SlideShare a Scribd company logo
Digital Marketing Career
Hatem Kameli, Founder:
DIGITAL 1.0
DIGITAL 2.0
The evolution of social media & mobile app
2003
2004
2004
2005
2006
2010 2011
2007
DIGITAL 3.0
+4B Internet users
53%
164 M Internet users - MENA
37% YoY
..120B $$
..540B $$
+ $100B +250,000 Captains
$ 490 B
$ 210 B
1.8 M Students
Valuation 2018
Amazon: $900 billion
Valuation 1997
Amazon: $450 million
Valuation 2018
Foot Locker: $6 billion
Valuation 1997
Foot Locker: $3 billion
4 Trillions
ecommerce
2020
‫اإللكترونية‬ ‫ة‬‫ر‬‫التجا‬ ‫في‬ ‫مقدمة‬Ecommerce
3591Q1,2017
Marketing Funnel ( Lifecycle Model )
AI / ML & Marketing Funnel ( Lifecycle Model )
Acquisition
Conversion
Retention
AI / ML & Content
AI / ML & Content
AI / ML & Content
By 2018, 20% of business content will be authored by machines.
Gartner
AI / ML & Content
AI / ML & Content
AI / ML & Content
DIGITAL 4.0
Be Ready
Big Data & Artificial Intelligence is the Future of Marketing
Q&A
Thank You

More Related Content

What's hot

What's hot (20)

How to get more out of your content?
How to get more out of your content?How to get more out of your content?
How to get more out of your content?
 
Brand Moustache - Digital Marketing Projects
Brand Moustache - Digital Marketing ProjectsBrand Moustache - Digital Marketing Projects
Brand Moustache - Digital Marketing Projects
 
Ad Week Europe, B2B Forum- The Future of B2B: The Rise of the Data-Driven, Cu...
Ad Week Europe, B2B Forum- The Future of B2B: The Rise of the Data-Driven, Cu...Ad Week Europe, B2B Forum- The Future of B2B: The Rise of the Data-Driven, Cu...
Ad Week Europe, B2B Forum- The Future of B2B: The Rise of the Data-Driven, Cu...
 
Digital Marketing Overview - Adaptra
Digital Marketing Overview - AdaptraDigital Marketing Overview - Adaptra
Digital Marketing Overview - Adaptra
 
Digital marketingtoolsmagazinejan2010pgs1 25
Digital marketingtoolsmagazinejan2010pgs1 25Digital marketingtoolsmagazinejan2010pgs1 25
Digital marketingtoolsmagazinejan2010pgs1 25
 
Sf mma forum kontagent 2013 rand
Sf mma forum kontagent 2013 randSf mma forum kontagent 2013 rand
Sf mma forum kontagent 2013 rand
 
UBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUSUBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUS
 
Modern marketing and digital tools (overview)
Modern marketing and digital tools (overview)Modern marketing and digital tools (overview)
Modern marketing and digital tools (overview)
 
Digital Marketing Evolution w/Susan Bryant
Digital Marketing Evolution w/Susan BryantDigital Marketing Evolution w/Susan Bryant
Digital Marketing Evolution w/Susan Bryant
 
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016ANTS - The Future of Digital Marketing - FPT TECH DAY 2016
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016
 
How to Kick-Start Your Marketing with AI
How to Kick-Start Your Marketing with AIHow to Kick-Start Your Marketing with AI
How to Kick-Start Your Marketing with AI
 
Smart Cow Marketing Feature Presentation
Smart Cow Marketing Feature PresentationSmart Cow Marketing Feature Presentation
Smart Cow Marketing Feature Presentation
 
LSA18: Agency Workshop - Optimizing Content for Voice & Virtual Assistants (B...
LSA18: Agency Workshop - Optimizing Content for Voice & Virtual Assistants (B...LSA18: Agency Workshop - Optimizing Content for Voice & Virtual Assistants (B...
LSA18: Agency Workshop - Optimizing Content for Voice & Virtual Assistants (B...
 
Digital Marketing Overview 2018
Digital Marketing Overview 2018Digital Marketing Overview 2018
Digital Marketing Overview 2018
 
LSA18: The New Local Marketplace (Local Search Association)
LSA18: The New Local Marketplace (Local Search Association)LSA18: The New Local Marketplace (Local Search Association)
LSA18: The New Local Marketplace (Local Search Association)
 
Sempo big data & the new 4 ps
Sempo big data & the new 4 psSempo big data & the new 4 ps
Sempo big data & the new 4 ps
 
Reinventing the Cisco Brand
Reinventing the Cisco BrandReinventing the Cisco Brand
Reinventing the Cisco Brand
 
Hacking The Digital Experience Landscape
Hacking The Digital Experience LandscapeHacking The Digital Experience Landscape
Hacking The Digital Experience Landscape
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Tend in Digital Marketing !! Why you should opt for it, an all-new data-drive...
Tend in Digital Marketing !! Why you should opt for it, an all-new data-drive...Tend in Digital Marketing !! Why you should opt for it, an all-new data-drive...
Tend in Digital Marketing !! Why you should opt for it, an all-new data-drive...
 

