A basic presentation about making great mobile photography. Slide #13 is by Annie Leibovitz (I claim no writes to this image onlt for demonstration purpose of what a great image it is)
Mobile phones have been in demand nowadays and people love to take photos everywhere with it. In this time and age, digital cameras and DSLRs are no longer necessary to capture an incredible photo. With the advent of technology, mobile phones can capture high-quality photos in just a tap. However, the question is -- how? There are simple ways on how you can achieve stunning photos that are Instagram-worthy or could be posted on social media with pride. Here are relevant tips on how you can master mobile photography and take amazing images.
PhoneOgraphy can be referred as the future of photography. It can’t be compared as the technique or images from DSLR or Photography, however, the evolution of camera phone and its optical features with growing numbers of alternative apps and accessories, PhoneOgraphy could be justifiable and trusted trend in our normal photo taking life.
The following is a few tips to make a as good photo as digital photography.
Master Class: Mobile Photography - Tips, Tools, and Future OpportunitiesJenifer Hanen
With the explosion of mobile devices worldwide, there is a connected camera phone in nearly every pocket, purse, or hand leading to billions of mobile photos taken in each year and over a billion images shared on Instagram.
Whether the mobile device is a 2 megapixel feature phone or a 41 megapixel smart camera phone, how do we improve our image taking for greatest impact? What tools are we using to share and connect with our photos right now? And what are the the opportunities and challenges to change the future with mobile photography?
This session will examine how to improve our mobile photography, the current tools, and the future opportunities for social media, creatives, brands, and developers.
A basic presentation about making great mobile photography. Slide #13 is by Annie Leibovitz (I claim no writes to this image onlt for demonstration purpose of what a great image it is)
Mobile phones have been in demand nowadays and people love to take photos everywhere with it. In this time and age, digital cameras and DSLRs are no longer necessary to capture an incredible photo. With the advent of technology, mobile phones can capture high-quality photos in just a tap. However, the question is -- how? There are simple ways on how you can achieve stunning photos that are Instagram-worthy or could be posted on social media with pride. Here are relevant tips on how you can master mobile photography and take amazing images.
PhoneOgraphy can be referred as the future of photography. It can’t be compared as the technique or images from DSLR or Photography, however, the evolution of camera phone and its optical features with growing numbers of alternative apps and accessories, PhoneOgraphy could be justifiable and trusted trend in our normal photo taking life.
The following is a few tips to make a as good photo as digital photography.
Master Class: Mobile Photography - Tips, Tools, and Future OpportunitiesJenifer Hanen
With the explosion of mobile devices worldwide, there is a connected camera phone in nearly every pocket, purse, or hand leading to billions of mobile photos taken in each year and over a billion images shared on Instagram.
Whether the mobile device is a 2 megapixel feature phone or a 41 megapixel smart camera phone, how do we improve our image taking for greatest impact? What tools are we using to share and connect with our photos right now? And what are the the opportunities and challenges to change the future with mobile photography?
This session will examine how to improve our mobile photography, the current tools, and the future opportunities for social media, creatives, brands, and developers.
A Complete Guide to Manual DSLR PhotographyLearnPick
It’s a commonly known fact that most beginner photographers use the auto mode on their DSLR cameras to click snapshots in the best possible manner.
It’s a fair enough practice; there’s no denying this fact but, at the same time, you must also remember that the auto mode of a DSLR doesn’t use the camera to its full potential.
So if you are willing to step out of your comfort zone to the "manual” mode, this presentation can help.
Tutorial 1 - Basics of Digital PhotographyFahad Golra
In the second session of this 5 session workshop, I am going to explain the photography gear (lens) with special focus on focal length and maximum aperture. Then we will discuss about the introduction of exposure in photography.
Want to get started with some "serious studio lighting" but do not know how to? This slide will briefly walk you through some of the basics, equipment, and lighting styles.
Film Language: Camera angles and shot size introduction for Film Studies. Als...Ian Moreno-Melgar
A long PDF that has been used to introduce GCSE Film Students to the complicated process of identifying and explaining the use of camera shot sizes and angles. This is a fairly detailed series of slides which I have used in school for a couple of classes now. As it is a PDF the clips do not play but where possible I've labelled what the film is. Similarly, as it was designed to be used in lessons the overall 'structure' is somewhat disjointed and is missing slides that includes answers or ideas that were discussed in lessons. In order to help where possible, I've included large versions of worksheets so that these can be clipped and printed out if necessary. Many thanks for taking a look and please feel free to take a look at my other uploads as you will find plenty there on other aspects of Film Studies.
