Photography for Your Business


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Basic photography tips for your Etsy, Ebay, or e-commerce website. Great pictures will enhance your brand, your presentation, and your sales!

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Photography for Your Business

  1. 1. May 13 & 14, 2013Julie KittredgeBusiness Services
  2. 2. Why are good photos important? Pictures sell – think about how you shop onEbay or Craigslist. It indicates you took the time to presentyourself well. Quality pictures communicate quality products It’s a reflection of your branding It an education tool – to help customersvisualize how it will look in their home, ontheir body, in use.
  3. 3. Do I need an awesome Camera? Use what you have Don’t invest in a new camera until what youhave is limiting you Even the iphone can give you decent results ifyou use apps for basic editing A nice camera does help but is not imperative. Learning the rules of composition will helpyour pictures look better immediately
  4. 4. Places to Share your Photos Website Blog posts Etsy shop, Ebay store, online e-commerce store,decorating a physical bricks & morter shop. Event promotion or recap Facebook Instagram Pinterest Flickr
  5. 5. Choose your Subject What is your focus? Photos tell a story – usingprops can help to stylizeor stage your photos Be careful that your propsdon’t take center stage Make sure your camera’sfocal point is focusing onyour subject
  6. 6. What’s nearby? Be aware of your surroundings Watch your background Use a white foldable science presentationboard or sturdy foamcore as a clean base andbackground Crop in tight to avoid distractingbackgrounds
  7. 7. Look for the Light Shoot indoors near abig window Use natural light, neveruse flash If shooting outdoors,choose a shady spot oran overcast day Never, never shoot indirect bright light
  8. 8. Look for the Light (example)
  9. 9. Composition Fill the Frame – zoom in tight! Rule-of-thirds: focus and recompose if needed Get down to the level of your subject Change your angle – up high, down low, from the side Capture the details
  10. 10. Fill the Frame
  11. 11. Rule-of-Thirds
  12. 12. Get Down to the Right Level
  13. 13. Change Your Angle
  14. 14. Capture the Details
  15. 15. Designers Style the Shot Show the item Show the details Shoot the item in use – illustrate what the itemmight look like in real life Hang or frame the picture/painting Show clothes/scarves/jewelry on a model Display item beautifully Look at other shops for inspiration
  16. 16. Example
  17. 17. Example
  18. 18. Examples of Photos That Sell
  19. 19. Minor photo editing is important To make professional looking images, light editing willmake your good pictures great! Picasa, Pixlr, Gimp (free - online) Photoshop Elements ($69 – Adobe software) Brighten Create depth by increasing contrast (slightly) Adjust the lighting or white balance (warm vs. cool) Crop Straighten Resize for the web
  20. 20. Organizing Your Images2013• January• February• Marcho Birthday partyo St Patricks Dayo Randolph Street Craft Fair2013 OR• Etsyo Scarveso Printso Hats• Ebayo Jewelryo Vintageo Costume• Clotheso Girlso Boys
  21. 21. Quote“To consult the rules of composition before makinga picture is a little like consulting the law ofgravitation before going for a walk.”~ Edward Weston