Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube, or other social networks, about as much as they're finding you in Google. This presentation will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your traffic from all areas.
This presentation was given at SMX West 2014. Take your knowledge as a Search Marketer and make it work for Social as well. Implement these tags in your code to make social sharing as awesome as your SEO.
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)Timothy Resnik
SEO is not Magic, and you can do it! Many content creators struggle with SEO and end up paying someone to do something they could do themselves. This session will be half pep talk and half practical guide to doing some more advanced SEO tactics on your own.
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube, or other social networks, about as much as they're finding you in Google. This presentation will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your traffic from all areas.
This presentation was given at SMX West 2014. Take your knowledge as a Search Marketer and make it work for Social as well. Implement these tags in your code to make social sharing as awesome as your SEO.
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)Timothy Resnik
SEO is not Magic, and you can do it! Many content creators struggle with SEO and end up paying someone to do something they could do themselves. This session will be half pep talk and half practical guide to doing some more advanced SEO tactics on your own.
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Erica McGillivray
Stop reporting follower counts and making your social media goals more followers! This is bad for your brand. Instead, focus on engagement, relative engagement, and other goals that make sense for your business.
When your intern goes back to school, what happens to your organization's social media tools? This session, presented by Dave Tinker, CFRE, at the AFP International conference in Boston, on March 20, 2016, in the AFPeeps Nest.
This is the transcript of the Twitter backchannel that was happening during my presentation on University Web Strategy in the Reputation Age. The complete archive of tweets related to #ReputationAge can be found here: http://wthashtag.com/Reputationage
Tips To Find Your Passion And Grow Your Community on Google PlusAndrea De La Cerda
Google Plus is a platform about people and their passions, not brand identities and corporate spin. Networks can be built around valuable content, but tapping into your inner creative requires you to find your passion and build your tribe. Andrea Nelson De La Cerda from The Clover Agency offers some insight into what makes Google Plus different from other social networks and a few quick tips to get started.
Gave this at the Cincinnati AMA Interactive SIG meeting August 12th. http://bit.ly/bdIDp
Smart Pitch: New Tools Bring New Rules
The changing marketing landscape has put search, the media and content under a new light. How do these changes impact our efforts, from a public relations perspective, and how can we leverage them to our advantage?
I walk through some takeaways based on change in search, media and content and provide some ideas on how we can change our communications approach to improve our results.
When is the best time to reach your target audience on LinkedIn, Twitter, Facebook or any other social media site? There's no point shouting out your message, if no one's there to hear or see it. Check out this infographic from Jillaine at Linked2Success to find out when's the best time of day to post your social media content
How to Marry Your Social and Email MarketingSprout Social
Sprout Social’s email marketing manager once said, “If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent”–and while these two channels may seem entirely different, marketers who can learn to combine the two earn the rewards of a bi-channel lead generation and nurturing funnel.
Join the email marketing experts at AWeber and the social media marketing professionals at Sprout Social for a webinar all about how to marry two of the most important online marketing channels.
In this webinar, you’ll learn:
Why email marketing is a must-have for your business.
How to use social media to build an engaged audience of email subscribers.
How to use email and social together FTW!
Making the most of digital in women's rugby AliDonnelly
I am the editor of Scrumqueens.com - the world's leading independent women's rugby website. I made this presentation (and the notes!) to club representatives in the English game on how they can maximise their use of digital at their clubs. Go HERE scrumqueens.com/features/make-most-digital-top-10-tips for a more thorough overview of what I said.
Alex Jones Brighton SEO 21 - How to engage and grow talent in high performing...Alex Jones
In this talk, Alex will explore and offer strategic advice on engaging employees and cultivating high-performing digital teams.
It’s crucial that, as leaders, we take time to understand how to make our staff feel both professionally and personally engaged. A happy and motivated team will offer higher contributions to a business and, ultimately, to our own personal satisfaction at work.
Alex’s talk will offer actionable advice, techniques and frameworks for leaders to help them engage their teams, deliver improved results and cater for future business growth.
