Tomorrow starts Here…

The Role of Technology in
Enabling Sustainable
Growth

Smart Cities Summit
VP Business Transformation, GM Smart + Connected Communities

Rick Huijbregts
@CiscoSCRE

© 2010 Cisco and/or its affiliates. All rights reserved.       Cisco Confidential   1
© 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   2
© 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   3
Billions (devices)
50
                                                                                         50
                                                                                         Billion
40                                                               Enable Productivity     “Smart Objects”

30

                                                                   Create New Value
                                                           Inflection
                                                           point
20                                                                       25


10                                                                 Green
                                                                 12.5      & Secure
                                                           6.8           7.2      7.6
 0
                                                            2010        2015     2020
                                                                                        World Population
 Source: Cisco IBSG white paper “The Internet of Things”, April 2011.
© 2012 Cisco and/or its affiliates. All rights reserved.                                        Cisco Confidential   4
Sustainability Services Delivered by Technology

             Transportation • Real Estate • Sports & Entertainment •
         Government • Utilities • Education • Healthcare • Safety & Security

      Social                                              Environmental                     Economic
Enhanced quality of                                     Protecting the world             Continuous job and
  life for citizens                                    for future generations             business growth
     © 2006 Cisco Systems, Inc. All rights reserved.                Cisco Confidential                        5
Citizen wellness
                                                           Wisdom   Value—redefined



                                                   Knowledge



                                 Information



                                       Data
                                                           BIG DATA
© 2012 Cisco and/or its affiliates. All rights reserved.                               Cisco Confidential   6
Apps For Participation: Washington, DC

Nearly 50 iPhone & Facebook apps in 30 days

City value: $2,300,000 / Cost: $50,000



                                                           Public Sector is the key enabler of new
                                                                               innovation models

© 2012 Cisco and/or its affiliates. All rights reserved.                                       Cisco Confidential   7
Remote Expert for Government Services




© 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   8
120 Smart Work Centers in Amsterdam



                         Savings:
                         Reduced office space by 40% saving 10 million Euros in
                         Leasing Costs. Reduced carbon emissions by 3428 tons


                         Rely more on the Network, less on Standalone
                         devices:
                         Reduced number of printers & copiers by 70%;
                         Office equipment device usage by 20%
© 2012 Cisco and/or its affiliates. All rights reserved.                      Cisco Confidential   9
Utilities        Admin   Security   Maintenance   Cleaning
         Savings




                                           $2.84           $1.02   $1.32        $3.12       $2.27


                                           $0.71           $0.18   $0.32        $0.45       $0.13
                                         25%               18%     25%         14%           6%


    OPEX reduction up to 11% annually
    CAPEX savings on mechanical, electrical, and ICT up to 15%
© 2012 Cisco and/or its affiliates. All rights reserved.                                               Cisco Confidential   10
Energy                                        Water      Crime   Traffic
                Savings                                    Consumption   Rates




                    30%                                       50%        20%     30%


    A Safer, Desirable Environment where People are
              Happier and more Productive


© 2012 Cisco and/or its affiliates. All rights reserved.                             Cisco Confidential   11
© 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   12
Proof of Concepts                                    Greenfield Cities      Revitalization


                    Kuwait:
                                                              Abu dhabi: Masdar     Toronto
                    Al Hamra Tower

                    Seoul: Personal                           South Korea:
                                                                                    San Francisco
                    Travel Assistant                          Songdo

                    Amsterdam: Smart
                                                              China: Chongqing      Barcelona
                    Working Centres


                    Cisco on Cisco                            India: Lavasa         Holyoke

                    NYC: Yankee                                                    Colorado: Connected
                    Stadium                                                        Communities Initiative


                    Singapore: EPIC                                                 Stratford

                     Qatar: Gate
                     Building



© 2012 Cisco and/or its affiliates. All rights reserved.                                     Cisco Confidential   13
Vision
                                                                               Direction. Roadmap.
                                                                          Sustainability. Stakeholders and
                                                                                   Ownership.



                                                                    Strategy
                                                           Services Catalogue. Business
                                                              justification. Operational
                                                           considerations. Change Mgmt.



                                                                                   Execution
                                                                            Convergence. Community
                                                                           Network. Integration. Systems
                                                                                  and Devices.



© 2012 Cisco and/or its affiliates. All rights reserved.                                               Cisco Confidential   14
Where you want to be
                                                                                       Vision
                                                                                     Direction. Roadmap.
                                                                                Sustainability. Stakeholders and
                                                                                         Ownership.



                                                                          Strategy
                                                                 Services Catalogue. Business
                                                                    justification. Operational
                                                                 considerations. Change Mgmt.

                                                           Where you can and should be
                                                                  Tomorrow…Starts Here.
                                                                               Execution
                                                                                  Convergence. Community
                                                                                 Network. Integration. Systems
                                                                                        and Devices.
    Where you are

© 2012 Cisco and/or its affiliates. All rights reserved.                                                     Cisco Confidential   15
© 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   16
Thank you…




@CiscoSCRE
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   17
Thank
you.




