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Trends in SMS Marketing (SqueezeMobillionaire)
- 1.
- 2. Welcome to the SqueezeMobillinaire TrainingWebinar JIAN here WELCOME
- 3. Apple Introduces iOS8 MOBILE NEWS
- 4.
- 5. SMS Marketing –2014 Trends in SMS Marketing TODAY’S TOPIC
- 6.
- 7. 1. What isSMS Marketing 2. Fresh Approaches to SMS Marketing 3. Case Studies of Best Practices OBJECTIVES
- 8. SMS Marketing is arelatively new marketing technique that focuses on the use of text messages to spread a marketing message WHAT IS SMS MARKETING?
- 9. SMS Marketing Essentially itis marketing using mobile phones WHAT IS SMS MARKETING?
- 10. SMS is oneof the first forms of mobile marketing EVOLUTION OF MOBILE MARKETING
- 11. MMS PushNotification App-based In-game Mobile Web EVOLUTION OF MOBILE MARKETING
- 12. It may beold technology but it still does bring in the numbers EVOLUTION OF MOBILE MARKETING
- 13.
- 14. Let’s look atthe latest statistics about SMS Marketing STICKING WITH SMS MARKETING
- 15. SMS has beenaround for more than 20 years it has even surpassed phone calls and even face-to- face communication STICKING WITH SMS MARKETING
- 16. These statistics willshow you how popular SMS as a means of communication and why businesses should start or continue using SMS USAGE
- 17. Enhance Customer Experience Increase Sales Improve Customer Service WHY BUSINESSES SHOULD START OR CONTINUE USING SMS
- 18. 75% or4.5 Billion of the mobile phones worldwide are SMS enabled QUICK SMS STATS - USAGE
- 19. 96% ofsmartphone users use SMS Text messages are read on average within 5 seconds QUICK SMS STATS - USAGE
- 20. Average deliverytime for SMS messages is 7 seconds QUICK SMS STATS - USAGE
- 21.
- 22. SMS produces engagementrates 6 to 8 times higher than email QUICK SMS STATS - COMPARISONS
- 23. 98% oftext messages are read, compared to 22% of emails, 29% tweets and 12% Facebook posts QUICK SMS STATS - COMPARISONS
- 24. The averageclick through rate of URLs included in SMS is 19% - compared to just 4.2% for Emails QUICK SMS STATS - COMPARISONS
- 25. The averageperson receives 1,216 emails per month while only receiving 178 text messages QUICK SMS STATS - COMPARISONS
- 26.
- 27. 80% ofconsumers say they have not been marketed to via SMS by their favorite brands QUICK SMS STATS - MARKETING
- 28. 57% ofconsumers say they would be interested in opting into a brand’s SMS loyalty program QUICK SMS STATS - MARKETING
- 29. 90% ofmobile users who participated in an SMS loyalty program felt they had gained value from it QUICK SMS STATS - MARKETING
- 30. SMS Marketing campaignsare opted out less than 5% of the time QUICK SMS STATS - MARKETING
- 31. SMS Marketing couponsare 10x more likely to be redeemed and shared than mail or newspaper coupons QUICK SMS STATS - MARKETING
- 32. 70% ofpeople in the US would like to receive offers on their mobile phones QUICK SMS STATS - MARKETING
- 33.
- 34. 41% ofsmartphone users say they would be lost without SMS QUICK SMS STATS – OTHER
- 35. The averageperson looks at his/her phone 150 times per day QUICK SMS STATS – OTHER
- 36. One manwalks into bear while texting https://www.youtube.com/ watch?v=QCAntD1-DIk QUICK SMS STATS – OTHER
- 37. IMPROVING YOUR SMS CAMPAIGNS– BEST PRACTICES
- 38.
- 39. Segment Your Audience SMSmarketing complaints: “Almost all marketing message I get are useless” BEST PRACTICES
- 40. Segment Your Audience Whenyou send the right message: “That wasn’t marketing, that was useful!” BEST PRACTICES
- 41. Segment Your Audience Segmentationand targeting means customers get the message most relevant to them BEST PRACTICES
- 42.
