This document provides an overview of social media tracking and campaign management services. It describes tracking and reports for Facebook, Sina Weibo, Twitter, and Google+ including reach, engagement, influencers and competitive analysis. It also outlines campaign solutions and case studies for Facebook apps and contests, mobile apps and ads. Additional services covered include website design, translation, photo editing, and 360 degree virtual tours.
Master SocialOPM Presentation from eAccountabledurkprice
The document describes social media marketing services from eAccountableInteractive. It discusses managing messaging across multiple online channels like Facebook, Pinterest, Twitter, LinkedIn, blogs and videos. The services include optimizing profiles, posting engaging content, running contests and managing interactions. Clients benefit from increased social signals, sales and customer relationships. Services are performance based and easy to use through a centralized management system.
The document describes social media marketing services from eAccountableInteractive. It outlines their services including optimizing profiles on Facebook, Pinterest, LinkedIn, Twitter, Google+, and YouTube. They write blog posts and distribute content across multiple channels. Services also include offer management tools, contests, infographics, and video testimonials. The goal is to build followers, drive traffic to websites, and enhance consumer relationships through an easy to use and measurable social media strategy.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
The document provides information about social media marketing. It discusses that social media marketing aims to create engaging content that spreads from user to user through sharing. It notes that social media is a conversation that drives engagement and allows companies to communicate their brand voice to their customer base. The document also provides best practices for social media marketing, such as creating a goals map, using the right platforms, scheduling posts, focusing 80% on relevant industry content and 20% on the company, experimenting, branding across platforms, communicating with followers, and using tools like Hootsuite to manage multiple accounts.
The document discusses Instagram and its use for marketing purposes. It provides an overview of Instagram's growth, competitors, and trends like contests and desktop viewing. Examples are given of how companies like Billabong Asia and National Geographic used Instagram campaigns involving contests and hashtags to raise awareness and engage customers. Metrics are presented on user growth and engagement. The conclusion discusses how Instagram has become a valuable marketing tool when used strategically to engage consumers through photo sharing.
This document provides tips for improving social media efficiency. It discusses the importance of having clear goals and a strategy for each network. Time management is also key - tasks should be delegated and "chunked" based on availability. Content should be engaging, interactive, and sharable. Regular blogging provides opportunities to develop a strategy through an editorial calendar. Automation tools can help with some tasks but require strategy to be effective. The presenters provide their contact information and an invitation to a webinar on nonprofit social media.
Master SocialOPM Presentation from eAccountabledurkprice
The document describes social media marketing services from eAccountableInteractive. It discusses managing messaging across multiple online channels like Facebook, Pinterest, Twitter, LinkedIn, blogs and videos. The services include optimizing profiles, posting engaging content, running contests and managing interactions. Clients benefit from increased social signals, sales and customer relationships. Services are performance based and easy to use through a centralized management system.
The document describes social media marketing services from eAccountableInteractive. It outlines their services including optimizing profiles on Facebook, Pinterest, LinkedIn, Twitter, Google+, and YouTube. They write blog posts and distribute content across multiple channels. Services also include offer management tools, contests, infographics, and video testimonials. The goal is to build followers, drive traffic to websites, and enhance consumer relationships through an easy to use and measurable social media strategy.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
The document provides information about social media marketing. It discusses that social media marketing aims to create engaging content that spreads from user to user through sharing. It notes that social media is a conversation that drives engagement and allows companies to communicate their brand voice to their customer base. The document also provides best practices for social media marketing, such as creating a goals map, using the right platforms, scheduling posts, focusing 80% on relevant industry content and 20% on the company, experimenting, branding across platforms, communicating with followers, and using tools like Hootsuite to manage multiple accounts.
The document discusses Instagram and its use for marketing purposes. It provides an overview of Instagram's growth, competitors, and trends like contests and desktop viewing. Examples are given of how companies like Billabong Asia and National Geographic used Instagram campaigns involving contests and hashtags to raise awareness and engage customers. Metrics are presented on user growth and engagement. The conclusion discusses how Instagram has become a valuable marketing tool when used strategically to engage consumers through photo sharing.
This document provides tips for improving social media efficiency. It discusses the importance of having clear goals and a strategy for each network. Time management is also key - tasks should be delegated and "chunked" based on availability. Content should be engaging, interactive, and sharable. Regular blogging provides opportunities to develop a strategy through an editorial calendar. Automation tools can help with some tasks but require strategy to be effective. The presenters provide their contact information and an invitation to a webinar on nonprofit social media.