        Cisco Confidential   18

Smart Cities Summit Toronto, 2013

  • 1.
    Tomorrow starts Here… TheRole of Technology in Enabling Sustainable Growth Smart Cities Summit VP Business Transformation, GM Smart + Connected Communities Rick Huijbregts @CiscoSCRE © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • 2.
    © 2012 Ciscoand/or its affiliates. All rights reserved. Cisco Confidential 2
  • 3.
    © 2012 Ciscoand/or its affiliates. All rights reserved. Cisco Confidential 3
  • 4.
    Billions (devices) 50 50 Billion 40 Enable Productivity “Smart Objects” 30 Create New Value Inflection point 20 25 10 Green 12.5 & Secure 6.8 7.2 7.6 0 2010 2015 2020 World Population Source: Cisco IBSG white paper “The Internet of Things”, April 2011. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5.
    Sustainability Services Deliveredby Technology Transportation • Real Estate • Sports & Entertainment • Government • Utilities • Education • Healthcare • Safety & Security Social Environmental Economic Enhanced quality of Protecting the world Continuous job and life for citizens for future generations business growth © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
  • 6.
    Citizen wellness Wisdom Value—redefined Knowledge Information Data BIG DATA © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • 7.
    Apps For Participation:Washington, DC Nearly 50 iPhone & Facebook apps in 30 days City value: $2,300,000 / Cost: $50,000 Public Sector is the key enabler of new innovation models © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • 8.
    Remote Expert forGovernment Services © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  • 9.
    120 Smart WorkCenters in Amsterdam Savings: Reduced office space by 40% saving 10 million Euros in Leasing Costs. Reduced carbon emissions by 3428 tons Rely more on the Network, less on Standalone devices: Reduced number of printers & copiers by 70%; Office equipment device usage by 20% © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • 10.
    Utilities Admin Security Maintenance Cleaning Savings $2.84 $1.02 $1.32 $3.12 $2.27 $0.71 $0.18 $0.32 $0.45 $0.13 25% 18% 25% 14% 6% OPEX reduction up to 11% annually CAPEX savings on mechanical, electrical, and ICT up to 15% © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11.
    Energy Water Crime Traffic Savings Consumption Rates 30% 50% 20% 30% A Safer, Desirable Environment where People are Happier and more Productive © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • 12.
    © 2012 Ciscoand/or its affiliates. All rights reserved. Cisco Confidential 12
  • 13.
    Proof of Concepts Greenfield Cities Revitalization Kuwait: Abu dhabi: Masdar Toronto Al Hamra Tower Seoul: Personal South Korea: San Francisco Travel Assistant Songdo Amsterdam: Smart China: Chongqing Barcelona Working Centres Cisco on Cisco India: Lavasa Holyoke NYC: Yankee Colorado: Connected Stadium Communities Initiative Singapore: EPIC Stratford Qatar: Gate Building © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  • 14.
    Vision Direction. Roadmap. Sustainability. Stakeholders and Ownership. Strategy Services Catalogue. Business justification. Operational considerations. Change Mgmt. Execution Convergence. Community Network. Integration. Systems and Devices. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  • 15.
    Where you wantto be Vision Direction. Roadmap. Sustainability. Stakeholders and Ownership. Strategy Services Catalogue. Business justification. Operational considerations. Change Mgmt. Where you can and should be Tomorrow…Starts Here. Execution Convergence. Community Network. Integration. Systems and Devices. Where you are © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16.
    © 2012 Ciscoand/or its affiliates. All rights reserved. Cisco Confidential 16
  • 17.
    Thank you… @CiscoSCRE © 2010Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  • 18.
    Thank you. Cisco Confidential 18

Editor's Notes

  • #8 Because services are being democratizedApplications, services, new business models are being created by citizens/businessesThis is providing a foundation for better and resilient public services and resilient urban design.Government and enterprise become the enablers of public value creation The government becomes an agnostic stakeholder in a wider ecosystem…Take this example: Apps for Democracy. It’s a not-for-profit organization created by by the Mayor of Washington DC, through the president’s CTO’s office.It’s an open community platform developed for submitting 311 service requests.Its mission with "Community Edition" is two fold: to engage the populace of Washington, DC to ask for their input into the problems and ideas they have that can be addressed with technology and then to build the best community platform for submitting 311 (non-emergency) service requests to the city.Example: The first edition of Apps for Democracy yielded 47 web, iPhone and Facebook apps in 30 days - a $2,300,000 value to the city at a cost of $50,000.It’s an excellent example of participatory innovation.Public sector plays a critical role as the enabler of new innovation models.
  • #13 At least 14 percent of the consultations were for children.
  • #19 GE & Duke best examples. At Cisco we have defined collaboration to include Social, Mobile, Visual (Video) and Virtual. While each one of these pillars is critical and is moving into the enterprise, what is most exciting is the convergence of the four and rate of speed. From a consumer standpoint it is already happening. An iPhone is the perfect example: mobile, social, virtual (apps) and video all converging with greater capabilities and apps being added daily which enriches the overall experience. Cisco is developing its solutions portfolio so that we have products and solutions offerings in each pillar. For example:Social – Quad, Jabber, WebExMobile – Any Connect in combination with ISE and a MDM (mobile device management) hosted solution offered in our advanced services (coming in next few months)Visual – Video to include all TelePresence, Show and Share, WebEx video, Jabber video (convergence is already happening in our products: social plus video)Virtual: “virtual” occurs at three layers – virtual desktop, (VXI/VDI), virtual content (currently under evaluation) and virtual apps. I am most excited about the virtual apps as Cisco IT is bringing in those transactional systems into the overall experience either within Quad or on mobile devices. Examples include My PTO, My Expenses, My Approvals (one place to have all the items an employee has to approve in one location travel, headcount, expenses, Purchase orders etc.). Making these transactional systems (“app light”) aligns to our goals in ACT which is simplification and an improved employee experience. Enterprises are being asked and in some cases expected to deliver all of these capabilities. In my experience it really doesn’t matter which “pillar” where customers begin, but they must do so with an eye towards architectural convergence. If they start with social they must think of the implications of video and mobile. If mobile, we must think about virtual apps and social. The architectural convergence is the unique differentiator that only Cisco can offer and is a direct example of our 5th priority as a company which is the business architecture and technical architectures converging.