half of the page. I think this looks appealing as then the article
doesn’t look too text heavy, also people like seeing images included
in magazines. Moreover the colour of the hat the rapper is wearing
is converted into text onto the next page. They have kept a
consistent colour scheme, which is black, yellow and white. This
looks appealing because it links in well with everything. In addition ,
the masthead of this page is the rappers initials connected. Also
there is a lot of blank space around this. I think that the publisher
has done this to create an effect, as I think that the initials stand out
because there is not too much going on around it. The font they
have used for the masthead and the sub heading look like what you
would see on American football teams jerseys. This makes it easy
to read and I also think it looks appealing. They have done an
article and not an interview also.

4. Appearance
In the image that has been used you can only see the rappers face and
not any of his body, so the audience can only tell by the face that he is
pulling, how he is trying to come across. He is wearing a hat which as I
have previously stated, is what most rappers do. He is also wearing a grey
jumper and blowing smoke out of his mouth. I think he is posing as if he
doesn’t care. His face does not show any emotion which conveys that he
is not bothered.
Behaviour
He is blowing smoke out of his mouth which clearly shows that he
smokes. The reader does not know if it is from a cigarette or not, however
the dub heading reads ‘How High?’, which gives the impression that it is a
drug. Because he is predominantly smoking a drug it does show that he is
quite laid back and does not really care, because drugs are against the
law. Moreover I think that because he is doing this it can convey to the
audience how highly he thinks of himself as he thinks that doing
something illegal is acceptable.

5. I like how this page has been laid out. I think that on the page
where the text has been put, the publisher has put the main focus
on the masthead and the subheading. I think this because they
have put a lot of white blank space around dark bold writing. This is
obviously going to make the reader look at these headings as they
are the things that stand out mostly on the page. I also think that
they have took up half the double page spread with an image
because not a lot of people like reading paragraphs upon
paragraphs of text, so by minimising the amount of text that is on
the page they think that their audience will prefer it. Moreover in the
text passage, there are parts that are highlighted yellow. This will
attract the audiences eye as they will believe there is a reason that
the text has been put this colour.

6. I think that this is suitable for Vibe’s target audience.
Moreover I still strongly believe their target audience is
between 18-30. I think this because of the subheading
being ‘How High?’. This represents marijuana as it is a
drug that people refer to as getting them ‘high’.
Moreover because it is a drug people under the age of
18 are not highly educated in what all drug types are
and how they affect people, therefore the magazine
would not write about drugs if they knew it was aimed
at a young target audience. Moreover it could give the
impression that they are influencing the use of drugs.

7. Vibe magazine does not represent hegemony
in the slightest I don’t think. This is because
rap music is mainly influenced by black people.
I think this is shown through the fact most of
the people in the magazine are black rappers.