Get things scheduled a how to guide for social media postsDenise Reed
Are you wondering how to schedule posts on your social media profiles? Have you wondered how to schedule a Facebook post, a Linkedin post, or Tweet? We have. Here's what we found to better manage your posts. #IdeaFactoryCHA
Boost your guest blogging campaign by adding these thirty amazing tools to your arsenal. This presentation was made by Jayson Bagio, the lead SEO of www.SEOteky.com and presented at SEO ORG PH, MORCon2013.
Scaling Growth Through Inbound Marketing: #Webbdagarna Stockholm 2016 @matthe...Matthew Barby
My slide deck from my talk at Webbdagarna Stockholm 2016. The deck focuses on common problems within inbound marketing campaigns and how to solve them in a way that's scalable.
Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Ear...Skyword Inc.
Every marketer wants to be a leader in their industry; they want to be creating trends, not following them. How do you accomplish that with content? It takes the perfect fusion of industry expertise, research, and creative thinking to be innovative. This session will examine what goes into becoming a true thought leader. We’ll unpack how marketers can challenge themselves to shake up the status quo and think bigger—and how expert contributors leverage their personal passions and experience to deliver stories that exceed their clients’ expectations.
Casey Nobile, Editorial Director, Skyword
Molly Berry, Community Manager, Skyword
Ray Hainer, Senior Director, Content Services, Skyword
Kyle Harper, Digital Marketer, Freelance Writer
Pam Jones, World Wide Digital Marketing Strategist, IBM
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
Your Brain is Sabotaging Your Ability to Give Good FeedbackBevan Williams
Providing honest and straightforward feedback is one of the most powerful skills a Scrum Master, Mentor or Coach can use. Effective feedback can allow the other person to reflect on the impact of their behaviour, and make real changes in their lives.
So why is it so difficult to get these skills right? The answer to this question lies in the ways our brains make decisions about the world around us. Before we can make useful observations to provide effective feedback, it's important that we understand what may be going on within ourselves first.
In this interactive talk, we explore the neuroscience of the predictive brain, understand how this can influence our feedback, and learn what you can do about it.
This was presented at Regional Scrum Gathering South Africa on 6 May 2021
Todas las semanas en Saucépolis publicamos un resumen con algunos de los acontecimientos de interés cultural, de ocio o turístico que más pueden interesar a los zaragozanos y a la gente que nos visita: es nuestra gaceta a la que llamamos "Saucépolis News". Este es un breve resumen de los acontecimientos turísticos y de ocio en Zaragoza esta semana:
Semana Santa, los tambores toman la ciudad.
Comienza la semana de pasión. Los atronadores tambores, el olor a incienso, los bellos pasos, la emoción de los cofrades... la Semana Santa de Zaragoza es una experiencia inolvidable que hay que vivir en persona. Procesiones diarias por las calles mas centricas de la ciudad, hasta alcanzar el punto algido en Jueves santo en la madrugada.
Consultar programa de procesiones en www.Saucepolis.com
Velazquez: el arte de mirar.
Muestra didàctica de algunas de las obras mas significativas de Velazquez, reproducidas fielmente en formato digital con la autorización de los museos europeos y norteamericanos que exhiben los originales. Sensibilizar la mirada del espectador, poner en valor la singularidad de la obra y poner de manifiesto el entorno histórico y cultural en el que la obra fué creada son los objetivos de la muestra.
Centro de historia de Zaragoza
Laborables de 10 a 14, y de 17 a 21 (Lunes cerrado)
Festivos de 10 a 14
Un Perro Andaluz. 80 años despues
Exposición que trata de rendir homenaje y mostrar la vigencia de una de las obras maestras del cine y mas influyentes de la cultura visual contemporanea. 126 piezas entre Carteles, dibujos, pinturas, guiones, cartas, fotografías o recortes de prensa componen esta muestra sobre la obra de Buñuel y Dalí, cumbre del surrealismo cinematográfico.
