SlideShare a Scribd company logo
Real Social Tactics
         &
How They Effect SEO

     Chris Bennett
       @ chrisbennett
QuickTimeª and a
                     decompressor
           are needed to see this picture.




http://youtu.be/AfyByLwiIe8
the best social traffic since...ever
infographics get no love on Pinterest
incorrectly sized graphic
???




only 3k in traffic??
< 5,000 pixels




make them have to go to your website
pinterest eats it up!
right size. right traffic.
large title




easy to
read steps




              get your format right
30k repins – over 70k uniques
Posted by fastcompany; little activity
http://bit.ly/fastco-graphic
make it helpful. make it useful.
social sharing home run
killer traffic
good




                    bette
                      r
like digg 1.0 traffic, but better!
BEST
              !!

1 ST piece
2 nd & 3 rd
              pieces

social traffic that converts
10
                             days!!




increased growth month-over-month
primarily pinterest
and they build links, too!
tips!!
DIY & how to’s have shown the most success
use ubersuggest to mine for ideas
DIY & crafts

                        People

                        Photography

                        Technology

                        Weddings




create them with multiple categories in mind
push 2-3 times per day during peak hours
the key to successful, visual content
stop thinking “linkbait”
http://selnd.com/SEL-linkbait
start thinking “resourcebait”
use tineye to check for attribution
Google Plus is the current wild wild west
of SEO
Google leverages G+ why don’t you?
Google Plus is the current current wild
wild west of SEO
All of our testing has shown G+ and Facebook the
strongest SEO influencers, with G+ kicking in the
quickest.
Strengthen your backlinks with G+
Chris Bennett
chris@97thfloor.com

@chrisbennett

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