This document provides an overview of Italian art from the Cinquecento period, or 16th century. It discusses major artists such as Leonardo da Vinci, Michelangelo, Raphael, Titian, and Palladio. Their most famous works are described, including Leonardo's Last Supper and Mona Lisa, Michelangelo's Sistine Chapel ceiling and Last Judgment, and Palladio's influential architectural designs. The document also notes key developments in painting techniques, patronage, and the role of the Catholic Church and humanism in shaping Renaissance art.
Utilize the advantage of targeting as on-demand service, control the success of your advertising campaign, and find out who is buying your product. Campaign analysis allows you to learn more about your target audience. ADTELLIGENCE offers media planning, campaign management, targeting, and conversion optimization. With the tools from ADTELLIGENCE you can evaluate what is written about your company, and the competition.
Generate new leads with this information and integrate it into your future social media marketing strategy.
This document provides information on various important artifacts from ancient Mesopotamia, Egypt, the Aegean, and surrounding regions between approximately 3200 BCE and 47 BCE. It describes architectural structures like ziggurats and temples, as well as sculptures, seals, and other finds that provide insight into the art, culture, and history of early civilizations. The artifacts covered include the Standard of Ur, sculptures of rulers like Naram-Sin and Gudea, Egyptian works like the Great Pyramids and paintings from the tomb of Nebamun, and Aegean items such as the frescoes of Knossos and the Mask from Grave Circle A in Mycenae.
40 posibles usos de los códigos QR en el aulaaCanelma
This document provides 40 ways to use QR codes in the classroom, including linking printed materials to digital resources, creating interactive displays, conducting polls and surveys, and adding multimedia elements to textbooks and worksheets. QR codes can be generated using free online tools and read using smartphone apps to enhance learning activities and make analog materials more digitally interactive.
This document provides an overview of research methodology. It discusses key topics such as the meaning of research, objectives of research, features of good research studies, types of research studies including descriptive and experimental, and the research process. The research process involves defining the problem, formulating hypotheses, research design, data collection, analysis, and reporting findings. It also discusses topics like sampling, statistical design, observational design, and the differences between exploratory, descriptive, and causal research designs.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Wine Social Media and Mobile App Seminar in BlenheimBruce McGechan
This document summarizes a wine marketing seminar on using social media and apps to sell more wine. The seminar covers principles of social media engagement, including connecting with an audience, encouraging participation and sharing, and influencing customers. It also discusses effective social media practices like authenticity, interactions, advocacy and branding. Specific platforms like Facebook, photos and contests are explored as tactics to boost engagement. Metrics and testing are also reviewed to measure social media's impact on sales.
Wine Social Media Mobile App Seminar Nov-12 NZ TourBruce McGechan
The document summarizes a wine marketing seminar about using social media and wine apps to sell more wine. It discusses trends in social media and wine marketing over time. It then covers key topics like principles of social media engagement, best practices for social media involvement levels, and how to create a social media brief with objectives and tactics. Finally, it discusses specific tactics for Facebook, such as connecting with fans, engaging them with different post types and content, and using paid ads and targeting. The overall document provides guidance on developing an effective social media strategy for wine marketing.
Creating Drowning Awareness through Social MediaSuncoastMeetings
The document discusses using social media for inbound marketing to create drowning awareness. It outlines key aspects of inbound marketing including getting found through social media platforms like Facebook, Twitter, and LinkedIn as well as search engine optimization and marketing. It also discusses how to convert leads generated from social media through contests, sweepstakes, and other promotions on websites. Metrics for analyzing the effectiveness of social media marketing strategies are also presented.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
This document discusses social media measurement across marketing, public relations, advocacy, and customer care. It provides examples of key performance indicators (KPIs) to measure for goals in acquisition, cultivation, advocacy, and customer service. Non-financial and financial outcomes should be analyzed along with correlations to other channels. Baselines are needed to determine growth and improvements. Key measurements include frequency, reach, and yield. Brand impact and content effectiveness can be tracked through surveys and engagement metrics. Social media conversation trends should also be monitored.
An overview of all the ways you can see activity on your Facebook business page. Explore more than how many likes you have...look at demographics, engagement levels and who is sharing what!
