The document discusses the evolution of cloud computing and its increasing adoption. It outlines key cloud service models including Infrastructure as a Service, Platform as a Service, and Software as a Service. The document also notes that video traffic will account for 91% of global consumer internet traffic by 2013. Cloud computing provides opportunities for flexible delivery of both business and consumer services virtually. However, operating cloud services requires careful planning and optimization across the entire lifecycle from design to ongoing operations.

1. Cloud Briefing and
Experiences
Raj Patel
VP, Technical Engineering and Operations
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2. Cloud
Virtualization
Web
Client Server
Minicomputer
Mainframe
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2010 Cisco Confidential 2

3. Software as a Service
Utility Computing
Grid Computing
Platform as a Service Database as a Service
Application Hosting
Virtualization Infrastructure as a Service
Storage as a Service
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4. 486 Exabytes
Global Consumer Internet Traffic (Annual)
Video Traffic
180 Exabytes
91%
of all
Consumer
Internet
36 Exabytes Traffic will be
Video
in 2013
Source: Cisco Visual Networking Index
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6. Data Centers
Mobile Devices
Sensors
Data Center
Reference: J. Rabaey, “A Brand New Wireless Day,” Keynote Presentation, ASPDAC Jan. 2008
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7. Adoption Curve
Traditional Cloud Computing
Data Centers Public or Private
..............................
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8. Content and Applications
Business Consumer
Services Services
Virtual Infrastructure
(Compute, Storage, Networking)
On-Demand, At Scale, Multitenant
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9. TELEPRESENCE
CUSTOMER CARE
MESSAGING
IP COMMUNICATIONS
MOBILE APPLICATIONS ENTERPRISE SOCIAL SOFTWARE
ON PREMISE HYBRID ON DEMAND
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10. Wide Variety of Collaboration Needs
Cloud On-Premises
Mobile, Office, Home,
Smartphones, Tablets, Video, Voice, Web,
Inter-Company
Laptops, Thin Clients Social, Business Apps
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11. Cloud Computing
Peak of Inflated
Expectations
Plateau of
Productivity $
¥
Trough of € £
disillusionment $
Application
Delivery
Platform,
Infrastructure,
Data Center
Services
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12. Pre-cloud Operations Cloud Operations
• Minimal input into customized • Carefully chosen technologies
applications , and none for shrink during conception of product
wrapped software
• Joint planning with product and
• Mostly focused on delivery to software engineering with
production environment and tactical operational excellence
incident management
• Agile and frequent deployments
• No feedback from lessons learned in
deployment  lifecycle back to • Manage, optimize and feedback into
design next release
Design Run the Site
Design Run th
e Optimize Lessons Learnt
Site
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13. • Availability
7x24x365
Active-Active-Active serving
model
“Follow the Sun” operations
• Performance
Response from  to eyeball
Massive amounts of backend data
Carefully chosen technologies
during conception of product
• Scale
Global footprint
Millions of “Things”
Scale Out, not Up
Predictability of incremental cost
• Agility
Frequent deployments
Leverage common services
Repeatable processes
• Single owner for accountability
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14. Service Enterprise
Providers Customers
Customers Customers Customers
Locked Locked
Version Version
Rolling Rolling Rolling
release 1 release 2 release 3
Base Release
• Juggle a minimum of four rolling releases, two locked versions and n schedules
• Must provide a on/off switch for major feature/functionality to all customers
• Managing control with uniqueness vs. multi-tenancy and lesser control
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