Daniel Shepherd from Frost & Sullivan discusses the transformative mega trends that will shape future organizational functions, marketing, and technology. Key areas of focus include urbanization, smart cities, energy innovation, and advancements in health technology. The document emphasizes the importance of adapting to these trends for businesses and the changing nature of consumer behavior.

1. Daniel Shepherd
Vice President
Frost & Sullivan
Throwing Light on the Future;
Mega Trends That
Will Shape the World

2. Introduction to Mega Trends

3. What is a Mega Trend? Impact of Mega Trends on Key Organisational Functions
Marketing
and
Strategy
R&D
• Transformative Innovation
Scouting
Budget
• Global forces Spending
• Define the future
• Far reaching impact
Technology Product
Planning and
Planning Development

4. We study the impact of >35 Mega Trends
Mega City Future of Global Power Generation
URBANIZATION
ENERGY
Mega Regions Innovating to Zero !: Zero Emission
Mega Corridors Technologies
SMART Cities and SMART Infrastructure
E-MOBILITY
Generation Y Electric Vehicles
Women Empowerment and Women CEOs Electric Aircrafts
Power to the Middle Class
SOCIAL
Reverse Brain Drain and CXO Positions in
Developing Economies
INFRASTRUCTURE
Six Degrees Apart: Geo Socialization Future Investment in Infrastructure:
Power, Water and Transport
Emerging Transportation Corridors
Beyond BRIC: The Next Game Changers
New Shores: Emerging Outsourcing
ECONOMY
Hotspots
Future Global 500 Companies by Region
New Trade Zones BUSINESS New Business Models
SMART Clouds: The Next in Cloud
Computing
SPACE JAM: Congested Satellite Orbits
Virtual World: Fluid Interfaces and
HEALTH
From Fat to Fit: Health,
TECHNOLOGY
Haptic Technology Wellness and Well Being
RoboSlaves
Future of Consumer Electronics
Wireless Intelligence
Factory of the Future: SMART and
FACTORY
Future Broadband Applications
SMART
World War 3: Cyber Warfare GREEN
Innovative Technologies of the Future

5. The Future is Smart

6. Urbanization – an underlying theme
MEGA CITY
City With A Minimum
MEGA REGIONS MEGA CORRIDORS
Population Of 8 Million Cities Combining With Suburbs To The Corridors Connecting Two
and GDP of $250 Million in Form Regions. (Population over Major Cities or Mega Regions
2025 (13 Mega Cities in 15 Million)
2011 and 25 Mega Cities in
EXAMPLE: Hong Kong-Shenzhen-
2025)
EXAMPLE: Johannesburg and Guangzhou in China (Population
Pretoria (forming 120 Million)
EXAMPLE: Greater London “Jo-Toria”)

7. “Innovating To ZERO”
Zero Waste/
Emissions from
Factories
Zero
Debts
Zero
Defects
Complete
Recyclability from Zero Breaches
Households (Cradle of Security
to Cradle Concept) Zero
Emissions
from Cars
Zero Accidents
Zero Crime
Rates

8. Smart is the new Green
Smart Cities Smart
Smart Infrastructure Smart Energy
Technology
Smart Mobility Smart Buildings Smart Grids Smart Clouds
Smart Materials Smart Bandages Smart Phones Smart Meters

9. Smart Diamond defines the Smart City
‘S”
Governance
‘S’ Citizen ‘S’ Business
‘S’ City ‘S’ Buildings
Planning
‘S’ Mobility ‘S’ Energy
‘S’
Information
Technology

10. >40 Smart Cities by 2020
Amsterdam
London
Boulder
Tianjin
GIFT
San Francisco Göteborg
Stockholm
Reykjavik Oslo Hammarby Sjöstad Songdo
Montreal Clonburris Copenhagen
Vancouver
St Davids
Seattle Toronto Freiburg
Portland
Paris Dongtan
Treasure Island Barcelona Changsha
Destiny
Coyote Springs Meixi Lake
Babcock Ranch Khajuraho
Arcosanti
Pune Singapore City
Bogota Kochi
Legend Waitakere, N.Z.
Cities built from scratch Curitiba
Cape Town Masdar
Moreland, Australia
Existing eco cities
Existing eco megacities