Barnes & Noble Internet Marketing Strategy by Stephanie Sundheimerstephaniesundheimer
This document proposes an internet marketing plan for a large book retailer to increase online and in-store sales over 18 months with a $2 million budget. The plan focuses on search engine marketing and social media marketing to target different customer audiences. Key tactics include search engine optimization, social media campaigns on Facebook, Twitter, YouTube and Foursquare, and integrating online and in-store shopping. Success will be measured through online conversion tracking and analyzing in-store sales increases.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
This document summarizes key points from sessions at SXSW Interactive 2015 related to content marketing strategies. It discusses different types of content in terms of effort level and conversion rates. It provides tips for different content formats and platforms like blogs, videos, and social media. Finally, it lists additional details and recaps from several sessions on topics like content creation, analytics, management, and more.
The document discusses strategies for making the most of social media. It recommends listening to conversations on social media to understand issues and opportunities. It also suggests inviting community members in by launching branded pages on Facebook, blogs, Twitter, YouTube and LinkedIn to engage with customers. The document further stresses the importance of spreading engaging content across various social media platforms as part of an overall content strategy and analyzing results to optimize the social media approach.
Social Media Strategy - Moving Beyond the "How to"John Chen
Every day associations are jumping on the social media bandwagon before thinking about what is best for their organizations. Chances are your organization has signed up for Twitter, Facebook, LinkedIn and more, and now you're wondering what to do, how to manage these outposts, and how to fit them into your strategic initiatives. Gain a high-level view of how to effectively leverage your social media program, with a strong emphasis on strategy, approach, and business value. Go beyond the basics to the 30,000 foot view of what these technologies mean for your association.
This was presented at ASAE's 2011 Technology Conference in Washington, DC on December 7-8, 2011.
Elements of an Effective Social Media StrategyVisitTheLab
Social media is like a chemical experiment that requires defining objectives, developing a strategic formula, and monitoring the reaction. The formula includes elements like purpose, amplification, continuity, authenticity, accountability and using optimal tools to engage in integrated messaging through owned, earned and paid channels. Success requires defining goals, listening to conversations, engaging authentically with relevant content on an ongoing basis, and measuring and modifying the strategy based on analyzing results.
This document provides an overview of Italian art from the Cinquecento period, or 16th century. It discusses major artists such as Leonardo da Vinci, Michelangelo, Raphael, Titian, and Palladio. Their most famous works are described, including Leonardo's Last Supper and Mona Lisa, Michelangelo's Sistine Chapel ceiling and Last Judgment, and Palladio's influential architectural designs. The document also notes key developments in painting techniques, patronage, and the role of the Catholic Church and humanism in shaping Renaissance art.
Utilize the advantage of targeting as on-demand service, control the success of your advertising campaign, and find out who is buying your product. Campaign analysis allows you to learn more about your target audience. ADTELLIGENCE offers media planning, campaign management, targeting, and conversion optimization. With the tools from ADTELLIGENCE you can evaluate what is written about your company, and the competition.
Generate new leads with this information and integrate it into your future social media marketing strategy.
This document provides information on various important artifacts from ancient Mesopotamia, Egypt, the Aegean, and surrounding regions between approximately 3200 BCE and 47 BCE. It describes architectural structures like ziggurats and temples, as well as sculptures, seals, and other finds that provide insight into the art, culture, and history of early civilizations. The artifacts covered include the Standard of Ur, sculptures of rulers like Naram-Sin and Gudea, Egyptian works like the Great Pyramids and paintings from the tomb of Nebamun, and Aegean items such as the frescoes of Knossos and the Mask from Grave Circle A in Mycenae.
40 posibles usos de los códigos QR en el aulaaCanelma
This document provides 40 ways to use QR codes in the classroom, including linking printed materials to digital resources, creating interactive displays, conducting polls and surveys, and adding multimedia elements to textbooks and worksheets. QR codes can be generated using free online tools and read using smartphone apps to enhance learning activities and make analog materials more digitally interactive.