- 43. Timing is Key Thereare two important aspects of timing you should pay attention to BEST PRACTICES
- 44. Timing is Key First,open-ended messages are less successful than messages that have deals that expire BEST PRACTICES
- 45. Timing is Key Createmessages that the deal is expiring soon or something similar BEST PRACTICES
- 46. Timing is Key Example(Spa/Salon): “50% off all treatments today only!” BEST PRACTICES
- 47. Timing is Key Example(Spa/Salon): “Today only! Get a FREE deep tissue cleansing mask with any massage” BEST PRACTICES
- 48. Timing is Key Second– you want to make sure your messages are sent at opportune times BEST PRACTICES
- 49. Timing is Key Forexample when someone buys a product, you could send him or her an SMS message about a related product BEST PRACTICES
- 50. Timing is Key Anotherexample – Marketing emails on Saturdays product dire results BEST PRACTICES
- 51. Timing is Key ButSMS can often have its best day on a Saturday. Experiment with timing and what works BEST PRACTICES
- 52.
- 53. Triggered Messages The averageSMS open rate spikes, with 70% of opens happening in the first 60 minutes BEST PRACTICES
- 54. Triggered Messages This immediacyallows for triggered SMS messages BEST PRACTICES
- 55. Triggered Messages Example: Ifyou have a regular customer over a period of time and they stop coming to your store BEST PRACTICES
- 56. Triggered Messages You canthen send them a text with deals to get them to come back BEST PRACTICES
- 57. Triggered Messages These triggeredmessages are also great ways to ask for feedback from your customers BEST PRACTICES
- 58.
- 59. Short and Simple RememberSMS messages have a limit of 160 characters – for most carriers BEST PRACTICES
- 60. Short and Simple Thefaster you get to the meat of your message the better BEST PRACTICES
- 61. Short and Simple Example: “50%off your next order. CLICK HERE. Expires Sunday” BEST PRACTICES
- 62.
- 63. Don’t Spam The abilityto send an SMS to a potential or past customer is a privilege, not a right BEST PRACTICES
- 64. Don’t Spam Nobody likesspam so don’t send it BEST PRACTICES
- 65. Don’t Spam Good messagesshould be anticipated, they should be personal and relevant BEST PRACTICES
- 66. Don’t Spam A goodmarketing message is one your customer will miss if you don’t send. Aim for that. BEST PRACTICES
- 67. The Opportunity Spam inemail is something customers are used to ignoring BEST PRACTICES
- 68. The Opportunity Find theright balance between the content of your message and the time that you send it BEST PRACTICES
- 69. The Opportunity If youcan coordinate these two things, you increase your chance of improving your campaigns BEST PRACTICES
- 70.
- 71. Do a serviceto your customers if you are asking them to opt-in MAKE OFFER THEY CAN’T REFUSE
- 72. Don’t just sendout offers but rather create a compelling offer – you’ve got to give your customers something in exchange to opt-in MAKE OFFER THEY CAN’T REFUSE
- 73. Example: Give outcoupon codes in exchange of opt-ins Offer a special video for people to sign up MAKE OFFER THEY CAN’T REFUSE
- 74.
- 75. Text too muchand they’ll unsubscribe. Don’t text them enough and you’ll lose out on sales FIND THE SWEET SPOT
- 76. Timing will largely dependon the business – for example you are managing a campaign for a hair salon FIND THE SWEET SPOT
- 77. On average aclient goes to the salon once a month. You can send out a text every three weeks to get them in a little sooner FIND THE SWEET SPOT
- 78. But not justany text – you can send out an awesome SMS discount offer – that will mean more salon visits…more revenue FIND THE SWEET SPOT
- 79.
- 80. First few wordsin your texts will make or break your marketing success CHOOSE YOUR WORDS WISELY
- 81. A lot ofphones only show the user the first line of text and you have to open it to see the entire message CHOOSE YOUR WORDS WISELY
- 82. Keep this inmind – make it about the customer – and don’t lead with ‘Buy a ____’ CHOOSE YOUR WORDS WISELY
- 83. Start with ‘Get20% off’ and then the qualifications will follow CHOOSE YOUR WORDS WISELY
- 84. You want tohook your customers. If you’re reading your messages you want to see, ‘Get 20% off of…’ CHOOSE YOUR WORDS WISELY
- 85. It may seemlike a small tweak but it can influence open rates and redemption rates significantly CHOOSE YOUR WORDS WISELY
- 86.
