Video 101: I Know I Should but How. Speakers include; Lisa Luben, Kelly Ferro, Ryan Van Duzer at TBEX Toronto 2013. Content track

1. Video 101:
I Know I Should But How
Lisa Lubin
Kelley Ferro
Ryan Van Duzer

2. Kelley Ferro
Travel
Host
&
Vlogger
Managing
Producer
at
Tripfilms.com
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

3. What’s the Big Deal with Online video?
Everyone is Watching it.
Nielsen estimates that almost 145 million people
watch video online in the U.S., compared to about
290 million who watch traditional TV.
So the penetration of online video is already
about half of the overall TV-watching
population.
TechCrunch,“How
People
Watch
TV
Online
&
Off,”Jan
2012
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

4. ² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

5. • The
travel
industry
doesn’t
have
enough
high
quality
video
content.
• Video
is
not
as
easy
to
create
as
text
reviews
and
descrip@ons.
–
People
think
that
high
tech
equipment,
edi5ng,
and
experience
are
required
• But
it’s
geBng
easier
to
produce
content,
especially
with
HD
capabili@es
on
smartphones
– Companies
are
star5ng
to
work
with
bloggers
like
us
to
integrate
videos
Why aren’t we watching travel video?
USA
Today,
Budget
Travel,
Huffington
Post,
MSC
Cruises,
Germany
Tourism,
Austria
Tourism,
Swiss
Tourism,
Mexico
Tourism,
Italy
Tourism,
Weber
Shandwick,
Diamond
PR,
Quikbook.com,
MGMY
PR;
MarrioR
Hotels,
Four
Seasons,
Kimpton
Hotels,
Thompson
Hotels,
Vikram
Chatwal
Hotels;
Intrepid
Tours,
ConTki
Tours,
Viator.
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

6. Latest
Smartphones
capture
Full
HD
video
IPhone
4GS
1080P
HD
video
Latest
Android
Phones
The
Galaxy
S3:
1080P
HD
Video
LG
Lucid/Spectrum:
1080p
HD
video
Droid
Razr
Max:
1080p
HD
video
New
“4G
LTE”
mobile
networks
have
5-­‐10x
faster
upload
capacity
than
3G
networks.
The
5me
is
right
to
capture
video
reviews
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

7. Yes
You
Can
(create
travel
videos)!
Don’t
be
in5midated
if
you
don’t
have
training
or
professional
equipment.
Your
smartphone
videos
can
be
just
as
powerful
and
important,
for
your
own
brand,
for
other
brands
and
for
other
travelers.
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

8. How to make a Good Smartphone Video:
The Do’s & The Don’ts
Do
Use
Two
Hands
Don’t
Go
Ver5cal
Do
Get
Up
Close
to
Your
Subject
Don’t
Zoom
Do
Use
phone
tripods,
lean
against
objects
Don’t
Move
the
Camera
quickly
Do
compose
your
shots
like
s5ll
shots
Don’t
always
pan
Do
Shoot
Movement
&
People
Don’t
just
shoot
sunsets
or
beaches
Do
Use
Natural
Light
Don’t
shoot
your
host
backlit
Do
Use
Natural
Sound
Don’t
narrate
in
a
loud
area
Do
Keep
it
under
90
seconds
Don’t
try
to
film
everything
at
once
Do
Play
it
Back
&
Reshoot
if
needed
Don’t
be
obsessed
with
perfec5on
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

9. YOU IN YOUR VIDEOS
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

10. YOU in Your Videos: Narration
Standups vs Voiceover
Narra5on
allows
your
viewer
to
hear
YOU.
You
can
choose
either,
or
both.
STANDUPS
• Introduc5on
• Reac5ons
• Highlights
• Wrap-­‐up
VOICEOVER
• Story
&
explana5on.
• History
• Background
When
else
to
show
you
on
Cam
• Interac5ng
• Par5cipa5ng
• Ea5ng
• Parts
of
you
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

11. YOU in Your Videos:
On Camera Hosting
5
Keys
to
Success
Prepara@on
Voice
Authen@city
Body
Language
Appearance
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

12. YOU in Your Videos:
On Camera Hosting
• Prepara@on
Before:
Know
as
much
as
you
can
before
you
go
On
Loca@on:
Ask
quesTons
of
locals
&
guides
AXer:
Follow
up
and
fill
in
holes
with
voiceover
Kelley’s Tip: Jot down key facts &
points you find interesting in a
notebook/ipad before you go. Often
people there give you the best
information but you need a basis to
ask the right questions.
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

13. YOU in Your Videos: Narration
Standup Tips
• Natural
Voice:
• Talk
to
your
Friend,
the
Camera
• No
big
words,
no
fluff
• Authen@city:
• Don’t
Put
on
a
Version
of
You,
Be
You.
• Figure
out
what
is
meaningful
to
you.
• Note:
This
is
hard.
• Body
Language
• Use
your
hands
but
not
your
feet
• Nerves
might
make
you
want
to
fidget
• Appearance
• Wear
something
you
feel
confident
&
comfortable
in.
• Avoid
repe55ve
paherns
&
logos.
• Think
about
necklines
&
mics.
• Think
about
jewelry.
• Think
about
footwear.
Kelley’s Tip: Keep candy or
granola bars handy—you need to
keep your energy up!
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels

14. YOU in Your Videos: Voiceover or Standup
To Script or Not to Script
The
problem
with
scripts?
They
sound
scripted.
Have
a
general
idea
of
what
you
want
to
say.
• Jot
down
the
key
sentences.
• Use
words
you
actually
say
in
your
everyday
life.
• Prac5ce
saying
it
out
loud.
• Know
the
points
well
enough
that
you
can
just
say
it
like
you
would
to
a
friend.
• Record
saying
it
a
few
different
5mes.
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels
Kelley’s Voiceover TIP: Before you start recording,
SMILE and smile throughout as you speak. You will
find the voiceover sounds more positive. J

15. YOU in Your Videos: On Camera Hosting
Most IMPORTANT TIP: BE YOU
Travelers
come
to
your
blogs
because
you
give
useful
informa5on,
but
also
because
they
like
YOU.
Video
allows
your
viewers
to
know
&
trust
you.
Your
personality
is
will
make
your
videos
unique
&
watched.
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels
PRACTICE

16. ONE MAN BAND: What you Need for Vlogging Solo
The
Right
Gear:
• Tripods
• Extenders
• Flip-­‐out
monitors
Time:
• Traveling
with
Gear
• Watch
and
reshoot
as
needed
Use
Other
People
•
Make
friends!
Crea5vity
• Instead
of
doing
a
standup,
shoot
your
feet,
hands
etc
Boldness
• Forget
the
stares
• Short
standups
² Kelley
Ferro
Kelley@tripfilms.com
@kelleyferro
FB:
kelleyferrotravels