This document provides an overview of research methodology. It discusses key topics such as the meaning of research, objectives of research, features of good research studies, types of research studies including descriptive and experimental, and the research process. The research process involves defining the problem, formulating hypotheses, research design, data collection, analysis, and reporting findings. It also discusses topics like sampling, statistical design, observational design, and the differences between exploratory, descriptive, and causal research designs.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Wine Social Media and Mobile App Seminar in BlenheimBruce McGechan
This document summarizes a wine marketing seminar on using social media and apps to sell more wine. The seminar covers principles of social media engagement, including connecting with an audience, encouraging participation and sharing, and influencing customers. It also discusses effective social media practices like authenticity, interactions, advocacy and branding. Specific platforms like Facebook, photos and contests are explored as tactics to boost engagement. Metrics and testing are also reviewed to measure social media's impact on sales.
Wine Social Media Mobile App Seminar Nov-12 NZ TourBruce McGechan
The document summarizes a wine marketing seminar about using social media and wine apps to sell more wine. It discusses trends in social media and wine marketing over time. It then covers key topics like principles of social media engagement, best practices for social media involvement levels, and how to create a social media brief with objectives and tactics. Finally, it discusses specific tactics for Facebook, such as connecting with fans, engaging them with different post types and content, and using paid ads and targeting. The overall document provides guidance on developing an effective social media strategy for wine marketing.
Creating Drowning Awareness through Social MediaSuncoastMeetings
The document discusses using social media for inbound marketing to create drowning awareness. It outlines key aspects of inbound marketing including getting found through social media platforms like Facebook, Twitter, and LinkedIn as well as search engine optimization and marketing. It also discusses how to convert leads generated from social media through contests, sweepstakes, and other promotions on websites. Metrics for analyzing the effectiveness of social media marketing strategies are also presented.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
This document discusses social media measurement across marketing, public relations, advocacy, and customer care. It provides examples of key performance indicators (KPIs) to measure for goals in acquisition, cultivation, advocacy, and customer service. Non-financial and financial outcomes should be analyzed along with correlations to other channels. Baselines are needed to determine growth and improvements. Key measurements include frequency, reach, and yield. Brand impact and content effectiveness can be tracked through surveys and engagement metrics. Social media conversation trends should also be monitored.
An overview of all the ways you can see activity on your Facebook business page. Explore more than how many likes you have...look at demographics, engagement levels and who is sharing what!
Barnes & Noble Internet Marketing Strategy by Stephanie Sundheimerstephaniesundheimer
This document proposes an internet marketing plan for a large book retailer to increase online and in-store sales over 18 months with a $2 million budget. The plan focuses on search engine marketing and social media marketing to target different customer audiences. Key tactics include search engine optimization, social media campaigns on Facebook, Twitter, YouTube and Foursquare, and integrating online and in-store shopping. Success will be measured through online conversion tracking and analyzing in-store sales increases.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
This document summarizes key points from sessions at SXSW Interactive 2015 related to content marketing strategies. It discusses different types of content in terms of effort level and conversion rates. It provides tips for different content formats and platforms like blogs, videos, and social media. Finally, it lists additional details and recaps from several sessions on topics like content creation, analytics, management, and more.
The document discusses strategies for making the most of social media. It recommends listening to conversations on social media to understand issues and opportunities. It also suggests inviting community members in by launching branded pages on Facebook, blogs, Twitter, YouTube and LinkedIn to engage with customers. The document further stresses the importance of spreading engaging content across various social media platforms as part of an overall content strategy and analyzing results to optimize the social media approach.
Social Media Strategy - Moving Beyond the "How to"John Chen
Every day associations are jumping on the social media bandwagon before thinking about what is best for their organizations. Chances are your organization has signed up for Twitter, Facebook, LinkedIn and more, and now you're wondering what to do, how to manage these outposts, and how to fit them into your strategic initiatives. Gain a high-level view of how to effectively leverage your social media program, with a strong emphasis on strategy, approach, and business value. Go beyond the basics to the 30,000 foot view of what these technologies mean for your association.
This was presented at ASAE's 2011 Technology Conference in Washington, DC on December 7-8, 2011.
Elements of an Effective Social Media StrategyVisitTheLab
Social media is like a chemical experiment that requires defining objectives, developing a strategic formula, and monitoring the reaction. The formula includes elements like purpose, amplification, continuity, authenticity, accountability and using optimal tools to engage in integrated messaging through owned, earned and paid channels. Success requires defining goals, listening to conversations, engaging authentically with relevant content on an ongoing basis, and measuring and modifying the strategy based on analyzing results.