11. Smart Homes – a $20bn opportunity in 2020
Holodeck Adventures At Home:
Ready-To-Entertain Living
Smart Building Controls and Internet Radio: Portable Rooms,:3D HD TV, Immersive
Management: Monitors Mood Radio with wireless Internet Gaming Experiences, Movies-On-
Lighting, Curtains, Sets Security, Connection Streams Demand Controlled by Gesture or
Adjusts Temperature and Fully Voice Command
Linked to Mobile, Office PC and Car
Smart Fridge: Built in Touch
Screen with connectivity to
nearby grocery shop
Constant and Pervasive WiFi
Network and WiMax and 4G
Technology
Smart Safety and Security:
Automated Lock Systems, Holodecks (showing Infinity Pools
Motion Detectors Can Send and Other Landscape) To Provide
Alarms to Mobile Phones Illusion of A Beautiful Scene
Outside

12. Smart Office – Driving productivity and efficiency
New Hospitality Models Meaningful Workplace
Wellbeing Zones: To Entering the Corporate
Paperless Meeting Rooms : Designs to Create
Lessen Stress and Enhance Environment
Using Multitouch and Personalized Experience,
Productivity
Haptics on the Table Customized Ergonomic
Solutions
Seamless Switching Between
Laptops and Panel Display Enabling
Wellness at the Desk:
New Meeting Dynamics and
Correct Display Screen
Interaction
Set-Up, Mood Lighting,
Massage Chairs and
Stress Management
Workshops Telepresence Technology
to Lessen Business Travel
Smart Clouds Enabling Real-
Time Integration of Idea Capture
and Information Sharing

13. Virtual World 2020 – driving our form of interaction
Virtual Shopping Allowing Customers to Try Virtual Surgeries
and Medical Training Virtual Business Conferences
Products without leaving their homes
Virtual Classes and Laboratories and Social Networking: 3D Avatars
Daily 3D Field Trips Enabling People to Lead Multiple
to Different Countries and Planets Lives

14. Mega Trends are relevant to you because …

15. Generation Y: 1/3 of the world‟s population by 2020
Personalization Techno Savvy Civic and Demanding and
and and Connected Environmentally Impatient – “Fast
Individualization 24 X 7 Friendly and the Furious”
Gaming Gizmos
Personalized Search and Instant Text Messaging
Eco- Transport
News
Smart Phones
Social Networking Profiles
Bag-For-Life (Paper Bags
Instead of Plastic) Instant Chat
Facebook-on-the Move
Personalized Products
Paperless Banking Speed Oriented
Gaming (Car Racing)
Microblogs

16. Middle Class to account for >50% of world population by 2020
Percent of Global Middle
Class Across Developing
Global Income Pyramid, 2010 and 2020 Regions in 2020
10%
Africa
31%
$30,000 India
Middle
4% East
16%
Rest of
$6,000
Asia
Latin
8% America
7%
CEE
2010 2020 24%
China
Note: The Middle Class in the graph are defined as people with Incomes between
$6,000 and $30,000 found in developing countries. However, this definition could differ marginally 2020
from country.

17. The word „Ecosystem‟ starts to mean something
Energy/Infrastructure
Players
• T&D Technology
• Power Electronics
• Renewable Energy
• Integrated Distribution Management
• Substation Automation
• AMI-Enabled Metering
• Etc.
• IP Networks • Building Automation
• Digital Technology • Demand-Side Management
• Analysis Software • Connectivity of devices
• Wireless Communication • Monitoring and Sensing
• Technology Integration • Smart Grid Integration
• Network Security • Etc.
• Etc.
Automation/Building
IT Players Control Players