Wi-Fi usage is growing rapidly as more devices become mobile. Annual Wi-Fi device shipments are projected to reach 2.8 billion by 2016. This growth is driven by increased demand for mobile data and BYOD in enterprises. Ruckus Wireless provides Smart Wi-Fi solutions using patented antenna arrays and algorithms that extend signal range and simplify network deployment and administration. Their solutions are used in over 21,000 networks worldwide to support connectivity, asset management, and location-based services in industries like healthcare.

2. Wi-Fi Powers the Post-PC Era
Ultrabooks
Environmental
Systems
Lighting
Projectors
A WORLD GOING WI-FI
Annual Unit Shipments
Source: iSuppli 2012
2.8B
Wi-Fi devices
Tablets
Ethernet devices
WHY WI-FI?
874M
694M
2010
o
o
INTRO TO RUCKUS WIRELESS
No spectrum fees for Wi-Fi service providers
o
2
New Mobile devices drive user demand for Wi-Fi
Delivers more on free spectrum
o
Low cost/bit in wireless data capacity
1.1B
2016

3. More Mobile Data Consumption
In 2011, mobile data traffic was
8x of entire global Internet in 2000
Source: Cisco Visual Network Index, 2012
GROWTH IN
MOBILE DATA
2010
Source: Signals Research Group
Source: Signals Research Group
Note: Data represents data traffic growth and capacity in the US markets
Note: Data represents data traffic growth and capacity in the US market only
only
2020

4. Ruckus Smart Wi-Fi
•
Patented technology combining:
– Smart antenna arrays
– Best path selection algorithms
– Advanced quality of service engine
– Smart mesh RF routing
– Centralized Wi-Fi management
•
Adapts to real-time changes
in RF conditions
Extends signal range (Wi-Fi coverage)
2 to 4 times with fewer APs
Radically simplifies deployment
and administration
Interference
•
•

5. Making a BIG Difference
Measurements based on real-world customer Wi-Fi network
Less Coverage
4x CRD APs
More Coverage with Ruckus
2x Ruckus APs
Green is good, grey is bad

6. Secure BYOD
The essentials
•
•
•
Device onboarding
Device visibility and policy
Device security
Advanced options
•
•
•
Mobile Device Management
Mobile Application Management
Mobile Content Management

7. Why Wi-Fi.

8. WiFi in Healthcare
Connectivity
– Allowing access to Software Applications such as
Patient Management System etc..
– Patient/Guest Internet access and Staff BYOD
BUT…it is not just simple connectivity anymore….
Emerging Technologies
– Location Based Services
– Hotspot 2.0

9. Ruckus
™
SmartPositioning
Technology
Wi-Fi Technology Solutions for a Location Intelligent World

10. More than
50%
of the world’s
population live in
cities
– Unicef
87%
of our time is
spent indoors
– United States Environmental
Protection Agency (EPA)

11. Yet we have very little reliable data on
how people spend their time in these
environments
And businesses have no way to
engage the right people at the right
time, in the right place
#GPS #FAIL

12. Imagine…
The Right Content for the Right Person at
the Right Place at the Right Time
In Healthcare - we can benefit from Location
Intelligent infrastructures that provide:
• A whole new realm of customer insights
• Effective patient user engagement
• Optimized operations and staff management
• Enhanced user experiences

13. WiFi in Healthcare beyond Connectivity
Asset
Management
Equipment
Maintenance
Improve Patient Care
Temperature
& Humidity
Monitoring
Patient &
Staff Safety
Improved Profitability
Workflow &
Resource
Management
Increase Safety

14. Patient
Experience
For example…

15. Patient
Experience
Hello Matt. Welcome to
our hospital. You are
booked for an eye
examination at the Eye
Clinic, West Wing. Your
doctor has been
advised that you have
arrived, see you soon!

16. Ruckus SmartPositioning™ Technology
A
B
Pre-Engine
Ruckus
Smart
(raw-data)
LBS API -PositioningTM
WiFi
Infrastructure
Engine
C
Post-Engine
(X,Y,Z)
LBS API
SmartPositioningTM
API/SDK
Footfall Engine
Real-time Engine
SmartPositioningTM
Analytics
Footfall Heatmap
Repeat/new
SmartPositioningTM Technology
CMS
Server
Partner Mobile
App. Solutions
Other 3rd Party Solutions

18. A word on Hotspot 2.0
•
WBA operators angling for better control and seamless user experience with
Wi-Fi + cellular
•
Recognition that Wi-Fi Alliance is the best place to get handset & infrastructure
changes made
•
Hotspot 2.0 initiative launched in 2010
•
First, most straightforward step is implementation of 802.11u, enabling AP to
client communication about available services
•
Next steps will be more challenging:
–
common framework for policy definition and provisioning — where does
this get worked out?
–
UE hand-off behavior within Wi-Fi networks (what the Wi-Fi community
calls ―roaming‖)
–
operator control over UE hardware
–
application-specific selective offload

19. How HS 2.0 Works
1. 802.11u-capable AP beacons with
HS2.0 support
1
2. Device probes with HS2.0 support
3. Device selects AP and performs
ANQP request to determine what
providers are supported, capabilities
of the AP, etc.
4. AP responds to ANQP query with
requested information
Provider SSIDs
2
3
802.11u
HS2.0 capable
device
4
5
Association and authentication
802.11u
HS2.0 capable
AP
RADIUS Proxy
5. Device compiles provisioned profile
information against HS2.0 data from
APs and associates to the best
BSSID
Roaming
Hubs
HLRs (Subscriber Info)
SP Network

20. Fast and Fierce
Began Operations
Status
CEO
Innovation
R&D Centers
2011/2012 Revenue
1Q13 revenue
CAGR
2004, Sunnyvale, CA
Publicly held (NYSE: RKUS)
Selina Lo
Carrier class Smart Wi-Fi
Sunnyvale, China, Taiwan, India, Israel
$120 million / $214.7 million (79% y/y)
$57 million
64% (2009-2011)
Customers
21,000+
Employees
700+ in 30 countries
Patents
Markets
20
60 granted (82 pending)
Carrier/enterprise wireless infrastructure
CARRIER
30%
2012
REVENUE
70%
ENTERPRISE

21. TEAM
Regional Sales Manager
Renilda Saguil
renilda@ruckuswireless.com
Technical Pre-Sales Consultant
Matt Hall
matt.hall@ruckuswireless.com