Social media models
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This document outlines several models for implementing social media strategies for businesses and executives. It discusses adoption models that address how to position social media in an organization and what strategic framework to use. Implementation models cover the steps to follow and how to adapt an organization. Approach models define how an organization should engage with social media audiences. Overview models identify who to target and how to define user groups. Finally, the document presents the social media ROI cycle model to launch initiatives and optimize for returns.
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Social media models
- 1. Social Media Models For Executives & Business Owners Prepared by Hatem Kameli April 2012
- 3. • Adoption Models • Implementation Models • Approach Models • Overview Models • ROI Cycle
- 4. Adoption Models • Where best to position Social Media in the organization? • What strategic framework should be used? • How to adapt the organization to using Social Media as a strategic aim or marketing element?
- 5. Adoption Models ( Social Organization Models )
- 6. Most Companies have “Hub and Spoke” or “Centralized” Organizations Source: Altimeter, Social Readiness: How Advanced Companies Prepare
- 7. Adoption Models (Social Media Maturity Model)
- 8. Adoption Models( Social Framework)
- 9. Implementation Models • What steps should be followed to implement Social Media? • How do I adapt my organization accordingly? • How Social Media can be implemented in an organization?
- 10. Implementation Models( POSTM Model ) People Objectives Strategy Technology Measurement
- 11. Implementation Models( OASIS Model ) Objectives Audience Strategy Implementation Sustainment
- 12. Approach Models • How an organization should the approach the online market? Innovating Creating Facilitating: Participating Commenting Observing
- 13. Overview Models • Who to reach with social media strategy? • How to define social media users and target groups ?
- 14. Overview Models (Social Engagement Model) Curating Producing Commenting Sharing Watching
- 15. The Social Media ROI Cycle Launching the Big Stage 1: Launch 4 1 2 Qual. 3 Quant. Big 4 plus Stage 2: Management More Creative ROI Big 4 plus More Conversion/ New initiatives Creative Optimization Quant. Stage 3: Optimization Qual. New initiatives