Brand experience Peoria City Soccer Presentation.pdf
Mba Course content
1. ASSIGNMENT
DRIVE
FALL 2013
PROGRAM/SEMESTER
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDMMN – (SEM 2)
SUBJECT CODE & NAME
MK0018– International Marketing
BK ID
B1199
CREDIT & MARKS
4 CREDITS, 60 MARKS
Q.No
Questions
Marks
Total Marks
1
Discuss the scope of international marketing. How is international marketing more complex than domestic marketing?
A
Scope
difference
4
6
10
2
What are trade barriers? Compare tariff and non-tariff barriers.
A
Meaning
Difference between tariff and non-tariff barriers
4
6
10
3
How is international marketing research carried out? Discuss in brief.
A
Discuss the various steps in the process
10
10
4
List the factors that affect the pricing strategy of an international firm? Explain the different pricing strategies the firms can adopt.
A
Listing Factors
Pricing strategies
3
7
10
5
Write short notes on:
a) International commercial terms(Incoterms)
b) Commercial invoice
A
a) meaning, importance and listing of incoterms
b) meaning and role of invoice
5
5
10
6
Explain the difference between the role of World Bank and International Monetary Fund.
A
Functions/role of world Bank
Functions/role of IMF
5
5
10
*A-Answer
2. Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