La Lonja
10:00 a 14:00 y 17:00 a 21:00. Festivos por la tarde y lunes cerrado
Viernes 26 de Marzo 22:00 horas
Aprés moi, le déluge
Despues de mi, el diluvio es una refelexión sobre la compleja relación entre los llamados primer y tercer mundo. La conversación entre un ejecutivo de una empresa expoliadora en el Congo, y una traductora sirve como pretexto.
Teatro Principal
Viernes y Sábado 22:00 horas, Domingo 19:00 horas
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Erica McGillivray
Stop reporting follower counts and making your social media goals more followers! This is bad for your brand. Instead, focus on engagement, relative engagement, and other goals that make sense for your business.
When your intern goes back to school, what happens to your organization's social media tools? This session, presented by Dave Tinker, CFRE, at the AFP International conference in Boston, on March 20, 2016, in the AFPeeps Nest.
This is the transcript of the Twitter backchannel that was happening during my presentation on University Web Strategy in the Reputation Age. The complete archive of tweets related to #ReputationAge can be found here: http://wthashtag.com/Reputationage
Tips To Find Your Passion And Grow Your Community on Google PlusAndrea De La Cerda
Google Plus is a platform about people and their passions, not brand identities and corporate spin. Networks can be built around valuable content, but tapping into your inner creative requires you to find your passion and build your tribe. Andrea Nelson De La Cerda from The Clover Agency offers some insight into what makes Google Plus different from other social networks and a few quick tips to get started.
Gave this at the Cincinnati AMA Interactive SIG meeting August 12th. http://bit.ly/bdIDp
Smart Pitch: New Tools Bring New Rules
The changing marketing landscape has put search, the media and content under a new light. How do these changes impact our efforts, from a public relations perspective, and how can we leverage them to our advantage?
I walk through some takeaways based on change in search, media and content and provide some ideas on how we can change our communications approach to improve our results.
When is the best time to reach your target audience on LinkedIn, Twitter, Facebook or any other social media site? There's no point shouting out your message, if no one's there to hear or see it. Check out this infographic from Jillaine at Linked2Success to find out when's the best time of day to post your social media content
How to Marry Your Social and Email MarketingSprout Social
Sprout Social’s email marketing manager once said, “If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent”–and while these two channels may seem entirely different, marketers who can learn to combine the two earn the rewards of a bi-channel lead generation and nurturing funnel.
Join the email marketing experts at AWeber and the social media marketing professionals at Sprout Social for a webinar all about how to marry two of the most important online marketing channels.
In this webinar, you’ll learn:
Why email marketing is a must-have for your business.
How to use social media to build an engaged audience of email subscribers.
How to use email and social together FTW!
Making the most of digital in women's rugby AliDonnelly
I am the editor of Scrumqueens.com - the world's leading independent women's rugby website. I made this presentation (and the notes!) to club representatives in the English game on how they can maximise their use of digital at their clubs. Go HERE scrumqueens.com/features/make-most-digital-top-10-tips for a more thorough overview of what I said.
Alex Jones Brighton SEO 21 - How to engage and grow talent in high performing...Alex Jones
In this talk, Alex will explore and offer strategic advice on engaging employees and cultivating high-performing digital teams.
It’s crucial that, as leaders, we take time to understand how to make our staff feel both professionally and personally engaged. A happy and motivated team will offer higher contributions to a business and, ultimately, to our own personal satisfaction at work.
Alex’s talk will offer actionable advice, techniques and frameworks for leaders to help them engage their teams, deliver improved results and cater for future business growth.
Get things scheduled a how to guide for social media postsDenise Reed
Are you wondering how to schedule posts on your social media profiles? Have you wondered how to schedule a Facebook post, a Linkedin post, or Tweet? We have. Here's what we found to better manage your posts. #IdeaFactoryCHA
Boost your guest blogging campaign by adding these thirty amazing tools to your arsenal. This presentation was made by Jayson Bagio, the lead SEO of www.SEOteky.com and presented at SEO ORG PH, MORCon2013.