A Complete Guide to Manual DSLR PhotographyLearnPick
It’s a commonly known fact that most beginner photographers use the auto mode on their DSLR cameras to click snapshots in the best possible manner.
It’s a fair enough practice; there’s no denying this fact but, at the same time, you must also remember that the auto mode of a DSLR doesn’t use the camera to its full potential.
So if you are willing to step out of your comfort zone to the "manual” mode, this presentation can help.
Tutorial 1 - Basics of Digital PhotographyFahad Golra
In the second session of this 5 session workshop, I am going to explain the photography gear (lens) with special focus on focal length and maximum aperture. Then we will discuss about the introduction of exposure in photography.
Want to get started with some "serious studio lighting" but do not know how to? This slide will briefly walk you through some of the basics, equipment, and lighting styles.
Film Language: Camera angles and shot size introduction for Film Studies. Als...Ian Moreno-Melgar
A long PDF that has been used to introduce GCSE Film Students to the complicated process of identifying and explaining the use of camera shot sizes and angles. This is a fairly detailed series of slides which I have used in school for a couple of classes now. As it is a PDF the clips do not play but where possible I've labelled what the film is. Similarly, as it was designed to be used in lessons the overall 'structure' is somewhat disjointed and is missing slides that includes answers or ideas that were discussed in lessons. In order to help where possible, I've included large versions of worksheets so that these can be clipped and printed out if necessary. Many thanks for taking a look and please feel free to take a look at my other uploads as you will find plenty there on other aspects of Film Studies.
LavaCon 2017 - How UX and Content Can (and Should) Work TogetherJack Molisani
The Farmer and the Cowhand Should Be Friends, or, How UX and Content Can (and Should) Work Together.
Let’s be frank: If UX designers had their way, the only words you’d ever see on the web are lorem ipsum. And yet, words — from interfaces to microcopy to long narratives — are integral to the usability and delight of any web product. Based on his years of UX experience and love of good content, Dylan will talk about ways to bring the two sides together to make better things on the web.
A look at how a fashion brand like Wills Lifestyle can utilise social media to increase consumer interaction and sales. This presentation is not for professional reasons. It has been created merely as a project.
Facebook for business and personal branding presentation.
Covering:
* Statistics, demographics of users
* When to post
* Facebook Strategy Worksheet
* Effective Facebook Profiles
* Facebook Tabs and Apps
* Finding Content
* Creating Effective posts
* Facebook Insights
* How to use Facebook Groups for business
* Facebook Events
* Facebook tips and tricks
Mobile Horizons Istanbul
Blippar Demo - Mikela Eskenazi
(note: this is a generic Blippar presentation, it was not given at Mobile Horizons. However, is does contain several case studies so we thought it would be of interest.)
Mobile Horizons Istanbul was a unique thought-leadership forum about the disruptive changes caused by mobile technologies: Wearable Technologies, New interfaces, Mobile Retail, Big Data, Connected Life, and more!
Featuring international mobile visionaries and Turkish business leaders Mobile Horizons Istanbul was held at an exclusive venue on the shores of the Bosphorus
For more information, please visit the website at www.mobile-horizons.com or facebook at www.facebook.com/mobilehorizons.
Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!Karen Kefauver
Social media can seem overwhelming and time- consuming. But if you follow these 5 steps and get your social media foundation solid, you will be in good shape for your social media marketing for 2014. I offer private and group consultations, coaching, in-house corporate training, public speaking and more. Contact me: karen@karenkefauver.com
The official conference guide for the 9th Annual Florida Blogger & Social Media Conference Presented by Ford and Your Southern Ford Dealers. Learn to tell your brand's #story in an effective, engaging manner. Follow #FLBlogCon and find out more at floridablogcon.com.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Smart Phone Photography
1. Shot:
NC Mountains
High Res
Normal Daylight
(Not sunny)
Focus tap to
grapes
Edit:
Cropped
Sharpened
Spot brightness
Dimmed on
target leaves
Saturation on
(same) target
leaves
2. Shot:
Lake Eola
High Res
Normal Night
(No visible moon)
Not windy
Focus tap to
fountain
Edit:
Cropped
Sharpened
Spot brightness
dimmed on
fountain
3. Smartphone Photography
Power your blog and social media imagery through your smartphone
Lisa Wilk @WineChix
@TasteCookSip
www. TasteCookSip.com
#FLBlogCon hyperlinked resource sheet: TasteCookSip.com/FLBlogCon
4. Lisa Wilk @WineChix @TasteCookSip #FLBlogCon hyperlinked resource sheet: TasteCookSip.com/
FLBlogCon
More And More Internet Use Is Now Mobile
Via WeAreSocial.com
This means: more
people are viewing
your pictures on
smaller phone screens
and tablets.
