This document discusses the need for marketers to utilize mobile data management platforms (DMPs) to keep up with customers' increasing mobile usage. It introduces Apsalar, a mobile DMP that provides attribution, audiences, and data syncing capabilities. Apsalar's services include tracking mobile metrics like app launches and in-app purchases, creating persistent cross-device profiles, and securely sharing audience data between platforms. Examples are given showing how Apsalar could be used to analyze the differences between web and app customers, retarget mobile users on other channels, and drive incremental sales.