Scaling Growth Through Inbound Marketing: #Webbdagarna Stockholm 2016 @matthe...Matthew Barby
My slide deck from my talk at Webbdagarna Stockholm 2016. The deck focuses on common problems within inbound marketing campaigns and how to solve them in a way that's scalable.
Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Ear...Skyword Inc.
Every marketer wants to be a leader in their industry; they want to be creating trends, not following them. How do you accomplish that with content? It takes the perfect fusion of industry expertise, research, and creative thinking to be innovative. This session will examine what goes into becoming a true thought leader. We’ll unpack how marketers can challenge themselves to shake up the status quo and think bigger—and how expert contributors leverage their personal passions and experience to deliver stories that exceed their clients’ expectations.
Casey Nobile, Editorial Director, Skyword
Molly Berry, Community Manager, Skyword
Ray Hainer, Senior Director, Content Services, Skyword
Kyle Harper, Digital Marketer, Freelance Writer
Pam Jones, World Wide Digital Marketing Strategist, IBM
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
Your Brain is Sabotaging Your Ability to Give Good FeedbackBevan Williams
Providing honest and straightforward feedback is one of the most powerful skills a Scrum Master, Mentor or Coach can use. Effective feedback can allow the other person to reflect on the impact of their behaviour, and make real changes in their lives.
So why is it so difficult to get these skills right? The answer to this question lies in the ways our brains make decisions about the world around us. Before we can make useful observations to provide effective feedback, it's important that we understand what may be going on within ourselves first.
In this interactive talk, we explore the neuroscience of the predictive brain, understand how this can influence our feedback, and learn what you can do about it.
This was presented at Regional Scrum Gathering South Africa on 6 May 2021
Todas las semanas en Saucépolis publicamos un resumen con algunos de los acontecimientos de interés cultural, de ocio o turístico que más pueden interesar a los zaragozanos y a la gente que nos visita: es nuestra gaceta a la que llamamos "Saucépolis News". Este es un breve resumen de los acontecimientos turísticos y de ocio en Zaragoza esta semana:
Semana Santa, los tambores toman la ciudad.
Comienza la semana de pasión. Los atronadores tambores, el olor a incienso, los bellos pasos, la emoción de los cofrades... la Semana Santa de Zaragoza es una experiencia inolvidable que hay que vivir en persona. Procesiones diarias por las calles mas centricas de la ciudad, hasta alcanzar el punto algido en Jueves santo en la madrugada.
Consultar programa de procesiones en www.Saucepolis.com
Velazquez: el arte de mirar.
Muestra didàctica de algunas de las obras mas significativas de Velazquez, reproducidas fielmente en formato digital con la autorización de los museos europeos y norteamericanos que exhiben los originales. Sensibilizar la mirada del espectador, poner en valor la singularidad de la obra y poner de manifiesto el entorno histórico y cultural en el que la obra fué creada son los objetivos de la muestra.
Centro de historia de Zaragoza
Laborables de 10 a 14, y de 17 a 21 (Lunes cerrado)
Festivos de 10 a 14
Un Perro Andaluz. 80 años despues
Exposición que trata de rendir homenaje y mostrar la vigencia de una de las obras maestras del cine y mas influyentes de la cultura visual contemporanea. 126 piezas entre Carteles, dibujos, pinturas, guiones, cartas, fotografías o recortes de prensa componen esta muestra sobre la obra de Buñuel y Dalí, cumbre del surrealismo cinematográfico.
La Lonja
10:00 a 14:00 y 17:00 a 21:00. Festivos por la tarde y lunes cerrado
Viernes 26 de Marzo 22:00 horas
Aprés moi, le déluge
Despues de mi, el diluvio es una refelexión sobre la compleja relación entre los llamados primer y tercer mundo. La conversación entre un ejecutivo de una empresa expoliadora en el Congo, y una traductora sirve como pretexto.
