Connecting with consumers when they’re on the go is more important than ever and SMS marketing can be a highly effective technique.
Here are 5 tips for writing marketing texts that get read and produce results
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
SMS has been around for a long time and marketers have developed guaranteed strategies that work.
Here are some tips on making the most of your text message marketing campaign.
SMS Marketing More Than Just LOLs & OMGsSimplyCast
You have no doubt heard how important mobile marketing and sending well-timed SMS messages have become. This guide will fill you in on why.
There is more to typing in your message and sending a text to the masses. Learn more about:
What SMS Marketing Is
All The Best Practices
Building A List
Reports and Tracking
Industry Examples
I think we may have set the bar fairly high with the title of this 10 chapter mobile marketing e-book. This guide pulls together some very useful lessons that we hope will go some way to making your mobile marketing campaigns
more profitable.
SMS has been around for a long time and marketers have developed guaranteed strategies that work.
Here are some tips on making the most of your text message marketing campaign.
SMS Marketing More Than Just LOLs & OMGsSimplyCast
You have no doubt heard how important mobile marketing and sending well-timed SMS messages have become. This guide will fill you in on why.
There is more to typing in your message and sending a text to the masses. Learn more about:
What SMS Marketing Is
All The Best Practices
Building A List
Reports and Tracking
Industry Examples
I think we may have set the bar fairly high with the title of this 10 chapter mobile marketing e-book. This guide pulls together some very useful lessons that we hope will go some way to making your mobile marketing campaigns
more profitable.
Trends in SMS Marketing (SqueezeMobillionaire)Squeeze Mobi
SMS Marketing is a relatively marketing technique that focuses on the use of text messages to spread a marketing message. In this presentation we share to you how you can be successful in using SMS as a marketing tool in your business.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Advertise do not spam
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
This is important because while a cleaver, well planted internet marketing campaign can help to attract new customers and keep existing customers loyal, spam is likely to alienate both new customers and existing customers.
Michelle mopkins mastering the lingo used in mobile marketingMichelleMariceMopkin
Michelle Mopkins Skilled tips provider. Consumers seem to be flocking to mobile devices so that they can have access to a number of options throughout their day. When your business utilizes mobile marketing, you are effectively turning the consumers mobile device into an all access pass into their world. Capturing the consumer at times they would otherwise not be available is the beauty of mobile marketing.
Dove Soft, a #1 bulk SMS marketing company in Mumbai, India provides flexible bulk SMS packages to best suit individual client requirements. The company provides the bulk SMS service with a higher end interface to send & receive messages instantly. The service includes sending bulk SMS through Dove Soft c panel or through API or SMPP.
Trends in SMS Marketing (SqueezeMobillionaire)Squeeze Mobi
SMS Marketing is a relatively marketing technique that focuses on the use of text messages to spread a marketing message. In this presentation we share to you how you can be successful in using SMS as a marketing tool in your business.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Advertise do not spam
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two.
This is important because while a cleaver, well planted internet marketing campaign can help to attract new customers and keep existing customers loyal, spam is likely to alienate both new customers and existing customers.
Michelle mopkins mastering the lingo used in mobile marketingMichelleMariceMopkin
Michelle Mopkins Skilled tips provider. Consumers seem to be flocking to mobile devices so that they can have access to a number of options throughout their day. When your business utilizes mobile marketing, you are effectively turning the consumers mobile device into an all access pass into their world. Capturing the consumer at times they would otherwise not be available is the beauty of mobile marketing.
Dove Soft, a #1 bulk SMS marketing company in Mumbai, India provides flexible bulk SMS packages to best suit individual client requirements. The company provides the bulk SMS service with a higher end interface to send & receive messages instantly. The service includes sending bulk SMS through Dove Soft c panel or through API or SMPP.
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
How to Make the Most Profitable Pricing Plan for Your Subscription BusinessKissmetrics on SlideShare
3. We’ll cover...1 How to get your SaaS pricing right2 Q&A3 Demo time!
4. HOW DID YOU PICK YOUR Price?
5. Most people just guess.
6. What should we charge each month? If we charge $10/month and get 100,000 customers, that’s like $1,000,000 each year!
7. Picking the wrong price can shut you down
8. IT’S ALL ABOUT THESubscriptions
9. Single-purchase software is DEAD
10. Even Microsoft and Adobe are jumping in
11. Why is subscription so profitable? 1 Only need to acquire a customer once 2 Higher customer lifetime value 3 Lower price points 4 Stable cash flow
12. What about the actual prices?
13. ALWAYSAnchor
14. People are not calculators We do not perceive ABSOLUTE value, only RELATIVE value.
15. To judge a price, we make a comparison
16. How do we encourage the right comparison?1 Pick the right product category2 Offer a more expensive product
17. 1. Pick the right product category We compare products by putting them into similar categories.
