كيف ستؤثر تقنيات الذكاء الاصطناعي و البيانات الضخمة و انترنت الاشياء و التحليل مستقبل التسويق الرقمي ؟

1. Hatem Kameli, Founder:
MarTech
The Future

2. History

3. 2006
Twitter
2005
YouTube
2004
Facebook
Gmail
1998
Google
1997
Social network
6 degrees
1994
Yahoo
1993
Web ad banner

4. 2007

5. Digital Marketing >>Social Media

6. ‫الرقمي‬ ‫التسويق‬ ‫قنوات‬|Digital Marketing Channels

7. • SearchEngine Optimisation
• Search Engine Marketing
• Digital Display Advertising
• Email Marketing
• Social Media Marketing
• Mobile Marketing
• Content Marketing
• Affiliate Marketing
• Analytics & Conversions
•‫البحث‬ ‫ملحرك‬ ‫املوقع‬ ‫تهيئة‬
•‫البحث‬ ‫محركات‬ ‫على‬‫املدفوع‬ ‫التسويق‬
•‫الرقمية‬‫اإلعالنات‬
•‫اإللكتروني‬ ‫البريد‬‫عبر‬ ‫التسويق‬
•‫االجتماعي‬ ‫التواصل‬ ‫وسائل‬
•‫الجوال‬‫عبر‬ ‫التسويق‬
•‫ى‬‫باملحتو‬ ‫التسويق‬
•‫بالعمولة‬ ‫التسويق‬
•‫والتحويل‬ ‫والقياس‬ ‫التحليل‬
‫الرقمي‬ ‫التسويق‬ ‫قنوات‬|Digital Marketing Channels

8. Digital Marketing Opportunities

12. AI
Big Data &
Analytics
For Marketing

14. Marketing Funnel ( Lifecycle Model )

15. AI / ML & Marketing Funnel ( Lifecycle Model )

16. AI / ML & SEO

17. AI / ML & SEO

18. AI / ML & Content
By 2018, 20% of business content will be authored by machines.
Gartner

19. AI / ML & Content
WordSmith
Wordsmith is a natural language generation (NLG) engine that lets you turn data into
text at any scale and in any format or language.

20. AI / ML & Content

21. Personalization

29. AI / ML & Chatbots

30. AI / ML & Chatbots
• Facebook has 30,000 chatbots & 100,000 developers
• $8 billion in cost savings
• 80% businesses want chatbots 2020

31. AI / ML & Chatbots

32. Big Data, Revenue
$130B
$203
Billion
2016 2020

33. Listen

34. Now we can see
what people are
saying in
real time

35. Demographics

36. Demographics
Where?

37. When

39. IoT
For Marketing

40. IoT
Connected Car Smart HomeWearable Tech

41. Internet of ThingsMarket Size
14.4
Trillion
2020

42. Internet of ThingsMarket Size,KSA
$868
M
$2.19
Billion
2015 2019

45. Q&A