Download Bristol - Social Media For Business
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This document provides tips and advice for using social media platforms like Facebook, Twitter, Pinterest, and Google+ for business purposes. It emphasizes the importance of understanding your target audience, creating a style guide for posts, and engaging with followers by posting quality images and videos on a regular schedule. It also notes that while some social media activities can be handled by individuals, maintaining a consistent presence across multiple platforms is a significant time commitment best handled by a team or marketing agency.
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Download Bristol - Social Media For Business
- 2. SOCIAL MEDIA FOR #DownloadBris tol @MrJonPayne BUSINESS #DownloadBristol
- 3. CC
- 4. I’VE MADE ALL THE MISTAKES* 23 years in sales 16 years selling online 14 years running agencies 7 years in search & social marketing *Nearly all. #DownloadBristol @MrJonPayne
- 5. YOU? • Would prefer not to use it, but worry you lose out to savvy competitor • Someone is doing it for the business. You want actionable tips. • Have set up a couple of accounts, dabbled. Pretty much stopped #DownloadBristol @MrJonPayne
- 6. SOCIAL MEDIA ≠ GRUMPY CAT
- 9. WHICH PLATFORMS? #DownloadBris tol @MrJonPayne
- 11. SPREADS EASILY Double bubble = social helping search ranking #DownloadBristol @MrJonPayne
- 12. #DownloadBrist ol Google+, Facebook & Twitter help you dominate branded search @MrJonPayne
- 13. TOP TIER PLATFORMS at least one of these Recycle content for Google+ #DownloadBristol @MrJonPayne
- 14. SECONDARY PLATFORMS If you’re niche, hip, cool. Target Instagram or Vine. LinkedIn isn’t easy to scale, it’s personal #DownloadBristol @MrJonPayne
- 15. GETTING THE RIGHT IMAGE FOR YOUR BRAND Before you start #DownloadBristol @MrJonPayne
- 16. #DownloadBristol Who are your audience? @MrJonPayne
- 17. WHAT DOES YOUR AUDIENCE WANT? Joanna - 48 Linda - 35 Chief Executive Marketing Assistant / PA Dan - 43 Managing Director #DownloadBristol @MrJonPayne Create detailed personae – it’ll help you understand what to post and when
- 18. GET PLANNING - SCHEDULED FUN Hubspot Editorial Calendar #DownloadBristol @MrJonPayne
- 20. HOW WILL YOU HANDLE NEGATIVITY? #DownloadBristol DON’T FEED THE TROLLS. Fix only what you can fix. BE HUMAN @MrJonPayne
- 21. WOT DUZ DAT MEAN FYR STYLEZ, BRUV? #DownloadBristol Izzit? @MrJonPayne
- 22. SOCIAL MEDIA STYLE GUIDE • What does the business want from social media? • Who are the audience? • What do the audience want? • Who do they trust? • What do they read online? • What does that mean for my writing style? • Who is empowered to do this? Take ½ a day to do this. It’ll make your marketing team or your agency do a better job #DownloadBristol @MrJonPayne
- 23. ENGAGE THE BASICS #DownloadBristol @MrJonPayne
- 26. SEXY @MrJonPayne
- 27. #DownloadBristol Schedule your posts, keep pics big and maintain editorial sign off, @MrJonPayne use BufferApp
- 28. ENGAGE ON FACEBOOK #DownloadBristol @MrJonPayne
- 29. #DownloadBristol No engagement = bad for platform, bad for your brand. @MrJonPayne Patronising pro tip: Use images & pay for advertising.
- 30. #DownloadBristol @MrJonPayne Much better! People ♥ pictures
- 31. #DownloadBristol The social platforms want people to keep coming back. Your @MrJonPayne content needs to encourage this like these posts.