Similar to Digital marketing career ! Hatem Kameli - SMMF2018

eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
Divante
 

Similar to Digital marketing career ! Hatem Kameli - SMMF2018 (20)

2014 Key trends
2014 Key trends2014 Key trends
2014 Key trends
 
Mobile Trends 2018 - English Version
Mobile Trends 2018 - English VersionMobile Trends 2018 - English Version
Mobile Trends 2018 - English Version
 
iProspect's Future Focus 2018: The New Machine Rules
iProspect's Future Focus 2018: The New Machine RulesiProspect's Future Focus 2018: The New Machine Rules
iProspect's Future Focus 2018: The New Machine Rules
 
How to Implement AI and Machine Learning in Your Existing Application?
How to Implement AI and Machine Learning in Your Existing Application?How to Implement AI and Machine Learning in Your Existing Application?
How to Implement AI and Machine Learning in Your Existing Application?
 
Future marketing!
Future marketing!Future marketing!
Future marketing!
 
Presentation 1.0
Presentation 1.0Presentation 1.0
Presentation 1.0
 
IRJET- The Colossal Impact of Artificial Intelligence in E-Commerce : Statist...
IRJET- The Colossal Impact of Artificial Intelligence in E-Commerce : Statist...IRJET- The Colossal Impact of Artificial Intelligence in E-Commerce : Statist...
IRJET- The Colossal Impact of Artificial Intelligence in E-Commerce : Statist...
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
 
Chicago User Group - Relationship One
Chicago User Group - Relationship OneChicago User Group - Relationship One
Chicago User Group - Relationship One
 
The Rise of Mobile Technology in Retail - Infographic by RapidValue
The Rise of Mobile Technology in Retail - Infographic by RapidValueThe Rise of Mobile Technology in Retail - Infographic by RapidValue
The Rise of Mobile Technology in Retail - Infographic by RapidValue
 
The future of the eCommerce Network
The future of the eCommerce Network The future of the eCommerce Network
The future of the eCommerce Network
 
8 digital trends in 2018
8 digital trends in 20188 digital trends in 2018
8 digital trends in 2018
 
Katie King, Managing Director - Zoodikers
Katie King, Managing Director - ZoodikersKatie King, Managing Director - Zoodikers
Katie King, Managing Director - Zoodikers
 
The growth of artificial intelligence in e commerce (1)@
The growth of artificial intelligence in e commerce (1)@The growth of artificial intelligence in e commerce (1)@
The growth of artificial intelligence in e commerce (1)@
 
Marketing Trends RDA Report.pdf
Marketing Trends RDA Report.pdfMarketing Trends RDA Report.pdf
Marketing Trends RDA Report.pdf
 
eCommerce Trends 2020
eCommerce Trends 2020eCommerce Trends 2020
eCommerce Trends 2020
 
Ecommerce Trends 2023 - Albert Llorens, SEMrush
Ecommerce Trends 2023 - Albert Llorens, SEMrushEcommerce Trends 2023 - Albert Llorens, SEMrush
Ecommerce Trends 2023 - Albert Llorens, SEMrush
 
Data - A Big Disrupter!
Data - A Big Disrupter! Data - A Big Disrupter!
Data - A Big Disrupter!
 
The Rise of the Chief Digital Officer in 2015
The Rise of the Chief Digital Officer in 2015The Rise of the Chief Digital Officer in 2015
The Rise of the Chief Digital Officer in 2015
 
Digital Transformation - Market & Culture
Digital Transformation - Market & CultureDigital Transformation - Market & Culture
Digital Transformation - Market & Culture
 

More from Hatem Kameli

Mobile app marketing jeddah io
Mobile app marketing   jeddah ioMobile app marketing   jeddah io
Mobile app marketing jeddah io
Hatem Kameli
 
Internet statistics in ksa
Internet statistics in ksaInternet statistics in ksa
Internet statistics in ksa
Hatem Kameli
 
Google strategy evaluation , i click hatem kameli
Google strategy evaluation , i click hatem kameliGoogle strategy evaluation , i click hatem kameli
Google strategy evaluation , i click hatem kameli
Hatem Kameli
 
Mobile NFC @ Airlines
Mobile NFC @ AirlinesMobile NFC @ Airlines
Mobile NFC @ Airlines
Hatem Kameli
 
Social media models
Social media modelsSocial media models
Social media models
Hatem Kameli
 

