Emirates Airlines is an airline based in Dubai that operates over 3,300 flights per week. The airline aims to continue its explosive annual growth of over 20%. While strengths include its reputation and competitive advantages, weaknesses include high costs and competition. Opportunities lie in expanding destinations, while threats include changes in government policy and competitive regional airlines. The airline uses various IT systems at strategic, tactical, operational, and knowledge levels to support decision making.

2. EMIRATES AIRLINES
Submitted To:
Sir Sajjad Ahmad
Submitted By:

4. Introduction
Emirates is an airline based in Dubai, United
Arab
Emirates. The airline is a subsidiary of The
Emirates
Group, which is wholly owned by the government
of
Dubai's Investment Corporation of Dubai.[3] It is
the
largest airline in the Middle East, operating over
3,300
flights per week from its hub at Dubai
International

5. Company's mission:
Generally, Emirates' growth has never
been
lower than 20 per cent annually, and the
airline has recorded an annual profit in
every year since its third in operation.
Their
effort is to continue their explosive
growth
and increase the percentage of this
growth.

6. Environmental analysis:
The organization's environment is an
important point to be considered by
managers because environmental factors
can significantly influence organizational
operations. Good managers must be
aware
of their organization's environment and
know how any changes may affect the
organization and their organization's
available resources. (Robson 1997)

7. Industrial Analysis
This airline that named as Emirates is one of
the most important key for corporation in the
group of Emirates. Dnata is another largest
travel organization in the Middle East that
includes more than 8,000 staff and
employees that manage and handle different
passengers, ramp, cargo and technical
support service for a huge number of airlines
in Dubai International Airport, and next to
Emirate Airline, it is known as a luxurious
airline among all flight service industries and
has a growing profitable activities.

8. Strength:
 New business idea
 Reputation
 Competitive advantage
 Flight

9. Weakness
 High competition
 High cost to maintain brand image
 Dependent on international moving
traffic
 Not catering for budget travelers

10. Opportunities
 Continuously purchasing newest fleet
available
 Increase number of destinations
grows market share

11. Threats
 Competitors within the region following
the same model
 Change in governmental policies

12. Departments
 Human Resources:
 Information Technology
 Operations
 Planning and Research
 Procurement & Logistics:
 Finance & Audit:
 Engineering:
 Marketing:
 Commercial:
 Legal
 Retail & Contact Centre:
 Security:
 Leisure & Tourism

13. Operational level Flow Chart:

15. Strategic Level
 Decisions in strategic level:
In strategic level senior managers need to
develop their skill of making the best
decision possible. This type of decision
usually concerns about general direction,
long term goals. These decisions are the
least structured but they could have
significant impact on the future of the
organization.

16. Strategic Level
 ESS:
Executive Support System ("ESS") is the
type of information system which is used
in
strategic level in order to help senior
managers make strategic decisions. A
mentioned, making profit is one of the
Emirates' goals. Profit Planning System
could
help the organization to catch this aim.
Profit
planning system sets a profit target for the
coming period.

17. Tactical Level
 Decisions in tactical level:
Decisions in tactical level support the
strategic decisions. They tend to be
medium
range, medium significance, with
moderate
consequences. The data used to drive
this
type of decision is usually found in
summaries of routine transaction

18. Tactical Level
 Information systems in tactical level:
Management information system ("MIS")
and Decision-support system ("DSS") are
two important information systems which
support movement level. Management
Information System mainly concerns with
internal sources of information and usually
takes data from the Transaction
Processing
Systems and summaries it into a series of
management reports.

19. Knowledge Level:
 Decisions in knowledge level:
The decisions in this level are made by
engineering and designer. This type of
decisions involves creating new
investment,
designing new career paths and
identifying
new markets

20. Knowledge Level:
 Information systems in knowledge
level:
Knowledge Management systems are
used
in knowledge level. The aim of theses
system is to take documents with
knowledge embedded in them, such as
memos, reports, presentations, articles
and
store them in a repository where they
can

21. Operational Level
 Decisions in operational level
Operational decisions are every day
decisions and used to support tactical
decisions. In the operational level the
daily
requirement are reviewed in order to
make
the decision.

22. Operational Level
Information systems in operational
level:
An Operational Information System is a
class of information system which
provide
information base for the day to day
operation of the airline. In this system
the
information about lights, passengers,
crew,

23. Engineering IT Systems:
Emirates engineering operates an
organization-wide, standardized
technical
environment, which is managed and
maintained by the Engineering IT
Systems
section. It provides information systems
and
enables function integration, resource
optimization and improvements in

24. Emirates Airline and ezRez
Software:
Travelers will be able to add hotel
rooms, car rentals and destination
activities to their flights when booking
online at www.emirates.com, or they
can use the website to book standalone
hotel rooms and car rentals. The entire
itinerary, whether booked individually or
in a shopping cart with Emirates flights,
will be available through the "Manage a
Booking" tab on the airline's homepage.

25. Wavetec facilitates Emirates:
Emirates Airline is a user of Wavetec
provided Queue Management solutions
in
about 71 stations worldwide and this
number is rapidly increasing. We
provided
Emirates with a complete end-to-end
solution handling all their customer
management needs.

26. Emirates Airline overhauls Sun
hardware platform:
Emirates Airline has upgraded its Sun
Microsystems hardware to support the
company’s continued growth. Mercator,
the IT services arm of the Emirates
Group, has implemented a Sun Fire
15K high end machine to power its
financial applications and customer
relationship management (CRM)
systems.The applications were
previously running on Sun’s Enterprise
10000 machines.

27. Ethical issues in usage of IT:
One of the main concerns about the
information technology is Internet. Internet
has been changed the way people used to
live. Nowadays people shop through
internet, buy ticket online, communicate
with friends, family, college in the other
side of
the word, and that means traditional
business
such as travel agents have lost their
customers
to the new competitor which called
internet.

28. Conclusion
What is most concern in decision
making
not only is "Is this a right decision" but
also
is "Is this decision the best decision".
Managers will always need to access to
the
useful information in order to make the
best decision.

29. Recommendations:
It is recommended for Emirates airlines
to
concentrate more on the attitude and
the
way their servers or flight attendants act
towards the people. Even though the
service is good and the place is
comfortable
but the some of the attendants may
sometimes be rude or a bit careless.

30. Recommendations
Some consumers who purchase tickets
Before hand but come late may
sometimes
lose their seat to other early arriving
people. Emirates airlines should stop
allowing that from happening since the
customer has already paid for the seat it
is
his/her right to keep it and not be sent
to

31. Recommendations
First, business, and economy classes
all have
different lounges and would not allow
people with an economy ticket enter
business or first and that seems
sensible
but there should be an exception to
family
member when both parents have first
class