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SMBs & Social Media sponsored by Sum Total
The document discusses how small-to-medium businesses (SMBs) can utilize social media tools to enhance workplace learning, highlighting both the benefits and challenges. It presents various social learning strategies and emphasizes the need for a supportive culture to successfully implement these technologies. Finally, it provides a simple action plan for organizations to begin integrating social learning tools into their operations.
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- 1. How SMBs CanLeverage Social Media Tools to Improve Workplace Learning Wednesday, April 1, 2009 By Janet Clarey, Analyst & Sr. Researcher Brandon Hall Research
- 2. Ways to Participate 1.E-mail your questions and comments to janet@brandon- hall.com 2. TWEET! – send Twitter messages to your followers, and to me at @jclarey - use #BrandonHall in your tweets so I can find them 3. Text Chat during the webinar – use NOTES (upper left)
- 3. Agenda •About You •Definitions •Benefits &Challenges for SMBs •How SMBs are using social learning technologies •How your organization can get started with social learning technologies
- 4. You? 1. Learning & Development 2.Human Resources 3. Information Technology (IT) 4.Learning Services Provider 5.Other
- 5. How Many Employees in your Organization? 1.Under 100 2.100 – 500 3.500-1,000 4.1,000-2,000 5.More than 2,000
- 6. Primary learning delivery channels 1.Instructor-led classroom training 2.Instructor-led online training 3.On-the-job training 4.Self-paced E-Learning Courses 5.Other
- 7. Where are your learners physically located? 1.Employees at one location 2.Dispersed employees 3.Unknown (customers) 4.Combination of any of the above
- 8. Your current goals 1.RapidE-Learning (consumption and development) 2.Reduce Costs 3.Support Informal Learning 4.Improve Productivity 5.Other (type in chat)
- 9. Acronyms and Buzzwords for $1000 SMB Social media
- 10. What are social media? Participatory online media that utilizes the group to write and direct content, rather than a read-only media. Allows for direct contact between participants. (Early List Servs but faster) – Urban Dictionary, a participatory online slang dictionary © Photographer: Geotrac | Agency: Dreamstime.com
- 11. What does SMB stand for? Small-to-Medium Business (also known as Small-to-Medium Enterprise, SME) are defined based on size (and there is no universal size definition). – Wikipedia, a participatory online dictionary © Photographer: Geotrac | Agency: Dreamstime.com
- 12. Quote “Because they canrespond so quickly as business conditions change, small and midsize companies have an advantage in a volatile and uncertain economic climate. The right information technology tools and solutions lets them build on this advantage by helping them cut costs and improve productivity today, while enabling them to stay focused on innovation so they will be poised for growth when the economy begins to turn around.” Steve Ballmer, CEO, Microsoft
- 13. Challenges to SMB 1.Resources (Cost, People, Training) 2. Culture (Blocking, Management Style) 3. Loss of control of information 4. Fear of loss of productivity / abuse 5. Security
- 14. Benefits to SMB 1.Faster Response 2. Resilient 3. Lower costs without sacrificing learning 4. Increased productivity 5. Supplements other training
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- 16. First Generation LearningModel (SMB) Learners (Location B) Content Developer (Location A) Learner (on-the-road) Hosted Learning Platform Learning Lab (Location X) Content Developer & Learner (Location C) Source: Bryan Chapman
- 17. Next Generation LearningModel (Connections and Networks) Learners (Location B) Content Developer (Location A) Learner (on-the-road) Hosted Learning Platform Learning Lab (Location X) Content Developer & Learner (Location C)
- 18. Why the change Supports Source: Joe Kristy, IBM Global Business Services
- 19. New Tools toFoster Learning
- 20. Social Networking Services • Find experts • Get fast answers • Build relationships • Informal learning 16
- 21. Blogs • Capture knowledge •Reflection • Feedback • Professional Development 16
- 22. Wikis • Manage information •Provide documentation • Share resources • Knowledge repository 16
- 23. Virtual Worlds • Greatersocial presence compared with other learning technologies • Enhanced interaction • Realistic 3D objects and environments 16
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- 27. Does your organization havea strategy for social media?
- 28. Strategies for Using Social Learning Technologies • As part of a blended learning strategy • To provide a community for learning professionals • To provide a collaborative learning environment among cross-functional groups • For knowledge management
- 29. Strategies for Using Social Learning Technologies • As part of a blended learning strategy • To provide a community for learning professionals • To provide a collaborative learning environment among cross-functional groups • For knowledge management
- 30. Strategies for Using Social Learning Technologies • As part of a blended learning strategy • To provide a community for learning professionals • To provide a collaborative learning environment among cross-functional groups • For knowledge management
- 31. Strategies for Using Social Learning Technologies • As part of a blended learning strategy • To provide a community for learning professionals • To provide a collaborative learning environment among cross-functional groups • For knowledge management
- 32. Strategies for Using Social Learning Technologies • As part of a learning plan • To create a place for informal learning • For leadership development • For professional development • To develop and retain talent
- 33. Strategies for Using Social Learning Technologies • As part of a learning plan • To create a place for informal learning • For leadership development • For professional development • To develop and retain talent
- 34. Strategies for Using Social Learning Technologies • As part of a learning plan • To create a place for informal learning • For leadership development • For professional development • To develop and retain talent
- 35. Strategies for Using Social Learning Technologies • As part of a learning plan • To create a place for informal learning • For leadership development • For professional development • To develop and retain talent
- 36. Strategies for Using Social Learning Technologies • As part of a learning plan • To create a place for informal learning • For leadership development • For professional development • To develop and retain talent
- 37. Summary 1. There arebenefits and challenges for SMBs in today’s environment. 2. Social media tools for learning are a cost- effective solution for maximizing effectiveness. 3. There are an abundance of social media tools available. 4. There are multiple strategies for using social media. 5. A supportive culture is the most significant factor for implementing social learning technologies.
- 38. Good Use Case 1.Distributed Learners 2.Information / Knowledge Workers 3. Need for Peer-to-Peer Collaboration 4.Need Easy/Anywhere Access to Information 5.Need Access to Subject Matter Experts 6.Supportive Culture
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- 40. Action Plan 1. Startsmall. Find opportunities where social learning tools will foster learning. (blended with instructor-led, etc.) 2. Become an expert on the learners within your organizational communities. 3. Use the tools yourself. Join a social network. If you’re already a member of one, connect with someone in this presentation. 4. Develop a strategy. 5. Incorporate into people’s daily work. Make it “real work.” Action Plan
- 41. Follow-up questions? 1.E-mail your questions and comments to janet@brandon- hall.com 2. TWEET! @jclarey