Teatro Principal
Viernes y Sábado 22:00 horas, Domingo 19:00 horas
Todas las semanas en Saucépolis publicamos un resumen con algunos de los acontecimientos de interés cultural, de ocio o turístico que más pueden interesar a los zaragozanos y a la gente que nos visita: es nuestra gaceta a la que llamamos "Saucépolis News". Este es un breve resumen de los acontecimientos turísticos y de ocio en Zaragoza esta semana:
JazZaragoza en el Auditorio.
Continúa la decimoquinta edición del festival de Jazz de Zaragoza. Los organizadores han dejado algunos de los platos fuertes para esta segunda semana. Un cartel fascinante con verdaderas estrellas de talla internacional.
Auditorio de Zaragoza.
Jueves 21:00 Horas Madeleine Peiroux.
Viernes 21:00 Horas Kenny Garrett Quartet.
Sábado 21:00 Horas Marcus Miller.
Domingo 20:00 Horas Overtone Quartet.
El arte del papel plegado.
Mas de 250 piezas de papiroflexia, desde pajaritas de papel de gran tamaño hasta piezas de enorme belleza contruidas con pinzas. Mas que un pasatiempo, un auténtico arte con legiones de seguidores y aficionados. Una delicia para los fanáticos del arte de doblar papeles, y una curiosa visita que sorprenderá a los profanos.
Centro de Historia de Zaragoza.
Laborables de 10:00 a 20:00 Horas.
Festivos de 10:00 a 14:00 Horas.
Lunes cerrado
La Cena de los Generales.
El Teatro Principal nos ofrece esta semana una tragicomedia ambientada en plena guerra civil. El General Franco decide organizar una cena para todos sus generales en el Hotel Palace de Madrid. Los preparativos recaen en el teniente de intendencia Medina, que se encontrará con un hotel en ruinas, el grueso del personal del hotel en prisión por pertenecer al bando republicano y un sinfín de dificultades desternillantes. Sancho Gracia y Juanjo Cucalón destacan en un reparto coral de gran nivel.
Teatro Principal.
Miercoles 11 21:00 Horas
Jueves 12 21:00 Horas.
Viernes 13 22:00 Horas.
Sabado 14 19:00 y 22:00 Horas.
Domingo 15 19:00 Horas.
LifeHackDay 2016 - Odessa: Александр Борняков, WannaBizSergey Dovgopolyy
Александр Борняков, усправляющий партнер венчурного фонда WannaBiz, основатель и СЕО в VertaMedia провел анализ основных ошибок стартаперов, которым поделился с участниками LifeHackDay 2016 - Odessa
The importance of innovation in the field of ceramics. 6th International Congress on Ceramics, Germany. Mike Murray, Chief Technology Officer, Morgan Advanced Materials.
Presented at ACCU (25th April 2015)
Fizz Buzz. It's a drinking game. It's an educational game to teach kids division. It's an interview question. It's a coding kata. It's all these things. And it can be fun. It can also be used to illustrate different coding paradigms, languages and techniques, from the serious to the jocoserious to the you-cannot-be-serious. This talk uses this simple problem to take you on a bazaar and bizarre tour, from plain examples to provocative examples in common and less common languages, sequential to concurrent, procedural to functional, elegant to ridiculous.
Janet May's Assessing Online Learning Process Maturity: the e-Learning Maturi...Alexandra M. Pickett
SLN SOLsummit 2009 presentation - by Janet May
http://slnsolsummit2009.edublogs.org
"The E-Learning Maturity Model" (eMM) provides a means by which institutions can assess and compare their capability to sustainably develop, deploy and support e-learning" (Marshall, 2007). The model focuses on inputs and processes, and has its underpinnings in a software development nd deplyment framework that emphasizes capacity building and creating scalable processes. This presentation will describe the model and how Penn State World Campus has implemented it to assist in strategic planning and quality improvement. Audience members will gain an understanding of eMM, how it has been used internationally as a quality assurance process and benchmarking tool, and its benefits. The results of the first iteration of eMM at PSU World Campus will be introduced giving audience members concrete advice on how to begin the process.