- 32. THINK MOBILE. THNK TIMING. Tie your brand / product or service to something that has plenty of PR already. Use some of their juice. #DownloadBristol 94 likes, 9 comments, 12 shares @MrJonPayne
- 33. COMPETITIONS Minimal barrier to entry – ask for comment. You’ll need a comment to be able to respond to the winner. #DownloadBristol Don’t ask for shares, this is currently against Facebook T&Cs @MrJonPayne
- 34. #DownloadBristol Truffle Shuffle on Facebook @MrJonPayne
- 35. #DownloadBristol Truffle Shuffle on Facebook @MrJonPayne
- 36. #DownloadBristol Truffle Shuffle on Facebook @MrJonPayne
- 37. NOT ALWAYS AS IT SEEMS #DownloadBristol @MrJonPayne
- 38. FACEBOOK TIPS • Keep your messages short and sweet • Use pictures / video for engagement • Ask people to do something ‘Share if you love..’ • Make it personal • It’s not about followers #DownloadBristol @MrJonPayne © Aaron Stidwell
- 39. ENGAGE ON TWITTER #DownloadBristol @MrJonPayne
- 40. #DownloadBristol Share video, image content… resize images! @MrJonPayne
- 41. #DownloadBristol Pin important tweets. Use Hashtags sparingly, @ useful @MrJonPayne accounts sparingly, tag photos to save space & get RTs
- 42. #Downlo#aDdoBwrisntloladBristol Search Bios for influencers with the Twitter desktop app, @MrJonPayne Just Unfollow and / or FollowerWonk
- 43. #DownloadBristol Monitor mentions of your brand, competitor brands or @MrJonPayne relevant phrases + geocode for prospecting / outreach
- 44. TWITTER ANALYTICS #DownloadBristol @MrJonPayne
- 45. TWITTER TIPS • Clear CTA ‘Click Here’ • Use Urgency ‘Right Now’ • Use Pictures & resize your images • Comment don’t just RT • Share your message more than once #DownloadBristol @MrJonPayne © Aaron Stidwell
- 46. ENGAGE ON PINTEREST #DownloadBristol @MrJonPayne
- 48. #DownloadBristol @MrJonPayne © BellaFaye Garden
- 49. According to Piqora: 70% of the clicks happen within first 2 days #DownloadBristol @MrJonPayne
- 50. WHAT WORKS #DownloadBristol @MrJonPayne
- 56. SECRET BOARDS Keep em secret until they’re full or for planning in house stuff #DownloadBristol @MrJonPayne
- 58. PINTEREST TIPS • Use attractive & engaging images • Write optimised descriptions for your pins • Think about trends • A mix of your pins and others • Use secret boards to inspire • Tell your story #DownloadBristol @MrJonPayne © Aaron Stidwell
- 59. ENGAGE ON GOOGLE+ #DownloadBristol @MrJonPayne
- 60. SMASHING IT ON THE GOOGLE+ #DownloadBristol @MrJonPayne 100,000 + views from Google / Google maps
- 61. SMASHING IT ON THE GOOGLE+ #DownloadBristol @MrJonPayne
- 62. SMASHING IT ON THE GOOGLE+ #DownloadBristol @MrJonPayne It’s tough to do, but get it right and you should reap search rankings too Example posts…
- 63. GOOGLE+ TIPS • Verify location(s) – postcard method • Verify website – rel publisher code • If you’re posting anywhere else recycle for Google+ • GET REVIEWS! #DownloadBristol @MrJonPayne © Aaron Stidwell
- 64. ENGAGE MORE #DownloadBristol @MrJonPayne
- 66. THINK MOBILE. I paid for this bit THNK TIMING. #DownloadBris tol Tie your brand / product or service to something that has plenty of PR already. Use some of their juice. 94 likes, 9 comments, 12 shares @MrJonPayne
- 67. THINK MOBILE. THNK TIMING. #DownloadBris tol Free postcards Tie your brand / product or Proper job service to something handwritten that label has plenty of PR already. on a MOOMIN! Use some of their juice. Hand tied ribbon on this “handwritten” note 94 likes, 9 comments, 12 shares @MrJonPayne Social nudges
- 68. #DownloadBristol Be nice IRL! @MrJonPayne
- 70. CONVERTING FOLLOWERS INTO CUSTOMERS IS HARD TO DO AND HARDER TO MEASURE #DownloadBristol @MrJonPayne
- 72. KNOWLEDGE GRAPH Millward Brown 2014 PEOPLE USE PHONES FOR SOCIAL
- 73. GET A RESPONSIVE SITE #DownloadBristol http://wordpress.org/ @MrJonPayne http://yoast.com/wordpress/seo/
- 74. SORT YOUR CALLS TO ACTION #DownloadBristol Don’t use ‘submit’, make them look like buttons, keep it simple & @MrJonPayne contrasting
- 75. SQUINT #DownloadBristol Can you still see the important stuff? @MrJonPayne
- 76. MONITOR . MEASURE . IMPROVE #DownloadBristol @MrJonPayne
- 79. HOW MUCH CAN I DO MYSELF? #DownloadBristol @MrJonPayne
- 80. #DownloadBristol Do one thing well @MrJonPayne
- 81. TOP TIER PLATFORMS Consumer Sales Pinterest is particularly wonderful for craft, fashion, cooking, visual stuff. Facebook good for sites with a physical location #DownloadBristol @MrJonPayne
- 82. TOP TIER PLATFORMS Business Sales I’d lean more towards Twitter. Good for outreach to influencers and customers in the B2B sector #DownloadBristol @MrJonPayne
- 83. CAN YOU MAKE TIME? • 1 article / blog post per week • 1 update per day (on each of your chosen channels) • Quality work of that scope takes 5-7 hours per week #DownloadBristol @MrJonPayne
Editor's Notes
- Before you can start to right content and post to social media you need to have a good idea of who your audience is and what it is that they’re interested in.
- http://offers.hubspot.com/thank-you/blog-editorial-calendar? http://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht http://offers.hubspot.com/thank-you/social-media-publishing-template? Start to create a plan around when and what you want to post. And it could be in excel or Google Docs – what ever works for you or your team. Planning in advance and creating content that has longevity will allow you to create a balance between what’s happening right now and what’s coming up.
- You also want to think about what will be trending and what is seasonal. It’s like working for a magazine you want to think about what is coming up months in advance so that you can plan ahead and make a really great campaign.
- https://www.flickr.com/photos/bellafaye8/6699360101/sizes/l
- https://www.flickr.com/photos/tom-margie/3189268106/in/photostream/
- http://pinterest.com/joannatapeface/for-geography-geeks/ http://pinterest.com/generalelectric/badass-machines/ http://pinterest.com/tianarutledge/i-fucking-love-me-some-tea/ http://pinterest.com/marcymassura/drunkknitting/