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Creating Successful Geofencing Campaigns – Case Studies
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- 2. Mobile Marketing –Geo-Fencing – Creating Successful Geofencing Campaigns – Case Studies TODAY’S TOPIC
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- 4. 1. Geo-Fencing Marketing Strategies 2.Successful Campaigns 3. Companies Taking Advantage of Geo Fencing OBJECTIVES
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- 7. Fish where thefish are SUCCESSFUL GEOFENCING CAMPAIGNS
- 8. Build geofences where youbelieve your customers are, not necessarily where you want them to be SUCCESSFUL GEOFENCING CAMPAIGNS
- 9. When you knowwhere your customers are you can improve your marketing ROI SUCCESSFUL GEOFENCING CAMPAIGNS
- 10. Not necessarily around yourstore SUCCESSFUL GEOFENCING CAMPAIGNS
- 11. You can buildin other locations such as airports if you’re targeting busy travelers SUCCESSFUL GEOFENCING CAMPAIGNS
- 12. Schools if yourtarget market is comprised of mainly parents (eg. soccer moms) SUCCESSFUL GEOFENCING CAMPAIGNS
- 13. These may bebetter locations than at the stores SUCCESSFUL GEOFENCING CAMPAIGNS
- 14. These may bebetter locations than at the stores SUCCESSFUL GEOFENCING CAMPAIGNS
- 15. STEP 2: BIG FENCESDO NOT WORK
- 16. A geofence canbe any shape or size, but as a business owner, would you rather know when they’re around SUCCESSFUL GEOFENCING CAMPAIGNS
- 17. Construct geofences that aresmall and thus more relevant SUCCESSFUL GEOFENCING CAMPAIGNS
- 18. As a ruleof thumb: Travel time should be about 4 minutes to your doorstep SUCCESSFUL GEOFENCING CAMPAIGNS
- 19. If your storeis in a mall, that’s a four-minute walk SUCCESSFUL GEOFENCING CAMPAIGNS
- 20. If along theroad, that’s a few blocks SUCCESSFUL GEOFENCING CAMPAIGNS
- 21. Anything larger andyou are reducing relevancy in your local messaging SUCCESSFUL GEOFENCING CAMPAIGNS
- 22. STEP 3: BLAND MESSAGESDO NOT WORK
- 23. If your messageis an ad versus and action, you will not drive the customer behavior you desire SUCCESSFUL GEOFENCING CAMPAIGNS
- 24. Message must bebrief, be locally-relevant and prompt action SUCCESSFUL GEOFENCING CAMPAIGNS
- 25. Do not bombard customerswith a message everytime they enter a geofence SUCCESSFUL GEOFENCING CAMPAIGNS
- 26. STEP 4: MAKE ITIMPORTANT
- 27. When you builda geofence make sure that it triggers an important action SUCCESSFUL GEOFENCING CAMPAIGNS
- 28. Choose your geofence purposewisely SUCCESSFUL GEOFENCING CAMPAIGNS
- 29. Saving a quarteron a cup of coffee is important but like some of our examples last week… SUCCESSFUL GEOFENCING CAMPAIGNS
- 30. Offering legal servicesto those who enter a bail bonds office is also important SUCCESSFUL GEOFENCING CAMPAIGNS
- 31. AND redirecting ahigh roller away from a competitor’s casino is also important SUCCESSFUL GEOFENCING CAMPAIGNS
- 32. STEP 5: WATCH THECLOCK
- 33. A geofence isnot just a place on a map, it is also a place in time SUCCESSFUL GEOFENCING CAMPAIGNS
- 34. When you takeaction on a trigger and when you notify a customer to do something is just as important as where SUCCESSFUL GEOFENCING CAMPAIGNS
- 35. It is importantfor marketers to connect with their customers whenever and wherever they are SUCCESSFUL GEOFENCING CAMPAIGNS
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- 37. Even if youare unsure of how certain metrics directly impact your campaign ROI, record them anyway SUCCESSFUL GEOFENCING CAMPAIGNS
- 38. New take onmarketing analytics SUCCESSFUL GEOFENCING CAMPAIGNS
- 39. Do you knowwhat time of day marks the highest propensity for spending among your customer segments? SUCCESSFUL GEOFENCING CAMPAIGNS
- 40. You Should! Your Clientsshould know about this from you SUCCESSFUL GEOFENCING CAMPAIGNS
- 41. Mobile Ads especially geofencingis your best weapon to ENGAGE your customers SUCCESSFUL GEOFENCING CAMPAIGNS
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- 43. Mobile Ads especially geofencingis your best weapon to ENGAGE your customers TACO BELL
- 44. Taco Bell’s HappierHour Campaign SUCCESSFUL GEOFENCING CAMPAIGNS
- 45. Running campaigns within theNew Your Times iPhone app SUCCESSFUL GEOFENCING CAMPAIGNS
- 46. What They DidRight SUCCESSFUL GEOFENCING CAMPAIGNS
- 47. Clear call-to-action Attractive special offer Convenient way for consumers to engage with clear reminders SUCCESSFUL GEOFENCING CAMPAIGNS
- 48. Proximity alerts whena consumer gets close to a Taco Bell location SUCCESSFUL GEOFENCING CAMPAIGNS
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- 50. “$1 Mtn DewBaja Blast Freeze at Happier Hour 2- 5PM.” SUCCESSFUL GEOFENCING CAMPAIGNS
- 51. When consumers tapon the ad, it expands to offer them more information about the promotion SUCCESSFUL GEOFENCING CAMPAIGNS
- 52. From there, consumers canbrowse a variety of tabs, including “Remind Me at 2PM” SUCCESSFUL GEOFENCING CAMPAIGNS
- 53. There is alsoa “Remind Me Nearby” tab that alerts consumers when they are near a Taco Bell location. SUCCESSFUL GEOFENCING CAMPAIGNS
- 54. Moreover, the “Invitea Friend” tab lets users pick a GIF and invite a friend to join them for Happier Hour. SUCCESSFUL GEOFENCING CAMPAIGNS
- 55. After users choosea GIF, their email application opens up where they are able to send a message to a friend with the subject line, “Join me for $1 Happier Hour.” SUCCESSFUL GEOFENCING CAMPAIGNS
- 56. The Taco Bellcampaign is very interactive and, ultimately, aims to drive brand awareness and drive in-store traffic to its locations. SUCCESSFUL GEOFENCING CAMPAIGNS
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- 58. Did you guysenjoy the session? QUESTIONS AND FEEDBACK
- 59. Have a GoodDay and Take Care Everybody See You Next Time! QUESTIONS AND FEEDBACK