- 87. Remember that mostof your customers might receive your messages using smartphones SMARTPHONES
- 88. It is fineto include URLs in your messages – just make sure that the site you lead them to is mobile optimized SMARTPHONES
- 89.
- 90.
- 91. Super Stop USAis a full- service gas station, car wash and detail center in St. Paul, MN (Twin Cities) SUPER STOP USA
- 92. Objective: When gas pricesare scheduled to go up, Super Stop owner Tony Donatell knows far in advance SUPER STOP USA
- 93. Objective: He also knowsthat if customers are alerted of price hikes in advance, they will make it a point to fill up SUPER STOP USA
- 94. Objective: The key isgetting a time- sensitive message out to customers that they will immediately receive and read SUPER STOP USA
- 95. Solution: Choosing the keyword GASfor text-in signups SUPER STOP USA
- 96. Solution: Leveraged online opt-ins viawebsite SUPER STOP USA
- 97. Call-to-Action to SignUp: “Sign up to receive a text message on your cell phone from the Super Stop before gas prices rise! It's quick, free, and easy, and gives you time to gas up before prices go up!” SUPER STOP USA
- 98. Solution: Super Stop alsooffers “Bonus Savings” coupons for Gas Alert participants SUPER STOP USA
- 99. Sample Message: “SUPER STOPGAS ALERT! Prices are rising to $2.99, We will follow soon. If we have already gone up, show us this message and save 10 cents/gal until 1pm tomorrow!” SUPER STOP USA
- 100. Outcome: Customer response was immediatelysuccessful. In less than 2 weeks, Super Stop amassed over 70 subscribers SUPER STOP USA
- 101. Outcome: Response rate ofat least 20% with each text message blast SUPER STOP USA
- 102. Outcome: Customer word-of-mouth has alsobeen effective to generate signups SUPER STOP USA
- 103.
- 104. Where They Started: PrairiePizza, a Domino’s franchise located near the University of North Carolina Charlotte with 25,000 enrolled students DOMINO’S PIZZA FRANCHISE
- 105. Identified Target Audience: “Students wholike pizza, who are price driven, and can be swayed” DOMINO’S PIZZA FRANCHISE
- 106. Identified Target Audience: Attract themto Facebook group where he promoted offers to interested students DOMINO’S PIZZA FRANCHISE
- 107. What They Did: Theycreated a new ad for arena displays offering free pizza to anyone who texted “49ER to 313131” DOMINO’S PIZZA FRANCHISE
- 108. What They Did: Theyreceived this response “To get FREE pizza join our facebook group at UNCCDominos.com once you join post a message (I GOT A TEXT) & you will get FREE pizza code Reply STOP 49ER 2 Optout” DOMINO’S PIZZA FRANCHISE
- 109. What They Did: Roughly10% of the 3,000 students attending the game texted in within a few minutes – and another 5% did so by the end of the night – resulting in nearly 600 opt-ins DOMINO’S PIZZA FRANCHISE
- 110. What They Did: Approximately350 students had joined the Facebook group by the morning. Nearly all of them redeemed the offer DOMINO’S PIZZA FRANCHISE
- 111. What They Did: Thisproves that texting would be dramatically more effective at driving conversions than simply displaying a URL DOMINO’S PIZZA FRANCHISE
- 112. What They Did: Throughoutthe semester they sent marketing blasts like: “49er Fans get 50% OFF ALL MENU PRICE PIZZAS & Bread Sides All day TODAY for playoffs! Coupon Code (FACE50).Call us at -------” DOMINO’S PIZZA FRANCHISE
- 113. What They Did: Thatparticular message reached roughly 500 or so students, resulting in 125 additional orders. The cost of sending the message = $25 They spent $125 on SMS marketing, resulting in several hundred orders DOMINO’S PIZZA FRANCHISE
- 114. DOMINO’S PIZZA FRANCHISE– WHY SMS MARKETING WORKED
- 115. SMS Marketing accomplished 2goals: Growing their Facebook group and Sell more pizza DOMINO’S PIZZA FRANCHISE
- 116.
- 117. Did you guysenjoy the session? QUESTIONS AND FEEDBACK
- 118. Have a GoodDay and Take Care Everybody See You Next Time! QUESTIONS AND FEEDBACK