18. If you’re an ecommerce platform...
19. If you say you’re a project management app...
20. If your category sucks, build a new one
21. Learn how to POSITION your product
22. 2. Offer a more expensive product
23. The Williams-Sonoma bread machine = no sales $279
24. 2 bread machines = mucho sales $279 $429
25. Offer at least two prices
26. STRUCTURING YOUR Plans
27. Let’s recap1 Subscription = win2 Anchor our prices with the right category and include more expensive plans
28. But what do we include in our plans?
29. SHOULD WE DOFreemium?
30. Freemium needs scale
31. If you’re B2B or niche, be careful with freemium Very few people will upgrade, you’ll need MILLIONS of users to hit the $100 million revenue mark.
32. Freemium is much easier with mass market
33. Freemium users take forever to upgrade You’ll need customer analytics to figure out which marketing leads to sales.
34. Don’t be too generous with your freemium plan
35. HOW TO BREAK UPFeatures
36. Target features for different customer types Basic users don’t need advanced features. Advanced users do and they’re willing to pay for them.
37. Find the features that separate your customers
38. Reach out and talk to your customers.
39. Name your plans correctly Make it easy for different customer types to find their ideal plan.
40. Start with 3 plans (most pick the middle one)
41. Even if you have more, hide them
42. Only show the differences in your plans
43. HOW TO TRACK PRICE Changes
44. A/B testing tools only measure the next step Great for testing copy, photos, and layouts. Terrible for bigger tests like pricing.
45. Measuring impact of new prices takes months
46. Use an A/B testing tool OR
47. Hook it up to KISSmetrics for long term tracking
The goal for this presentation is to help small businesses in Boosting Mobile Conversions, share 5 Ways to Boost Conversions and Case Study on Mobile Conversions.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
When you hear or see Mobile Marketing it might be difficult to think beyond the two obvious choices: Mobile Site and Mobile App. However mobile marketing is much bigger. So in this presentation we share at least 10 Ways to Incorporate it into your marketing or The Mobile Checklist.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Leveraging Geo-Fencing in Campaigns – Driving ConversionsSqueeze Mobi
The objectives in this presentation is about Leveraging Geo- Fencing in Marketing Strategies, Increase Engagement and Increase Conversions OBJECTIVES
The ultimate goal of marketing campaigns is to get your audience to perform a specific action.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Creating Successful Geofencing Campaigns – Case Studies Squeeze Mobi
In this presentation, it shows tips on Geo-Fending marketing strategies, successful campaigns and also companies taking advantage of Geo Fencing.
As what one of the sayings goes; fish where the fish are. So build feofences where you believe your customers are. When you know where your customers are, you can improve your marketing ROI.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Social Viral Wizard: The Best FB Spy TechnologySqueeze Mobi
Scan the top pages on facebook and find the best viral images on demand with just a click. Plus, SqueezeMobi prepared an amazing bonuses if you buy via our link.
For more information, visit http://squeeze.mobi/wizard.
More from SqueezeMobi Promo Bonuses: http://squeezemobi.com/bonus
Get to know SqueezeMobi:
http://squeezemobi.com
Like us in Facebook: https://www.facebook.com/squeezemobiltd
What is geo-fencing...it can be a predefined set of boundaries. When the location-aware device of a location-based service user enters or exits a geo-fence, the device receives a generated notification.
In the slides you will find more information about geo-location, key to geo-location and how businesses are getting involved.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Technology today affords us the opportunity to initiate contact with a lot of potential customers online. You will find in this presentation useful information on how to engage your customers online and creative ways to customer engagement.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Habits of Highly Effective Mobile MarketersSqueeze Mobi
Mobile advertising is getting hotter and a lot of people are now doing their search for businesses via mobile. Brands and agencies put mobile at the center. Mobile’s unique characteristic as a device is that it is always on with the consumer
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Advertising on Facebook is incredibly powerful because of the ability to target ideal customers. You can also target your email list, people who used your app and those who visited your site.
In this presentation we'll share you about Facebook retargeting and tips about mobile marketing mistakes to avoid.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Business Advantage of Responsive DesignSqueeze Mobi
Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. It will optimise a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it.
You'll find in the slides tips and tricks on why responsive design is important to a business.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Mobile Consumer Trends (SqueezeMobillionaire)Squeeze Mobi
Mobile web browsing is almost on par with mobile app usage (7.3 hours per week vs 8 hours per week).
