Smartphone usage is growing strongly worldwide, with mobile internet users expected to outnumber desktop users within five years. This is driving increased investment in mobility technologies, especially in the GCC region which saw 60% growth in smartphone demand last year. By 2013, 70% of airlines expect to sell tickets directly via mobile phones, with nearly 15 billion mobile tickets projected to be delivered worldwide by 2014. Mobile services provide benefits to both airlines and passengers, including increased revenue, improved customer satisfaction, and a smoother travel experience. Leading airlines offer comprehensive mobile apps that allow booking, ticketing, flight status checking, lounge access, and other services.

2. Smartphone strong growth worldwide

3. Mobile Users vs. Desktop Users to access the internet
Internet Users (MM)
Mobile Internet Users > Desktop
Internet Users within 5 Years
Source : IDC, 2011

4.  Smart Phone Acquisition in Saudi Arabia
Last year (2010) Search Relative Growth (Mobile vs. Desktop
Mobile > Desktop
Last year (2010) Growth of smart phones traffic in top Middle East & North Africa

5. Smartphone strong growth worldwide
• Increased demand for smart phones will drive
mobility investments -especially in the GCC which
experienced a 60% growth in smart phone demand
last year. ( IDC 2010)
• In 2011 over 85 percent of new handsets will be able
to access the mobile Web ( Gartner 2010 )

6. Mobile Ticketing
• By 2013, 70% of airlines will sell tickets directly on mobile phones to passengers
(SITA IT trends survey)
• Nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014
(Juniper Research )
• The report predicts that one in every 10 mobile subscribers will use mobile
ticketing services in 2014 (Juniper Research )

7. Global Advanced Payment Forecasts - Mobile Payment
Mobile
$510B
Contactless
Cards
$395B Online $
1,842 B
Source : Airline Information 2010

8.  What are The Benefits of Mobile
Services to the Airline Industry

9.  Benefits of Mobile Services to the
Airline Industry
• Increase Revenue Opportunity
• Reduce Customer Services Cost
• Improve service levels
• Improve Customer Satisfaction and
loyalty without engaging more
expensive call center
• Enhance staff productivity
• Increase brand awareness and
engagement
• Enhance multichannel campaign efforts

10. Benefits – For Passengers
• Improved travel process & better time utilization
• Simplified travel planning and reservations
• Enhanced self-serviced purchasing options
• Better travel experience
Benefits – For Airport
• Reduced airport congestion
• Smooth operations
• Minimal delays
• Provides more revenue opportunities

11.  Sample Airlines have mobile Services
And more…

12. We have studied and downloaded mobile services of the
following leading airlines:
• Continental Airlines
• Lufthansa
• American Airlines
• Singapore Airlines
• Air France
• Malaysia Airlines
• British Airways
• Air Asia
• Emirates Airlines
• Qatar Airways
• Delta Airlines

13. Leading Airlines Provide the Following Mobile services
• Make a booking
• Manage a booking
• Flight Status & Advanced Notifications
• Ticketing
• Payment
• Issuing Bar coded boarding passes ( BCBP )
• Timetable
• Flight maps
• Airport maps
• Mileage account
• Connecting with Social Media tools and marketing
• Baggage Tracing
• Ability to track the location of a passengers
• Services by flight ( In-flight entertainment, dining & services)
• Advertising Opportunity
• Contact Information
• Entertainment
• Special needs

14. Best of The Web & Mobile Performance Awards 2010 (gomez.com)

15. Continental Airlines
• MORE services include:
1. Contact us
2. Direct TV
3. Games
4. President lounges
5. First & Business lounges
6. Timetables
7. Social Media
8. Currency Converter

16. Continental Airlines
You can
select your
seat easily

17. Continental Airlines
Bar Code
Boarding
Flight Pass
Details

18. Lufthansa
• Info & Services include:
1. Contact us
2. Mobile Boarding Pass
3. Mobile Baggage Tracing
4. Travel to the Airport by
Public Transport
5. First & Business lounges
6. Seat Map for our fleet
7. Entertainments

19. Lufthansa

20. Lufthansa

21. Lufthansa

22. Lufthansa

23. THANK
YOU
Hatem Kameli
hatemkameli@gmail.com
Mob: 0563034939
@hatemkameli