More from Hatem Kameli (20)

Marketing and startup tools أدوات التأسيس و التسويق للمشاريع الرقمية الناشئة
Marketing and startup tools أدوات التأسيس و التسويق للمشاريع الرقمية الناشئةMarketing and startup tools أدوات التأسيس و التسويق للمشاريع الرقمية الناشئة
Marketing and startup tools أدوات التأسيس و التسويق للمشاريع الرقمية الناشئة
 
online startups metrics
online startups metrics online startups metrics
online startups metrics
 
تقنيات التسويق الرقمي #ملتقى_تقنية - يوم التسويق الرقمي
تقنيات التسويق الرقمي #ملتقى_تقنية - يوم التسويق الرقميتقنيات التسويق الرقمي #ملتقى_تقنية - يوم التسويق الرقمي
تقنيات التسويق الرقمي #ملتقى_تقنية - يوم التسويق الرقمي
 
كيفية إضافة فلاتر سناب شات
كيفية إضافة فلاتر سناب شاتكيفية إضافة فلاتر سناب شات
كيفية إضافة فلاتر سناب شات
 
Listen, see, measure on social media
Listen, see, measure on social media Listen, see, measure on social media
Listen, see, measure on social media
 
Stories from saudi arabia - world marketing congress - Hatem Kameli
Stories from saudi arabia - world marketing congress - Hatem KameliStories from saudi arabia - world marketing congress - Hatem Kameli
Stories from saudi arabia - world marketing congress - Hatem Kameli
 
الإعلانات على الانترنت
الإعلانات على الانترنتالإعلانات على الانترنت
الإعلانات على الانترنت
 
Mobile app marketing jeddah io
Mobile app marketing   jeddah ioMobile app marketing   jeddah io
Mobile app marketing jeddah io
 
Internet statistics in ksa
Internet statistics in ksaInternet statistics in ksa
Internet statistics in ksa
 
استثمار وسائل الإعلام الاجتماعي في توليد مشاريع تجارية
استثمار وسائل الإعلام الاجتماعي في توليد مشاريع تجاريةاستثمار وسائل الإعلام الاجتماعي في توليد مشاريع تجارية
استثمار وسائل الإعلام الاجتماعي في توليد مشاريع تجارية
 
ادوات لتصميم الانفوجرافيك
ادوات لتصميم الانفوجرافيكادوات لتصميم الانفوجرافيك
ادوات لتصميم الانفوجرافيك
 
الجامعات وواقع ريادة الأعمال في السعودية
الجامعات وواقع ريادة الأعمال في السعوديةالجامعات وواقع ريادة الأعمال في السعودية
الجامعات وواقع ريادة الأعمال في السعودية
 
مقدمة في #الإعلام_الاجتماعي
مقدمة في #الإعلام_الاجتماعيمقدمة في #الإعلام_الاجتماعي
مقدمة في #الإعلام_الاجتماعي
 
نماذج وإستراتيجيات التسعير
نماذج وإستراتيجيات التسعيرنماذج وإستراتيجيات التسعير
نماذج وإستراتيجيات التسعير
 
Google strategy evaluation , i click hatem kameli
Google strategy evaluation , i click hatem kameliGoogle strategy evaluation , i click hatem kameli
Google strategy evaluation , i click hatem kameli
 
Social media @ Regional & Saudi banks,iclick, hatem kameli
Social media @ Regional & Saudi  banks,iclick, hatem kameliSocial media @ Regional & Saudi  banks,iclick, hatem kameli
Social media @ Regional & Saudi banks,iclick, hatem kameli
 
تصميم وإبتكار نماذج الأعمال أو النماذج الربحية Business Models
تصميم وإبتكار نماذج الأعمال أو النماذج الربحية Business Modelsتصميم وإبتكار نماذج الأعمال أو النماذج الربحية Business Models
تصميم وإبتكار نماذج الأعمال أو النماذج الربحية Business Models
 
Mobile NFC @ Airlines
Mobile NFC @ AirlinesMobile NFC @ Airlines
Mobile NFC @ Airlines
 
Social media models
Social media modelsSocial media models
Social media models
 
Smart phone & mobile services in airlines
Smart phone & mobile services in airlinesSmart phone & mobile services in airlines
Smart phone & mobile services in airlines
 

Recently uploaded

Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 

Recently uploaded (20)

Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdf
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alum
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Easy Way to Download and Set Up Gen TDS Software on Your Computer
Easy Way to Download and Set Up Gen TDS Software on Your ComputerEasy Way to Download and Set Up Gen TDS Software on Your Computer
Easy Way to Download and Set Up Gen TDS Software on Your Computer
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 

Digital marketing career ! Hatem Kameli - SMMF2018