The document outlines a plan to expand the online presence and readership of People Magazine across various social media platforms and increase magazine sales. Key aspects of the plan include using contests on social media to engage more fans without spending on prizes, featuring celebrities of the week to drive traffic, and scheduling more advertisements in issues around major awards seasons and annual lists. Metrics like fans, followers, views and traffic sources would be tracked monthly to review progress and popularity of different strategies. The overall goal is to build a larger, more involved fan base and boost magazine sales through an improved multi-platform approach.
The key is choosing the right platform based on brand goals. Both standalone sites and social media can drive traffic and engagement if used strategically.
32
This presentation will focus on the fundamental components of a Sales Strategy for a growing B2B organization. The major components of the session will include:
• Creating the right Value Proposition
• Choosing the best target
• Understand how to reach your partners and customers
• Steps in the Sales Process
• Sales Process tools to help with the close
• Leading the sales team
The document recommends a multi-channel media plan including display, search, and print advertising to promote a ski/snowboard package at Stowe Mountain Lodge from December 2013 to March 2014, with a total proposed budget of $501,568 allocated across various digital publishers, websites, and magazines targeted towards skiers and snowboarders in New England and New York.
13. • Facebook
• Twitter
• Sina Weibo
• Google+
Content
• Social Performance Benchmark
• Social Tracker
• Social Publisher
• Campaign Manager
• Social Ad Manager
• Social Loyalty Manager
15. • Facebook Brand Report
• Facebook Competitive Report
• Reach
• Audience
• Daily Audience Growth
• Accumulated Audience Growth
• Influencers
• Top influencers by Likes
• Top influencers by Comments
16. • Engagement
• Facebook Brand Report • Likes
• Facebook Competitive Report • Total Daily Likes
• Average Daily Likes
• Market Share by Likes
• Comments
• Total Daily Comments
• Average Daily Comments
• Market Share by Comments
• Wallposts
• Top Wallposts by Likes
• Top Wallposts by Comments
• Total Likes by Wallpost Post Date
• Total Comments by Wallpost
Post Date
• Albums
• Top Albums by Likes
• Top Albums by Comments
17. • Sina Weibo Brand Report
• Sina Weibo Competitive Report
• Sina Weibo Analysis
• Performance Indicator
• Analysis Summary
18. • Sina Weibo Brand Report
• Sina Weibo Competitive Report
• Reach
• Audience
• Daily Audience Growth
• Accumulated Audience
Growth
• Market Share by Audience
19. • Sina Weibo Brand Report
• Sina Weibo Competitive Report
• Engagement
• Reposts
• Average Daily Reposts
• Comments
• Average Daily Comments
• Top Posts
• Top Posts by Reposts / Comments
25. • Google+ Brand Report
• Google+ Competitive Report • Engagement
• Plusoners
• Total Daily Plusoners
• Average Daily Plusoners
• Market Share by Plusoners
• Replies
• Total Daily Replies
• Average Daily Replies
• Market Share by Replies
• Wallposts
• Top Wallposts by Pluoners
• Top Wallposts by Replies
• Total Plusoners by Wallpost Post Date
• Total Replies by Wallpost Post Date
26. • Top Wallposts
– Facebook, Sina Weibo, Twitter, Google+
• Within the same industry
• worldwide
34. Sina Weibo Fanpage design
• Background
• Icon
(Sample icons from Harbour City
and 飲食天王 in China)
(Sample background designs from Quaker and Lancome)
35. SINA Weibo Fanpage management
Interactive wall feeds
Interesting photo sharing
Feeds about hot topics
With Chinese-style tone and
languages (Simplified Chinese)
Professional words filtering
(especially the medical-related words)
Handling negative word-of-mouth :
– by discussing something and/or other
interesting
topics to drive and draw his/her
attention
36.
37. SMB tracker (Facebook – Post-campaign Report)
Track the users engagement
– No. of times used for each application
– The interest of fans
– The loyalty of fans
– Age group breakdown
– Top participants by no. of friends
– The potential influence of participants
– The interest of fans
42. Mobile App.
Mobile Ad. banner
• Login with facebook / weibo
account
• GPS – location based message
blast / tourist spot
• Spots / products directory (with
search function)
• Programs / Events / Reservation
Schedule / function
• Coupon/ gift redeem
• Mini games
• Latest promotions / news
• Link with SMB tracker services
43. NP360 – Mobile
WAP site
Fit mobile environment WAP site
Enrich information
Mobile apps ad banner
Location based
SMS blast
Crazy Ad/ banner Ad
in Mobile Apps
48. Lucky Draw Campaign
Lucky Draw Campaign – Tracked by SMB
The second application, a lucky draw, was tracked by Social Media Broadcasts’
tracking engine to better ascertain the campaign’s success and to generate
participant reports for future analysis.