5. Lisa Wilk @WineChix @TasteCookSip #FLBlogCon hyperlinked resource sheet: TasteCookSip.com/
FLBlogCon
Did you know…
A tweet with an image gets FIVE times more engagement
and is 36% more likely to get a RT.
Source: Twitter via @AlexPettit
6. Lisa Wilk @WineChix @TasteCookSip #FLBlogCon hyperlinked resource sheet: TasteCookSip.com/
FLBlogCon
Key Tenants of Photography
The Rule of Thirds
Breaking an image down into
thirds (both horizontally and
vertically) so that you have 9
sections.
What are the points of interest in
this shot?
7. Lisa Wilk @WineChix @TasteCookSip #FLBlogCon hyperlinked resource sheet: TasteCookSip.com/
FLBlogCon
Key Tenants of Photography
Light and Exposure
• Find the light
• Exposure describes how light or how dark your photographs are
• Under-exposure – is when your photos appear very dark.
• Over-exposure – is when your photos appear very light, the colors
are washed out or “blown out”.
8. Lisa Wilk @WineChix @TasteCookSip #FLBlogCon hyperlinked resource sheet: TasteCookSip.com/
FLBlogCon
Know YOUR Smartphone Camera
• Start taking pictures of everything, in all conditions.
• What are the smartphone camera’s strengths, the weaknesses?
• What can you fix with post shot editing?
• High Res file settings. Max it out!
• To flash or not to flash?
9. Lisa Wilk @WineChix @TasteCookSip #FLBlogCon hyperlinked resource sheet: TasteCookSip.com/
FLBlogCon
SmartPhone Photography Must Do’s
Take the shot from more than one angle, multiple times
“Wow, your phone takes great
pics!”
10. SmartPhone Photography Must Do’s
Take the shot from far away and close up
“Wow, your phone takes great
pics!”
11. SmartPhone Photography Must Do’s
• Consider minimalist composition for a cleaner shot on social
media
“Wow, your phone takes great
pics!”
12. SmartPhone Photography Must Do’s
• Think about camera use when shopping for a phone case
• Buy a big memory card or external drive
• Auto back up to external drive and cloud
• Bring 1-2 external batteries or power cable when shooting
“Wow, your phone takes great
pics!”
13. SmartPhone Photography Must Do’s
And while you have your (phone) camera out:
Become your own stock photo library
Consider brand opportunities
“Wow, your phone takes great
pics!”
14. Lisa Wilk @WineChix @TasteCookSip #FLBlogCon hyperlinked resource sheet: TasteCookSip.com/
FLBlogCon
Let’s talk Apps
They can’t turn a bad
picture
into a great picture…
but apps can help out.
15. Lisa Wilk @WineChix @TasteCookSip #FLBlogCon hyperlinked resource sheet: TasteCookSip.com/
FLBlogCon
Let’s talk Apps
Should you edit outside of
Instagram?
#NoFilter
Resolution
Aspect Ratio
16. Lisa Wilk @WineChix @TasteCookSip #FLBlogCon hyperlinked resource sheet: TasteCookSip.com/
FLBlogCon
Let’s talk Apps
Why you should watermark
your photographs.
17. Lisa Wilk @WineChix @TasteCookSip #FLBlogCon hyperlinked resource sheet: TasteCookSip.com/
FLBlogCon
Let’s talk Apps
Foundation apps to try:
• Snapseed iTunes Google Play
• Aviary iTunes Google Play
• Fotor iTunes Google Play
• Facetune iTunes Google Play
• Afterfocus iTunes Google Play
• VSCO Cam iTunes Google Play
• Photoshop iTunes Google Play
• Phonto iTunes Google Play
18. Lisa Wilk @WineChix @TasteCookSip #FLBlogCon hyperlinked resource sheet: TasteCookSip.com/
FLBlogCon
Online (free) Photography Resources
Digital Photography School
White on Rice Couple
YouTube
A list of Instagram accounts I follow for photography inspiration
21. Smartphone Photography
Power your blog and social media imagery through your smartphone
Lisa Wilk @WineChix
@TasteCookSip
www. TasteCookSip.com
#FLBlogCon hyperlinked resource sheet: TasteCookSip.com/FLBlogCon