The Art + Strategy Behind an Effective Instagram Account
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With 800 million users, Instagram is a social media juggernaut. But it’s not just about pretty pictures and hashtags; Instagram is a viable and potent promotional channel for businesses. In this presentation, Quinn Tempest - digital strategist and designer based in Downtown Phoenix - covers the fine balance of art vs. strategy on Instagram, covering topics including: * The top questions you need to ask for formulate an Instagram strategy * Visual planning tips and examples to create your perfect grid * How to research hashtags that will boost your engagement * Using Instagram stories to bring your brand to life * How to bridge your followers to your website and other channels
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The Art + Strategy Behind an Effective Instagram Account
- 1. 1 THE ART AND STRATEGY BEHIND AN EFFECTIVE INSTAGRAM ACCOUNT Presented by Quinn Tempest Digital Strategist + Designer @quinn.tempest @quinntempest
- 2. • Digital Marketing Strategist • Graphic Designer • Speaker • Urbanista in #DTPHX HI THERE! I’m Quinn Tempest. @quinn.tempest @quinntempest
- 6. PEOPLE LIKE INSTAGRAM. "It is so simple as to be almost serene." - ROBINSON MEYER via The Atlantic @quinn.tempest
- 9. 1/3 small biz builttheir business entirely on Instagram 30% of users haveboughta productfirst discoveredon Instagram Source: InstagramSource: YotPo
- 11. 1 PEOPLE BUY FROM BUSINESSES THEY LIKE @quinn.tempest
- 12. PEOPLE LIKE BUSINESSES THEY FEEL THEY CAN TRUST 2 @quinn.tempest
- 16. A curated visual experience of your brand that is creatively presented and strategically planned in order to build a relationship with your audience. @quinn.tempest
- 19. HASHTAGS Research hashtags thoroughly and use them strategically @quinn.tempest
- 20. Best $12.99 I ever spent....a marble #boss sign that sits on my desk, reminding me that I have the power to make magic happen daily! !✨# Do you have a little something-something on your desk that inspires or motivates you? Share with me in the comments $ @quinn.tempest
- 21. ANATOMY OF A CAPTION Entrepreneurship Motivation Inspiration Creativity Color @quinn.tempest
- 23. HASHTAG SELECTION #girlbosslife #buildingbossladies #dontquityourdaydream #mycreativebiz #babeswhohustle #womanpreneur #creativeentrepreneur WOMEN IN BIZ MOTIVATION #consciousculture #intentionalliving #boldbraveyou #myeverydaymagic #everydaymagic #liveyourpassion COMMUNITY / BRANDED #savvybusinessowner #theimperfectboss #communityovercompetition #bandogirlgang #bigmagic #risingtidesociety #tnchustler #theimperfectboss #bschool #wearethecreativeeconomy LOCATION #dtphx #downtownphoenix PHOTO ATTRIBUTES #morecolorplease #makeyousmilestyle #ihavethisthingwithyellow #yellowisitmeyourelookingfor @quinn.tempest
- 25. • Times will vary • Timezones matter • Weekdays are better • Test, test, test BEST TIME TO POST @quinn.tempest
- 26. • On your own account • On other’s accounts ENGAGEMENT IS KEY @quinn.tempest
- 28. • Whip up engagement right after posting by engaging with others • Repurpose content in Stories EVERY POST IS A MINI-CAMPAIGN
- 29. PEOPLEMAP.CO
- 30. Bring your business to life, providing a glimpse into the broader universe of your brand INSTA STORIES
- 31. • Follow, like, comment to initiate the relationship • Create target list based on hashtags, accounts followed, engagement COMMUNITY GROWTH @quinn.tempest
- 32. Always look for opportunities to move people off the platform to your own channels YOU DON’T OWN YOUR FOLLOWERS
- 34. An extension of your content marketing strategy with a visual voice VISUAL STRATEGY Whatyour brandstandsfor Whatyouraudience caresabout Whatmakesyou unique Source: Google @quinn.tempest
- 35. @quinn.tempest
- 36. • Product / brand photos • Lifestyle shots • User-generated content • Behind-the-scenes • Text CONTENT DIVERSITY @quinn.tempest
- 37. MAKE AN IMPRESSION Two-thirds of profile visits to businesses come from people who aren’t following that business 67% @quinn.tempest
- 38. PERFECTING YOUR LOOK • Color palette • Feel • Editing style • Depth / white space • Grid placement @quinn.tempest
- 41. Bring together art and strategy together with an Instagram editorial calendar STRATEGIC PLANNING @quinn.tempest
- 42. • Hashtag libraries • Visual grid planner • Media library • Filters / labels to tag content • Team collaboration • Curation tools • Analytics DEDICATED TOOLS @quinn.tempest
- 43. • Test and pick your tool of choice • Collect and curate content • Schedule best time blocks • Create hashtag library • Write strategic captions • Batch planning sessions STRATEGIC PLANNING @quinn.tempest
- 44. A curated visual experience of your brand that is creatively presented and strategically planned in order to build a relationship with your audience. @quinn.tempest