More than half the mobile audience visit sites on their phones and make return visits to confirm or validate product research
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Running Mobile Ad Campaigns on FacebookSqueeze Mobi
Here's a guide on how to run mobile Ad campaign on Facebook and how you get cheap facebook clicks.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
This presentation will show you what mobile ads and facebook ads are, and best practices for mobile ads.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Do's and Don'ts in SMS Marketing (SqueezeMobillionaire)Squeeze Mobi
Connecting with consumers when they’re on the go is more important than ever and SMS marketing can be a highly effective technique. Here are 5 tips for writing marketing texts that get read and produce results.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
How to Improve Mobile Business (SqueezeMobillionaire)Squeeze Mobi
Are responsive mobile site design important? Absolutely it is since now a days people use smartphones in searching a lot of things and business while they are on the go. So in this presentation, it shows some ways to design mobile sites that are responsive and mobile friendly.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
1. Mobile CMS Live Mobile Sites 5 Demo Sites Unlimited Social Sharing & SEO Features Y Maps, directoins & geo-location Y QR Code Generation & Tracking Y Mobile Coupons & Contests Y M-commerce (accept mobile payments) Y Reporting & Analytics Y White Label Capabilities Y Do-It-Yourself Client Interface Y Value $147/mo
2. Text Messaging/SMS Platform Text Messages 2000 Extra Message Fee 0.01 Unlimited Vanity Keywords Y SMS "Drip" Auto Responder Y Pre-Scheduled Text Blasts Y Loyalty Program Y Mobile Coupons Y SMS Polls & Questionnaire Y Vehicle & Property Listings Y Text to Win & Text 2 Screen Y Birthday Wishes Y Social Plug-ins Y 2-Way Appointment Mgmt Software Y White Label Capabilities Y Custom Branding Y Client Accounts Y Client Reporting & Analytics Y Value $197/mo
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4. Training Sessions Sales Training Y Technical Training Y Original 10-Day Challenge Y Closing Method Course Y Outsourcing Traning Sessions Y Special Traing Sessions Y Community Access Y Value Priceless
Instaportfolio Pro: 1-Click Insta-Social Mobile BusinessSqueeze Mobi
Need ultra-professional branding as a local consultant? Then you come to the right place. This presentation will show you what Instaportfolio Pro can do for you.
This presentation will show you awesome SqueezeMobi bonuses when you buy Mobi Contact Pro via our link and also case study of this amazing program.
Click here for more information:
http://squeeze.mobi/social
More from SqueezeMobi Promo Bonuses: http://squeezemobi.com/bonus
Get to know SqueezeMobi:
http://squeezemobi.com
Like us in Facebook: https://www.facebook.com/squeezemobiltd
Here are som of SqueezeMobi's list of bonuses if you buy FB Timeline Cover Creator via our link.
Click here for more information: http://squeeze.mobi/timeline
More from SqueezeMobi Promo Bonuses: http://squeezemobi.com/bonus
Get to know SqueezeMobi:
http://squeezemobi.com
Like us in Facebook: https://www.facebook.com/squeezemobiltd
Facebook List Builder: Grow Lists with Thousands of Subscribers in just a Few...Squeeze Mobi
YOU can finally build a list with thousands of subscribers starting in as little as one hour from now in Facebook using Facebook List Builder
Click here for more information: http://squeeze.mobi/fanpage
4. 1. How to Create Your
Message
2. SMS Marketing
Campaign Samples
3. What Makes a
Promotion Work
OBJECTIVES
5. Connecting with
consumers when they’re
on the go is more
important than ever and
SMS marketing can be a
highly effective technique
CREATING YOUR MESSAGE
6. Here are 5 tips for writing
marketing texts that get
read and produce results
CREATING YOUR MESSAGE
7. Laser-focused
No room for fluff in
mobile marketing
Know your target
audience and speak
directly to it
TIP #1: BE BRIEF AND
FOCUSED
8. Leave out extaneous
details
Describe only how to
take advantage of your
offer
TIP #1: BE BRIEF AND
FOCUSED
9. If your message looks
like spam, consumers
will delete it
It is critical to leave out
anything that is too
slick or promotional
TIP #2: AVOID HYPE SLANG
ABBREVIATIONS
10. That includes marketing
hype like “amazing”
offers, slang and
abbreviations which
can destroy your
campaign
TIP #2: AVOID HYPE SLANG
ABBREVIATIONS
11. No one wants to
receive texts from a
company unless the
messages offer
something of value
TIP #3: OFFER SOMETHING OF
IMMEDIATE VALUE
12. Because SMS is
instantaneous, you
should include real-
time offers
TIP #3: OFFER SOMETHING OF
IMMEDIATE VALUE
27. Sample 1:
50% off all leather laptop
bags at www.abcbags.com
for the next 48 hours only.
Use coupon code
HALFOFFTEXT at checkout.
GOOD SAMPLES
28. Sample 2:
ABC Bags 50% off leather laptop bags
through 3/31/12. Show this message to
store manager to get half off. Find a store:
www.abcbags.com/locations.