This presentation offered a few quick tips / strategies to gain links to your great content for SEO / Inbound Marketing professionals. Then with that time freed up, we go into how to produce amazing content.
How We've Built Almost 20,000 Links By HandJulieJoyce
Over the past 7 years, we've built close to 20,000 links for our clients, all with zero automation. Get a look at our due diligence process and see what our link builders actually do to build links.
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
The Power of Tele-Visual Experiences & PinterestBenjamin Weisman
Visual relationships are a deep part of how we experience the world. This presentation to the CRMA in May 2012, Looks at the power of visual in social marketing and offers an overview of what is happening with Tele-Visual Social websites and some how-to's for you to start today.
This PPT was for the figaro conference in London where about 300 people attended. The PPT is about how google is changing and how the only way to keep ahead of the search engines in seo terms is to get in and ply the online PR game....I also talk a little about zeo moment of truth and social proof online. This session was really well received (according to 3rd party feedback) and i think it came down to a combinaiton of useful ideas and insight along with some humor!
Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers97th Floor
Why Travel Marketers need to use Pinterest to market their CVB's, destinations and services. Case Studies and best practices for going Viral on Pinterest.
Link Building at Scale: Big Links with a Tiny Team97th Floor
Presentation by Sam Oh Director of Product Education at Ahrefs, at Mastermind 2019. Sam is a tactical all-in-one marketer and digital strategist. He helps Ahrefs create educational videos and develop creative marketing strategies.
Learn more: 97thfloor.com
Presentation by Nathan Rawlins, CMO of Lucidchart, at Mastermind 2019. Prior to Lucid, Nathan led marketing and product organizations at multiple high-growth companies, including Puppet and Jive, where he helped scale the company to nearly $150 million in annual bookings.
Learn more: 97thfloor.com
Presentation by Chris Bennett, Founder and CEO of 97th Floor, at Mastermind 2019. Chris is passionate about all things digital marketing and has been involved in the industry for over 10 years. He speaks all over the world both at conferences and universities including SMX, SearchLove, Adobe Summit and DreamForce and was named one of the 10 Coolest Entrepreneurs in Utah by BusinessQ.
Learn more: 97thfloor.com
Evolution of the Influencer Economy: How to Activate Brand Ambassadors97th Floor
Presentation by Scott Paul at Mastermind 2019. Scott is CEO of Wooly, a software to help brands grow their ambassador communities. He also co-founded Tangible, a school for e-commerce. Scott took up alpaca farming in Midway, Utah this year and coaches his daughter's ski team at Sundance.
Learn more: 97th Floor
Presentation by Bart Sharp, SVP of Marketing for the Utah Jazz, at Mastermind 2019. Bart is an experienced Senior Executive in the sports and hospitality industry with expertise in creating strong marketing, media and promotional strategies for the Utah Jazz and affiliates.
Learn more: 97thfloor.com
12 Attributes that Really Matter: Lessons from Writing Thousands of Success S...97th Floor
Presentation by Jeannette Bennett at Mastermind 2019. Jeanette Bennett is the founder and editor of BusinessQ Magazine, Prosper Magazine, and Utah Valley Magazine. In 2018, she was honored as Top Woman Entrepreneur in Media during a New York awards ceremony, alongside Martha Stewart who received the Lifetime Achievement Award. Jeanette will be given an Honorary Doctorate from Utah Valley University this spring for her contributions to the community and to her field of communications.
Learn more: 97thfloor.com
Big Time SEO Tactics, Featured Snippets and TF-IDF97th Floor
Step by step processes and instructions around Featured Snippets and TF-IDF. Tactics 97th Floor uses to help their clients succeed. This was given by Chris Bennett at Dreamforce 17 #DF17
Learn about landing page optimization for paid search, including:
Common pitfalls in designing paid search landing pages.
Essential components of a paid search landing page.
How to best optimize for conversions.
Testing your landing pages.