49. Campaign Result (2/8/2011 – 4/9/2011)
Launch date: 2 Aug 2011 Campaign end date: 5 Sep 2011
Fans: ~2,500 2,500% Fans: 62,678
Link: http://www.facebook.com/keewahHK#!/keewahHK?sk=app_213111852073774
61. Circle K Hong Kong -- A long-term and loyalty customer
CASE STUDY
62. Marketing Campaign
CIRCLE K –
OK Fun Marketing Campaign
The Solutions :
Facebook, Mobile app and Mobile app
banners
March 10 to March 21
1 week
54.1% 18,500
12,000 (6,500)
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
Surpassing their main competitor
by over 3,000 fans
63. Facebook Apps
CIRCLE K –
<iLike> Marketing Campaign
The Solutions :
Facebook app + WAP page
Lucky draw campaign on Facebook
Fanpage
Sept 9 to Oct 19
46.2%
54,984 (25,427) 80,411
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
Total Players : 31,150
Highest Fan Growth in 1 day : 1,047
64. Facebook Apps
CIRCLE K –
<OK便利店「反斗大獎賞」>
便利店「反斗大獎賞」
便利店
Marketing Campaign
The Solutions :
Facebook app., WAP page and
Facebook ad.
Lucky draw campaign on Facebook
Fanpage
Nov 17, 2011 to Jan 4, 2012
39.3% (as at Dec 22, 2011)
114,964
82,539 (32,425)
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
66. Facebook
Fashion Walk –
“Causeway Bay Oktoberfest Guessing Game”
Marketing Campaign
The Solutions :
Facebook app, wall posts
management , Facebook ad., print ad.,
SMB tracker services
QR code linking with Facebook
Fanpage
Oct. 8 – Oct. 31, 2011
16.7%
2,699 (451) 3,150
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
67. Facebook
Fashion Walk –
“Causeway Bay Oktoberfest Guessing Game”
Marketing Campaign
Bilingual Facebook ad.
Bilingual wall posts management
Total no. of posts : 26 posts
205 likes, 83 comments, 29 shares
68. Facebook
Fashion Walk –
“Causeway Bay Oktoberfest Guessing Game”
Marketing Campaign
eDM
Print ad
HK Headline
New Monday
AM730
Oriental Sunday
69. Facebook Apps
Gala Place–
.
“Go Gala.Go Trade” Marketing Campaign
The Solutions :
Facebook app, wall posts
management, Facebook ad, mute-HD
and SMB tracker services
QR code linking with Facebook
Fanpage
Nov. 1 to Dec. 31, 2011
82.7% (till Dec 21, 2011)
2,602 (2,151) 4,756
Fans Fans
Viral Feed by Justified
FB Campaign Launch
Fans Result
70. Facebook Apps
wall posts management
Gala Place– 12 posts
.
“Go Gala.Go Trade” Marketing Campaign 254 likes, 182 comments, 40 shares
(Comparative total
number of “Likes”)
(Comparative total
number of
“Comments”)
(Comparative total (Comparative total
number of “Likes”) number of “Comments”)
75. Website design
• Website design
– support flash production
– Translation services
– Photos retouch and
editing
– Links with Facebook,
Weibo, etc
– Website maintenance
– Link with SMB tracker
services
76. Translation services
• Traditional Chinese, English,
Simplified Chinese, etc
• Professional words filtering
(for different target groups)
• Editors / translators from Hong
Kong and mainland China
Sample page from life.fourseasons.com
78. E-card & E-game
Customized e-card by users
(Sample)
Our Flash for the year of dragon:
http://www.youtube.com/watch?v=13TTe9W9Qoc&feature
=youtu.be
Flash Game (Sample)
79. 720 degree tour
Enhance visitors experience
– 720 degree tour preview (with darizi720 engine) http://darizi720.com/
– Can pin point the shop/spot with information
– Can go into rooms/shop/different floor
Sample photos from http://darizi720.com/