GOOD SAMPLES
43. Lesson
Make your call to action
simple to understand and
execute
THINGS NOT TO FOLLOW
44. Lesson
Every time you add a
layer – multiple steps,
keywords – you’re just
making it harder for
people to reach you
THINGS NOT TO FOLLOW
45. Ford
Ford ran an campaign
inviting viewers to text a
shortcode to learn more
about their latest model
and other offers
THINGS NOT TO FOLLOW
46. Ford
After customers text, the autoresponder
just sent out a pretty bland message
detailing financing offer and a phone
number of a dealer
THINGS NOT TO FOLLOW
47. Ford
Two weeks later – same
message. Two weeks after
that – same message.
Another two weeks –
guess what?
THINGS NOT TO FOLLOW
50. Pampers
In 2011, they ran a list-
generating campaign to
encourage customers to
sign up to their mailing list
and receive rewards
THINGS NOT TO FOLLOW
51. Pampers
To do this, they stuck a
sticker into their product
packaging. The sticker
instructed the reader in
tiny writing that if they…
THINGS NOT TO FOLLOW
52. Pampers
Wished to benefit from
rewards they should text
the 15 digit reference to a
shortcode number
THINGS NOT TO FOLLOW
53. Pampers
The reply they received was: “Sorry, we
couldn’t find your mobile number. Please
enter your email address. Msg&data rates
may apply. reply STOP 2 quit, HELP 4help &
T&Cs”
THINGS NOT TO FOLLOW
54. Pampers
Obviously you are going to send over your email,
to which Pampers replied: “Sorry, we could not
find your email @ Pampers GTG. Please register
at pampers.com. Msg&data rates may apply.
reply STOP 2 quit, HELP 4help”
THINGS NOT TO FOLLOW
55. Pampers
So customers would go
to the website and
found a long data-entry
form asking for more
information.
THINGS NOT TO FOLLOW
59. Orange
Orange is a mobile
network operator who, six
years ago, began an SMS
campaign
THINGS TO FOLLOW
60. Orange
that was designed to benefit Orange
customers, but was in fact, so unbelievably
successful that it actually ended up
changing the habits of consumers
regardless of their mobile phone provider.
THINGS TO FOLLOW
65. Lesson
More importantly it was
memorable since practically
everyone knows what
“Orange Wednesday” is
THINGS TO FOLLOW
66. BMW
BMW Germany ran a
campaign highlighting the
necessity of winter tires.
THINGS TO FOLLOW
67. BMW
They sent an MMS to everyone who had
bought a BMW that year, with a picture of
the car they bought, in the color they
bought it in, with the tires – and reminded
customers of the requirement
THINGS TO FOLLOW
73. Dylon: Color Catcher
They ran a series of
adverts on TV offering a
free sample so that
consumers could see how
well the product worked.
THINGS TO FOLLOW
75. Dylon: Color Catcher
In the end they were able
to give out over 34,000
samples
THINGS TO FOLLOW
76. Dylon: Color Catcher
What makes this
campaign interesting is
Dylon’s decision to use
different keywords for the
inbound SMS
THINGS TO FOLLOW
77. Dylon: Color Catcher
So, they were able to tell what
the take up was in different
areas of the country- and
refine subsequent campaigns
accordingly.
THINGS TO FOLLOW
81. Walkers
Walkers gave away an
iPod every hour to people
who texted a code shown
on their crisp packets.
THINGS TO FOLLOW
82. Walkers
Aside from dishing out the
prizes to the winners,
Walkers’ campaign is
interesting because they
also replied to the losers.
THINGS TO FOLLOW
83. Walkers
On one day, they sent the message ‘Did you
know that 34% of the winners yesterday
came from Barbecue Beef?’ – and the next
day, 78% of the entrants came from that
flavour.
THINGS TO FOLLOW
86. Lesson
We expect it from family, friends and
colleagues. Why shouldn’t we expect it
from a company who wants us to buy
their stuff?
THINGS TO FOLLOW
87. Lesson
For Walkers, the reply
was all it took to generate
an increase in sales
within 24 hours
THINGS TO FOLLOW
93. Let’s look at a Promotion
and point out a few
things that could improve
their SMS marketing
campaign
BEFORE AND AFTER
94. Let’s take for example a
Restaurant and Lounge
business
BEFORE AND AFTER
95. Promotion Before
“All draft beer only $2 on Wednesday,
Karaoke starts at 9pm come sing & get a
chance to win dinner for 2. Show your
server this txt for $2 drafts”
BEFORE AND AFTER
101. Respect time sensitivity
Promote the day of the
special, not days before
BEFORE AND AFTER
102. Promotion After
“Draft beer is only $2 all day today – simply
show this text! Karaoke starts at 9pm, so
come sing and enjoy the bang for your
buck!”
BEFORE AND AFTER