[Webinar] Do This, Not That: Design for Non-Designers97th Floor
Design is hard. Even simple design and especially if you have no idea how to make what you have in your head a reality, or if what you do have feels off, not knowing how to pinpoint exactly what isn’t working. In this webinar deck we break down what to do and maybe even more helpful what not to do in terms of getting good design every time. Taught by Senior Enterprise Designer Maggie Call.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/design-webinar/
[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Re...97th Floor
Christina Sanders, Enterprise Campaign Manager at 97th Floor, shares several principles and resources she uses during her process of CRO. Those principles and resources help optimize:
Ecommerce Landing Page
Gated Landing Page
Testimonials
CTAs
Hero Image
Value Proposition
Popups
[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data97th Floor
With heat mapping and user tracking, improving your online revenue is now a science more than just an art. In this webinar we'll show you how to track the right user metrics and then turn that data into actionable sales funnel improvements. Taught by Campaign Manager Cameron Johnson.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/heat-mapping-webinar/
[Webinar] Rank Zero: Beating Your Competition with Featured Snippets97th Floor
Rank zero is a new playground where you can outpace your competition fast and efficiently. In this webinar we show you how you can use the digital landscape and your current rankings to quickly surpass those dominating ranks 1-5 and hit that coveted rank zero spot. Taught by Enterprise Campaign Manager Cole Rieben.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/rank-zero-webinar/
Google Analytics is a marketer’s go-to resource for traffic data. However, it’s out-of-the-box functionality as a full-fledged marketing tool is frequently incomplete and difficult to work with. At SMX London, Enterprise Campaign Manager Christina Sanders covered 5 hacks to transform Google Analytics into a fully functional marketing platform. Grab the full deck here.
Templates and dashboards covered in the deck can be found here: https://97thfloor.com/blog/smx-london-analytics-hacks/
[Webinar] Blocking Spam Efficiently in Google Analytics97th Floor
Once you determine what metrics to track and measure against, ensuring your data sets are free from unwanted and unnecessary “extra” or spam is imperative. In this webinar we focus on how to set up Google Analytics to do the heavy lifting and thereby provide peace of mind that comes from pulling clean and accurate reports. Taught by Campaign Manager and Google Analytics expert Barrett Dastrup.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/block-spam-with-google-analytics-webinar
[Workshop] Turning Paid Traffic Into Paying Customers97th Floor
Our second workshop of 2017 with expert PPC specialist and Director of PPC Eric Farmer. Held April 13 at 97th Floor HQ at Thanksgiving Point business park, we covered how to take that paid traffic and turn them into paying customers through simple on-page testing.
Website: https://97thfloor.com/blog/paid-traffic-int…stomers-workshop/
[Webinar] SEO Metrics That Matter (and Those That Do Not)97th Floor
When it comes to SEO strategy, there are so many metrics you can be looking at but it’s only helpful when you know which ones you NEED to be looking at, in order to move the bottom line.
In this deck we cover the metrics that matter and discernment in selecting said metrics eliminating or removing reliance on the metrics that do not matter.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/seo-metrics-that-matter-webinar/
Enterprise Campaign Manager Christina Sanders is sharing the advantage of the full functionality and customizability of Google Analytics. Whether you’re novice or pro, and you want to be more effective and efficient with your work, this is the webinar for you. We’re giving away our best tips and tricks to get the most out of your Google Analytics.
Access the full webinar recording and template here:
https://97thfloor.com/blog/google-analytics-webinar/
Keyword research is at the heart of the work we do at 97th Floor. Director of Marketing Operations Paxton Gray shares advanced keyword research techniques we utilize for solid strategies that garner results, whether for high volume brand awareness or specific product conversions. Whether novice or a pro, you're sure to glean some remarkable and actionable insights.
Access the full webinar recording and keyword planner template here:
https://97thfloor.com/blog/advanced-keyword-research-webinar/
Re-examine your SEO strategy and marketing tactics with this simple list of opportunities with compounding wins that will 10x your results. Presented in a workshop with Enterprise Campaign Manager and SEO expert PJ Howland.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.