smu mba semester 3 assignments, sprring 2014

1. Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com
ASSIGNMENT
DRIVE SPRING 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBAN2 (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0012- Retail Marketing
BK ID B1723
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the Retail pricing strategies.
Explanation about pricing in retail 2
Retail Pricing Strategies 8 10
2
Explain the factors affecting retail store locations Decisions.
Definition of retailing 2
Explanation about the factors affecting retail store
location decision
8 10
3
Explain the Retail Merchandising Management (RMM) in brief.
Definition of Retail Merchandising 3
Steps involved in RMM 7 10
4
Define e-tailing. Explain the future of electronic retailing.
Definition of e-tailing 2
Future of e-tailing 8 10
5
Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
profitability depends on Pricing. It plays an important role in strategic decision making
process. Explain various pricing strategies are adapted by the retailer according to the
situation.
Explanation of pricing in Retail 2
Retail Pricing strategies 8 10
6
Describe any three Rural retail strategies in brief.
Definition of Rural retail 2
Any three Rural retail strategies 8 10

2. Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.